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A detailed look into UK F1 television ratings


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#101 Dolph

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Posted 23 July 2009 - 21:53

Okidokes! :)

Top 10 "European" Race Broadcasts without Britain
01 - 06.73m - 1996 Monaco Grand Prix (BBC1)
02 - 06.70m - 1996 Portuguese Grand Prix (BBC2)
03 - 06.12m - 1995 European Grand Prix (BBC2)
04 - 06.10m - 1992 Monaco Grand Prix (BBC2)
05 - 05.77m - 1995 Portuguese Grand Prix (BBC2)
06 - 05.68m - 1997 European Grand Prix (ITV1)
07 - 05.63m - 1996 German Grand Prix (BBC1)
08 - 05.56m - 1994 European Grand Prix (BBC1)
09 - 05.51m - 1995 Italian Grand Prix (BBC2)
10 - 05.50m - 1996 European Grand Prix (BBC2)

You've probably, by now, noticed the same Grand Prix's making an appearance. Here are the averages for the European races from 1992 to present:

05.22m - Portugal *no races since 1996
04.74m - Great Britain
04.38m - Luxembourg *only two races
04.18m - Monaco
04.07m - Europe
03.76m - San Marino
03.73m - Germany
03.73m - Singapore *only one race so far
03.70m - Belgium
03.69m - South Africa *only two races
03.65m - Italy
03.62m - Hungary
03.60m - Austria
03.48m - Spain
03.32m - France
03.29m - Bahrain
02.75m - Turkey


That's interesting. Do you think there are some Britons out there not in the know, who see the words European GP, think it is something more special than the average GP and think if they are ever gonna watch one, it might as well be the European GP.

Italy didn't have a local boy since Ascari, but that didn't stop them to follow F1.
Their ratings till Hammy Wammy have been 2 to 3 - 3.5 times higher vs Britain, at an equal population.

I agree Britain, was never really a "racing country", it was and is (for most part) a fanboy country.
The only racing country I can think of is Italy.


I have one word for you: FERRARI

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#102 Dolph

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Posted 23 July 2009 - 21:55

as Ross was alluding to?


Eddie Jordan, is that you!? :lol:

Edited by Dolph, 23 July 2009 - 21:56.


#103 DOF_power

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Posted 23 July 2009 - 22:31

I have one word for you: FERRARI




That's thanks to Enzo Ferrari, who placed the emphasis as well as made great sacrifices for thing, the Scuderia Ferrari.
The likes of Jim Clark, Colin Chapman, Jackie Stewart, Williams, Tyrrell, are or will all be forgotten, meaningless words for most of today's and tommorow's fan-base.
Institutions/legends/myths can make it, they can maintain the flame, it doesn't necessarily mean the will but they can make it unlike the humans.

#104 Ruud de la Rosa

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Posted 23 July 2009 - 23:24

thanks for the work done! How are the television numbers obtained? are foreign viewers included? the BBC broadcast all over Europe, so maybe the higher number is partly due to a larger demographic? I don't know how ITV broadcasted the qualifying, but the BBC does an great job in the in the lead up to the actual qualifying! much better than anyone else imo

#105 Ross Stonefeld

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Posted 24 July 2009 - 04:48

That's thanks to Enzo Ferrari, who placed the emphasis as well as made great sacrifices for thing, the Scuderia Ferrari.
The likes of Jim Clark, Colin Chapman, Jackie Stewart, Williams, Tyrrell, are or will all be forgotten, meaningless words for most of today's and tommorow's fan-base.
Institutions/legends/myths can make it, they can maintain the flame, it doesn't necessarily mean the will but they can make it unlike the humans.


I'd say it's more about the unique situation/image of Ferrari rather than teams vs drivers, because as you point out Williams and Tyrrell aren't exactly filling the grandstands with supporters.

#106 D.M.N.

