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A detailed look into UK F1 television ratings


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#551 Snic

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Posted 19 March 2012 - 17:32

Do these figures take into account the 9.30 am repeat of the show, people who may have recorded it using Sky+, and watchers of highlights via iPlayer?

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#552 Massa_f1

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Posted 19 March 2012 - 17:44

Right, time to attempt a potentially invalid comparison, let's see how far we get!

Australian Grand Prix - Ratings Roundup
2008
Qualifying - 2.08 million (0.38m + 1.70m)
Race - 4.56 million (0.81m + 3.75m)

2009
Qualifying - 3.33 million (0.80m + 2.53m)
Race - 4.98 million (2.13m + 2.85m)

2010
Qualifying - 2.74 million (0.81m + 1.93m)
Race - 4.51 million (1.95m + 2.56m)

2011
Qualifying - 3.04 million (1.08m + 1.96m)
Race - 4.15m (2.13m + 2.02m)

2012
Qualifying
Sky Live - ???
BBC Highlights - 1.48m (13.4%) inc HD
* peak: 1.71m at 13:45
- combined lowest Australian Grand Prix Qualifying highlights figure since 2004
Total = ??? million

Race
Sky Live - 617k [weighted average based on the below between 05:00 to 08:00, comparable with above figures as 60 minutes pre-show; 30 minutes post-show]
* entire programme average - 526k (16.68%)
* 04:30 to 06:00 - 267k (25.39%)
* 06:00 to 07:40 - 874k (30.91%)
* 07:40 to 09:00 - 384k
* one of the above percentages is wrong, but not sure which - there's no way the average can be 16.68%
* peak: 1.02m (22.15%) at 07:35

BBC Highlights - 2.73m (22.9%)
* peak: 3.28m (26.15%) at 15:20
Total = 3.35 million
* combined peak: 4.30m
- lowest Australian Grand Prix figure since 2004 and possibly the second lowest since 1995

Note: Sky Sports F1 figures for Qualifying have not been reported.

Sky and Jake can spin it all they want, but in reality, the figures are abysmal.


Dunno what Sky and BBC were expecting. A few of my friends who are casual f1 fans who dont have Sky found out the result before the race was shown on the BBC so did not bother watching it. I expect many casual viewers to do the same this year. Resulting in a loss of at least 2M from last year.

#553 Massa_f1

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Posted 19 March 2012 - 17:44

Right, time to attempt a potentially invalid comparison, let's see how far we get!

Australian Grand Prix - Ratings Roundup
2008
Qualifying - 2.08 million (0.38m + 1.70m)
Race - 4.56 million (0.81m + 3.75m)

2009
Qualifying - 3.33 million (0.80m + 2.53m)
Race - 4.98 million (2.13m + 2.85m)

2010
Qualifying - 2.74 million (0.81m + 1.93m)
Race - 4.51 million (1.95m + 2.56m)

2011
Qualifying - 3.04 million (1.08m + 1.96m)
Race - 4.15m (2.13m + 2.02m)

2012
Qualifying
Sky Live - ???
BBC Highlights - 1.48m (13.4%) inc HD
* peak: 1.71m at 13:45
- combined lowest Australian Grand Prix Qualifying highlights figure since 2004
Total = ??? million

Race
Sky Live - 617k [weighted average based on the below between 05:00 to 08:00, comparable with above figures as 60 minutes pre-show; 30 minutes post-show]
* entire programme average - 526k (16.68%)
* 04:30 to 06:00 - 267k (25.39%)
* 06:00 to 07:40 - 874k (30.91%)
* 07:40 to 09:00 - 384k
* one of the above percentages is wrong, but not sure which - there's no way the average can be 16.68%
* peak: 1.02m (22.15%) at 07:35

BBC Highlights - 2.73m (22.9%)
* peak: 3.28m (26.15%) at 15:20
Total = 3.35 million
* combined peak: 4.30m
- lowest Australian Grand Prix figure since 2004 and possibly the second lowest since 1995

Note: Sky Sports F1 figures for Qualifying have not been reported.

Sky and Jake can spin it all they want, but in reality, the figures are abysmal.


Dunno what Sky and BBC were expecting. A few of my friends who are casual f1 fans who dont have Sky found out the result before the race was shown on the BBC so did not bother watching it. I expect many casual viewers to do the same this year. Resulting in a loss of at least 2M from last year.

#554 dank

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Posted 19 March 2012 - 17:54

Dunno what Sky and BBC were expecting. A few of my friends who are casual f1 fans who dont have Sky found out the result before the race was shown on the BBC so did not bother watching it. I expect many casual viewers to do the same this year. Resulting in a loss of at least 2M from last year.


