Originally posted by bradleyl
Perhaps it's not your cup of tea but as you said, there's no guarantee that your cup of tea is the one everybody likes...
This is absolutely true. And really only time and the ABC will tell who's right.
The diversity of opinion on different features that has been seen even in this short thread shows that we are pressing a lot of the right buttons, and that different things appeal to different people. What I find unusual is that we seem so superlatively bad or good at some things in your assessment; it's all a little bit, well, extreme.
I think the diversity of opinions comes from the fact you're pushing so many buttons you're bound to push one or two right for everyone. And that was always my point really, that the magazine is trying to cater a little bit to everyone. Which is fair enough. But that always comes at the expense of depth, that's just a fact of life though.
As for the polarised nature of my comments, I really hate the design, I mean _really_ don't like it. I really do detest the way the media in general is becoming more shrill, sacrificing sophistication for impact. I think it really does treat the reader as some kind of moron. But then I can accept that maybe that's just an artefact of modern society where there is so much information and so little time to consume it all. You have to make your point quickly, or many people wont care.
And the Seeburg interview, can you say with a straight face that that is going to go down as one of F1 Racing's 'highpoints'? Honestly, can you say you're very happy with it? You don't have to answer, I think as someone who comes across as a 'hardcore' F1 fan yourself, if you filter out any cognitive dissonance, you'll probably see where I'm coming from. Maybe not agree, that's fine, but I hope you can see why I think it was so awful from my perspective.
But, also, to be clear, I do think in many regards what you guys have managed represents a big step forward. I just think the writing can improve even more. The layout and peripheral stylistic things really are at the end of the day irrelevant. The content is king really. And in this regard I just can't bring myself to spend ~ £5,00 to have someone. Try. To. Be. Cool. It's not cool, it's moronic. Have fun, by all means. Have screaming headlines and shouting pullouts. But in the articles themselves dial-down the faux-cool. Try less to appear cool, or 'hip' or whatever. And just tell it as it is as if you were talking to a mate. If you spoke in 4 word sentences down the pub someone would give you a smack on the beak. It's not polite at all. It just comes across as if you're taking the piss out of them.
For info, your circulation data seems a little off base. Last ABC total net circulation was 64,405 for F1 Racing. [/B]
That's total circulation, I only had the definitive UK+Ireland figure for 2005 (don't have historical login to ABC
) so it didn't make sense comparing that to the overall worldwide figure for 2007. I compared apples to apples.
From what I have read though, but can't trust the source, world wide figures in 2005 were over 85000, and that's fallen also to 64,000. So the overall decline in sales is not limited to just the British Isles. I quote these figures only really to qualify that I understand to a degree why some of the editorial decisions are being made.