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Lewis Hamilton's Reebok Deal


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#1 potmotr

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Posted 01 July 2008 - 19:14

It appears as though Lewis Hamilton's rumoured deal with Reebok is already done, and is worth £10 million.

He's been appearing on behalf of the sneaker company in Amsterdam today, complete with 3D hologram of his likeness.

This is how the Daily Mail sees it:

Just three days before the start of practice for the British Grand Prix at Silverstone, 23-year-old Hamilton was busy in Amsterdam being unveiled as Reebok's new sporting ambassador in a deal reported to be worth up to £10million over three years.

http://edition.cnn.c...or.hamilton.ap/

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#2 bond

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Posted 01 July 2008 - 19:49

Congrats to him.

#3 Scudetto

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Posted 01 July 2008 - 20:02

I was under the impression that McLaren generally frowned on individual sponsorship deals.

#4 potmotr

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Posted 01 July 2008 - 20:06

Originally posted by Scudetto
I was under the impression that McLaren generally frowned on individual sponsorship deals.


I think when Lewis was renegotiating his McLaren contract last year he was in a position of great strength. So he no doubt added clauses giving him the freedom to seek greater personal endorsements than McLaren allows. Schumacher did his own deals with Nike before ditching them for Puma.

#5 fastlegs

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Posted 01 July 2008 - 20:08

Good on LH.

Make as much as you can as fast as you can. :)

#6 IOU 16

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Posted 01 July 2008 - 20:36

10 million for 3 years is a small endorsement deal. Basketball stars in the US get show deals and make 20 million a year.

#7 bond

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Posted 01 July 2008 - 20:42

Originally posted by IOU 16
10 million for 3 years is a small endorsement deal. Basketball stars in the US get show deals and make 20 million a year.


10 million pounds = 20 million dollars ....

#8 fastlegs

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Posted 01 July 2008 - 20:46

Originally posted by IOU 16
10 million for 3 years is a small endorsement deal. Basketball stars in the US get show deals and make 20 million a year.


1. The amount was in pounds not dollars.
2. This is just one income stream that LH will get from endorsements.

#9 SlateGray

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Posted 01 July 2008 - 21:10

Lewis is his own worst enemy see below from his big promo.

http://canadianpress...a7exS3BLOKWaPoQ

Hamilton was in Amsterdam for a promotion for sponsor Reebok, and said he felt relaxed ahead of his home race this weekend - the British GP at Silverstone.

Hamilton looked set to win the Canadian GP in Montreal before crashing into the back of Kimi Raikkonen's Ferrari after the safety car had come out. He said he was "unfortunate" at Magny Cours. He was penalized 10 spots on the starting grid in France, and then got another penalty for an illegal manoeuvre during the race.

"I haven't had any lack of concentration," :rotfl:

"If anything, I've been more in form in the last two races than I ever have before." :lol:

"Bang, bang! Two penalties. What can you do about that?"
:drunk:

PS the story says "up to" 10 mill over three years That means 10 mill if he is WDC three years on the trot otherwise it is just free sneakers for the next three years, even at that it is chump change compared to what a real star champion athlete would draw.

Will the kid ever get control over his fool mouth?

#10 kar

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Posted 01 July 2008 - 21:23

I dunno I don't see anything worth getting particularly upset over with those comments.

#11 SlateGray

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Posted 01 July 2008 - 21:32

Originally posted by kar
I dunno I don't see anything worth getting particularly upset over with those comments.

Who is upset?

So he was focused on Kimi's backside when he hit him? By his own words "I haven't had any lack of concentration,"

And with two error filled non points finishes in a row he says "If anything, I've been more in form in the last two races than I ever have before."

"Bang, bang! Two penalties. What can you do about that?" The answer dear Lewis is not to make bone headed mistakes that net penalties in the first place

#12 kar

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Posted 01 July 2008 - 21:41

Originally posted by SlateGray

Who is upset?