Wasn't there a Sky promo leaflet doing the rounds pre-season that detailed what viewing figures they were expecting for each race, or am I making that up?

#555 fosters35

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Posted 19 March 2012 - 18:03

Wasn't there a Sky promo leaflet doing the rounds pre-season that detailed what viewing figures they were expecting for each race, or am I making that up?


http://www.f1fanatic...0...sal_(1).pdf think thats it.

What do all the numbers mean such as 1.34??

Edited by fosters35, 19 March 2012 - 18:04.


#556 dank

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Posted 19 March 2012 - 18:06

http://www.f1fanatic...0...sal_(1).pdf think thats it.

What do all the numbers mean such as 1.34??


They can't mean million, can they?

The top rows on that chart refer to demographics, I believe?

#557 jamiegc

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Posted 19 March 2012 - 18:22

So to simplify it:

Sky - 874,000
BBC - 2,730,000

3.5m total audience - 25% down on last year.

#558 jamiegc

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Posted 19 March 2012 - 18:24

http://www.f1fanatic...0...sal_(1).pdf think thats it.

What do all the numbers mean such as 1.34??


I would take that as 1.34m expected average for the seasons live exclusive races.

#559 midgrid

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Posted 19 March 2012 - 18:51

I think this is to be expected with the move to Sky.

It will be very interesting to see the numbers for the British Grand Prix though.


Indeed, as will the Chinese GP (first race that the BBC will also show live).


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#560 D.M.N.

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Posted 19 March 2012 - 19:14

Breakdown:

Qualifying
13:00 - 1.2m (12%)
13:15 - 1.4m (13%)
13:30 - 1.6m (14%)
13:45 - 1.7m (15%)
14:00 - 1.3m (11%)

Race
14:00 - 2.2m (20%)
14:15 - 2.7m (24%)
14:30 - 2.8m (25%)
14:45 - 2.9m (25%)
15:00 - 3.1m (26%)
15:15 - 3.2m (26%)
15:30 - 2.7m (22%)
15:45 - 2.2m (17%)

#561 OwenC93

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Posted 19 March 2012 - 19:18

http://www.f1fanatic...0...sal_(1).pdf think thats it.

What do all the numbers mean such as 1.34??

That's a crazy CPM. But yeah they should reach that figure for exclusive races at better times, especially if McLaren are doing well. I don't think they will average that though.

#562 Ross Stonefeld

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Posted 19 March 2012 - 20:44

The price quotes are for advertising online, not the broadcast.

DMN those are BBC Highlights figures?

#563 pdac

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Posted 19 March 2012 - 21:08

http://www.f1fanatic...0...sal_(1).pdf think thats it.

What do all the numbers mean such as 1.34??

My understanding is that it's the percentage of the target audience. So, 1.34 means they will reach 1.34% of the total possible viewing audience. 1.42 ABC1 MEN means that they expect to get 1.42% of the total number of men in class group ABC1.

#564 D.M.N.

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Posted 19 March 2012 - 21:12

The price quotes are for advertising online, not the broadcast.

DMN those are BBC Highlights figures?

The prices on Page 4 in the table? I'm pretty sure they are viewing figures audience estimates, hence 'Average TVR Live Races' etc next to it with the 'INDS' their main expectations (I think 'ABC1 ADS' onwards is something different though).

Which figures? If you're on about the breakdowns, then yes - 1pm to 2:15pm for Saturday [BBC2] and 2pm to 4pm for Sunday [BBC1].

#565 Ross Stonefeld

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Posted 19 March 2012 - 21:25

The prices are on P5 and are about online ads.

#566 pdac

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Posted 19 March 2012 - 21:26

The prices on Page 4 in the table? I'm pretty sure they are viewing figures audience estimates, hence 'Average TVR Live Races' etc next to it with the 'INDS' their main expectations (I think 'ABC1 ADS' onwards is something different though).

Which figures? If you're on about the breakdowns, then yes - 1pm to 2:15pm for Saturday [BBC2] and 2pm to 4pm for Sunday [BBC1].

I think the headings on that table are as follows:

INDS: Individuals
ADS: Adults
ABC1 ADS: Adults in social class group ABC1
ABC1 MEN: Adult males in social group ABC1
MEN: Adult males



#567 D.M.N.

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Posted 19 March 2012 - 21:53

The prices are on P5 and are about online ads.

I think we're looking at two different things. You're right in saying that, but there's a table on Page 4 - 'ESTIMATED AUDIENCE DELIVERY:' - that's what I'm looking at.

pdac, that's a good shout.

#568 D.M.N.