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Posted 24 July 2009 - 07:25

thanks for the work done! How are the television numbers obtained? are foreign viewers included? the BBC broadcast all over Europe, so maybe the higher number is partly due to a larger demographic? I don't know how ITV broadcasted the qualifying, but the BBC does an great job in the in the lead up to the actual qualifying! much better than anyone else imo

For the bit that me and a few others did in the opening post, it is UK only. It in the UK is done via a "sample" of I think 5,000 which is meant to represent the whole country - i.e. people of different ages, different backgrounds, different places etc. I think the margin of error is pretty small.

...although you can get ratings for other countries - do a search of "ratings" or "viewing figures" in this forum and should get a few figures.

#107 D.M.N.

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Posted 27 July 2009 - 10:50

It's official: Hamilton is a bigger draw ratings wise than Button:

BBC1's coverage of the Hungarian formula one Grand Prix, which gave Lewis Hamilton his first win of the season after Felipe Massa's life-threatening crash in qualifying on Saturday, pulled in 4.8 million viewers and a 43% share between 12.10pm and 3pm. BBC1's F1 coverage yesterday peaked at 5.8 million viewers for the 15 minutes from 2.30pm.


The above is from MG. A peak of nearly 6 million on a Sunday afternoon at this time of the year is brilliant. It is the highest Hungarian Grand Prix rating since 1996; it beat everything else on ITV1 and BBC One yesterday and is the second highest rated race this year, only behind Australia.

Great rating.

#108 Ross Stonefeld

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Posted 27 July 2009 - 11:16

I reckon Massa's crash got people watching more than anything else, but Hamilton leading kept them tuned in. F1 had a heavy pre-race promotional movement in the Sunday papers.

#109 D.M.N.

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Posted 27 July 2009 - 11:33

That maybe true for the pre-race, but that won't be the case for the actual race I don't think.

#110 Ross Stonefeld

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Posted 27 July 2009 - 11:34

Massa got them to tune in, Hamilton kept them there. They didn't all suddenly appear because they realised Hamilton had a good grid position and an effective KERS unit.

#111 baggish

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Posted 27 July 2009 - 11:58

I think Ross has a point. Also something not mentioned in this thread so far is the weather. The forecast for Sunday wasn't very good, which affects potential viewers' planning, and the forecast was correct. People stayed in.

#112 D.M.N.

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Posted 27 July 2009 - 12:03

I think Ross has a point. Also something not mentioned in this thread so far is the weather. The forecast for Sunday wasn't very good, which affects potential viewers' planning, and the forecast was correct. People stayed in.

That's possible, although as I noted above its the highest Hungarian rating since 1996. What it does mean, though is that I can update this table:

Top 10 "European" Race Broadcasts (2000's only!)
01 - 04.98m - 2000 Monaco Grand Prix (ITV1)
02 - 04.85m - 2000 European Grand Prix (ITV1)
03 - 04.80m - 2009 Hungarian Grand Prix (BBC1)
03 - 04.75m - 2000 British Grand Prix (ITV1)
04 - 04.36m - 2008 British Grand Prix (ITV1)
05 - 04.30m - 2009 Bahrain Grand Prix (BBC1)
06 - 04.20m - 2009 British Grand Prix (BBC1)
07 - 04.20m - 2009 Turkish Grand Prix (BBC1)
08 - 04.18m - 2001 San Marino Grand Prix (ITV1)
09 - 04.16m - 2002 Monaco Grand Prix (ITV1)
10 - 04.06m - 2000 San Marino Grand Prix (ITV1)

Edited by D.M.N., 29 July 2009 - 21:35.


#113 D.M.N.

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Posted 29 July 2009 - 21:36

Well, I think based on today's announcement that Europe will break through the 5 million barrier. I'd be surprised if it didn't...

#114 BullHead

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Posted 29 July 2009 - 23:50

Too right. All bets are off. Do you work in marketing? Nice work

#115 D.M.N.

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Posted 30 July 2009 - 10:21

Too right. All bets are off. Do you work in marketing? Nice work

Nope.

For relevance, averages this year:
Qualifying: 2.66 million (last race: 2.3 million)
Race: 4.29 million (last race: 4.8 million*; peak: 6 million)

* - highest "European" GP figure since 2000.

