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A detailed look into UK F1 television ratings


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#751 Ross Stonefeld

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Posted 16 August 2012 - 15:08

They seem to be comparing 'first viewing'. So Live BBC 2011 vs Live Sky 2012 + First BBC Highlights 2012/Live BBC 2012

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#752 D.M.N.

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Posted 16 August 2012 - 15:42

I don't really agree with that way seeing as most of the viewers watching the re-run are probably 'new' too, but they've been consistent in the article, so I'll give them that.

#753 Ross Stonefeld

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Posted 16 August 2012 - 16:13

Reruns also have repeat viewers and if one network has more replays than another the figures start getting out of sync.

#754 D.M.N.

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Posted 16 August 2012 - 16:43

Reruns also have repeat viewers and if one network has more replays than another the figures start getting out of sync.

BBC only has one re-run, but you could argue some watch Sky live and BBC re-run for comparison, but I imagine that figure is very very small ie less than 10k.

#755 Massa_f1

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Posted 16 August 2012 - 17:12

Who thinks Sky Sports F1 will be a stand alone channel next year? I was reading a news article on another site today and they bashed Sky's viewing figures and saying how Sky will be far from happy them. The majority of races attract 800K or less. Exclusive or not.

Edited by Massa_f1, 16 August 2012 - 17:14.


#756 smitten

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Posted 16 August 2012 - 18:43

The majority of races attract 800K or less. Exclusive or not.


I'm not sure that anybody expected much more did they? It's more than the cricket and most of the football...


#757 dank

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Posted 16 August 2012 - 18:56

I'm not sure that anybody expected much more did they? It's more than the cricket and most of the football...


Pretty sure Sky's marketing material during the off-season suggested higher figures than what they are currently receiving.

#758 smitten

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Posted 16 August 2012 - 19:17

Pretty sure Sky's marketing material during the off-season suggested higher figures than what they are currently receiving.


I'd be surprised if they had put a number to it as they won't even tell you how many people pay for each channel package.

#759 dank

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Posted 16 August 2012 - 19:28

I'd be surprised if they had put a number to it as they won't even tell you how many people pay for each channel package.


Prepare to be surprised....

Pretty much discussed already from that point on, so no point repeating it all again.

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#760 smitten

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Posted 16 August 2012 - 19:38

Prepare to be surprised....


:up: I missed that first time around - interesting reading.

#761 fosters35

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Posted 17 August 2012 - 07:42

I was reading a news article on another site today and they bashed Sky's viewing figures and saying how Sky will be far from happy them.


What site was this on?


#762 Massa_f1

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Posted 17 August 2012 - 10:50

What site was this on?


http://en.espnf1.com...tory/86509.html

Its looking at a decline in people going to see f1 live, but continues on how Sky Sports arent pulling in the numbers.

#763 D.M.N.

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Posted 03 September 2012 - 14:51

Belgium GP, programme averages:

BBC1 - 2.77m (24%)
* peak: 3.69m
SSF1 - 335k (3%)
* peak: 889k

#764 smitten

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Posted 03 September 2012 - 15:02

Belgium GP, programme averages:

BBC1 - 2.77m (24%)
* peak: 3.69m
SSF1 - 335k (3%)
* peak: 889k


Would it be fair to say that for the live on both races, the Sky %age of the total audience is dropping off slightly? Do you actually have these figures collated across the season as I would be interested in how/why it is changing?


#765 D.M.N.

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Posted 03 September 2012 - 15:06

Not really, because yesterday Sky had a 2 hour build-up instead of a 1 hour 30 minute build-up.

#766 dank

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Posted 03 September 2012 - 15:56

So combined average figure is down about 660k compared to last year, when the race was held on a Bank Holiday weekend. Bit disappointing, no?

What else was on yesterday afternoon?

#767 D.M.N.

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Posted 03 September 2012 - 16:14

So combined average figure is down about 660k compared to last year, when the race was held on a Bank Holiday weekend. Bit disappointing, no?

What else was on yesterday afternoon?

Paralympics, which no doubt did better than usual for C4.