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Posted 26 March 2012 - 16:06

Sky Sports - Week Ending 18th March
01 - 1.43m - Live Ford Football Special (Tue, 19:30, SS1)
02 - 1.32m - Live Ford Monday Night Football (Mon, 19:00, SS1)
03 - 1.14m - Live Ford Super Sunday: Match (Sun, 13:30, SS1)
04 - 0.71m - Live Australian Grand Prix (Sun, 06:00, SSF1)
05 - 0.63m - Live Ford Super Sunday: Match (Sun, 15:30, SS1)
06 - 0.41m - Goals Express (Sat, 19:00, SSN)
07 - 0.36m - Gillette Soccer Saturday (Sat, 12:00, SSN)
08 - 0.35m - Fight Night Live (Sat, 21:00, SS1)
09 - 0.29m - Sport Tonight (Sat, 20:00, SSN)

NOTE: BARB does not have the Top 10 for Sky Sports F1 on their website, so other shows could have got in the top 10, but I don't know, yet.

Australian Grand Prix rating is for 06:00 to 09:00 only. The official there is 0.71m, the overnight for the same timeslot was ~0.66m, so a timeshift of about 50k which is not a large amount, as expected for live programming. I think Qualifying would be near to the bottom of that top 10, but obviously I don't know at the moment.

Also:

Sky Sports - Channel Share
1.2% - Sky Sports 1
0.6% - Sky Sports News
0.4% - Sky Sports F1
0.2% - Sky Sports 2
0.2% - Sky Sports 3
0.1% - Sky Sports 4

Sky Sports - Weekly Reach*
7.07m - Sky Sports News
7.02m - Sky Sports 1
3.40m - Sky Sports F1
3.25m - Sky Sports 2
2.18m - Sky Sports 3
1.98m - Sky Sports 4

* those who watch 3 consecutive minutes of a particular channel

For a channel that broadcasts not 24-7, those are brilliant reach and share figures and justifies them creating the channel. It suggests that Friday and Saturday's content did solidly for them as well. They will be pleased with that.

Rolling onto Malaysia....

Malaysian Grand Prix - Ratings Roundup
2008
Qualifying - 1.96 million (0.46m + 1.50m)
Race - 3.43 million (1.56m + 1.87m)

2009
Qualifying - 2.20 million
Race - 4.36 million

2010
Qualifying - 2.20 million
Race - 3.55 million (2.55m + 1.00m)

2011
Qualifying - 2.27 million
Race - 4.48 million (3.46m + 1.02m)

2012
Qualifying
Sky Live - 456k
BBC Highlights - 1.83m (23.0%)
Total = 2.29m

Race
Sky Live - 960k
* 15-minute peak: 1.50m at 11:15
BBC Highlights - 2.73m (27.8%)
* peak: 3.20m
Total = 3.69m
* combined peak: 4.70m

Interesting that the total race figure is up week-on-week. I would suggest that maybe people did not know it was still on BBC, but that was identical week-on-week, so not sure if that rings true.

Maybe a lot of people watched the 09:30 repeat last Sunday, but we do not know yet.

Edited by D.M.N., 15 April 2012 - 16:34.


#569 engel

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Posted 26 March 2012 - 16:11

Race
Sky Live - 960k
* peak: 1.50m
BBC Highlights - 2.73m
* peak: 3.20m
Total = 3.69m
* combined peak: 4.70m

Interesting that the total race figure is up week-on-week. I would suggest that maybe people did not know it was still on BBC, but that was identical week-on-week, so not sure if that rings true.

Maybe a lot of people watched the 09:30 repeat last Sunday, but we do not know yet.


I may be misunderstanding what you mean but ... the BBC seems flats if a little down week to week to me.

Race
Sky Live - 617k [weighted average based on the below between 05:00 to 08:00, comparable with above figures as 60 minutes pre-show; 30 minutes post-show]
* entire programme average - 526k (16.68%)
* 04:30 to 06:00 - 267k (25.39%)
* 06:00 to 07:40 - 874k (30.91%)
* 07:40 to 09:00 - 384k
* one of the above percentages is wrong, but not sure which - there's no way the average can be 16.68%
* peak: 1.02m (22.15%) at 07:35
BBC Highlights - 2.73m (22.9%)
* peak: 3.28m (26.15%) at 15:20
Total = 3.35 million
* combined peak: 4.30m


Sky has gained around 50% more live viewers at peak, but personally I would put that up to Malaysia being run at a more reasonable hour for the UK audience

Edited by engel, 26 March 2012 - 16:12.


#570 joshb

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Posted 26 March 2012 - 16:51

I may be misunderstanding what you mean but ... the BBC seems flats if a little down week to week to me.



