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A detailed look into UK F1 television ratings


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#451 D.M.N.

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Posted 14 July 2011 - 12:25

Formula 1 - The British Grand Prix 2010, 15 Minute Breakdown
12:15 - 2.7m (29.6%)
12:30 - 3.4m (34.3%)
12:45 - 4.2m (40.1%)
13:00 - 5.8m (49.1%)
13:15 - 6.2m (50.3%)
13:30 - 6.3m (51.5%)
13:45 - 6.4m (51.4%)
14:00 - 6.5m (51.0%)
14:15 - 6.7m (51.6%)
14:30 - 5.5m (43.8%)
14:45 - 4.0m (33.6%)
15:00 - 3.0m (25.9%)
15:15 - 2.6m (22.7%)


And a 2011 breakdown for comparison:

12:15 - 2.7m (31.2%)
12:30 - 3.6m (38.1%)
12:45 - 4.4m (43.6%)
13:00 - 5.9m (52.0%)
13:15 - 6.1m (52.3%)
13:30 - 6.2m (50.9%)
13:45 - 6.4m (51.8%)
14:00 - 6.6m (52.1%)
14:15 - 6.5m (51.0%)
14:30 - 5.9m (46.4%)
14:45 - 4.2m (35.3%)
15:00 - 3.3m (29.0%)
15:15 - 2.6m (23.5%)

The race average last year from 13:00 to 14:30 was 6.3m (50.8%) compared with 6.3m (51.7%) this year, so little difference.

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#452 freya

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Posted 14 July 2011 - 12:37

The race average last year from 13:00 to 14:30 was 6.3m (50.8%) compared with 6.3m (51.7%) this year, so little difference.


Pretty good tho still considering the state of the championship (with vettel winning all races).


#453 D.M.N.

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Posted 25 July 2011 - 09:24

German Grand Prix - Ratings Roundup
2008
Qualifying - 1.49m (18%)
Race - 3.28m (32%)

2009
Qualifying - 2.70m (32%)
Race - 4.17m (40%)

2010
Qualifying - 2.56m (33%)
Race - 4.1m (38%)
* 15-minute peak: 5.2m (44.9%) at 14:00

2011
Qualifying - 2.63m (29.3%)
Race - 4.3m (39.7%)
* highest German Grand Prix figure since 1996
* 15-minute peak: 5.7m (47.9%) at 14:30

Breakdown:
12:00 - 1.9m (23.1%)
12:15 - 2.4m (27.5%)
12:30 - 2.8m (30.8%)
12:45 - 3.5m (36.2%)
13:00 - 5.0m (46.8%)
13:15 - 5.4m (49.2%)
13:30 - 5.5m (48.8%)
13:45 - 5.4m (47.5%)
14:00 - 5.4m (46.3%)
14:15 - 5.4m (46.8%)
14:30 - 5.7m (47.9%)
14:45 - 4.4m (37.9%)
15:00 - 2.9m (27.5%)

German Grand Prix never really rates as well as some of the others, so 4.3m is very good for the German round. The highlights had 151k (0.77%) on BBC HD (does not include BBC3).

And as a one off for today:

22:00 - BBC2 - MotoGP: 1.3m (7.3%)

Edited by D.M.N., 25 July 2011 - 14:39.


#454 IqbalM

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Posted 25 July 2011 - 14:26

What are the viewing figures for the practice sessions and the highlights?

#455 chrcol

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Posted 27 July 2011 - 18:58

the likes of sky track whats been watch on boxes minute by minute, so on digital stb's they should be able to potentually get very accurate data but I wonder if the DPA prevents that data been used.

#456 Dalin80

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Posted 27 July 2011 - 22:04

What about the rest of the viewers? Surely more people watch?? Has The Greatest Motor Race in the World really dropped that much??



I would say the majority watched online, not many people have access to eurosport.

The online channel I watched it on averaged at about 1500 people watching at any one time and there were quite a few channels, radio lemans is normally pretty busy as well.

#457 TennisUK

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Posted 28 July 2011 - 08:38

I would say the majority watched online, not many people have access to eurosport.

The online channel I watched it on averaged at about 1500 people watching at any one time and there were quite a few channels, radio lemans is normally pretty busy as well.