#768 MinT

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Posted 03 September 2012 - 16:20

http://en.espnf1.com...tory/86509.html

Its looking at a decline in people going to see f1 live, but continues on how Sky Sports arent pulling in the numbers.


bit of a poorly written article.

Quoting Bernie from 2011 then going on to say how Sky arent pulling in the numbers etc etc but , oh wait - its been enough of a success that Italy are following suit next year.

#769 JRizzle86

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Posted 04 September 2012 - 07:43

With those number on SKY they may as well have gone straight to digital media on the internet. In fact it astonishes me that they haven't already gone to digital streaming for an annual subscription.

#770 Dalton007

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Posted 04 September 2012 - 08:03

Maybe Sky Sports F1 needs to be free to all SKY customers who subscribe to any package.

#771 tifosiMac

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Posted 04 September 2012 - 08:18

Maybe Sky Sports F1 needs to be free to all SKY customers who subscribe to any package.

It needs to be on a prime channel, not a sports exclusive channel for the best results. Simple as that. Only people totally interested in the sport will search for it on SSF1. If its on a prime channel, then people will either watch it by accident, or become interested by the exposure.

#772 Shambolic

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Posted 04 September 2012 - 09:27

Due to the pricing of Sky, how many new subs, or HD/ Sports package upgrades do they need to sell to cover the cost of grabbing F1? I suspect they need less than 250 thousand new subscribers, and that's before taking into account the revenue from advertising (which is one of the key factors preventing me from getting Sky - I refuse to pay to be advertised to in that manner).

Does it matter to Sky if UK F1 viewing figures drop by a tenth? Or a third? Even by half, Sky will still be more than comfortable as long as a few thousand keep on paying. That this damages F1 long term is irrelevant, for Bernie, CVC, Sky, it's all about the profits. In 10 years time this business model might have destroyed F1 globally, but Bernie is unlikley to be around by then, CVC are already trying to sell F1, and Sky will find another sport to milk. The teams might care, but in a sport where new equipment that costs millions is obsolete and scrapped in months, sometimes weeks, they're most likely not looking at the long term future either.

#773 D.M.N.

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Posted 24 September 2012 - 11:45

Italian GP had highest ratings in 12 years, for anyone wondering.

Singapore Averages...

BBC1 - 12:10 to 15:20 - 3.37m (24.6%)
- peak: 4.09m (31.4%) at 13:05
SSF1 - 11:30 to 16:30 - 443k (3.3%)

#774 hotstickyslick

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Posted 14 October 2012 - 15:12

F1 definitely and predictably on the decline once again in the UK. I wonder how the ratings have been for the past couple of races.

#775 hotstickyslick

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Posted 21 October 2012 - 12:52

D.M.N. , I demand updates. :p

#776 D.M.N.

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Posted 21 October 2012 - 13:59

Both Japan and Korea were down. Japan was lowest in at least ~8 years, Korea was equal with 2010, but down on 2011.

edit - Japan:

2004 - 2.86 million (1.32 million + 1.54 million)
2005 - 3.32 million (1.32 million + 2.00 million)
2006 - 3.49 million (1.19 million + 2.30 million)
2007 - 3.04 million (729k + 2.31 million)*
2008 - 3.14 million (785k + 2.36 million)*
2009 - 3.61 million (1.36 million + 2.24 million)
2010 - 3.70 million (1.90 million + 1.80 million)
2011 - 4.40 million (2.10 million + 2.13 million)
2012 - 2.72 million (360k + 2.36 million)

* note - the drop for 2007 and 2008 can be attributed to the change of track from Suzuka to Fuji meaning that the race started 90 minutes earlier in the UK

#777 fosters35

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Posted 23 October 2012 - 15:43

Thanks for the figs D.M.N

Weren't Sky expecting around a million per race? If so, these are pretty bad and wonder how much longer they can keep throwing as much money at it.
It doesn't help that the recent races are more boring than the earlier ones - at least for the casual/new viewers they must be trying to attract.