Sky has gained around 50% more live viewers at peak, but personally I would put that up to Malaysia being run at a more reasonable hour for the UK audience


Will the figures also be boosted by a British 1-3 the week before and a British team winning?

#571 Ross Stonefeld

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Posted 26 March 2012 - 16:54

I don't think anyone gets excited about Vettel/RBR wins because the cars live in Milton Keynes.

#572 F1Champion

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Posted 26 March 2012 - 17:41

However the real question remains, how much of those tuning into Sky Sports F1 are new subscribers and not the existing subscribers who already have Sky Sports 1 & 2?

PS - I would take the Sky figures with a pinch of salt, the Sunday and Saturday peak time football slots getting less than F1 at 6am seems crazy. That table might also be fixture related as there wasn't many big games this weekend which might push F1 further down the table.

Edited by F1Champion, 26 March 2012 - 17:43.


#573 Ross Stonefeld

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Posted 26 March 2012 - 17:47

If they're BARB figures you can't do much better.

#574 D.M.N.

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Posted 26 March 2012 - 18:01

PS - I would take the Sky figures with a pinch of salt, the Sunday and Saturday peak time football slots getting less than F1 at 6am seems crazy. That table might also be fixture related as there wasn't many big games this weekend which might push F1 further down the table.

The consolidated figures include people who timeshifted that particular showing for up to 7 days after the original transmission - so 710k watched the 06:00 to 09:00 'showing' within 7 days of the original transmission.

The games were:

01 - 1.43m - Liverpool v Everton (Tue, 19:30, SS1)
02 - 1.32m - Arsenal v Newcastle (Mon, 19:00, SS1)
03 - 1.14m - Wolves v Man United (Sun, 13:30, SS1)
04 - 0.71m - Live Australian Grand Prix (Sun, 06:00, SSF1)
05 - 0.63m - Newcastle v Norwich (Sun, 15:30, SS1)

#575 D.M.N.

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Posted 31 March 2012 - 09:45

Sky Sports F1 - The Australian Grand Prix
All figures are overnights.

Totals
- Practice 1 watched by 195k over 4 showings
- Practice 2 watched by 234k over 5 showings
- The F1 Show watched by 163k over 3 showings
- Qualifying watched by 679k over 4 showings
- Race watched by 898k over 3 showings
- Legends watched by 101k over 3 showings

Practice 1
- watched live from 01:00 to 02:00 by 36k (1.61%)
- peak: 48k (2.33%) at 01:30
- highest replay figure was 64k (0.38%) at 21:30 on Friday

Practice 2
- watched live from 06:00 to 07:20 by 61k (2.21%)
- peak: 81k (2.41%) at 06:45
- highest replay figure was 52k (0.70%) at 12:50 on Friday

The F1 Show
- watched live from 09:30 to 10:30 by 39k (0.76%)
- peak: 46k (0.88%) at 09:30
- highest replay figure was 74k (0.32%) at 20:30 on Friday

Qualifying
- watched live from 06:00 to 07:45 by 336k (12.65%)
- peak: 393k (12.23%) at 07:00
- highest replay figure was 184k (2.60%) at 08:30 on Saturday
- replay peak: 261k (3.53%) at 10:30
- combined peak over 4 showings: 870k

Race
- watched live from 06:00 to 09:00 by 671k (16.28%)
- peak: 967k (21.2%) at 07:30
- audience rapidly declined to 442k (8.0%) at 08:00, 226k (3.4%) at 08:30 and 167k (2.4%) at 08:45
- highest replay figure was 198k (2.37%) at 09:30
- replay peak: 303k (3.69%) at 12:30
- combined peak over 3 showings: 1.33 million

Legends
- watched from 09:00 to 09:30 by 76k (1.03%)
- highest replay figure was 14k (0.13%) at 14:00

If you were to take the practice figures individually, then they would come across as disappointing, but the total figures show what the ballpark figures should be. Definitely when it comes to Europe, that should be their aim - to get 200k for Practice 1 and 2 with possibly a higher figure for The F1 Show if it is broadcast at say 18:00 when people are coming in from work. I'm surprised The F1 Show didn't do higher live, 39k seems a really disappointing figure for it, maybe some thought it was the preview show again? It doesn't seem like that there was a lot of Sky+'ing going on either which surprises me, all of Friday's figures individually are under 100k and not once did the channel record a 15 minute peak above that number. Nevertheless, solid Friday figures for the channel.

I don't have the full programme numbers for FP1, FP2, Qualifying or Race due to the 06:00 cut off but Qualifying live I thought would have done a bit better, again it seems some didn't bother Sky+'ing it due to the repeats later in the day, whereas when it was live on BBC they did as only one repeat is screened later. The Qualifying total is good though.

