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A detailed look into UK F1 television ratings


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#801 D.M.N.

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Posted 09 February 2013 - 12:16

Testing, testing on Sky F1...

- 05/02 – 16k, peak: 19k at 21:05
- 06/02 – 12k, peak: 16k at 21:05
- 07/02 – 19k, peak: 28k at 21:00
- 08/02 – 30k, peak: 34k at 21:25

Highest individual show rating was for Ted's Notebook yesterday with 31k. :)

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#802 D.M.N.

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Posted 01 March 2013 - 20:24

Ratings:

14:00 – Live Testing: 32k (0.5%)
- peak: 44k (0.52%) at 16:00
18:30 – Testing Repeat: 33k (0.2%)
- peak: 75k (0.34%) at 20:30
21:00 – Testing Round-Up: 41k (0.2%)
- peak: 43k (0.19%) at 21:00
21:15 – Ted’s Notebook: 34k (0.2%)
- peak: 44k (0.2%) at 21:25

Combined average therefore of 65k, peak of 119k. With the weekend still to come, those will almost certainly get higher.

Not often I combine, but worth noting:

- doesn't include Sky 3D
- doesn't include Sky Go

And not all of the 32k viewers that watched the 14:00 airing will have watched it 'as live' anyway.

So impressive figures - in my view.

#803 D.M.N.

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Posted 23 March 2013 - 18:20

Yesterday's SSF1 ratings

02:00 to 03:50 - Live FP1: 64k (5.1%)
* peak: 83k (5.9%) at 02:30
03:50 to 04:30 - Live GP2 Practice: 33k (3.9%)
....
05:45 to 07:50 - Live FP2: 60k (2.4%)
* peak: 87k (1.7%) at 07:20
07:50 to 08:30 - Live GP2 Qualifying: 10k (0.15%)
....
09:00 to 09:25 - Press Conference: 24k (0.39%)
....
10:00 to 11:00 - Live F1 Show: 40k (0.67%)
11:00 to 13:15 - 1999 Malaysian Grand Prix: 10k (0.16%)
....
13:30 to 15:35 - FP1: 35k (0.40%)
15:35 to 17:40 - FP2: 49k (0.40%)
....
17:45 to 20:00 - 2002 Malaysian Grand Prix: 2k (0.01%)
20:00 to 21:00 - F1 Show: 26k (0.11%)
21:00 to 23:05 - FP1: 13k (0.07%)
23:05 to 25:10 - FP2: 9k (0.10%)

#804 Craigster

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Posted 23 March 2013 - 18:26

Yesterday's SSF1 ratings

02:00 to 03:50 - Live FP1: 64k (5.1%)
* peak: 83k (5.9%) at 02:30
03:50 to 04:30 - Live GP2 Practice: 33k (3.9%)
....
05:45 to 07:50 - Live FP2: 60k (2.4%)
* peak: 87k (1.7%) at 07:20
07:50 to 08:30 - Live GP2 Qualifying: 10k (0.15%)
....
09:00 to 09:25 - Press Conference: 24k (0.39%)
....
10:00 to 11:00 - Live F1 Show: 40k (0.67%)
11:00 to 13:15 - 1999 Malaysian Grand Prix: 10k (0.16%)
....
13:30 to 15:35 - FP1: 35k (0.40%)
15:35 to 17:40 - FP2: 49k (0.40%)
....
17:45 to 20:00 - 2002 Malaysian Grand Prix: 2k (0.01%)
20:00 to 21:00 - F1 Show: 26k (0.11%)
21:00 to 23:05 - FP1: 13k (0.07%)
23:05 to 25:10 - FP2: 9k (0.10%)


The mind boggles. This is enough to send heads spinning :stoned:
Where in the wild world do you find such insanely detailed numbers??!

#805 D.M.N.

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Posted 25 March 2013 - 10:01

BBC F1: 4.01m (27.1%)
* peak: 4.66m (30.0%) at 16:00
Sky F1: 722k (10.8%)
* peak: 1.35m (15.0%) at 09:25

Combined average: 4.73m
Combined peak: 6.01m

Highest ever Malaysian Grand Prix ratings.