#778 joshb

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Posted 23 October 2012 - 19:39

Thanks for the figs D.M.N

Weren't Sky expecting around a million per race? If so, these are pretty bad and wonder how much longer they can keep throwing as much money at it.
It doesn't help that the recent races are more boring than the earlier ones - at least for the casual/new viewers they must be trying to attract.


The title is on a knife edge- if they can't pull viewers now they never will

#779 hotstickyslick

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Posted 24 October 2012 - 13:48

You just get the feeling that a lot of people have become fed up with F1 in this country. Ridiculous rules, McLaren screwing up everyday of the week, no Brits fighting for the championship and the anger at the Sky-F1 deal, it's to be expected really.

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#780 Tsarwash

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Posted 27 October 2012 - 11:46

I expect the ratings to sink lower and lower for the rest of the season if Vettel continues to dominate as he has done recently. Frankly I'm not sure if I can be bothered to watch tomorrows race, as the last few have been pretty boring indeed. I didn't even realise that there was a race on this weekend, and thus missed qualifying today. Media coverage of the sport has noticeably dropped off in the last month or so, but this is probably because neither British hopeful has a chance of winning a championship anymore.

#781 fosters35

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Posted 27 October 2012 - 12:13

I expect the ratings to sink lower and lower for the rest of the season if Vettel continues to dominate as he has done recently. Frankly I'm not sure if I can be bothered to watch tomorrows race, as the last few have been pretty boring indeed. I didn't even realise that there was a race on this weekend, and thus missed qualifying today. Media coverage of the sport has noticeably dropped off in the last month or so, but this is probably because neither British hopeful has a chance of winning a championship anymore.


I'm somewhat in agreement.

These 'new' tracks - and while India's is decent - the times are wrong for Europeans. Other new tracks are boring, lifeless with little crowds and masses of empty grandstands, covered in smog making viewing worse. This isn't attracting new fans or helping to keep older ones.


#782 D.M.N.

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Posted 27 October 2012 - 15:16

I think fatigue is setting in for the fans now as well as the teams. 20 races for the fans I think is the limit. The 5 week Summer break probably didn't help, but three double headers in a row seems too much.

There again, MotoGP has three race weekends in a row, so what do I know...

#783 MinT

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Posted 27 October 2012 - 15:41

Its nearing the end of a long season - and no brit is in with much of a chance = people not bothering to watch.

For instance I found myself leafing through a magazine while also watching quali today = plus 90% of everything said by the presenters/pundits has already been said before several times by now - its all a bit zzz

Edited by MinT, 27 October 2012 - 15:43.


#784 bongofury

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Posted 27 October 2012 - 18:11

I have to say, I'm getting a bit bored by it all now. There doesn't seem to be much racing going on and I can't see anything but RBR lockouts and Pole to Podium races.

Now that its less than a month to the last GP of the season, I will be cancelling my HD subscription with Sky. Whether I take it back up next March is another thing.

#785 D.M.N.

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Posted 05 November 2012 - 10:49

German ratings yesterday:

- 7.18 million on RTL
- 430k on Sky Deutschland
- 780k on ORF
=> 8.39 million total

Via: https://twitter.com/MS2K

Historical comparison: http://forums.autosp...p;#entry3958468

#786 bongofury

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Posted 05 November 2012 - 13:28

I have to say, I'm getting a bit bored by it all now. There doesn't seem to be much racing going on and I can't see anything but RBR lockouts and Pole to Podium races.

Now that its less than a month to the last GP of the season, I will be cancelling my HD subscription with Sky. Whether I take it back up next March is another thing.


How short a week is!


#787 D.M.N.

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Posted 10 November 2012 - 19:41

Abu Dhabi peaked at about 5.8m last weekend - BBC peaked with 4.8m and one assumes Sky added ~1.0m.

Combined average was about 4.4m/4.5m.

#788 D.M.N.