* if Valencia breaks the 5 million barrier, it will be the highest daytime Formula One rating since 1999.
* if Valencia breaks the 5.2 million barrier, it will be the highest daytime Formula One rating since 1998

#116 cheapracer

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Posted 30 July 2009 - 12:20

TV viewing figures for China should be taken with a grain of salt. Initiative Sports Futures estimated that during the 1998 World Cup FIFA's numbers for Chinese viewers were five times greater than they actually were. A Premier League match in 2007 between Arsenal and Man U was supposedly watched by one billion people largely thanks to China. However, it later turned out that the Chinese channel showing the match only had 20,000 subscribers and the number of viewers worldwide was between 8-10 million! The American basketball league, the NBA, regularly claims hundreds of millions of viewers for single NBA games. It's all nonsense put out by the sports leagues themselves that then gets repeated by journalists who are either lazy or just shills for the sport.

Another trick is to obfuscate the difference between audience potential with actual viewing audience.


Well your 'information' from ISF is bullshit and just so, so wrong....

There is no subscriber stations here and all the sport is shown on just one TV station 24 hours per day, CCTV5 - a State channel which covers F1 live both Saturday and Sunday and if odd race time, repeats at 8pm prime time Monday. CCTV5 is massive here, if you lived here you wouldn't doubt for a moment the ratings for any World level soccer event, with the outside big screen TV's at bars 20,000 would be in just a few street blocks of my local area followed closely by NBA which is absolutely massive here as well - those Soccer and NBA Guys are Gods here and every second TV ad has a world level soccer player or NBA basketball player selling something.

As I don't have a TV (by choice) I go to McDonalds to watch the races on CCTV5 live - does your local Macca's do that?

Oh and also does your local F1 TV station give this much effort ... http://sports.cctv.c.../01/index.shtml

Edited by cheapracer, 30 July 2009 - 12:30.


#117 cheapracer

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Posted 30 July 2009 - 12:22

Well, I think based on today's announcement that Europe will break through the 5 million barrier. I'd be surprised if it didn't...


It will be interesting, I think people are going to be shocked and I hope you can update us on it DMN :up:

#118 D.M.N.

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Posted 30 July 2009 - 14:25

It will be interesting, I think people are going to be shocked and I hope you can update us on it DMN :up:

Ironically, Valencia was actually the lowest rated race last year - although it did clash with the Olympics. Would be pure irony if it was the highest rated European-based race this year. :rotfl:

#119 Max!

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Posted 30 July 2009 - 14:50

Well your 'information' from ISF is bullshit and just so, so wrong....

There is no subscriber stations here and all the sport is shown on just one TV station 24 hours per day, CCTV5 - a State channel which covers F1 live both Saturday and Sunday and if odd race time, repeats at 8pm prime time Monday. CCTV5 is massive here, if you lived here you wouldn't doubt for a moment the ratings for any World level soccer event, with the outside big screen TV's at bars 20,000 would be in just a few street blocks of my local area followed closely by NBA which is absolutely massive here as well - those Soccer and NBA Guys are Gods here and every second TV ad has a world level soccer player or NBA basketball player selling something.

As I don't have a TV (by choice) I go to McDonalds to watch the races on CCTV5 live - does your local Macca's do that?

Oh and also does your local F1 TV station give this much effort ... http://sports.cctv.c.../01/index.shtml


It looks like very in-depth reporting to me. Impressive.

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#120 mursuka80

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Posted 30 July 2009 - 15:01

British viewing figures are pretty low considering the success your drivers are getting.2003 in Finland we averaged 1 million viewers per race and theres only 5 million of us.It is crazy i tell you!!! Now F1 is not free anymore,so no one knows the figures,but we sure are racing crazy people.

#121 D.M.N.

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Posted 30 July 2009 - 15:13

British viewing figures are pretty low considering the success your drivers are getting.


I think its because at the moment, in the UK there's like a "multichannel boom". Compare it to 10/15 years ago, and a lot less people had multichannel (i.e. channels others that BBC1, BBC2, ITV1, Channel 4 and Five).

