Originally posted by Rob
I fear that ITV's overexposure has done irrepairable damage to Hamilton's public image. I can't imagine anyone in the near future saying, "It's all very well showing Sutil, but where's Hamilton?! I want to see more of Hamilton!"
Kudos to the BBC for returning us to a state of normality.
I've always disliked ITV's overbias of first Jenson Button and then Lewis Hamilton, and would agree with your point of view. However it is a view that is very specialised. The audience that buys specialist motorsport magazines have in general been interested in the sport well before Hamilton came along and as such follow the racing from love of the sport and don't just focus in on one aspect. (i.e national hero)
Yet, I don't think that the vast majority of the TV audience watch F1 because of a deep love for the sport, a heck of a lot of them only really follow it because all of a sudden they have a countryman who is winning. And inevetibly this type of viewer does focus pretty much on that one man.
Most people who know me in life (outside of Internet forums etc) know that I love F1. And as such most of them are utterly convinced that I must worship Hamilton's every orifice (I assure you that I do not btw, my favourite driver is actually Rosberg). Mainly because they do, I actually hate talking about F1 with these people because it's just Hamilton this, Hamilton that etc.
I even got lambasted by them for sticking up for Alonso after his collision with Hamilton at Bahrain last year, one person shouted at me that he thought me a traitor, that I should be sent to Spain, and he isn't even British! It just perfectly illustrated how many people are vastly more influenced by patriotism than good sense.
It may be sad, but I think it's true that the vast majority of viewership is driven by patriotic fever and not a love of the sport, and it's probably the same in any other country. For example F1 probably didn't have a huge following in Germany until a certain Michael Schumacher picked up a habit of winning numerous races and championships, Alonso produced a similar effect for Spain.
Back in June during the F1 test at Silverstone, (they had some construction work going on) this Polish worker, took time out to grab my attention to ask me if Kubica was there. So I told him yes, and also all of the other drivers working that day.. but he didn't know any of the other names! The only one he knew was Kubica, for the Poles the only driver that exists is Kubica. And I think that illustrates my point quite well.
And the TV coverage is always going to cater for that type of viewer more, because there's a heck of lot more of them, and after all it's a ratings game for the broadcasters.