#806 dank

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Posted 25 March 2013 - 10:34

33,000 bothered to tune in to see GP2 practice at 04:00, but only 10,000 when it was on at a more civilised time at 08:00? Even accounting for people getting ready for work, I find that a little odd.

#807 f1fan1998

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Posted 25 March 2013 - 10:49

that's pi$$ heads for you. They will watch anything!

#808 FizzyJerk

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Posted 25 March 2013 - 10:58

You can add +1 (or how many thousands of people I represent) to that Sunday Sky F1 figure, as I've just bought a new TV and had to disconnect all my BARB equipment!!! Happy days.

#809 Peat

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Posted 25 March 2013 - 11:27

Does Sky count a recording (Sky+) as a view?

I tend to record all live sessions of everything and delete them if nothing of note comes out in the reports.

#810 FizzyJerk

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Posted 25 March 2013 - 11:39

Does Sky count a recording (Sky+) as a view?

I tend to record all live sessions of everything and delete them if nothing of note comes out in the reports.


If you record something, watch it within 7 days and you have BARB equipment, then yes it counts - but will be in the revised figures.

I think Sky, Virgin etc by themselves can't monitor who's watching what from what I know, hence the need for the BARB panel. But I could be wrong.

Been on it for about 3 years and so far have got around £400 in vouchers which I'm saving for a rainy day... Who knows it might even end up being my pension !!!! Joke.


#811 D.M.N.

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Posted 20 May 2013 - 21:33

The Spanish Grand Prix had the second lowest ever figure for a European round on SSF1, an average of only 383,000 from 11:30 to 16:20. Only Belgium last year recorded lower.

Reach was also the second lowest ever for a race week, only 1.86 million.

#812 BoschKurve

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Posted 21 May 2013 - 14:50

The Spanish Grand Prix had the second lowest ever figure for a European round on SSF1, an average of only 383,000 from 11:30 to 16:20. Only Belgium last year recorded lower.

Reach was also the second lowest ever for a race week, only 1.86 million.


Sort of makes me wonder if it has a lot to do with the perceived boredom that involves Catalunya. But the bit about Belgium recording lower is interesting. I wonder why that happened as I can see more of a reason for Spain being lower than Belgium.

#813 rhukkas

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Posted 21 May 2013 - 15:13

The Spanish Grand Prix had the second lowest ever figure for a European round on SSF1, an average of only 383,000 from 11:30 to 16:20. Only Belgium last year recorded lower.

Reach was also the second lowest ever for a race week, only 1.86 million.


Hyper-inflationary racing. the bubble is bursting. It's lost value and people are turning off. not really a shock.

#814 smitten

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Posted 21 May 2013 - 15:35

Hyper-inflationary racing. the bubble is bursting. It's lost value and people are turning off. not really a shock.


TBF the average of nearly 5 hours of TV when the race is only 1:40 is never going to be terribly impressive.

Edited by smitten, 21 May 2013 - 15:35.


#815 Sin

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Posted 21 May 2013 - 15:44

http://www.handelsbl...te/8197386.html

on RTL Germany more people watched the spain GP than last year... 5,91 million this year and 5,43 million last year



#816 F1ultimate

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Posted 21 May 2013 - 20:41

The dwingling numbers of visitors are down to a few things:

-Less BBC coverage.
-Qualifying is now half a bore and isn't representative of the finishing order for the race.
-The loss of Jake and Brundle at BBC.
-90% of the grid struggle with tyres while the team that gets it right comfortably runs away with victory.
-The addition of Susie Perry on BBC.
-Mclaren threw away two titles last year and this year neither Button nor Lewis will be challenging for the title.

I can hardly think of any positives about this year, other than Vettel not dominating, that I can use to convince someone to start watching F1 in 2013.

#817 Risil

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Posted 21 May 2013 - 21:03

But the bit about Belgium recording lower is interesting. I wonder why that happened as I can see more of a reason for Spain being lower than Belgium.


Speaking personally I've missed (well, taped and watched later) a lot of Belgian Grands Prix in its late-August date. It's just not a weekend many people spend watching telly.

