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ensign14
At least it's not Comic Sans.
WebBerK
The color of the sponsor Banco do Brasil is called Yellow Gold and is the official corporate color.
Despite not making a compose, it is better than Williams that makes all logos to be painted Navy Blue and White. I wouldn't accept it.

As Eddie Jordan used to say, the original color were beaultiful, but it doesn't pay the bills. [After changing the 1st year green/blue scheme to Sasol colors].
Ruud de la Rosa
QUOTE (WebBerK @ Oct 21 2009, 09:56) *
The color of the sponsor Banco do Brasil is called Yellow Gold and is the official corporate color.
Despite not making a compose, it is better than Williams that makes all logos to be painted Navy Blue and White. I wouldn't accept it.

As Eddie Jordan used to say, the original color were beaultiful, but it doesn't pay the bills. [After changing the 1st year green/blue scheme to Sasol colors].


In his early years, he changed quite a bit, later he sticked with the yellow. Having one colour for your cars is the best way to go IMO.
V8 Fireworks
QUOTE (Ruud de la Rosa @ Oct 21 2009, 09:10) *
In his early years, he changed quite a bit, later he sticked with the yellow. Having one colour for your cars is the best way to go IMO.


Well they never found any other real sponsors!


DHL were also yellow...


Subsequently they took pay drivers like Albers who only brought a few minor sponsors, and B + H returned to cherry pick the best races only (only paying for Monaco etc)... not a good sponsor at all down.gif
Bouncing Pink Ball
The Pepsi pdf is funny. Is it a joke? The text almost reads like it's poking fun at some of the design basics but at the same time a bit of is sensible (but still funny). I call spoof.


Every so often, the board of directors at a company will get an idea going that the brand image must be updated for no good reason other than they think that new equals better. Usually the result is very, very obviously a product of it's time, meaning it will have the hallmarks of what's 'in' during a particular decade... But I'm heading dangerously toward industry chat and jargon now, so I'll drop it now.

QUOTE (Hairpin @ Oct 20 2009, 19:36) *
Design discussions with designers are quite funny, I have to do that every week at work. They have this thing about what is right and what is wrong and they base it on rules that only designers understand. I do understand enough to know they are right though, although I still never know why.


Yup, we do have our own set of rules, just like any other profession but what looks good is fairly universal; no one needs training to be able to sense when the composition of an image is just off somehow. Where the designer comes in is knowing what makes the difference and how to implement it.

OssieFan
QUOTE (ensign14 @ Oct 20 2009, 23:30) *
At least it's not Comic Sans.


lol.gif
vivafroilan!
Another minority voice here -- I've liked the Brawn livery best this year for its refreshing simplicity, but then I'm an old fart who hates sponsor logos on GP cars period (even Gold Leaf and JPS!). 'Twere up to me I probably would've chosen slightly different colors than that yellow & green, but IMO I could never, no matter how hard I tried, have come up with anything more offensive than that Renault livery.
My take on the logo has been that the italicized AWN forces you, when you say it out loud, to make a race car sound like we used to as kids, and that the way the word plays out visually kind of evokes sudden acceleration, but that's just my reaction and of course I wouldn't know if it was intended that way...
klyster
QUOTE
BGP 001
Main article: Brawn BGP 001
The Brawn BGP 001 during testing.

Following Honda's withdrawal, development of the BGP 001 car never stopped and on the day of its debut, Jenson Button performed its shakedown – the car featuring white, fluorescent chartreuse yellow and black colours.


http://en.wikipedia.org/wiki/Brawn_GP

QUOTE
Sport

http://en.wikipedia.org/wiki/Chartreuse_%28color%29
* Fluorescent chartreuse (traditional) (chartreuse yellow) is one of the principal colors of the Brawn GP Formula One team.


lol, I'm no designer, but I can read.

Are they asking for a "Y" to be associated with their logo?
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