I dont think managers tell there drivers how to act and what personality they should put on.
I think it happens sometimes. I don't think there's huge personality cover-ups going on in F1, I think it's more subtle.
You can see the influence of the managers in the post-post-race media releases... the Lewis you saw straight out of the car at Monaco was the real Lewis, Simon Fuller would never have let him make the Ali G joke because it is a massive PR own-goal.
Depends on the driver. Absolutely. Hamilton's cultivated this clean-cut, good boy image, that's what his managers want him to show. The Hamilton who got out of the car at Monaco was the one who reminded me why I took a dislike to him originally.
But if you look at someone like Webber, he doesn't do that. He's always open and honest, to the point of shooting himself in the foot at times. The China PC was a great example of that. He didn't get the wording of that quite right, and it nearly backfired on him (but then haters are gonna hate). Turkey 2010 was a great one. We all saw how Massa backed down under questioning about team orders; when asked similar questions, Webber didn't say yes (which would have made his position at RBR completely untenable), but he did say that the journalists needed to dig a little deeper into the engine situation, which was saying yes without saying yes, if you catch my drift. He didn't try and cover it in PR fluff.
And then you see him posting on Twitter (bad spelling at all...I love him, but please Markie, please work on your spelling
), and it's all very forthright, typical Webber, great sense of humour, but exactly the same guy you get on TV.
I think quite a few drivers could benefit from the "no bullsh!t" PR image that Webber has.
David Beckham is a result of great marketing far more than of great skill.
Kimi Räikkönen is also a result of great marketing....the Robertsons put a magnificent spin to turn his flaws into some kind of enviable qualities and managed to sell him to two top teams in the process.
That's an insult to David Beckham. But I agree, I never saw what was so wonderful about Raikkonen smoking and drinking and carrying on like a prized buffoon, and couldn't even be bothered to race some days.
Vettel manages himself, so he is not a good example for discussing how managers influence the image of drivers.
Ah. That would explain a lot, like the sulking and pouting and throwing toys out of the pram that occurred at each race that his teammate beat him at last year. (Seriously, LOOK at the podium in Hungary. If that's not a pout, I don't know what is.) Someone ought to tell him that that's really unbecoming.
im just saying that most managers and drivers dont strategically fake a personality, most dont tell the truth on what they really feel though thats true.
I agree with this. I think a lot of drivers just spout the lines they are given. They don't have the balls to be themselves.