The ITV sponsorship is just my idea of a joke because they gave up the TV rights.
What is it about steering wheels, it's always one of the first things that people notice is missing! The lack of steering wheel is down to the newly introduced "Fly by wire" technology, the car is controlled with a joystick just to the right of the drivers right knee, unfortunately this is inside the main cockpit and is hidden from view in the top view. As most of the drivers are getting younger and have most of their experience from computergames I think this is a reasonable possibility
The double side pod is not what it appears to be, the intention is to have a smaller sidepod that is connected to the main body of the car with a wing section thus hopefully increasing the aerodynamic downforce that has been removed with the introduction of the smaller rear wing. I'm no Aerodynamacist so this concept may well be rubbish but I do like the car, in my humble opinion at last it looks "interesting". I'm only sorry that I've had to dispense with the traditional livery that pervious cars have shared.