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A detailed look into UK F1 television ratings


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#601 Ross Stonefeld

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Posted 23 April 2012 - 10:43

And the BBC is for the whole program?

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#602 D.M.N.

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Posted 23 April 2012 - 10:57

BBC ratings:
- Qualifying: 2.99m (18.1%)
- Race: 3.65m (20.2%)

Both whole program.

#603 Ross Stonefeld

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Posted 23 April 2012 - 11:01

So we're about where we should be for a normal time zone race. It's split between BBC and Sky but it doesn't seem like many people have stopped following.

#604 BigWicks

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Posted 23 April 2012 - 11:04

BBC ratings:
- Qualifying: 2.99m (18.1%)
- Race: 3.65m (20.2%)

Both whole program.


how does that compare to last year?

#605 D.M.N.

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Posted 23 April 2012 - 12:36

how does that compare to last year?

Qualifying will be up a lot, race about equal once Sky factored in.

From BARB:

Sky Sports - Week Ending 15th April
Sky Sports - Channel Share
1.4% - Sky Sports 1
0.8% - Sky Sports News
0.3% - Sky Sports F1
0.3% - Sky Sports 2
0.2% - Sky Sports 3
0.1% - Sky Sports 4

Sky Sports - Weekly Reach*
7.35m - Sky Sports 1
7.24m - Sky Sports News
4.15m - Sky Sports 2
2.40m - Sky Sports 3
2.38m - Sky Sports F1
2.28m - Sky Sports 4

* those who watch 3 consecutive minutes of a particular channel

And from BARB for the channel itself:

Top 10 - Week Ending 15th April
1 - 504k - Live Chinese Grand Prix (Sunday, 06:30)
2 - 251k - Live Chinese GP Qualifying (Saturday, 06:00)
3 - 108k - Live Chinese GP Practice 2 (Friday, 06:45)
4 - 104k - Chinese GP Qualifying Replay (Saturday, 10:01)
5 - 62k - The F1 Show (Friday, 20:00)
6 - 57k - The F1 Show (Friday, 22:01)
7 - 52k - Chinese Grand Prix Replay (Sunday, 12:31)
8 - 46k - Live Chinese GP Practice 1 (Thursday, 26:45)
9 - 42k - Legends (Saturday, 08:55)
10 - 37k - Live Chinese GP Practice 3 (Friday, 27:45)

#606 D.M.N.

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Posted 23 April 2012 - 14:39

Bahrain Grand Prix - Ratings Roundup
2008
Qualifying - 1.48m
Race - 3.44m

2009
Qualifying - 2.40m
Race - 4.39m

2010
Qualifying - 2.74m (31.2%)
Race - 4.76m (41.2%)

2011 - no race

2012
Qualifying
Sky Live - 462k
BBC Highlights - 2.99m (18.1%)
Total = 3.45m

Race
Sky Live - 738k (6.2%)
* race average - 1.4m
* peak - 1.6m
BBC Highlights - 3.65m (20.2%)
Total = 4.39m

Good ratings, 2012 in line with 2009. 2010 was the season opener, hence why it was a bit higher.

#607 Dalton007

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Posted 23 April 2012 - 14:56

Wonderful. The prime time show for the Beeb is working out very nicely and will help to introduce new fans. :)

#608 D.M.N.

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Posted 14 May 2012 - 12:02

Jamesallenonf1
#f1 BBC's LIve show got 6.2 million peak audience for Spanish GP yesterday, same figure as last season
12:50 PM - 14 May 12

Can I quickly note - this isn't actually true. All other sources I've seen have a 3.5 million average for BBC (4.6m peak) with 500k average for Sky (1m peak).

#609 dank

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Posted 14 May 2012 - 12:05

So where would Allen get these additional 1.6m viewers from?

#610 OwenC93

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Posted 14 May 2012 - 12:07

That's a bit disappointing.

#611 D.M.N.

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Posted 14 May 2012 - 12:22

So where would Allen get these additional 1.6m viewers from?

No idea - but several other sources have reported differently. I have not seen anything to suggest a 6.2 million peak.

The controller of BBC News (normally a very reliable source) reported 3.5m average and 4.6m - https://twitter.com/#!/kevinbakhurst/st...956864664141824

Someone on Digital Spy who has access to the figures posted the same average (3.487m).