Edited by Risil, 21 May 2013 - 21:04.


#818 Ross Stonefeld

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Posted 21 May 2013 - 21:10

The dwingling numbers of visitors are down to a few things:

-Less BBC coverage.
-The loss of Jake and Brundle at BBC.
-The addition of Susie Perry on BBC.


What's that got to do with Sky figures?

-Qualifying is now half a bore and isn't representative of the finishing order for the race.


That doesn't affect the race day figures

-Mclaren threw away two titles last year and this year neither Button nor Lewis will be challenging for the title.


That doesn't account for going from 3million on the BBC to 300k on Sky.

Edited by Ross Stonefeld, 21 May 2013 - 21:10.


#819 SophieB

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Posted 21 May 2013 - 21:31

Speaking personally I've missed (well, taped and watched later) a lot of Belgian Grands Prix in its late-August date. It's just not a weekend many people spend watching telly.


The odd thing is that last year the race was a week later than usual so it missed the August Bank Holiday weekend. You'd think more people would be home. But the combined viewing figures were still down compared to the BBC's viewing figures for Spa 2011 when it was held during the BH weekend.

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#820 Tonka

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Posted 21 May 2013 - 22:36

The odd thing is that last year the race was a week later than usual so it missed the August Bank Holiday weekend. You'd think more people would be home. But the combined viewing figures were still down compared to the BBC's viewing figures for Spa 2011 when it was held during the BH weekend.



By August F1 has started to get boring. We're told Spa is a great circuit, but you'd never know it from what we see on the box. To tell the truth other than a few obvious parts of the circuit, it looks no different from many other tracks. As has been mentioned elsewhere, it's time FOM dumped the current tv crew and repositioned many of the cameras.



#821 dank

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Posted 22 May 2013 - 08:11

I don't think the sporadic nature of the race calendar this year is helping matters much.

Edited by dank, 22 May 2013 - 08:12.


#822 ExFlagMan

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Posted 22 May 2013 - 09:01

The Spanish Grand Prix had the second lowest ever figure for a European round on SSF1, an average of only 383,000 from 11:30 to 16:20. Only Belgium last year recorded lower.

Reach was also the second lowest ever for a race week, only 1.86 million.

I guess we should wait for the BBC figures for this race to decide if F1 is doomed or maybe just Sky :)

Edited by ExFlagMan, 22 May 2013 - 09:02.


#823 D.M.N.

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Posted 08 July 2013 - 14:23

Someone called Andy helped the F1 do rather well yesterday.... ;)

BBC One
18:00 to 19:30 - 5.15m (31.2%)
* artificial peak: 7.59m (45.3%) at 18:00
* race itself ended with 4.97m (29.4%) at 19:05

Sky Sports F1
11:30 to 16:30 - 662k (6.7%)
* race average: 1.28m (11.8%)
* peak: 1.45m (15.8%) at 13:15

Highest German Grand Prix rating on record. And in case you're wondering, Andy peaked with 17.30m (79.6%).;)

#824 dank

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Posted 08 July 2013 - 14:27

That's not a bad race average for Sky though, is it? When did the tennis begin, halfway through the race?

#825 joshb

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Posted 08 July 2013 - 14:42

That's not a bad race average for Sky though, is it? When did the tennis begin, halfway through the race?


Yeah around 2:15pm. Race ended at quarter to 3

#826 Fastcake

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Posted 08 July 2013 - 16:49

It was probably a good decision by the BBC to have the highlights on the Wimbledon finals day. I must of been amongst a lot of people who watched the tennis then the race afterwards.

#827 betafan

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Posted 18 August 2013 - 16:34

How does F1 compare with the fancied football matches on Sky this season, like those with Man Utd?

#828 joshb

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Posted 18 August 2013 - 21:32

How does F1 compare with the fancied football matches on Sky this season, like those with Man Utd?


we'll find out next sunday. No doubt the Mancs are on TV again and pubs will show that over the GP

#829 D.M.N.

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Posted 28 August 2013 - 09:38

I haven't posted any F1 figures in this thread for a while, so about time I do so!
 