The current running average for this year is 4.29 million, the highest since 1999 (of course the average is moving all the time as races progress).

On this subject, and for those interested in general, here's a bit from Murray Walker's book which touches on viewing figures a little:

At the end of 1995 BBC TV Head of Sport and F1 aficionado Jonathan Martin had every reason to feel pleased with himself, Grand Prix had been running for 18 years and was doing very well. The public loved it, the audience ratings were impressive and he was negotiating with Bernie Ecclestone, the Czar of Formula 1, for another five years of the same with no reason to expect it to happen. BBC TV was the unchallenged leader as far as sports coverage was concerned: they had pioneered, developed and perfected Formula 1 on the box and they hadn't put a foot wrong. Little did Jonathan know, though, that ITV were sick of being cut to ribbons by Grand Prix on Sunday afternoons and had decided that if they couldn't beat it they'd buy it. In went a mammoth offer of some £60 million, with the promise greatly to improve the show with more good people, much more air time, much better facilities and a lot more than just the race itself. On 13 December [1995] Jonathan was sitting in his office when the phone rang.

"It's Bernie, Jonathan."

"Hi Bernie, how are you?"

"Fine, thanks. I just rang to tell you that you've lost the contract and that we're making the announcement in half an hour's time."

When the shellshocked Jonathan picked himself off the floor he said, "Bernie, you might have given us a chance to make a counter bid." To which Bernie replied, "Unless you've been cheating me all these years there's no way you can pay what they're paying so there's no point in asking."


Even though the viewing figures do look "small" - it does turn into a 40 percent viewing share, basically that means 40 percent of people watching TV at that time are watching Formula One, which is pretty impressive (although I should note that figure is for the whole programme - when the race begins you're looking at between 5m and 5.5 million watching).

Edited by D.M.N., 30 July 2009 - 15:14.


#122 madraykin

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Posted 30 July 2009 - 21:09

Well, I think based on today's announcement that Europe will break through the 5 million barrier. I'd be surprised if it didn't...

I'll be interested to see the figures for the next race. Unfortunatly though if there is a significant increase it'll be pretty impossible to say why.

#123 cheapracer

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Posted 31 July 2009 - 10:31

It looks like very in-depth reporting to me. Impressive.


Umm, not really, I live here (China) - just daily observations.


I'll be interested to see the figures for the next race. Unfortunatly though if there is a significant increase it'll be pretty impossible to say why.


Umm because Valencia is the best track of the year but until 2009 it's been unreconised as such - I couln't think of another single reason why Valencia will score well in the ratings :lol:

Edited by cheapracer, 31 July 2009 - 10:34.


#124 D.M.N.

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Posted 21 August 2009 - 21:23

Will be interesting to see Valencia's ratings when they come out. I'm expecting a decrease in the UK due to "nicer" weather, plus it is the final weekend of the cricket Ashes series, so I won't be surprised if qualifying and race (depending on when cricket finishes) are 500k down. Plus there is football on Sky as well.

#125 Ferrim

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Posted 22 August 2009 - 11:41

That's interesting. Do you think there are some Britons out there not in the know, who see the words European GP, think it is something more special than the average GP and think if they are ever gonna watch one, it might as well be the European GP.


I think it's way easier than that. You've got to look at which European GPs are on the list: the 1994, 1995, 1996 and 1997 ones.

The 1996 figure is a bit harder to explain, as it was one of the first races in the season, but the other three were held at the end of the season and the British people had very good reasons to watch them. Even the 1996, actually.

1994: Damon Hill fighting for the title. With three races to spare, he is one point behind Schumacher.

1995: The same, though this time Damon's task is way harder, as he's trailing Schumacher by 17 points with four races to go.

1996: This time it's the fourth race only. But Damon Hill has won the first three, and he's starting from pole position.

1997: The final race of the season, Villeneuve vs. Schumacher. Williams may not be an institution, but is a British team after all, and you should always expect more viewers than normal in the final race.