#612 D.M.N.

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Posted 15 May 2012 - 07:44

Jamesallenonf1
#f1 Correction about BBC TV figure for Spain. BBC official line is Peak audience was 4.6m. 2011 figure was 6.2m. Apologies.
8:35 AM - 15 May 12

#613 aray

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Posted 15 May 2012 - 08:12

so BBC is always ahead of sky,when both shows the race...i wonder whether sky really anticipated this...they dedicated a channel for it...

#614 engel

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Posted 15 May 2012 - 08:35

so BBC is always ahead of sky,when both shows the race...i wonder whether sky really anticipated this...they dedicated a channel for it...


of course they did, there was never any doubt that the BBC (being FTA) would be way ahead

#615 tifosiMac

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Posted 15 May 2012 - 17:21

Sky were also expecting to lose viewers to the BBC when both have the race live, and depending on which source you believe, that has happened so far. Pretty disappointing viewing figures for Sky overall I have to say but there may be viewers like myself that have tried it and taken the familar alternative instead.

#616 ExFlagMan

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Posted 07 June 2012 - 16:51

Anyone got any idea what the figures where for Monaco?

#617 D.M.N.

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Posted 07 June 2012 - 16:57

3.13m and 565k.

#618 ExFlagMan

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Posted 08 June 2012 - 09:31

3.13m and 565k.

Thanks. Looks like Bernie's '10m potential Sky viewers' voted with their feet then.

#619 F1ultimate

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Posted 08 June 2012 - 12:03

Thanks. Looks like Bernie's '10m potential Sky viewers' voted with their feet then.


Bernie always speaks with a foot in mouth. He's probably bitter about BBC still retaining a wide audience for their F1 coverage and wants to pull the plug on it by giving Sky exclusivity and charge more. Bernie is a monopolist and would sign whatever deal out there with the devil to squeeze blood out of a stone.

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#620 hotstickyslick

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Posted 08 June 2012 - 14:21

Only 3.6 million viewers for Monaco?

#621 Dalin80

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Posted 08 June 2012 - 14:32

Only 3.6 million viewers for Monaco?



Now if only there was away to figure out how many of them fell asleep at the tv remote.

#622 pdac

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Posted 08 June 2012 - 15:57

Bernie always speaks with a foot in mouth. He's probably bitter about BBC still retaining a wide audience for their F1 coverage and wants to pull the plug on it by giving Sky exclusivity and charge more. Bernie is a monopolist and would sign whatever deal out there with the devil to squeeze blood out of a stone.


Bernie does business to business deals. He has no clue whatsoever as to how much the punters are willing to spend on his show. He deals in billions and just does not understand that, to a lot of people, a few hundred quid is actually an expense that required consideration - to him it's an amount that he wouldn't notice if it fell out of his pocket. I don't think he still has any clue as to why his original Sky channel wasn't an amazing success.

#623 Risil

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Posted 08 June 2012 - 16:39

I don't think he still has any clue as to why his original Sky channel wasn't an amazing success.


Probably all down to the fact that Europe's a "third world country" these days. ;)

#624 Ensign

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Posted 08 June 2012 - 21:03

Normally BE manages to fit the the Canadian GP in between World Cup/Euro matches every other year but I see he's been unable to do that this time. If I've got it right the race begins the same time as the start of the 2nd half the Spain v Italy match. Given that those are two of the glamour teams of world football - and major F1 markets - I would expect worldwide viewing figures for at least half the GP to be abysmal.

Edited by Ensign, 08 June 2012 - 21:03.


#625 Ross Stonefeld

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Posted 08 June 2012 - 21:06

Which means the second half of the race will be fine.

#626 Ensign

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Posted 08 June 2012 - 21:09

Also, it's possible that the French Open final could go long or start late due to bad weather. Tennis is #2 sport in France (I think) by TV ratings and this is their biggest match of the year so this could be one of the least watched F1 races in years.

#627 jamiegc

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Posted 08 June 2012 - 21:11

Normally BE manages to fit the the Canadian GP in between World Cup/Euro matches every other year but I see he's been unable to do that this time. If I've got it right the race begins the same time as the start of the 2nd half the Spain v Italy match. Given that those are two of the glamour teams of world football - and major F1 markets - I would expect worldwide viewing figures for at least half the GP to be abysmal.


