QUOTE (fil2.8 @ Aug 30 2009, 16:10)

Guy,s i've been pondering . Ever since I first got interested in the racing scene in the early '60's it was quite easy to identify most riders from their helmet design which stayed with them almost universally all there career . It was common even before then .
At what stage did this seem to cease , and WHY ???
I expect there is a explanation of some sort , but it was so much easier to see who was who !!
What do you think ??
I go along with MFD's explanation that's it's all about marketing and revenue, but the 'when' is a bit more difficult, although it was some time ago.
I bought a Wes Cooley replica Arai in 1986 and that was available with the predominant colour either base red or metallic blue.
Even earlier than that, I'm pretty certain that you could get Kenny Roberts replicas in either yellow or red, the red version coinciding with Marlboro becoming title sponsors of Yamaha, which might start to answer your question; it happened when riders were paid enough money by their sponsors to change their designs to suit the corporate colours.