#126 Ross Stonefeld

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Posted 22 August 2009 - 11:56

You really can't compare sporting events from 13 years ago.

#127 D.M.N.

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Posted 23 August 2009 - 14:19

Qualifying had 2.3m (26%). Pretty good rating considering good weather - although I suspect race will be under 4m.

#128 D.M.N.

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Posted 26 August 2009 - 21:12

I've got the F1 figure from Sunday: 4.09m (36.4%)

It's on the lower side of the F1 figures so far this year, but considering it is the most boring race of the year, it is on the whole a good rating. It was the 5th highest rated programme for BBC One on Sunday, which is pretty good.

#129 D.M.N.

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Posted 30 August 2009 - 15:29

I've got the F1 Quali rating, with 5-minute breakdown. which makes for interesting reading:

The whole programme averaged: 2.37m (30%). Below is the full breakdown:

12:10 - 1.67m
12:15 - 1.81m
12:20 - 1.86m
12:25 - 1.89m
12:30 - 1.94m
12:35 - 2.11m
12:40 - 2.09m
12:45 - 2.06m
12:50 - 2.17m
12:55 - 2.26m
13:00 - 2.55m
13:05 - 2.67m
13:10 - 2.72m
13:15 - 2.74m
13:20 - 2.75m
13:25 - 2.67m <!-- end of Q1
13:30 - 2.63m
13:35 - 2.75m
13:40 - 2.82m
13:45 - 2.59m <!-- end of Q2; note over 200,000 dip
13:50 - 2.65m
13:55 - 2.77m
14:00 - 2.76m
14:05 - 2.06m

Having done advanced calculations on Excel, this is how Qualifying rated:

Pre-Show: 1.99m
Q1: 2.67m
Q2: 2.71m
Q3: 2.71m
Qualifying Hour: 2.69m
Post-Show: 2.41m

#130 dank

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Posted 30 August 2009 - 15:33

Completely off-topic: how are viewing figures actually calculated?

#131 D.M.N.

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Posted 30 August 2009 - 16:08

This should explain it: http://www.barb.co.u...easurement?_s=4

#132 D.M.N.

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Posted 31 August 2009 - 11:08

The F1 yesterday had by far it's worst rating so far this year, with 3.32m (33%). This is almost certainly due to Hamilton and Button retiring on the first lap. The rating is lower than last year, with 3.68m watching the Belgian round last year.

Pre Race (12:10 to 13:00) : 2.36m (28%)
Race (13:00 to 14:25) : 4.14m (38%)
Post Race (14:25 to 15:05) : 2.70m (25%)

Here is a graph of the audience progression throughout the entire show

Posted Image

As you can see initially at 13:05, i.e. just as the race started but then went down a little, after that the audience stayed fairly steady throughout the whole show, not once going below the 4m mark.

#133 Pharazon

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Posted 31 August 2009 - 11:26

also, Bank Holiday weekend...

heck of a lot of people are out / away atm

#134 craftverk

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Posted 31 August 2009 - 11:26

Just look at how the figures drop after the race. Just goes to show no one wants to see DC, JH and EJ waffle on and on

#135 stevvy1986

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Posted 31 August 2009 - 11:29

You say that, but I'd bet for most sporting events the ratings before/after the event are relatively low, and only when it's going on will there be high figures

#136 Ross Stonefeld

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Posted 31 August 2009 - 11:35

People are just interested in the race, simple as that. Yeah there's a drop after the start of the race, but nothing significant.

#137 D.M.N.

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Posted 31 August 2009 - 11:40

also, Bank Holiday weekend...

heck of a lot of people are out / away atm


The percentage share is also down as well. The percentage share for the F1 is normally high 30's/early 40's - yesterday's share was substancially lower. The race only went past the 40% share from 13:00 to 13:15, peaking with a 41% viewing share at 13:05. After that, the share dipped to 39%, then 38% and 37% before going back to 39% when it peaked with 4.42m @ 14:25.