The race will start just after Spain v Italy ends, and just before Ireland v Croatia begins.

#628 Ensign

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Posted 08 June 2012 - 21:16

The race will start just after Spain v Italy ends, and just before Ireland v Croatia begins.


Perhaps my local TV guide is wrong. I thought the race started at 1pm local time. Today's Euro match began at Noon in Canada (5pm UK) so I'm assuming that is the kick-off time every day.

#629 D.M.N.

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Posted 08 June 2012 - 21:18

Canada starts at 2pm local this year.

#630 scheivlak

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Posted 08 June 2012 - 21:18

Normally BE manages to fit the the Canadian GP in between World Cup/Euro matches every other year but I see he's been unable to do that this time. If I've got it right the race begins the same time as the start of the 2nd half the Spain v Italy match. Given that those are two of the glamour teams of world football - and major F1 markets - I would expect worldwide viewing figures for at least half the GP to be abysmal.

Only if the second half of Spain-Italy starts behind the safety car.

#631 D.M.N.

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Posted 11 June 2012 - 10:27

race average 1.63m, peak 1.77m for Sky yesterday. Disappointing numbers.

#632 rhukkas

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Posted 11 June 2012 - 10:30

race average 1.63m, peak 1.77m for Sky yesterday. Disappointing numbers.


F1 isn't as popular as those in charge would leave you to believe. Many many casual viewers who have nothing else to watch on a Sunday afternoon. I've always felt the viewing figures were over-inflated as well as the price paid by the Beeb.

Expect Sky to try and get full-rights to the coverage next year, otherwise it's not worth their trouble

Edited by rhukkas, 11 June 2012 - 10:34.


#633 Ross Stonefeld

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Posted 11 June 2012 - 10:38

Isnt 1.6m pretty high?

#634 dank

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Posted 11 June 2012 - 10:39

Almost double the usual figure, but then, this was pretty much an open goal for Sky?

#635 kosmos

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Posted 11 June 2012 - 10:39

5.105.000 for Canada on Spanish TV in case someone wants to know.

#636 rhukkas

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Posted 11 June 2012 - 10:49

Isnt 1.6m pretty high?


For the only live broadcast. not so sure. Doubt that many stayed up to watch highlights either.

#637 D.M.N.

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Posted 11 June 2012 - 10:49

Isnt 1.6m pretty high?


Almost double the usual figure, but then, this was pretty much an open goal for Sky?


If you're to compare it with the other Sky exclusive peaks...

- 1.77m - Canada (1.63m race average)
- 1.60m - Bahrain (1.4m race average)
- 1.50m - Malaysia
- 1.02m - Australia

Considering the respective timeslots, I think it should have been higher than 1.77 million myself.

#638 rhukkas

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Posted 11 June 2012 - 10:57

If you're to compare it with the other Sky exclusive peaks...

- 1.77m - Canada (1.63m race average)
- 1.60m - Bahrain (1.4m race average)
- 1.50m - Malaysia
- 1.02m - Australia

Considering the respective timeslots, I think it should have been higher than 1.77 million myself.


Well, it is ascending but in reality if they are to get anywhere 2-3 million viewers they need full exclusivity. Even then a highlights package for BBC would be detrimental as many loyal BBCers (they actually exist) will still be happy with that.





#639 ExFlagMan

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Posted 11 June 2012 - 11:04

If you're to compare it with the other Sky exclusive peaks...

- 1.77m - Canada (1.63m race average)
- 1.60m - Bahrain (1.4m race average)
- 1.50m - Malaysia
- 1.02m - Australia

Considering the respective timeslots, I think it should have been higher than 1.77 million myself.

Probably to be expected - competition from Euro football - have to remember that probably the majority of Sky F1 viewers are existing Sky Sports subscribers who allegedly get it for free - so they where probably watching that on ITV.
I wonder just how many new Sky subscribers Sky F1 has attracted.

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#640 D.M.N.

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Posted 11 June 2012 - 11:57

BBC's highlights programme had 2.3m (21%), peaking as soon as it began with 3.1m. The figures are the lowest since 2006.

#641 dank

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Posted 11 June 2012 - 12:01

And what, 8m or so watched the race live last year? Going well this shared coverage business.

#642 Ross Stonefeld

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Posted 11 June 2012 - 12:18

I'm of two minds on this.