BBC F1
12:10 to 15:15 - 2.89m (28.5%)
- up 120,00 y-o-y
- peak: 3.90m (35.8%) at 14:25
- peak up 210,000 y-o-y
 
Sky Sports F1
11:30 to 16:15 - 336,000 (3.4%)
- down 24,000 y-o-y*
12:10 to 15:15 - 453,000 (4.5%)
- peak: 698,000 (6.8%) at 13:05
- peak down 191,000 y-o-y
- lowest average of the year
 
Note: Sky's programme last year ran from 11:00 to 16:15. The average for that was 335,000.
 
Combined average: 3.35 million (up 90,000)
Combined peak: 4.49 million (down 90,000)
 
As of the Summer break, BBC F1's ratings were up 21 percent. Sky Sports F1's ratings were down 9 percent.


#830 tokyonagaremono

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Posted 28 August 2013 - 11:09

I do hope that sky soon decides to make its F1 Channel available on Freeview to kill off the Beeb's increasingly lacklustre offering.

 

I find it infuriating that both 'teams' have very good and very bad aspects and wish a dream team could be formed from the best bits of both.

 

Sky good - Brundle, Herbert, Easterby, The F1 Show, all the retro races they show in the evenings leading up to race weekends, Legends of F1 show, etc..

 

Sky bad, very baaaad - Croft (where's my shotgun?..), Hill, Pinky

 

Beeb good - Coulthard, Jordan (for comedy value), Lee

 

Beeb bad - Suzi, the impression I get that they'd rather be splurging my licence fee covering the disabled lesbian water polo from the African Games or somesuch rather than this enviro-unfriendly F1 thingy

 

Please, Sky, put it on Freeview, and merge the best of both...



#831 pdac

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Posted 28 August 2013 - 12:32

I do hope that sky soon decides to make its F1 Channel available on Freeview to kill off the Beeb's increasingly lacklustre offering.

 

I find it infuriating that both 'teams' have very good and very bad aspects and wish a dream team could be formed from the best bits of both.

 

Sky good - Brundle, Herbert, Easterby, The F1 Show, all the retro races they show in the evenings leading up to race weekends, Legends of F1 show, etc..

 

Sky bad, very baaaad - Croft (where's my shotgun?..), Hill, Pinky

 

Beeb good - Coulthard, Jordan (for comedy value), Lee

 

Beeb bad - Suzi, the impression I get that they'd rather be splurging my licence fee covering the disabled lesbian water polo from the African Games or somesuch rather than this enviro-unfriendly F1 thingy

 

Please, Sky, put it on Freeview, and merge the best of both...

 

I wouldn't hold your breath. My view is that Sky took the F1 contract to do two things:

 

1. Increase Sky HD subscriptions

2. Increase Sky Sports subscriptions

 

My guess is that, instead of seeing more viewing options by way of a Freeview service, next year or the year after, you'll see less options because they'll limit it to Sky Sports subscribers only. Just a guess.



#832 tokyonagaremono

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Posted 28 August 2013 - 12:51

I wouldn't hold your breath. My view is that Sky took the F1 contract to do two things:

 

1. Increase Sky HD subscriptions

2. Increase Sky Sports subscriptions

 

My guess is that, instead of seeing more viewing options by way of a Freeview service, next year or the year after, you'll see less options because they'll limit it to Sky Sports subscribers only. Just a guess.

 

 

You are probably right, but because the Beeb has clearly lost enthusiasm for it, and it shows, I suspect Bernie/CVC wouldn't be at all displeased to see Sky offer its F1 stuff on freeview. I'm not sure when this weird show-half-the-season contract of the Beeb's runs out, but I do hope it's soon. Sky's race coverage (and all the extra progs through the weekday evenings) has turned out to be a lot, lot better than I anticipated when it began (I was seriously worried at the time). If only something 'nasty' could befall Crofty...