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Posted 18 November 2012 - 15:15

US Grand Prix - BBC Two
Saturday - 21:00 to 22:15 - Qualifying: 1.58m (6.7%)
* peak: 1.81m (7.8%) at 21:40

US Grand Prix - Sky Sports F1
Friday - 14:45 to 16:50 - FP1: 110k (1.32%)
* peak: 152k (1.72%) at 15:45
Friday - 18:45 to 21:00 - FP2: 107k (0.50%)
* peak: 164k (0.75%) at 19:15
Friday - 23:00 to 00:00 - The F1 Show: 14k (0.12%)

Saturday - 13:45 to 14:45 - The F1 Show repeat: 59k (0.58%)
Saturday - 14:45 to 16:10 - FP3: 100k (0.86%)
* peak: 159k (1.31%) at 15:55
Saturday - 17:00 to 19:45 - Qualifying: 418k (2.07%)
* peak: 745k (3.16%) at 18:55
* session average: 671k (3.19%)

#789 britishtrident

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Posted 18 November 2012 - 15:43

An increasing number of people just won't have Sky because of the Murdoch connection.

#790 rhukkas

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Posted 18 November 2012 - 16:34

An increasing number of people just won't have Sky because of the Murdoch connection.


I find this quite amusing because I consider the BBC and the recent revelations far more morally repugnant than hacking a few celebrities phones.

#791 Ellios

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Posted 18 November 2012 - 17:01

I find this quite amusing because I consider the BBC and the recent revelations far more morally repugnant than hacking a few celebrities phones.



Murdoch's mob also hacked the phone of a murdered girl, that led directly to making her parents believe she was still alive

Edited by Ellios, 18 November 2012 - 17:01.


#792 rhukkas

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Posted 18 November 2012 - 17:09

Murdoch's mob also hacked the phone of a murdered girl, that led directly to making her parents believe she was still alive


Not supporting or defending 'murdoch's mob' but those who put the BBC in a morally higher position really need to re-think that position. There were quite a few vocal supporters of the BBC Vs Sky who have now been proved to have been very naive. They even played the politics game by trying to get back at the Tories with that latest Newsnight **** up.

We've all learnt a very valuable lesson with this whole mess.



#793 Vereint

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Posted 18 November 2012 - 17:15

Not surprised the viewing figures are down. Had Sky not come onto the scene, I could have seen myself starting to turn off. I love Formula One, but I don't love three tools trying to be funny and turning the show into a 2nd rate Top Gear. I can imagine a few others being the same. Hopefully the BBC coverage will improve next year when Jake leaves and people will start turning on again.

#794 pdac

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Posted 18 November 2012 - 17:20

An increasing number of people just won't have Sky because of the Murdoch connection.

Increasing from a hand-full to two hand-full

#795 D.M.N.

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Posted 18 November 2012 - 17:24

Back to the ratings, folks.

#796 D.M.N.

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Posted 19 November 2012 - 21:06

race average 1.63m, peak 1.77m for Sky yesterday. Disappointing numbers.


BBC's highlights programme had 2.3m (21%), peaking as soon as it began with 3.1m. The figures are the lowest since 2006.

Quoting the numbers from Canada because both USA numbers were a smidgen under Canada. 2.22m for the highlights, 856k live programme average (which compares with just under 1m for Canada).

#797 D.M.N.

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Posted 28 November 2012 - 18:39

6.64 million peak for BBC last Sunday - factoring in Sky will get you probably about ~7.5 million.

#798 kar

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Posted 28 November 2012 - 20:22

How does that compare to previous years?

Personally I'm not surprised the numbers are down. I've been a pretty hardcore F1 fan since I was a child and even now I barely watch any races live. Brazil was the first race I watched from start to finish including buildup all year.

The move to Sky, really has killed getting into any routine with the sport now.

#799 ExFlagMan

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Posted 28 November 2012 - 20:27

6.64 million peak for BBC last Sunday - factoring in Sky will get you probably about ~7.5 million.

So what happened to the 10m Sky viewers Bernie was quoting as a bonus of the new deal?

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#800 Tsarwash

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Posted 28 November 2012 - 20:52

An increasing number of people just won't have Sky because of the Murdoch connection.

Out of principle I would not subscribe to any Sky channel.