Just look at how the figures drop after the race. Just goes to show no one wants to see DC, JH and EJ waffle on and on

I think you'll find it is the same with every sporting event. After the final whistle goes/chequered flag is shown, about 50% of the "non-hardcare fans" watching will turn over, although it appears at least 2.4m were prepared to watch the post-race broadcast as the figure eventually appeared to stabilise at that:

14:25 - 4.42m (39%)
14:30 - 3.76m (33%)
14:35 - 3.34m (30%)
14:40 - 2.95m (27%)
14:45 - 2.76m (25%)
14:50 - 2.52m (23%)
14:55 - 2.41m (22%)
15:00 - 2.41m (22%)

The rating, which was caused by a number of factors was below the Belgium average:

05.44m = 1995
05.40m = 1996
04.75m = 1998
04.32m = 1997
03.72m = 2000
03.68m = 2008
03.64m = 2001
03.62m = 1994
03.55m = 1999
03.32m = 2009
02.90m = 2004
02.56m = 2007
02.39m = 2002
02.10m = 2005

#138 BigWicks

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Posted 31 August 2009 - 15:32

do these ratings include people who watch online?

#139 D.M.N.

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Posted 31 August 2009 - 15:43

do these ratings include people who watch online?

No.

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#140 D.M.N.

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Posted 15 September 2009 - 15:36

Italy
- Qualifying had 2.2m (30.1%) - about the norm for this year.
- The race had 3.61m (36.4%) - which may seem low, but Italy has always not rated particularly well. The overall programme average would have been brought down because the race is the shortest on the calendar, plus BBC had an hour of post-race stuff on BBC One.

I'll post the race breakdown if/when I get it. :)

Edited by D.M.N., 15 September 2009 - 15:37.


#141 andy-i

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Posted 18 September 2009 - 16:56

Italy
- Qualifying had 2.2m (30.1%) - about the norm for this year.
- The race had 3.61m (36.4%) - which may seem low, but Italy has always not rated particularly well. The overall programme average would have been brought down because the race is the shortest on the calendar, plus BBC had an hour of post-race stuff on BBC One.

I'll post the race breakdown if/when I get it. :)


Great thread DMN. saves trawling thru all the legard bashing in the other thread to get to the figures.

And only one mention of EJ, definately a bonus :)


#142 D.M.N.

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Posted 21 September 2009 - 17:14

The F1 yesterday had by far it's worst rating so far this year, with 3.32m (33%). This is almost certainly due to Hamilton and Button retiring on the first lap. The rating is lower than last year, with 3.68m watching the Belgian round last year.

Pre Race (12:10 to 13:00) : 2.36m (28%)
Race (13:00 to 14:25) : 4.14m (38%)
Post Race (14:25 to 15:05) : 2.70m (25%)


To add to the Belgium figures, I've managed to get a 15-minute breakdown for Italy which make for interesting reading:

Pre Race (12:10 to 13:00) : 2.53m (29%)
Race (13:00 to 14:25) : 4.80m (44%)
Post Race (14:25 to 15:20) : 2.87m (28%)
* 14:25 to 15:05 only: 3.25m (31%)

I'll post a graph later for anyone interested. :)

You can tell how much higher the race is when the Brits are doing well - 700,000 viewers higher and 6 share points higher for the race itself.

#143 Ensign

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Posted 21 September 2009 - 17:50

You can tell how much higher the race is when the Brits are doing well - 700,000 viewers higher and 6 share points higher for the race itself.


That seems to be the pattern just about everywhere -
see here

In Canada the number of viewers trebled when JV entered the sport.

D.M.N - Would I be wrong to think that the decision to move a Premier League match to early Sunday afternoon has had little impact on F1 ratings in the UK?

#144 D.M.N.

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Posted 21 September 2009 - 18:17

That seems to be the pattern just about everywhere -
see here

In Canada the number of viewers trebled when JV entered the sport.


Oh yeah, I agree with you on that - although it doesn't help when only a 'small selection' of figures are posted, unlike those in the first post of this thread.

