Oh is that for that yellow.. I didn't even look at it, I'm not interested in it. I just noticed that there were 2 shades of yellow on the car. I also don't know what the sponsor is on their mirrors. I don't care one bit, it's stupid sponsors who don't fit with the livery. Looks like **** IMO. Livery looks like **** anyways without the sponsors already.

If they made the yellow thesame as the rest of the car I'd be like: "hey, more (of thesame) yellow!"

They should have paid to change all the yellow to their colour. That would have been more interesting (but costly I guess)

Fluorescent or metallic finishes give shades in a bigger range/contrast in general, so their high key / light shades are more towards white or near direct reflection of the source of the light. Their dark shades are more towards black. (Best example is the McLaren car.)

In strong sunshine it's very light greenish yellow, in shadow or diffuse light it's darker, seems more greenish.

After seeing so much praise for the blank Brawn earlier in the season, I'm pleased to see I'm not alone in my distaste for this uggo of a livery. You know, there's only two things that seem to be options for what went so wrong; either the design team was hopeless or this is all, as mentioned, a joke meant to grab attention (though I strongly doubt it). I'm sorry, but the whole thing – logo, livery – is not just poorly thought out but amateurish looking. To me, it doesn't seem the result of a rush job; even on a tight schedule, folks don't normally forget simple rules of typography. Yes, I'm being harsh but I'm also being honest about my opinion.

Breaking design rules can work, but only if the designer knows what rule they're breaking and why. I don't see any evidence of deliberate mistakes here. There's no excuse for a professional to do what's happening font-wise in that logo. The new-for-Brazil colour disaster I can sort of excuse because it's last minute sponsor related, but even there a better solution could have been found.


[Yup, I'm beating my dead horse and I'll keep beating it as long as I can. This sort of lazy design is a touchy point with me.]

Exactly. We have to look at this rolling disaster every race, for god sake!

I kind of like the fact that there's a highly successful outfit that really only focus on their core competency and don't worry about appearances as much.

Er, thing is that it's not really any trouble for a team to look professional. It isn't hard or costly. The big money, in terms of design, gets spent if an entity – be that company, celebrity, or in this case, racing team – wants creative or unique. Competent comes pretty cheap. And quick. What they're doing is the equivalent of showing up for work in clothes pulled out of the hamper. Maybe cool to some eyes, but it's not necessary.

It's not just the big stuff, it's the little stuff too. Since I'm taking on the role of annoying complainer in the Brawn GP hideous design crusade, I checked out the web site. The site colour scheme has no resemblance to the car on track, yet it's clearly trying to mimic it. I don't even want to know why there are lighter pixels visible around portions of the big black swoop in the gif at the top...Of course, all of this probably wouldn't bother me so much if I didn't know how easy it is to avoid the tiny details that make a job look sloppy. Just ignore the grumpy designer shaking her finger at the Brawn Gp design crew.

I think that if you race in such a high level, you should represent yourself well, at all fronts. So that also means graphic design-wise. Super aguri did a better job than Brawn... SMH.

Canon sponsored them at the Singapore Grand Prix. That's the only other example I can think of though.

Perhaps the second yellow color is a sponsor's color?

Style is second to $ponsorship.

Erm, they do worry about their appearances. They have hired a graphic design firm. Only problem is they are utterly shit, based on their work.
That Ross Brawn hasn't noticed the blatant kerning/typeface rape issues in the logo is no surprise. Neither do most of this BB apparently. That is the reason companies usually hire professionals to take care of their branding.

This is an interesting play with the characters:


Notice the arrow?

"Brawn, Ross AWN" is far fetched and awkward. Makes no sense. I doubt that it is intentional. Now if the name was RBWROOM, then RB_Wroom would perhaps make sense. Separating BR and then Awn makes no sense. It's not interesting and it sure as hell isn't clever. AWN? What the hell...

ow boy...

Brawn is a very good team but their graphic design and typefaces are quite frankly seriously embarrassing.

Maybe Ross Brawn doesn't care about it, but he should, cos that car screams to the world 'designed by a Labrador with a paintbrush in it's mouth'.

Go show that in a design forum and a lot of designers would spontaneously combust from disbelief at how almost deliberately wrong it is.

Maybe, you have hit on something there Captain.

I think it's symbolic of the whole team's 2009 season - how they were almost out of business, Ross managed to save the company in the last moment, didn't have time or money for proper graphics design, how the team were short on funds, had to lay off people etc.

I love the look of the Brawns! Uncomplicated, and refreshing to look at....

Almost Regal you might say.

Indeed

At least next year I won't have to clap eyes on those bl*ody awful day-glo wheel covers.
Just hope they bin the home made logo as well. When Merc get involved hopefully it will become a proper silver arrow.

and I am supposedly a very successful at my visual design worky stuff

The Brawn livery/logo etc.. is a mess all right but so what. After all we cant all be metro, are we

That would be awesome.

Though I'd want that Merc team beaten by McLaren.

Yep, lapped by the orange McLaren.

Is the BR of Brawn the same typeface as the old BAR decimal point logo?

Ive known that logo for years and NEVER consciously noticed the arrow till you pointed it out!

what arrow?

It's excellently hidden.

Oh there it is. I bet that wasn't deliberate though.

