5 replies to this topic

[aportinga]

This is really an outstanding find - a good look into the finances of CART and many other racing series...

From another forum...

http://tobaccodocuments.org/

1989 Camel GTP sponsorship. Worth $4.5 million just for GTP.
http://tobaccodocume...-...5Ba-z]*

1994 marketing study of NASCAR. I didn't read all 113 pages...
http://tobaccodocume...23431-3543.html

Original Penske contract with Philip Morris
http://tobaccodocume...40058-0082.html

Next PM contract with Penske, more money this time around
http://tobaccodocume...53291-3309.html

October 2001 letter urging Penske towards IRL
http://tobaccodocume...65239-5240.html

Marlboro letter ordering no more references to Helio as "Spiderman"
http://tobaccodocume...65251-5252.html

Team Cool Green sponsorship agreement with $14.95 million annually
http://tobaccodocume...bw/1440304.html

Marlboro F1 marketing study for 1993 claiming each F1 broadcast reached 503 million people
http://tobaccodocume...56422-6476.html

[Updraught]

FASCINATING!!

[Ray Bell]

Anything of the wonderful exhortations the teams in receipt of funds put out defending or encouraging their tobacco money usage?

There was a time when a number of recipients of Tobacco money did this, and even national bodies stood up and said it was all good. A disgusting period.

[oscatipo]

cool find... but its almost sad to see the huge share of audience and sponsorship value that indycar lost in less than 10 years...
also, you have to wonder what the penske and ferrari sponsorships are worth now considering they are just carrying the marlboro color themes and barcode-like decals

[Ross Stonefeld]

Ive heard the Marlboro Penske deal is worth as much now as it was then, if not more so.

[Ray Bell]

Probably so...

Marlboro have poured the money in for years, now they can't have their names on the cars, they rely on continuity to get any advertising value. If they don't outspend other potential sponsors, they will lose that continuity and be unable to regain it anywhere else.