A 1.33 million combined peak for the race is good, especially now we know that Malaysia live peaked with 1.5 million, so good news there. The first replay at 09:30 also did very well for them. The Legends' shows are doing okay, but are the lowest rated programmes of the weekend, probably to be expected.

Although they are overnights, I suspect they timeshifted very little so is a good indicator of how the shows did.

The top 10 for Sky Sports F1 therefore is as follows (approx in some cases):

1 - 671k - AUSTRALIAN GRAND PRIX LIVE (SUN 0600)
2 - 336k - AUSTRALIAN GRAND PRIX QUALIFYING LIVE (SAT 0600)
3 - 267k - AUSTRALIAN GRAND PRIX BUILD-UP (SAT 2830)*
4 - 198k - AUSTRALIAN GRAND PRIX REPLAY (SUN 0930)
5 - 184k - AUSTRALIAN GRAND PRIX QUALIFYING REPLAY (SAT 0830)
6 - 134k - AUSTRALIAN GRAND PRIX QUALIFYING BUILD-UP (FRI 2900)*
7 - 92k - AUSTRALIAN GRAND PRIX QUALIFYING REPLAY (SAT 1230)
8 - 76k - LEGENDS: NIGEL MANSELL (SUN 0900)
9 - 74k - THE F1 SHOW (FRI 2030)
10 - 64k - AUSTRALIAN GRAND PRIX PRACTICE 1 REPLAY (FRI 2130)

* approx.

Edited by D.M.N., 31 March 2012 - 09:53.


#576 spacekid

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Posted 31 March 2012 - 11:33

Sky's race viewing figures are much better than I expected.

It will be interesting though to see what happens when the races move to their 'traditional' 1pm starting time and have to compete with football. I wonder how many of those viewers watched as they already had Sky Sports for the footie and will chose that over F1 when they are on head to head.

#577 D.M.N.

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Posted 03 April 2012 - 21:22

Sky Sports - Week Ending 25th March
01 - 1.38m - Live Ford Football Special (Wed, 19:00, SS1)
02 - 0.96m - Live Ford Football Special (Sat, 12:00, SS1)
03 - 0.91m - Live Malaysian Grand Prix (Sun, 07:30, SSF1)
04 - 0.90m - Live Ford Super Sunday: Match (Sun, 15:30, SS1)

NOTE: BARB does not have the Top 10 for Sky Sports F1 on their website, so other shows could have got in the top 10, but I don't know, yet.

Also:

Sky Sports - Channel Share
1.0% - Sky Sports 1
0.7% - Sky Sports News
0.6% - Sky Sports F1
0.5% - Sky Sports 2
0.3% - Sky Sports 3
0.2% - Sky Sports 4

Sky Sports - Weekly Reach*
6.64m - Sky Sports 1
6.55m - Sky Sports News
4.70m - Sky Sports 2
3.47m - Sky Sports F1
2.94m - Sky Sports 3
2.53m - Sky Sports 4

* those who watch 3 consecutive minutes of a particular channel

#578 D.M.N.

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Posted 12 April 2012 - 09:11

BARB have released Sky Sports F1's Top 10's which are as follows:

Sky Sports F1
w/e 18 Mar 2012
000's
1 LIVE AUSTRALIAN GRAND PRIX (SUN 0600) 714
2 LIVE AUSTRALIAN GP QUALIFYING (SAT 0600) 348
3 LIVE AUSTRALIAN GP - BUILD UP (SAT 2830) 317

4 AUSTRALIAN GP REPLAY (SUN 0930) 202
5 AUSTRALIAN GP QUALIFYING REPLAY (SAT 0831) 189
6 LIVE AUSTRALIAN GP QUAL-BUILD UP (FRI 2900) 177
7 AUSTRALIAN GP QUALIFYING REPLAY (SAT 1231) 95
8 FORMULA ONE LEGENDS (SUN 0900) 90
9 THE F1 SHOW (FRI 2030) 77
10 AUSTRALIAN GP PRACTICE 1 REPLAY (FRI 2130) 65

Sky Sports F1
w/e 25 Mar 2012
000's
1 LIVE MALAYSIAN GRAND PRIX (SUN 0730) 906
2 LIVE MALAYSIAN GP QUALIFYING (SAT 0700) 456