And of course remember the 80,000 or so brits there in person, too...

#458 Ross Stonefeld

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Posted 28 July 2011 - 10:33

Oh yeah, that makes allllll the difference.


Edited by Ross Stonefeld, 28 July 2011 - 10:34.


#459 D.M.N.

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Posted 29 July 2011 - 08:34

I think this thread needs a bump....

Highest figure on Sky Sports I think is just a smidgen under 3 million viewers, however the majority of football matches get ~1.5m to 2m on the channel.

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#460 TennisUK

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Posted 29 July 2011 - 13:51

Oh yeah, that makes allllll the difference.

;) in this context it increases the number by 50%!

#461 Mika Mika

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Posted 29 July 2011 - 13:54

I can see many of those uk figures dropping by a factor of 10...



#462 Ross Stonefeld

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Posted 29 July 2011 - 13:59

So you mean from 5mil to 4.5m, or 5mil to 500k?

#463 Ali_G

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Posted 29 July 2011 - 14:46

So you mean from 5mil to 4.5m, or 5mil to 500k?


F1 will be lucky to top 1m when on Sky.

The easiest comparison is darts.

The PDC, which is by far the most popular is on Sky. It has all the established names. The BDO which has about 0 recogniseable names is on the BBC. Yet, every year for each World Final, the BDO gets nearly 3 times the audience.

#464 D.M.N.

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Posted 01 August 2011 - 14:21

Hungarian Grand Prix - Ratings Roundup
2008
Qualifying - 1.78m (21%)
Race - 3.70m (36%)

2009
Qualifying - 2.30m
Race - 4.83m (43%)

2010
Qualifying - 2.50m (28%)
Race - 4.46m (40%)

2011
Qualifying - 2.37m (28.5%)
Race - 4.64m (42.19%)
* peak: 6.10m (49.18%) at 14:45
* second highest rating since 1996

#465 STRFerrari4Ever

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Posted 02 August 2011 - 10:34

Hungarian Grand Prix - Ratings Roundup
2008
Qualifying - 1.78m (21%)
Race - 3.70m (36%)

2009
Qualifying - 2.30m
Race - 4.83m (43%)

2010
Qualifying - 2.50m (28%)
Race - 4.46m (40%)

2011
Qualifying - 2.37m (28.5%)
Race - 4.64m (42.19%)
* peak: 6.10m (49.18%) at 14:45
* second highest rating since 1996


Some pretty good figures there :up:

#466 D.M.N.

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Posted 02 August 2011 - 10:45

Hungarian Grand Prix - Breakdown
12:00 - 2.0m (24.1%)
12:15 - 2.5m (29.1%)
12:30 - 3.0m (32.4%)
12:45 - 3.7m (37.6%)
13:00 - 5.4m (49.2%)
13:15 - 5.7m (49.5%)
13:30 - 5.7m (49.3%)
13:45 - 5.6m (47.9%)
14:00 - 5.7m (47.4%)
14:15 - 5.8m (48.2%)
14:30 - 6.0m (48.7%)
14:45 - 5.6m (45.8%)
15:00 - 4.0m (34.3%)
15:15 - 2.2m (20.8%)

#467 ExFlagMan

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Posted 02 August 2011 - 15:54

Interesting that they pulled in 2+m for the pre and post race sectors - cannot seeing Sky pulling in large nos for those parts when they will presumably be trying to shoehorn in all the adverts they claim that they will not be interrupting the race for.

Given that football fails to pull in even that no on a regular basis makes me wonder just what Bernie managed to use to persuade the teams that this was going to be a good deal. You have to admire him - he could probably sell Christmas to turkeys - or did he put something in the water at the FOTA meeting?

#468 Ross Stonefeld

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Posted 02 August 2011 - 16:01

What part of BBC + Sky don't you people understand?

#469 Wingnut

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Posted 02 August 2011 - 16:08

What part of BBC + Sky don't you people understand?


All of it!

#470 joshb

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Posted 03 August 2011 - 09:59

Whrn Channel 4 had the Ashes in 2005, they were pulling 10+ million at times but ever since Sky took over, its a couple of million at most, so i can believe the highlights on BBC will get more than the live show on Sky.

