Can someone explain the difference between the weighted and unweighted results?
It's supposed to remove biases.....or add to them according to your agenda
....and give a more representative answer of the target audience; in this case, F1 fans.
FOTA and F1 Racing sent their call to actions via websites/banners from 2nd February. The resulting sample was
weighted to reflect the Formula One viewing profile (using IFM Sports Marketing Surveys audience data as in the FOTA
2009 study) to achieve a fully representative F1 Fan Survey. This included weighting by country, gender, age and
interest in Formula One.
The answers to the most significant questions are reported in the following pages, showing weighted and unweighted
data.
Questions on fans attitude toward F1 (including media used to follow F1)
Questions on F1 issues (rules, venues, TV coverage, etc)
Questions on FOTA
Questions on sponsors (visibility, attractiveness, etc)
Favourite moment of the 2009 season
Here they obviously used weighting from past survey responses of country, gender, age. and F1 interest.