3 MALAYSIAN GP QUALIFYING REPLAY (SAT 1201) 83
4 MALAYSIAN GP2 RACE 1 REPLAY (SAT 0945) 79
5 FORMULA ONE LEGENDS (SAT 1125) 72
6 MALAYSIAN GRAND PRIX REPLAY (SUN 1330) 72
7 LIVE MALAYSIAN GP PRACTICE 2 (THU 2945) 70
8 F1 FAST TRACK: (SAT 1130) 70
9 BEHIND THE SCENES AT MERCEDES (SAT 1111) 60
10 MALAYSIAN GRAND PRIX HIGHLIGHTS (SUN 2028) 58
10 THE F1 SHOW (FRI 1001) 58


Sky Sports F1
w/e 1 Apr 2012
000's
1 THE F1 SHOW (FRI 2000) 44
2 F1 FAST TRACK: (FRI 1931) 30
3 THE F1 SHOW (FRI 2400) 26
4 MALAYSIAN GRAND PRIX REPLAY (MON 1900) 25
5 FORMULA ONE SEASON REVIEW 1996 (FRI 2100) 23
6 FORMULA ONE LEGENDS (SAT 1302) 21
7 AUSTRALIAN GRAND PRIX HIGHLIGHTS (WED 2202) 20
8 FORMULA ONE SEASON REVIEW 1998 (SUN 2103) 17
9 FORMULA ONE LEGENDS (FRI 2331) 16
10 THE F1 SHOW (SAT 1733) 16


(first run programming is in bold)

Nice ratings for the Saturday in Malaysia:

07:00 - Live Qualifying: 456k
09:45 - GP2 Race 1: 79k
11:10 - Behind the Scenes at Mercedes: 60k
11:25 - F1 Legends: 72k
11:30 - F1 Fast Track: 70k
12:00 - Qualifying Replay: 83k

In particular the GP2 replay did well, more than the figures it was getting on Eurosport. I do note that the Live IndyCars from the Sunday night in Malaysia got under 58k, however this may be due to the fact that some were watching via Sky Sports 3 on the Red Button.

#579 Youichi

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Posted 12 April 2012 - 10:38

So a quick comparison to last year :-

Rolling onto Malaysia....

Malaysian Grand Prix - Ratings Roundup

2011
Qualifying - 2.27 million
Race - 4.48 million (3.46m + 1.02m)


BARB have released Sky Sports F1's Top 10's which are as follows:

Sky Sports F1
w/e 25 Mar 2012
000's
1 LIVE MALAYSIAN GRAND PRIX (SUN 0730) 906
2 LIVE MALAYSIAN GP QUALIFYING (SAT 0700) 456


Sky got less than a 1/3rd of the BBC's viewers for the race, and less than a 1/4 for Qually.

Has anyone told the team sponsors ?


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#580 Ross Stonefeld

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Posted 12 April 2012 - 12:05

Sky isn't the only broadcaster though.

#581 hunnylander

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Posted 12 April 2012 - 18:33

BARB have released Sky Sports F1's Top 10's which are as follows:


Sky Sports F1
w/e 25 Mar 2012
000's
1 LIVE MALAYSIAN GRAND PRIX (SUN 0730) 906
2 LIVE MALAYSIAN GP QUALIFYING (SAT 0700) 456
3 MALAYSIAN GP QUALIFYING REPLAY (SAT 1201) 83
4 MALAYSIAN GP2 RACE 1 REPLAY (SAT 0945) 79

Our M1 HD television achieved 923 911. :p

It's kind of weird and sad, that F1 seems to be a niche sport in its homeland, in a country with a 60+ million population, while in a small, irrelevant Central European country with a 10 million population can have better ratings now.

We were decent against the BBC ratings too in recent years, because until last year the F1 coverage was on a much more popular television channel, there were 1,5-2 million viewing figures too. So M1 HD is just coming back, and hopefully will reach that height.

#582 Grayson

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Posted 12 April 2012 - 23:29

Sky isn't the only broadcaster though.


It's the only live broadcaster for the races in question, unless you're counting Radio 5's audio broadcasting.

#583 Ross Stonefeld

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Posted 13 April 2012 - 00:05

But with the way the UK coverage is handled, anyone doing marketing research would combine the BBC and Sky figures. There'd be a minimal double-view.

#584 Grayson

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Posted 13 April 2012 - 07:05

I suppose that depends on the aim of any marketing around F1.

If the brand is only in F1 to drive awareness (like RBS on the Williams or Microsoft Dynamics on the Lotus) then the marketers would want to count how many people might be exposed to the brand.

If they're in there to convince people that they're an exciting brand (like Red Bull, Lucozade, the motor manufacturers) then there's a world of difference between exposure to the audience of a live sporting and exposure to someone watching an extended highlights package who will presumably be far less engaged with what they're watching and who may well know the result already.

#585 Ross Stonefeld

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Posted 13 April 2012 - 11:09

And with the current package that work is done for us. The die hards are on Sky, the casuals on the BBC.