#471 D.M.N.

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Posted 03 August 2011 - 11:13

Top 10 Most Watched Programmes on Sky Sports in 2011
01 - 2.690m - Football (Live Ford Super Sunday - 06/02)
02 - 0.931m - Golf (Live US Open Golf - 19/06)
03 - 0.920m - Darts (Live World Championship Darts - 03/01)
04 - 0.694m - Cricket (Live ICC Cricket World Cup - 27/02)
05 - 0.400m - Rugby (Live Heineken Cup Final - 21/05)
06 - 0.310m - Tennis (Live Rome Masters Tennis - 14/05)
07 - 0.267m - Wrestling (Live WWE Elimination Chamber - 20/02)
08 - 0.190m - Boxing (Live Saturday Fight Night - 16/07)
09 - 0.174m - NFL (Live NFL Conference Championship - 23/01)
10 - 0.172m - Snooker (Live World Snooker Shootout - 30/01)

Only one programme per sport. Source: BARB.

#472 Mika Mika

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Posted 03 August 2011 - 11:25

So you mean from 5mil to 4.5m, or 5mil to 500k?

4 - 400K (live) maybe 800K at a push (similar to golf) but not the 2.5mil that football pulls on sky

I think the highlights will still get a lot, but not the 4mil that they had before. Also the BBC races will prob drop a lot of casual watchers as they will lack the contiuity of before and I imagine the production costs will drop drematically.

Edited by Mika Mika, 03 August 2011 - 11:26.


#473 Ross Stonefeld

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Posted 03 August 2011 - 11:31

Showing all races sounds like continuity to me.

I bet we'll get at least a mil on Sky, 2-3 easily on the BBC.

#474 Dalton007

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Posted 03 August 2011 - 11:42

Hungarian Grand Prix - Breakdown
12:00 - 2.0m (24.1%)
12:15 - 2.5m (29.1%)
12:30 - 3.0m (32.4%)
12:45 - 3.7m (37.6%)
13:00 - 5.4m (49.2%)
13:15 - 5.7m (49.5%)
13:30 - 5.7m (49.3%)
13:45 - 5.6m (47.9%)
14:00 - 5.7m (47.4%)
14:15 - 5.8m (48.2%)
14:30 - 6.0m (48.7%)
14:45 - 5.6m (45.8%)

15:00 - 4.0m (34.3%)
15:15 - 2.2m (20.8%)


WOW! Excellent for F1 on the BBC. SKY will never get those figures. If football can't reach high figures, what chance has F1?

#475 ArnageWRC

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Posted 03 August 2011 - 12:10

WOW! Excellent for F1 on the BBC. SKY will never get those figures. If football can't reach high figures, what chance has F1?


None!! It will be very lucky to get 500-750,00 viewers.....

#476 Wingnut

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Posted 03 August 2011 - 12:37

WOW! Excellent for F1 on the BBC. SKY will never get those figures. If football can't reach high figures, what chance has F1?


I think we need to start using exposure rather than viewing figures for next season. I expect the viewing figures may be similar or may even go up by having the highlights package on the BBC (which may go some way to justifying the deal by the concerned parties). However, the amount of time that viewers will be exposed to F1 Sponsors will be reduced. This is because whatever way you look at it, for the vast majority of viewers, the Race weekend will be cut down to a 1-hour highlights package compared to a potential 1.5 hour Qualy + 2.5 hour race coverage (and possibly practice sessions too). I will be exposed to the sponsors for approximately one quarter of the time next year as I will this year. I know that the UK is only one market, but it's an important one, and if I was the sponsor, I wouldn't want my exposure cut in such a dramatic fashion, especially if contracts were signed based on the existing agreements.

I just hope that Sky will be paying the teams a big wedge of cash to supplement the revenue drop from sponsors the next time their contracts are renewed.