#833 tifosiMac

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Posted 28 August 2013 - 13:26

I don't think we'll see Sky offer the channel for free on Freeview anytime soon as they don't need to. Unless CVC put pressure on them to do so and even then they own the rights and don't have to change anything about the contract to suit Bernie. I think we'll see this same format continue for another five seasons until the contract is up and then it'll be CVC who don't re-new the Sky contract. Its plain to see less people are watching now than two years ago and its only decreases further year on year. I do think the BBC are looking for a way to off load the coverage at the next contract end, and that would be a shame as they still offer the best coverage as far as I am concerned. I think Suzi is settling into her role well and DC is a lot better now than he was when alongside Brundle. The 'Old Spa' segment DC did with Hamilton was brilliant and I think its the BBC's film productive side that makes their nostalgic segments very good indeed. They seem to be very good at setting the mood to go racing and its a shame more fans are not tuning in overall these days.

 

Be it casual fans or channel hoppers, you are not going to get interest and potential new fans without the sport being on terrestrial TV IMO. I am a little more distracted these days and not as upset about all this than I used to be. I'm just glad our predictions are being realised in just season 2. :)



#834 FizzyJerk

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Posted 07 October 2013 - 23:26

In light of all the recent "Vettel's dominance is turning viewers off etc" and it not being a close Championship compared to last years, it would be interesting to see a side by side comparison of the last 4 races vs the same 4 races of 2012. i.e.

Spa 2012 v 2013
Monza 2012 v 2013
Singapore 2012 vs 2013
Korea 2012 vs 2013

... and more importantly the remaining races after he's won the title.

Cheers

Edited by FizzyJerk, 07 October 2013 - 23:37.


#835 JLF1

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Posted 12 October 2013 - 22:21

the sky contract will be renewed, and i think it will make its way onto other platforms but as a paid channel, also Sky will keep the channel as part of the HD pack as people pay for HD and its a good way of bringing more people to sky.



#836 sennafan24

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Posted 04 January 2014 - 22:08

Just a quick bump to thank D.M.N

 

This thread has some really informative information  :up:



#837 D.M.N.

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Posted 04 January 2014 - 22:27

2013 F1 ratings - overnight figures (Sky figures for similar slot to BBC's)

Average - 4.11m (up 127k on 2012)

BBC F1 - 3.42m (up 209k on 2012)

Sky F1 - 685k (down 82k on 2012)

 

1st Half comparison

Average - 4.58m (up 460k on 2012)

BBC F1 - 3.81m (up 600k on 2012)

Sky F1 - 770k (down 85k on 2012)

 

2nd Half comparison

Average - 3.59m (down 300k on 2012)

BBC F1 - 3.00m (down 230k on 2012)

Sky F1 - 590k (down 69k on 2012)

 

EDIT - Thanks sennafan24 for the compliment!



#838 Ross Stonefeld

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Posted 04 January 2014 - 22:38

What's a back-of-the-napkin calculation for how much money Sky is making off that many viewers? 



#839 sennafan24

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Posted 04 January 2014 - 22:57

Interesting the drop off late season, no doubt that is down to the Championship being one-sided. The fact that the races in the first half took place in the summer also confirms this (more people watch TV in the winter), Although races from both halves of the season were shown live in the early hours. I also speculate the new TV set-up threw some people off at the start of 2012, some people are creatures of habit, Now BBC is more use to its new format, viewers do not have to adjust their habits as much.

 

The increase on 2012 is seen in other sports as well, Darts for example saw a increase from 2012. The reason for this was that in 2012 it was The Olympics and European Championship Football. Still, they are healthy numbers give the context. 

 

I think if Lewis or Jenson fight for the title next year, they will increase further in 2014. 


Edited by sennafan24, 04 January 2014 - 23:01.


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#840 Risil

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Posted 04 January 2014 - 23:02

Just read the really-quite-good OP for this thread. It makes me very happy so many people watched the 1996 Monaco Grand Prix. Hopefully some of them think F1's like that every weekend.



#841 ExFlagMan

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Posted 05 January 2014 - 16:47

What's a back-of-the-napkin calculation for how much money Sky is making off that many viewers?

Very little, given that most of them where probably existing Sky HD and/or Sky Sport viewers - I doubt that F1 itself would bring in that many extra Sky subscribers, other than the few hardened 'F1 lunatics' represented on forums such as this one.
The only gain to Sky would be those forced to add Sky Sports to compensate for losing free F1 on HD if they changed contract during the year or a few adding Sky Sports to an existing package - and I wonder how many people would fall into that category given the extra cost of Sky Sports just for 10 extra races?