#586 D.M.N.

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Posted 16 April 2012 - 10:21

Chinese Grand Prix - Ratings Roundup
2008
Qualifying - 1.96 million (0.63m + 1.33m)
Race - 4.42 million (2.44m + 1.98m)

2009
Qualifying - 2.9 million (1.0m + 1.9m)
Race - 4.63 million (3.23m + 1.40m)

2010
Qualifying - 2.30 million (1.13m + 1.17m)
Race - 4.70 million (3.17m + 1.53m)

2011
Qualifying - 2.93 million (1.38m + 1.55m)
Race - 4.74 million (3.27m + 1.47m)
* 5-minute live peak: 5.12m

2012
Qualifying
Sky Live - 251k
BBC Live - 1.09m (30.8%)
BBC Re-Run - 1.17m (11.9%)
Total = 2.53m

Race
Sky Live - 480k (6.98%)
* 15-minute peak: 854k
* 5-minute peak: 887k
BBC Live - 2.85m (39.4%)
* 15-minute peak: 4.1m
* 5-minute peak: 4.21m
BBC Re-Run - 1.6m (12.6%)
Total = 4.93m
* highest Chinese Grand Prix figure ever

As I thought, when BBC and Sky are live, the figures as a whole will be higher, whereas when only Sky are live the figures will be lower because people that already know the result are unlikely to watch the BBC highlights. Great race total in any event.

#587 Ross Stonefeld

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Posted 16 April 2012 - 10:32

How do you get 3.69?

#588 D.M.N.

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Posted 16 April 2012 - 11:38

How do you get 3.69?

Woops, edited now, with a BBC re-run figure added in from: http://www.guardian....e-grand-prix-4m

#589 D.M.N.

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Posted 16 April 2012 - 13:11

Sky Sports - Week Ending 8th April
Sky Sports - Channel Share
2.5% - Sky Sports 1
0.7% - Sky Sports 2
0.6% - Sky Sports News
0.2% - Sky Sports 3
0.1% - Sky Sports 4
*% - Sky Sports F1

* = very small value

Sky Sports - Weekly Reach*
7.63m - Sky Sports 1
6.11m - Sky Sports News
5.44m - Sky Sports 2
3.02m - Sky Sports 3
2.14m - Sky Sports 4
0.61m - Sky Sports F1

* those who watch 3 consecutive minutes of a particular channel

And from BARB for the channel itself:

Top 10 - Week Ending 1st April
1 - 44k - The F1 Show (Friday, 20:00)
2 - 30k - F1 Fast Track (Friday, 19:31)
3 - 26k - The F1 Show (Friday, 24:00)
4 - 25k - Malaysian Grand Prix Replay (Monday, 19:00)
5 - 23k - Season Review 1996 (Friday, 21:00)
6 - 21k - Legends (Saturday, 13:02)
7 - 20k - Australian Grand Prix Highlights (Wednesday, 22:02)
8 - 17k - Season Review 1998 (Sunday, 21:03)
9 - 16k - Legends (Friday, 23:31)
10 - 16k - The F1 Show (Saturday, 17:33)

Season Review 1997 failed to make BARB's Top 10, meaning it was watched by under 16k.

Top 10 - Week Ending 8th April
1 - 57k - The F1 Show (Friday, 20:00)
2 - 31k - Australian Grand Prix Highlights (Saturday, 11:31)
3 - 25k - The F1 Show (Saturday, 13:03)
4 - 15k - The F1 Show (Thursday, 21:02)
5 - 15k - Season Review 2000 (Saturday, 21:02)
6 - 9k - Malaysian Grand Prix Replay (Sunday, 15:31)
7 - 9k - F1 Fast Track (Thursday, 19:32)
8 - 8k - Malaysian Grand Prix Highlights (Saturday, 14:02)
9 - 7k - Legends (Monday, 20:30)
10 - 6k - Australian Grand Prix Replay (Sunday, 11:01)

Season Review's 1999 or 2001 failed to make BARB's Top 10, meaning they were watched by under 6k.

#590 Alexis*27

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Posted 16 April 2012 - 13:45

How do Sky+ figures affect things?

i haven't watched watched much live yet - I've set the season reviews to series record for example.

#591 D.M.N.

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Posted 16 April 2012 - 13:47

How do Sky+ figures affect things?

i haven't watched watched much live yet - I've set the season reviews to series record for example.

Sky+ is included - for the overnights if you watch before 2am, and for the officials from BARB, if you watch within 7 days of the original transmission. For instance, you watching say for instance the 2000 season review wouldn't be included in BARB's figure on the website, although Sky internally will be able to see all the different figures.