#477 Risil

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Posted 03 August 2011 - 17:39

What's the relationship between the length of the coverage and my exposure to sponsorship? If I watch the Le Mans 24 Hours all the way through I'm not 12 times more likely to buy an Audi than if I only managed to catch two hours of it. Surely the fact that I know Vodafone are involved with the Hungarian GP winners is the important thing; the process by which I came to associate the two (moving billboard disguised as F1 car) is just that, a vehicle. ( :D ) The importance I assign to F1 racing, and the trust I have in it, is crucial when I assess what I think of a brand. The fact that I'll sit down for two hours on a Sunday afternoon and watch it is certainly an effect and reinforcer of this trust, but I don't know if it has a direct link with my reception of the advertising.

I agree that viewing figures can be a misleading way to frame questions of sponsorship, especially if we're talking about free-to-air vs. subscription. But they are tangentially related (I use the term carefully) to the real issue, which is how clearly and firmly a sponsor can put across its message.

Edited by Risil, 03 August 2011 - 17:46.


#478 D.M.N.

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Posted 30 August 2011 - 12:27

Belgian Grand Prix - Ratings Roundup
2008
Qualifying - 1.84m
Race - 3.68m

2009
Qualifying - 2.37m (30%)
Race - 3.38m (33%)

2010
Qualifying - 2.39m (28%)
Race - 4.08m (36%)
* peak: 5.4m (44.5%) at 14:15

2011
Qualifying - 2.7m (27%)
Race - 3.76m (31.9%)
* lowest rating of the year

Breakdown
12:15 - 2.33m
12:30 - 2.81m
12:45 - 3.43m
13:00 - 5.02m
13:15 - 5.25m
13:30 - 5.00m
13:45 - 5.04m
14:00 - 5.12m
14:15 - 5.26m <-- peak
14:30 - 4.05m
14:45 - 2.76m

Belgium never does well in the ratings, so this shouldn't be much of a surprise, to be honest. Some other ratings from Sunday that may be of interest:

BBC One
22:25 - Match of the Day 2: 4.1m

BBC Two
17:30 - F1: Belgium Grand Prix Highlights: 758k (4.5%)
18:30 - Live MotoGP: 1.13m (5.9%)

Channel 4
09:00 - Athletics: 762k (9.1%)
* peak: 1.23m (14.4%) at 11.55

Sky Sports 1
15:30 - Live Ford Super Sunday: 2.05m (14.2%)

Firstly, a big football game on Sunday only getting 2.05m on Sky Sports is the first one. Highlights of said game then get double the audience 6 hours later on BBC One. Secondly, when BBC One covers the races live next year, there is the question of what channel will the highlights go on because I strongly suspect it will not be BBC One.

MotoGP seems never wanting to budge from 1.1m regardless of whether its afternoon or evening race. And the Athletics have suffered badly since moving off BBC One (and that's just the ratings and not who is presenting....).

Thanks to rzt for the ratings.

Edited by D.M.N., 30 August 2011 - 12:28.


#479 MinT

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Posted 30 August 2011 - 17:04

Firstly, a big football game on Sunday only getting 2.05m on Sky Sports is the first one. Highlights of said game then get double the audience 6 hours later on BBC One.


I think it would be better if you stuck to facts rather than trying to make some point...fact is "said game" did not get double the numbers - a highlights package of five different premiership matches got doubll teh viweing figures.....

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#480 D.M.N.

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Posted 30 August 2011 - 17:28

I think it would be better if you stuck to facts rather than trying to make some point...fact is "said game" did not get double the numbers - a highlights package of five different premiership matches got doubll teh viweing figures.....

Match of the Day 2 normally gets between 2.5m and 3.0m, there's a reason why Sunday's edition got 4.1m.

#481 OwenC93

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Posted 30 August 2011 - 17:36

Why is Spa so low then? Usually the most anticipated race of the year ignoring Silverstone and Monaco. Maybe due to the bank holiday weekend?

#482 FiveYards

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Posted 30 August 2011 - 17:55

Jake Humphrey
This weekend the viewing figures were the second highest in the last 10 years for the Belgian Grand Prix. Skillz(not said that since 1992!)


That doesn't tie up with the ratings?

#483 Fastcake

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Posted 30 August 2011 - 18:19

Why is Spa so low then? Usually the most anticipated race of the year ignoring Silverstone and Monaco. Maybe due to the bank holiday weekend?