D.M.N - Would I be wrong to think that the decision to move a Premier League match to early Sunday afternoon has had little impact on F1 ratings in the UK?


It would depend on what game it was. I mean, which of the following is more likely to significantly dent the F1 rating:

a) Man United vs Arsenal
b) Portsmouth vs Everton

a) is much more likely to dent the F1 than b). They both would dent it, but a) would obviously dent it a lot more. The Premier League games here tend to start at 13:30 and 16:00. European F1 races start at 13:00, so if anything a typical viewer would only miss the first half of the football and would then probably tune in to the second, more important, half once the F1 has concluded.

As it goes, Man United vs Arsenal was actually one of the matches on the Belgium GP weekend, however, Sky put the match on at 17:30 on Saturday. Whether they did that to avoid a clash with the F1, or to attempt to maximise their own figures, I don't know.

#145 D.M.N.

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Posted 28 September 2009 - 14:43

Singapore
Qualifying: 2.19m (25%)
Race: 4.3m (42%) *peak: 5.4m (47%)

Highest Race rating since Hungary, which coincidental or not, was also won by Hamilton. :)

Edited by D.M.N., 28 September 2009 - 14:43.


#146 Youichi

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Posted 28 September 2009 - 15:08

Singapore
Qualifying: 2.19m (25%)
Race: 4.3m (42%) *peak: 5.4m (47%)

Highest Race rating since Hungary, which coincidental or not, was also won by Hamilton. :)


I was going to say, it helps that Lewis was on pole, all the Sunday papers have "Lewis on Pole" so more people tune in, but he was only 4th on the grid in Hungary......

How were the early season figures compared to 4.3m ? Can we have a 2009 viewing figures graph ?

#147 pgj

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Posted 28 September 2009 - 15:14

This is a very interesting thread and there is clearly quite a bit of effort being put into compiling the statistics.

How about personality? Personality has largely gone out of F1. There is no-one that can capture the imagination of the publis in the way that Mansell did and, to a lesser extent, Hill and Coulthard in the UK.

People in the UK will get behind a Brit, but not to the extent of making an effort to watch them on TV. The current crop of corporate entities simply does not fire the imagination of the British general public. F1 used to be old school. It was about a driver getting the best out of his car on the day. F1 was always something special. It was not a series of three or four time trials. Viewers did not need to understand strategy and overtaking in the pits. They could see it for themselves on the screen. If one driver went off like a bat out of hell and disappeared into the distance, a viewer could understand that another driver may have dropped back to protect his tyres and then begin to catch the leader as the leader's tyre's became worn. The only help a viewer needed was a crude graphic that showed the distance between the two. Excitement in F1 is not just about overtaking. It is also about catching up and the chase. As soon as we get a drying track with tyres in vastly different stages of deterioration, we get excitement. Bring that back into F1 and show drivers as being something other than automatons and the viewing figures will rise.

Sorry if this taking the thread OT.

#148 D.M.N.

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Posted 28 September 2009 - 15:45

I was going to say, it helps that Lewis was on pole, all the Sunday papers have "Lewis on Pole" so more people tune in, but he was only 4th on the grid in Hungary......

How were the early season figures compared to 4.3m ? Can we have a 2009 viewing figures graph ?


Here goes. I'll explain 'key ratings' in the graph:

Posted Image

Australia, unsurprisingly, had the largest audience as the BBC promotion for F1 went into overdrive before the season - I suspect many would have been intrigued to see F1 without adverts, or just to hear 'The Chain' again. Hungary the second highest rating, a) due to Hamilton's first win of the season and b) because of the Massa 'crash effect' - some will have tuned in possibly wanting to know if he's OK.

Four races under 4m though, Belgium being the lowest this year, due to Hamilton and Button out on lap 1.

The average will eventually settle I think around 4.4m - but that depends on when Button wins the title.

- If Button wins it this weekend - Japan's re-run rating will be good but Brazil and Abu Dhabi maybe lower than expected.
- If Button wins it in Brazil, there will be a big peak like last year, but Abu Dhabi will suffer.
- If Button wins it in Abu Dhabi, all three races should rate OK.