The Fed Ex arrow is a well known (in graphic design) example of creative typographic logos. That`s the sort of little, deliberate trick that marks the good stuff as opposed to er, ...BR AWN.

For pete's sake NO ONE CARES!

A medical journal article is 10000000x more important than some stupid "Journal of Typography" journal article


BrawnGP looks fine

For pete's sake... that's a waste of time.



Next thing designers will design a new language and way of speaking with graphically correct character styles and more pleasing sounds



It says Brawn and they slant the A over... okay!? Get a grip!



The colours and livery are iconic and copied by many club racers on their Formula Fords and saloons. Obviously they think it's great

Between the E and the x. I remember being shown this logo in my art founcdation YEARS ago, and I still love it. Every time I look at that logo it's the first thing I notice.

Brawn's graphic design aesthetics are frankly hopeless. I recall Ross being asked just prior to Aus, and he remarked the white was chose becuse it was fairly benign and would allow other brands to be added when required, but I suppose the "designer" forgot about the incredibly amaterusih greenish yellow.

Thing is, I have the suspicioun that no designer worth his name ever had any input into the livery. I'm freelancing right now, and myself and the creative director of an agency worked last night on a pitch for something - just a few hours work, and there was so much care put into the deliverables, in that short timespan, and the result of which was so clearly and dare I say it - objectively, less hideious, I submit the Brawn "design" may have been a case of hiring "my nephew did GCSE in design".

Very confusing.

Right, i'm going to email Brawn now, and ask if they want a real designer (well, not for their aerodynamics, just their branding, obviously).

Honestly, designers in fancy firms who charge $100,000 to come up with some crappy logo

See Brawn though it was fine to whip something up in Illustrator in 2 minutes -> saving $99,997

The sign writer no doubt, snapped something (logo + livery) together, late at night, sitting next to the vinyl cutting machine as the car was being prepped for it's shakedown the next day, and look at all the money Brawn saved And their livery looks great too!

I`m sorry, but the Brawn GP logo is bad. Not the team, not the people, just the design. It really is. It`s noticeably so, and in a way that stands out to folks who are accustomed to looking for this sort of thing. I`m not taking cheap shots at the team at all, but I`m not going to change my opinion on this, just like anyone who loves the look won't change either.


If it doesn't matter to you how it looks, don't get all worked up about it.

It is a racing team, not a freaking fashon label.

It took 200+ designs and hours of work to create this logo so I'd say it was pretty deliberate. It was designed by a guy called Lindon Leader.

It's based on a font called Futura Bold, if you start with that you have something like this...



Design wise this is about the same level as the BrawnGP logo. It's kinda works but compared to what it could be it's ugly and incomplete.

The design is ugly, sure they saved some money on design, but how much is it costing them to have this color that doesn't match with any company and the logo that oozes crappiness?

you can take it too far: pepsi spend 1.2 biljon on it's new logo: http://www.fastcompany.com/files/PEPSI%20G...NAL%20FIELD.pdf

I might have missed something obvious, but what does 'AWN' stand for?

Design discussions with designers are quite funny, I have to do that every week at work. They have this thing about what is right and what is wrong and they base it on rules that only designers understand. I do understand enough to know they are right though, although I still never know why. The Brawn GP logo never felt good, first time I saw it I thought it was a "we need it tomorrow, can you ask your son to fix something in Photoshop during the night?". But it stayed.

And 200 designs at $10,000 per design......




IMO, this previous logo is better. Look at the futuristic font. It looks more like something that belongs on a racing car:

Jesus Christ, the AD responsible for that project must have had plenty of humor! And the management of Pepsi must consist of spoiled relatives of former, competent, managers.

That Pepsi logo is a pile of crap. They put it on Gordon's #24 and at speed, the pepsi writing is so thin it is barely readable

You're talking about it, though. Pepsi win.

You don't think there is anything wrong with having the "Fed" and the "Ex" joined together

It looks bad IMO

The internet scuttlebutt is that it was a hoax.

Might be, might not be but it did the job and got a lot of people talking about Pepsi.

It looks like they looked at the year. Decided it was the future, and their logo therefore needed to be similar to the one in Back to the Future





1950 is the best. The lesson is: make the logo good, then quit changing it


A few tweaks and then... Perfection!

Were Brawn ever in line to use Renault engines? Some of the Renault engine engineers have been wearing colours that seem to be quite similar.

I suppose that now I have said that someone will pick the two colours and display them side by side where they will look as different a black as white! lol

That's why in the real logo they are different colours!

I alway liked the solution they came up with for Williams when they were forced into white/blue

No, it was Mercedes Benz or Ferrari.

Pepsi had it right at 1973, then they went on a road towards destruction which peaked 2003. The new logo is an improvement, anything would be an improvement, but it is logo that tries very hard to be modern but fails to be a decent identifier and needs massive global advertising campaigns over several years. The fact that we talk about it helps, but this is the first time I see it, first time I talk about it, and 2009 is almost over.
I like it even less than the BrawnGP logo, it feels twisted and contrived, as if it has grown from pure pain. Like a smile from someone that is constipated since 23,5 days. And fifteen minutes.

I wonder what sort of discussion we'd have if the Brawn logo font was Helvetica ;)