As DMN said, for some reason Spa is always rather low. Perhaps it's just being placed at the end of summer, or people just don't tune in for Belgium.

#484 D.M.N.

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Posted 30 August 2011 - 20:56

That doesn't tie up with the ratings?

Jake is correct.

Belgian GP Ratings
1997 - 4.32m
1998 - 4.75m
1999 - 3.55m
2000 - 3.72m
2001 - 3.64m
2002 - 2.39m
2003 - no race
2004 - 2.90m
2005 - 2.10m
2006 - no race
2007 - 2.56m
2008 - 3.68m
2009 - 3.38m
2010 - 4.08m
2011 - 3.76m

Thanks to EmilioLargo for helping compile the ratings.

#485 D.M.N.

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Posted 13 September 2011 - 20:10

Italian Grand Prix - Ratings Roundup
2008
Qualifying - 1.55m
Race - 3.34m

2009
Qualifying - 2.2m (30.1%)
Race - 3.64m (36.4%)

2010
Qualifying - 2.47m (27%)
Race - 3.47m (34%)

2011
Qualifying - 2.8m (28.1%)
* highest rating 'on record' (ie, since at least 1998)
Race - 4.10m (34.0%)
* highest rating since 1998
* 5-minute peak: 5.78m at 14:20

Breakdown
12:15 - 2.51m
12:30 - 3.02m
12:45 - 3.72m
13:00 - 5.24m
13:15 - 5.40m
13:30 - 5.51m <-- 15-minute peak
13:45 - 5.45m
14:00 - 5.41m
14:15 - 5.32m
14:30 - 3.76m
14:45 - 2.95m
15:00 - 2.33m

Thanks to rzt for the ratings.

Ratings decrease does not compute.

#486 D.M.N.

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Posted 27 September 2011 - 21:28

Singapore Grand Prix - Ratings Roundup
2008
Qualifying - 1.87m
Race - 3.73m (40%)

2009
Qualifying - 2.19m (25%)
Race - 4.30m (42%)

2010
Qualifying - 2.4m (23.8%)
Race - 4.43m (35.7%)

2011
Qualifying - 2.4m (23.4%)
Race - 4.34m (35.4%)
* 5-minute peak: 5.74m at 15:00

Breakdown
12:15 - 2.15m
12:30 - 2.81m
12:45 - 3.59m
13:00 - 4.87m
13:15 - 4.99m
13:30 - 5.06m
13:45 - 4.98m
14:00 - 5.13m
14:15 - 5.19m
14:30 - 5.17m
14:45 - 5.51m
15:00 - 4.71m
15:15 - 3.10m

Thanks to rzt for the ratings.

Edited by D.M.N., 01 October 2011 - 16:13.


#487 D.M.N.

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Posted 10 October 2011 - 10:08

Japanese Grand Prix - Ratings Roundup
2008
Qualifying - 365k and 1.39m
Race - 785k + 2.36m

2009
Qualifying - 830k (43.6%) and 2.10m (24.2%)
Race - 1.36m (58.5%) and 2.25m
* live peak: 2.0m (65.5%)

2010
Qualifying - 500k (16.0%)
* invalid comparison due to Sunday morning session
Race - 1.9m (45.0%) and 1.8m (17.8%)
* live peak: 2.9m (47.0%)

2011
Qualifying - 660k (26.1%) and 1.97m (20.3%)
* live qualifying lost it's slot to Rugby World Cup on ITV1: 1.77m (44.3%)
Race - 2.1m (37.3%) and 2.3m (18.1%)
* live peak: 3.1m (39.5%)

Breakdown
06:00 - 0.8m (34.0%)
06:15 - 0.9m (34.3%)
06:30 - 1.0m (36.9%)
06:45 - 1.3m (43.4%)
07:00 - 2.0m (48.6%)
07:15 - 2.2m (44.9%)
07:30 - 2.3m (41.2%)
07:45 - 2.7m (44.5%) <-- note, big rise is probably due to the 6am Rugby World Cup game on ITV1 finishing
08:00 - 2.9m (42.4%)
08:15 - 3.1m (39.5%)
08:30 - 3.1m (35.8%)
08:45 - 2.3m (25.9%)

Nice re-run rating, 4.4m watching meaning that's its the highest Japanese GP rating in a while, since probably 1998.