#592 Dalton007

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Posted 17 April 2012 - 12:30

LOL 480K watched the race live on SKY???

#593 Ross Stonefeld

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Posted 17 April 2012 - 12:37

No they watched the broadcast. Given an 800k peak the actual people watching the RACE would probably be in the 600k range.

#594 Peat

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Posted 17 April 2012 - 12:44

I'd say the figures are all pretty unremarkable at the moment.

When BBC & SKY share the races, i anticipated BBC to trounch Sky anyway.

What i will be facsinated to see as we move into Europe, is how the BBC is effected. So far, the races have been early morning allowing the highlights to be on at lunchtime. For the casual viewing household (who i bargain make up a large percentage of the BBC numbers) the GP is just a traditional Sunday thing to do. I wonder how many of that demographic are going to bother watching highlights in the evening instead of Corination Street/Heartbeat....

Edited by Peat, 17 April 2012 - 12:45.


#595 King Six

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Posted 17 April 2012 - 13:31

I'd say the figures are all pretty unremarkable at the moment.

When BBC & SKY share the races, i anticipated BBC to trounch Sky anyway.

What i will be facsinated to see as we move into Europe, is how the BBC is effected. So far, the races have been early morning allowing the highlights to be on at lunchtime. For the casual viewing household (who i bargain make up a large percentage of the BBC numbers) the GP is just a traditional Sunday thing to do. I wonder how many of that demographic are going to bother watching highlights in the evening instead of Corination Street/Heartbeat....

Also the football season ends soon-ish, so F1 won't be competing on Sundays with the Premier League, for whatever that's worth.

EDIT: Then again you got the Olympics + Euro 2012 this year.

Edited by King Six, 17 April 2012 - 13:31.


#596 Ellios

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Posted 17 April 2012 - 14:14




600,000? paid customers, third race of a season in - I don't think that's bad at all, as pointed out wait until the races are in Europe and at a more 'reasonable' time of day

I don't know the costs of a SKY ticket to watch the F1 races, but obvioulsy times that by 600k/800k and it starts to look like covering costs would be possible - what's the target viewing figure SKY would want from their first season 1 million a race?

#597 Ross Stonefeld

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Posted 17 April 2012 - 14:27

Well they need to be new subscribers to really make it good value(for Sky).

#598 ExFlagMan

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Posted 17 April 2012 - 15:01

600,000? paid customers, third race of a season in - I don't think that's bad at all, as pointed out wait until the races are in Europe and at a more 'reasonable' time of day

I don't know the costs of a SKY ticket to watch the F1 races, but obvioulsy times that by 600k/800k and it starts to look like covering costs would be possible - what's the target viewing figure SKY would want from their first season 1 million a race?

Depends on how many of those viewers are new Sky customers or existing Sky customers upgrading to HD to get F1. As you get Sky F1 free if you are an existing Sky HD customer (and according to the adverts if you are a Sky Sports customer) then anyone in that category is not a gain to Sky - except in that by boosting the numbers they might make it more attractive to advertisers.

Had an interesting conversation with a friend regarding existing Sky Sports customers and Sky F1. New he was a Sky Sports customer so asked him what he thought of Sky F1. He replied that he had not been able to get it, although according to the adverts he should be able to. He spent a lot of time on the phone to Sky Support who were adament that he had to upgrade to Sky HD. When he pointed out that they had advertised it as available to SS customers he was told that those adverts where a mistake and insisted he had to upgrade to Sky HD. After many such phone calls he treatened to cancel his Sky subscription and report them to the Advertising Standards Agency. This had the desired effect and they gave him a free upgrade to Sky HD.

Looks like desperation might be creeping in!

#599 rhukkas

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Posted 18 April 2012 - 10:17

F1 isn't that popular, it's that simple. When it's on, people will casually watch it, but in terms of proper fans there isn't that many. Sky need complete exclusivity I suspect, and this is what on the cards over the next couple of years.

Casual fans will soon get used to watching 10 live races and 10 highlights. It isn't that big a problem. I don't know anyone who is that bothered by missing the odd live race, and I know a lot of motorsport people

Edited by rhukkas, 18 April 2012 - 10:18.


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#600 D.M.N.

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Posted 23 April 2012 - 10:40

From Sky Media Updates on Twitter: https://twitter.com/#!/skymediaupdates/...354466202464256

"Live Bahrain Grand Prix averaged 1.4m and peaked at 1.6m on Sky Sports F1 yesterday #F1"

99 percent certain that is the race average only. Programme average will be around ~800k I think. In comparison with Malaysia, according to the same Twitter that had an average of 1.25m, with a peak of 1.51m.

The BBC highlights had 3.65m (20.2%).