Nowadays it is all on pay-tv and of course some of those that got hooked on F1 during the "non-pay tv time" is paying for the channels and watching.
I think though in the long term the number of fans will diminish more and more. Still F1 is profiting from a fanbase created during the time when it was free to see on TV but that base will eventually disappear.
Edited by Ghostrider, 25 August 2012 - 21:58.