#488 D.M.N.

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Posted 18 October 2011 - 19:14

Korean Grand Prix - Ratings Roundup
2010
Qualifying - 760k (39.5%) and 1.74m (17.9%)
Race - 1.39m (31.3%) and 2.0m (16.2%)
* live 15-minute peak: 2.6m (35.7%) at 09:00

2011
Qualifying - 905k (47.1%) and 1.46m (15.7%)
Race - 2.17m (43.8%) and 1.92m (14.7%)
* live 15-minute peak: 3.39m at 08:30
* live 5-minute peak: 3.45m (43.3%) at 08:35

Breakdown
06:00 - 0.75m
06:15 - 0.81m
06:30 - 1.07m
06:45 - 1.38m
07:00 - 2.35m
07:15 - 2.56m
07:30 - 2.79m
07:45 - 2.90m
08:00 - 3.09m
08:15 - 3.23m
08:30 - 3.39m
08:45 - 2.25m
09:00 - 1.63m

Qualifying marginally down year-on-year, Race substantially up by nearly 1 million. Other motor sport ratings of interest:

MotoGP (BBC2, 5:45am to 7am): 138k (7.7%)
MotoGP (BBC2, 11:30am and 12:45pm): 692k (8.3%)

Live IndyCars (Sky Sports 4, 7:30pm to 11:15pm): 19k (0.08%)
* peak: 54k at 22.45

Thanks to rzt for the figures

Edited by D.M.N., 18 October 2011 - 19:18.


#489 Ross Stonefeld

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Posted 18 October 2011 - 19:23

It's a miracle Sky even shows Indycars with those numbers.

#490 Wi000

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Posted 18 October 2011 - 19:38

It's a miracle Sky even shows Indycars with those numbers.

Might be a case of what you show the competition can't show, also the TV rights for those races probably won't break the bank either.


#491 OwenC93

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Posted 18 October 2011 - 20:52

I watch online computer game tournaments with 5 times that figure lol.

#492 joshb

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Posted 18 October 2011 - 22:04

And you wonder how many of the 54,000 were actually watching the race, not those that tuned in after hearing news of the crash

#493 dank

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Posted 19 October 2011 - 10:13

Only 19k viewers for the IndyCar Series finale (pre-crash)? That would suggest that other - non-critical championship wise - races attract even fewer numbers? Cripes...

#494 Schumacher7

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Posted 19 October 2011 - 19:52

How are these figures calculated? I was under the assumption that viewing figures were purely estimates.

#495 dank

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Posted 19 October 2011 - 19:59

How are these figures calculated? I was under the assumption that viewing figures were purely estimates.


http://forums.autosp...a...t&p=4930537

#496 johnmhinds

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Posted 19 October 2011 - 19:59

Really surprised to see the Korean viewing figures are up by so much given the race was run earlier than last years and the drivers championship is over.

#497 HuddersfieldTerrier1986

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Posted 19 October 2011 - 21:36

Really surprised to see the Korean viewing figures are up by so much given the race was run earlier than last years and the drivers championship is over.


The race took place at the same time as last year actually.

#498 Schumacher7

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Posted 19 October 2011 - 21:48

http://forums.autosp...a...t&p=4930537

So these figures are purely estimates and probably have little to no resemblance to real figures. Seems like a pointless thread then, just checked the BARB website and it said they measure on 5100 households, out of 21 million or something, seems like a pretty poor sample size. :well:

#499 Ross Stonefeld

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Posted 19 October 2011 - 21:51

It's what the ad industry uses *shrug*

Advertisement

#500 scheivlak

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Posted 19 October 2011 - 22:04

So these figures are purely estimates and probably have little to no resemblance to real figures. Seems like a pointless thread then, just checked the BARB website and it said they measure on 5100 households, out of 21 million or something, seems like a pretty poor sample size. :well:

But then - political polls about the most important elections are often made based on a far smaller sample. And they can be amazingly close for such a small sample of the voting public.

The number of people is not all-important, the methodology (how representative is the sample, based on long term patterns) is just as important.

Edited by scheivlak, 19 October 2011 - 22:05.