So he was focused on Kimi's backside when he hit him? By his own words "I haven't had any lack of concentration,"

And with two error filled non points finishes in a row he says "If anything, I've been more in form in the last two races than I ever have before."

"Bang, bang! Two penalties. What can you do about that?" The answer dear Lewis is not to make bone headed mistakes that net penalties in the first place


I'm sure when he was leaving the pitlane in Montreal he was concentrating ... just not on what was ahead of him :)

#13 Josta

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Posted 01 July 2008 - 22:03

Originally posted by potmotr
It appears as though Lewis Hamilton's rumoured deal with Reebok is already done, and is worth £10 million.

He's been appearing on behalf of the sneaker company in Amsterdam today, complete with 3D hologram of his likeness.

This is how the Daily Mail sees it:

Just three days before the start of practice for the British Grand Prix at Silverstone, 23-year-old Hamilton was busy in Amsterdam being unveiled as Reebok's new sporting ambassador in a deal reported to be worth up to £10million over three years.

http://edition.cnn.c...or.hamilton.ap/


Lewis Hamilton, supporter of 3rd world sweatshops since 2008.

#14 Tenmantaylor

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Posted 01 July 2008 - 22:03

How has this turned into Montreal pitlane discussion?

Stick to the bloody subject.

Good on Lewis for raking in the cash. Id promote worse brands for alot less :wave:

#15 Johny Bravo

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Posted 01 July 2008 - 22:27

Originally posted by potmotr


Schumacher did his own deals with Nike before ditching them for Puma.


Though said Schumacher got his own WDCs instead of choking'em.

#16 potmotr

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Posted 01 July 2008 - 22:30

Originally posted by Johny Bravo


Though said Schumacher got his own WDCs instead of choking'em.


Shall we not go down this road?

I think it is a significant deal. I wonder what other current drivers have a personal endorsement deal of this size?

Kimi has Tag Heuer, but who else has a personal sponsorship worth £10 million in addition to their existing deals with the team?

I think it shows that, regardless of what he has acheieved in his short career, Lewis Hamilton is already the marketing force in Formula One.

#17 primer

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Posted 01 July 2008 - 22:52

Good for him, earn all while you can.

I have a feeling we'll never see the Schumacher level of wealth being showered on F1 drivers again. Kimi's present contract with Ferrari is the last big-one, more rational, penny piching type contracts are the wave of the future.

#18 SlateGray

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Posted 01 July 2008 - 22:54

Originally posted by potmotr


Shall we not go down this road?

I think it is a significant deal. I wonder what other current drivers have a personal endorsement deal of this size?

Kimi has Tag Heuer, but who else has a personal sponsorship worth £10 million in addition to their existing deals with the team?

I think it shows that, regardless of what he has acheieved in his short career, Lewis Hamilton is already the marketing force in Formula One.


"up to" 10 mil, actual net will be lower.

#19 DiStefano

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Posted 01 July 2008 - 23:15

Originally posted by fastlegs
Good on LH.

Make as much as you can as fast as you can. :)


Well said, it won't be long until everyone knows he is not champion material, someone who cracks under pressure like him can't be a WDC unless McLaren pull a Williams 97/Ferrari 04 and their car is 1-2 secs faster than everyone else's.

So make the most of it while it lasts. ;)

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#20 potmotr

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Posted 02 July 2008 - 00:05

I wonder how the Reebok branding will be applied?

Will there by any visible sign of Reebok on Lewis's suit or boots or gloves?

To my knowledge all his (and McLaren's) racewear is provided by Sparco.

He has always worn Arai helmets.

Or does this Reebok deal only cover activities away from the track, involving streetwear.

And how would it conflict with McLaren's other clothing deal with Hugo Boss?

Lewis is also an ambassador for Tag Heuer and appears to now wear Oakley sunglasses.

