CART & tobaco statements
Posted 05 August 2008 - 22:10
From another forum...
1989 Camel GTP sponsorship. Worth $4.5 million just for GTP.
1994 marketing study of NASCAR. I didn't read all 113 pages...
Original Penske contract with Philip Morris
Next PM contract with Penske, more money this time around
October 2001 letter urging Penske towards IRL
Marlboro letter ordering no more references to Helio as "Spiderman"
Team Cool Green sponsorship agreement with $14.95 million annually
Marlboro F1 marketing study for 1993 claiming each F1 broadcast reached 503 million people
Posted 06 August 2008 - 01:39
Posted 06 August 2008 - 01:57
There was a time when a number of recipients of Tobacco money did this, and even national bodies stood up and said it was all good. A disgusting period.
Posted 06 August 2008 - 03:25
also, you have to wonder what the penske and ferrari sponsorships are worth now considering they are just carrying the marlboro color themes and barcode-like decals
Posted 06 August 2008 - 04:36
Posted 06 August 2008 - 04:56
Marlboro have poured the money in for years, now they can't have their names on the cars, they rely on continuity to get any advertising value. If they don't outspend other potential sponsors, they will lose that continuity and be unable to regain it anywhere else.