Either it's finally exposing what % of the audience actually *cares* about Formula 1

or

It's dangerous when people normally don't have tons and tons of discretionary income, especially during a recession, to move their available F1 spend from tickets/merchandise/sponsor products to simply paying to watch the races.

I'm leaning towards the latter. There's no need to squeeze that side of the business equation.

#643 Dalton007

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Posted 11 June 2012 - 14:42

BBC's highlights programme had 2.3m (21%), peaking as soon as it began with 3.1m. The figures are the lowest since 2006.



But the highlights were at 10:30PM.

#644 D.M.N.

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Posted 11 June 2012 - 14:52

By the figures I meant the combined BBC and Sky average, which is around ~3.3 million.

#645 Ross Stonefeld

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Posted 11 June 2012 - 14:55

What's interesting is the % though, 27% last year for live on BBC1 (pre-rain) 21% for highlights at 10:30

So in one sense the audience size is a reflection of the time slot.

#646 blackhand2010

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Posted 11 June 2012 - 15:05

I’m actually surprised at how high the figures are especially given the live time slot; when the race has previously been live on a mainstream channel (BBC/ITV) at peak times, your casual (and very casual) fans have effectively simply had to switch their T.V on, and it was pretty much in front of them.
However having it on its own dedicated channel, whilst being a boon for the petrol heads, means you’re a lot less likely to have viewers happening upon it, especially at peak times where there is serious competition for eyeball time, not least from those mainstream channels that used to show F1.
Add to that the first weekend of the football, and you can imagine a lot of homes where F1 was sacrificed by the men of the house, so they could watch more football at a later time…
Or I could be talking bobbins…

#647 F1EC

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Posted 11 June 2012 - 15:06

Well, it is ascending but in reality if they are to get anywhere 2-3 million viewers they need full exclusivity. Even then a highlights package for BBC would be detrimental as many loyal BBCers (they actually exist) will still be happy with that.


I think full exclusivity will kill F1 in the UK. At the moment it seems to be a case of who blinks first - the fans, or the people within F1 who're trying to milk the fans (via the TV companies) for as much money as possible. I think F1 will lose this battle, unless Sky reduce the price of their F1 offering and improves quality by bringing it up to the standard of the BBC coverage and by improving their customer service.

Sky's current pricing plans aren't attractive to people who only need Sky for their F1 coverage, and they're planning to increase prices in September. If they were given full exclusivity, I think it would be the death of F1 on TV in the UK. But perhaps F1 don't really care, as long as they can get real bums on real seats at the live races?

Edited by F1EC, 11 June 2012 - 15:08.


#648 pdac

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Posted 11 June 2012 - 15:22

I think full exclusivity will kill F1 in the UK. At the moment it seems to be a case of who blinks first - the fans, or the people within F1 who're trying to milk the fans (via the TV companies) for as much money as possible. I think F1 will lose this battle, unless Sky reduce the price of their F1 offering and improves quality by bringing it up to the standard of the BBC coverage and by improving their customer service.

Sky's current pricing plans aren't attractive to people who only need Sky for their F1 coverage, and they're planning to increase prices in September. If they were given full exclusivity, I think it would be the death of F1 on TV in the UK. But perhaps F1 don't really care, as long as they can get real bums on real seats at the live races?


If anyone thinks that Bernie is a bit of a money grabber, then Sky is up there with him. There is no way in hell that Sky are going to reduce their costs - I expect that it'll increase next year. If they don't get enough viewers to satisfy their business plan they they will simply reduce their spend on the product and then get out of it when the contract ends.

#649 Amphicar

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Posted 11 June 2012 - 15:25

Sky's current pricing plans aren't attractive to people who only need Sky for their F1 coverage, and they're planning to increase prices in September. If they were given full exclusivity, I think it would be the death of F1 on TV in the UK. But perhaps F1 don't really care, as long as they can get real bums on real seats at the live races?

Why would Bernie, the teams or the FIA care about that? - it's the only slice of F1 revenue that they don't benefit from!

Edited by Amphicar, 11 June 2012 - 15:25.


#650 olliek88

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Posted 11 June 2012 - 17:39

Have to take into account the fact that the Euros are on, not sure i there was a game on at the same time as the match but alot of people who usually might of tuned in could of been down their local or whatever having watched/about to watched the football.