That's one racewear label, one sportswear label, one men's fashion label, one watch label and one sunglass label all attached to one great racing driver.

Good one him, his wardrobe and wallet must be bulging! :clap:

#21 Italiano Tifoso

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Posted 02 July 2008 - 00:32

Originally posted by primer
Good for him, earn all while you can.

I have a feeling we'll never see the Schumacher level of wealth being showered on F1 drivers again. Kimi's present contract with Ferrari is the last big-one, more rational, penny piching type contracts are the wave of the future.


That will come down to the technical regs. If the cars still are the dominant performance differentiator in the package then certainly i think you are correct, however if the regs bring more emphasis towards the driver then the driver will increasingly get more money. Currently in F1 unless you have one of the top 3 drivers in the sport who can make a quatifiable difference in performance or development then the rest are pretty even in terms of performance.

Maybe the way the regs are going this may change as slicks and "standardised" aero along with removal of TC and EB may shift more weight towards the driver.

#22 pingu666

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Posted 02 July 2008 - 01:30

Originally posted by Johny Bravo


Though said Schumacher got his own WDCs instead of choking'em.


didnt schumi choke in suzuka when he stall at teh start?

im indifferent to his rebok deal, dont buy sports stuff or big name brands :)

#23 IOU 16

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Posted 02 July 2008 - 01:32

I think this will turn into the same deal Dale Earnhardt Jr has with Addidas. They make his fire suit.

Who is McLaren's current fire suit provider?

#24 PhillyF1Fan

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Posted 02 July 2008 - 01:41

Does anyone happen to have a picture of the shoe? Is it a cross trainer, running shoe or what?

Personally I cant wait to get a pair!

Im imagining predominantly black shoe with whisks of silver.

#25 fastlegs

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Posted 02 July 2008 - 02:10

Originally posted by DiStefano


Well said, it won't be long until everyone knows he is not champion material, someone who cracks under pressure like him can't be a WDC unless McLaren pull a Williams 97/Ferrari 04 and their car is 1-2 secs faster than everyone else's.

So make the most of it while it lasts. ;)


Anything can happen. That's why I say harvest as much as you can while you can. :D

#26 Hacklerf

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Posted 02 July 2008 - 07:00

10 million? not bad for a kid

#27 Mika Mika

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Posted 02 July 2008 - 07:04

Good on him!!

BTW are we going to have a thread for EVERYTHING Ham does from now on, it's getting a bit boring??????

#28 glorius&victorius

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Posted 02 July 2008 - 07:41

Originally posted by SlateGray

Who is upset?

So he was focused on Kimi's backside when he hit him? By his own words "I haven't had any lack of concentration,"

And with two error filled non points finishes in a row he says "If anything, I've been more in form in the last two races than I ever have before."

"Bang, bang! Two penalties. What can you do about that?" The answer dear Lewis is not to make bone headed mistakes that net penalties in the first place


let it go will ya'

Congratulations to Lewis! :up:

#29 glorius&victorius

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Posted 02 July 2008 - 07:43

Originally posted by Josta


Lewis Hamilton, supporter of 3rd world sweatshops since 2008.


you'd be surprised how many products you yourself and your friends and family wear and consume that come from sweatshops, and that are produced in unfavorable labor conditions.



#30 potmotr

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Posted 02 July 2008 - 07:47

Originally posted by Mika Mika
Good on him!!

BTW are we going to have a thread for EVERYTHING Ham does from now on, it's getting a bit boring??????


I thought this particular issue was a thread-worthy news item. A ten million pound driver sponsorship is worth talking about IMO.

#31 potmotr

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Posted 02 July 2008 - 07:48

Originally posted by IOU 16

Who is McLaren's current fire suit provider?


Sparco (see list above).

#32 glorius&victorius

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Posted 02 July 2008 - 07:49

I'm buying my Reebok this weekend! Just for Lewis! :lol: (and against you moron bashers!)