#842 D.M.N.

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Posted 21 April 2014 - 16:13

Some alarming 2014 UK numbers....

 

- every race so far this year has recorded a drop on their equivalent 2013 number

- Bahrain and Chinese GP's see lowest numbers since 2007

- overall average so far looks to be the lowest for the first four rounds since 2007

 

This doesn't appear to be the picture everywhere - USA has recorded big gains, but alarming numbers nevertheless. A lot of factors for UK numbers:

 

- terrible scheduling for Bahrain

- apathy towards the current broadcasting set up still

- no big 'storyline' to build around, multi-21 had a lot of influence on the Malaysia number

- sound potentially turning people off?

 

Could be other things, but either way the statements above are fairly horrific. The stable European timeslots will give a clear indicator of whether this is just a blip, or whether F1 is losing fans in the UK.



#843 Atreiu

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Posted 21 April 2014 - 16:16

Who would have guessed the brits like Webber so much?



#844 smitten

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Posted 21 April 2014 - 16:22

Some alarming 2014 UK numbers....

 

- no big 'storyline' to build around, multi-21 had a lot of influence on the Malaysia number

 

There's the problem right there - the people who think it needs a "storyline".



#845 Disgrace

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Posted 21 April 2014 - 16:36

Some alarming 2014 UK numbers....

 

Not to be pedantic, but I don't see any numbers. I thought ratings at the beginning of last season were fairly good, so it would take quite something to be either "alarming" or "horrific".



#846 pdac

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Posted 21 April 2014 - 16:46

Some alarming 2014 UK numbers....

 

- every race so far this year has recorded a drop on their equivalent 2013 number

- Bahrain and Chinese GP's see lowest numbers since 2007

- overall average so far looks to be the lowest for the first four rounds since 2007

 

This doesn't appear to be the picture everywhere - USA has recorded big gains, but alarming numbers nevertheless. A lot of factors for UK numbers:

 

- terrible scheduling for Bahrain

- apathy towards the current broadcasting set up still

- no big 'storyline' to build around, multi-21 had a lot of influence on the Malaysia number

- sound potentially turning people off?

 

Could be other things, but either way the statements above are fairly horrific. The stable European timeslots will give a clear indicator of whether this is just a blip, or whether F1 is losing fans in the UK.

 

Where are the numbers?



#847 D.M.N.

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Posted 21 April 2014 - 16:48

Was going to make a follow up post, but was side tracked. Taking into account Sky's longer programme lengths for 2013...

 

Australia

- 2013 - 3.57m

- 2014 - 3.47m

 

Malaysia

- 2013 - 4.92m

- 2014 - 4.09m

 

Bahrain

- 2013 - 4.40m

- 2014 - 3.38m

 

China

- 2013 - 4.54m

- 2014 - 3.55m



#848 Ross Stonefeld

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Posted 21 April 2014 - 16:54

Well last year you had three different drivers from three teams win the first three races. This year it's 2 drivers from one team. People may be turning off early because the winner is predictable.



#849 ExFlagMan

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Posted 21 April 2014 - 16:57

Might be connected to the fact that BBC have only had one live race out of 4 - any breakdown on the viewer distribution between the two channels?

#850 Tourgott

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Posted 21 April 2014 - 16:59

Was going to make a follow up post, but was side tracked. Taking into account Sky's longer programme lengths for 2013...

 

Australia

- 2013 - 3.57m

- 2014 - 3.47m

 

Malaysia

- 2013 - 4.92m

- 2014 - 4.09m

 

Bahrain

- 2013 - 4.40m

- 2014 - 3.38m

 

China

- 2013 - 4.54m

- 2014 - 3.55m

 

Interesting and similar to the German ratings. They are also down by about 1 million compared to 2013. China had the lowest ratings of any F1 Grand Prix since RTL started to broadcast F1 (more then 20 years!!).

So not looking good for F1.


Edited by Tourgott, 21 April 2014 - 17:02.