===================================================================

REEBOK REVEALS THE ATHLETE WITHIN THE DRIVER



REEBOK ANNOUNCES GLOBAL PARTNERSHIP WITH ONE OF THE WORLD'S TOP DRIVERS

Canton, MA (July 1, 2008) – Today, Reebok and driving ace Lewis Hamilton announced a multi-year partnership at a spectacular 3-D holographic media event in Amsterdam, home of Reebok’s European Headquarters. At the event, Reebok unveiled “The Athlete within the Driver,” giving media a rare insight into Hamilton’s demanding fitness regime. Hamilton revealed how Reebok’s new Smoothfit training footwear and apparel range is helping him to train better than ever before.

“Lewis is one-of-a-kind, a true challenger and this perfectly reflects the spirit of the Reebok brand,” said Reebok’s President Uli Becker. “He's an individual; we're a brand that celebrates individuality, in sport and life. We encourage people to do it their way; Lewis does it his way. We make products that fit people's lives; Lewis is the perfect fit for Reebok. We look forward to a long and happy partnership.”

At the event, Reebok and Hamilton presented a visually spectacular glimpse into Hamilton’s precision based training schedule, revealing how each muscle Hamilton uses is affected in competition and the performance benefits of Reebok’s Smoothfit technology.

According to extensive research commissioned by Reebok*, Hamilton’s cardiovascular system faces enormous pressures during competition so an advanced training regime is vital. For example, in an average race, his heart rate will maintain a level equivalent to playing two global football games back to back. Also, Lewis’s blood pressure will rise to and stay at a level that is the equivalent to riding a “white knuckle” roller coaster ride non-stop for an hour and 50 minutes.

“To be a top driver, you have to have exceptional cardiovascular fitness and muscle endurance,” said Hamilton. “I work very hard to be as fit as I can be and have a precise training routine that involves running and muscle specific drills. When Reebok talked to me about how Smoothfit can help me train better, I was very interested to try the technology out. I am pleased to say its true how incredibly comfortable Smoothfit is, and it feels completely different to any training gear I have used before.”

SmoothFit is a unique technology that eliminates all exposed stitching and bonding in shoes and apparel to reduce the amount of abrasion against the foot and body. This delivers the ultimate in comfort allowing the wearer to train for longer without the risk of blistering or irritation.

Commenting on his global partnership with Reebok, Lewis said: “I am very excited to be the newest member of the Reebok family, joining top athletes like Thierry Henry, Yao Ming, Allen Iverson, Amir Khan, Carolina Kluft and many more. The athletes from around the world who make up the Reebok family do it their way, and are not afraid to stand out from the crowd. Also, the products Reebok creates for these top athletes provide them with a real competitive advantage.”

Lewis Hamilton is the latest sporting icon to join the Reebok roster which includes basketball superstars Yao Ming and Allen Iverson, FC Barcelona striker Thierry Henry, Indian cricket sensations MS Dhoni and Rahul Dravid, women’s tennis star Jelena Jankovic, NHL star Alexander Ovechkin and legendary Swedish heptathlete Carolina Klüft among many others.

Reebok’s Smoothfit collection is currently at select retailers worldwide and also available on www.reebok.com.

#33 Owen

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Posted 02 July 2008 - 07:54

kerching. :up:

#34 Mika Mika

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Posted 02 July 2008 - 07:56

Originally posted by potmotr


I thought this particular issue was a thread-worthy news item. A ten million pound driver sponsorship is worth talking about IMO.


Maybe i'm being a little unfair to you and it is good news, It just seems every time he says anything now there is a thread about it!!!

#35 Owen

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Posted 02 July 2008 - 08:03

Originally posted by Mika Mika


Maybe i'm being a little unfair to you and it is good news, It just seems every time he says anything now there is a thread about it!!!


The bashers need some fresh material to work with. That's all.

#36 potmotr

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Posted 02 July 2008 - 08:08

Originally posted by Owen


The bashers need some fresh material to work with. That's all.


Forgive me, but I didn't start this up to be a fan thread or a bashing thread.

I honestly thought it was an interesting talking point.

It is a massive deal and a sign of Lewis's growing commercial stature in the sport.

Currently it seems to be a constructive thread with not much bashing, and long may that continue!

#37 Owen

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Posted 02 July 2008 - 08:09

Originally posted by potmotr


Forgive me, but I didn't start this up to be a fan thread or a bashing thread.

I honestly thought it was an interesting talking point.

It is a massive deal and a sign of Lewis's growing commercial stature in the sport.

Currently it seems to be a constructive thread with not much bashing, and long may that continue!


:up: Absolutely

#38 Buttoneer

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Posted 02 July 2008 - 08:30

Originally posted by potmotr


Forgive me, but I didn't start this up to be a fan thread or a bashing thread.

I honestly thought it was an interesting talking point.

I'm certain you didn't and I agree. But did you expect anything less? The minute Slategray and Johnny Bravo see the initials LH they start foaming at the mouth.

What this proves beyond any doubt is that despite the small and distorted sample of people on the BB voting Lewis as 79th most popular current F1 driver the real world thinks otherwise. He's a positive image both for F1 and for the sports moneymakers, regardless of what people here might like to think.

#39 kar

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Posted 02 July 2008 - 08:36

Originally posted by Buttoneer
I'm certain you didn't and I agree. But did you expect anything less? The minute Slategray and Johnny Bravo see the initials LH they start foaming at the mouth.

What this proves beyond any doubt is that despite the small and distorted sample of people on the BB voting Lewis as 79th most popular current F1 driver the real world thinks otherwise. He's a positive image both for F1 and for the sports moneymakers, regardless of what people here might like to think.


It's up for debate what the 'real world' thinks. Reebok almost certainly do not inhabit it.

It remains to be seen if their investment is a wise one or not. I mean what if Lewis continues this dreadful run of form? 10M for an image associated with failure wouldn't look good.

F1, unlike most sports Reebok is involved in, is really dependent on the equipment provided to the driver. If Lewis gets dog cars he's simply not going to be up there and his image is going to suffer.

Anyway, as a Ferrari fan this is good news. Lewis burning the wick from both ends just means he'll be less of a consistent threat on track.

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#40 Buttoneer

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Posted 02 July 2008 - 08:40

If it were just Reebok you might have a point, but it isn't.

#41 Mika Mika

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Posted 02 July 2008 - 08:48

Originally posted by Buttoneer
If it were just Reebok you might have a point, but it isn't.


Well the Tag Heuer deal is part of McLaren I think, the guy who owns 25%(ish I don't know the proper figure) of Mclaren also owns Tag Heuer.

#42 Josta

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Posted 02 July 2008 - 08:53

Originally posted by glorius&victorius


you'd be surprised how many products you yourself and your friends and family wear and consume that come from sweatshops, and that are produced in unfavorable labor conditions.


I don't accept money from them and globally promote their wares though. I am also accutely aware of how companies treat their workers and try to avoid known sweatshop brands.

#43 kar

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Posted 02 July 2008 - 08:53

He has a brilliant corporate image. Probably a very attractive one. After all he ought to when his whole image has been carefully crafted for it. But what appeals to companies and to real world people aren't always the same.

What Reebok see as a text book image to associate themselves with, others see as increasingly shallow, contrived and boring.

Time will tell though. Either way, his build up to the British Grand Prix has been as hectic as any he's had testing last week, he's met with Nelson Mandela 3 times in four days, he had that infamous sailing trip where he was left dehydrated, exhausted (and didn't sleep that day). He's had media engagements, McLaren sponsor engagements and of course now this reekbok thing in Amsterdam.

It's worth £10M over five years for 50 days work (10 per year). Really when he's making 75M from McLaren, living in tax exile, does he really need extra money? Why?

Why not take that 10 days per year for himself? When you're that rich, operating with precious spare time as it is, why on earth do you need more?

And this is my biggest problem with Hamilton, or at least my perception of him and the way his 'brand' is being managed. It seems all about the money... His image handcrafted, shallow, cynical, contrived. It's all about presenting himself to companies not to fans. He's so image concious, his dad is so financially concious. It makes it hard to take him at face value as a racer. He's not a racer, he's a product.

And I really don't like that.

#44 ATM_Andy

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Posted 02 July 2008 - 08:54

Mansour Ojjeh, he is a 15% owner of the McLaren Group, and a part woner of TAG.

#45 Josta

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Posted 02 July 2008 - 08:55

Originally posted by kar
He has a brilliant corporate image. Probably a very attractive one. After all he ought to when his whole image has been carefully crafted for it. But what appeals to companies and to real world people aren't always the same.

What Reebok see as a text book image to associate themselves with, others see as increasingly shallow, contrived and boring.

Time will tell though. Either way, his build up to the British Grand Prix has been as hectic as any he's had testing last week, he's met with Nelson Mandela 3 times in four days, he had that infamous sailing trip where he was left dehydrated, exhausted (and didn't sleep that day). He's had media engagements, McLaren sponsor engagements and of course now this reekbok thing in Amsterdam.

It's worth £10M over five years for 50 days work (10 per year). Really when he's making 75M from McLaren, living in tax exile, does he really need extra work? Why?

Why not take that 10 days per year for himself? When you're that rich, operating with precious spare time as it is, why on earth do you need more?

And this is my biggest problem with Hamilton, or at least my perception of him and the way his 'brand' is being managed. It seems all about the money... His image handcrafted, shallow, cynical, contrived. It's all about presenting himself to companies not to fans. He's so image concious, his dad is so financially concious. It makes it hard to take him at face value as a racer. He's not a racer, he's a product.

And I really don't like that.


Michael Schumacher, because I'm worth it.

Nuff said.

#46 Buttoneer

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Posted 02 July 2008 - 08:55

Originally posted by Mika Mika


Well the Tag Heuer deal is part of McLaren I think, the guy who owns 25%(ish I don't know the proper figure) of Mclaren also owns Tag Heuer.

You can't walk into an Abbey Branch without seeing a cardboard cutout of Lewis, or watch an ad break without seeing a Lewis Airfix model jump into a car and drive off the desk, or have him driving up on pavements to promote mobile phone networks and he's got another personal sponsorship with Learjet(?) too.

All these marketing guys are clearly not that smart then. If only they'd come here and have the coffee grinds shoved up their nose.

#47 kar

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Posted 02 July 2008 - 08:58

Originally posted by Josta


Michael Schumacher, because I'm worth it.

Nuff said.


I don't even think Michael was anywhere near as blatantly geared towards commercial exploitation as Lewis.

#48 Mika Mika

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Posted 02 July 2008 - 09:00

Originally posted by Buttoneer
You can't walk into an Abbey Branch without seeing a cardboard cutout of Lewis, or watch an ad break without seeing a Lewis Airfix model jump into a car and drive off the desk, or have him driving up on pavements to promote mobile phone networks and he's got another personal sponsorship with Learjet(?) too.

All these marketing guys are clearly not that smart then. If only they'd come here and have the coffee grinds shoved up their nose.


That abby/airfix advert is creepy!

#49 DCult

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Posted 02 July 2008 - 09:01

Originally posted by kar


I don't even think Michael was anywhere near as blatantly geared towards commercial exploitation as Lewis.


No, Schumacher was THE commercial exploiter HIMSELF.

#50 Mika Mika

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Posted 02 July 2008 - 09:03

Michael Schumacher Rim Claner......

Posted Image :lol: :lol:

BTW this is a genuine product!!!