...However, for whatever reason, Japan has rated abysmally for the past half dozen years - 2007 had 3.04m, last year had only 3.14m. This year will be at least a million people - a lot more people have tended to watch it live. The average for the same 13 races last year was 3.62m - only 2 were above 4m - Australia and Britain.

#149 D.M.N.

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Posted 06 October 2009 - 14:44

Formula 1: The Japanese Grand Prix – Ratings Roundup
Saturday
05:00 to 07:45 – Qualifying Live: 830,000 (43.6%)
* 05:00 to 06:00 – 490,000
* 06:00 to 07:45 – 1.03m (45.5%)
13:00 to 14:15 – Qualifying: 2.10m (24.2%)

Sunday
05:00 to 08:10 – Race Live: 1.40m (58.5%)
* peak: 2m (65.5%)
14:00 to 16:15 – Race: 2.20m

Last Year
Qualifying: 365,000 + 1.39m = 1.75m
Race: 785,000 + 2.358m = 3.14m

This Year
Qualifying: 830,000 + 2.10m = 2.93m
* third highest qualifying rating
Race: 1.40m + 2.20m = 3.60m
* third lowest race rating

The live rating I should note for the year's 2002, 2006 and 2007 were all around the 600,000-700,000 mark (the exception for this was 1.48m in 1999 - but that was a title deciding race). I don't know the live figure for the other years - but I suspect that it was also around that mark.

Applying that formula to the figures I have (i.e. adding 0.65 million onto the ratings where I only have the race re-run figure), then this year's rating is the highest since 1999.

For whatever reason, Japan has always done piss poor, even when applying the "Live + Re-Run" technique. Seeing as I have all the ratings, for 2007, 2008 and 2009, here are the race 'averages' as such (for Asian races, re-run's are factored in as applicable) :

2007 to 2009 - Race Viewership Averages
7.98 - Brazil (highest rating: 8.80m -2008 ; lowest rating: 7.15m -2007 )
5.18 - United States (only one race)
4.35 - Australia (highest rating: 4.98m -2009 ; lowest rating: 3.50m -2007 )
4.22 - Canada (highest rating: 4.58m -2007 ; lowest rating: 3.86m -2008 )
4.07 - Great Britain (highest rating: 4.36m -2008 ; lowest rating: 3.64m -2007 )
4.02 - Singapore (highest rating: 4.30m -2009 ; lowest rating: 3.73m -2008 )
4.00 - China (highest rating: 4.60m -2009 ; lowest rating: 2.99m -2007 )
3.95 - Hungary (highest rating: 4.83m -2009 ; lowest rating: 3.15m -2007 )
3.88 - Malaysia (highest rating: 4.36m -2009 ; lowest rating: 3.43m -2008 )
3.73 - Germany (highest rating: 4.17m -2009 ; lowest rating: 3.29m -2008 )
3.63 - Monaco (highest rating: 3.83m -2008 ; lowest rating: 3.50m -2009 )
3.44 - Bahrain (highest rating: 4.39m -2009 ; lowest rating: 2.50m -2007 )
3.39 - Spain (highest rating: 3.80m -2009 ; lowest rating: 3.00m -2007 )
3.32 - Europe (highest rating: 4.09m -2009 ; lowest rating: 2.64m -2008 )
3.26 - Italy (highest rating: 3.61m -2009 ; lowest rating: 2.81m -2007 )
3.26 - Japan (highest rating: 3.60m -2009 ; lowest rating: 3.04m -2007 )
3.23 - France (highest rating: 3.24m -2007 ; lowest rating: 3.22m -2008 )
3.19 - Belgium (highest rating: 3.69m -2008 ; lowest rating: 2.56m -2007 )
3.11 - Turkey (highest rating: 4.27m -2009 ; lowest rating: 2.41m -2007 )

As you can see, Japan is very low on that list.

Edited by D.M.N., 06 October 2009 - 14:45.


#150 D.M.N.

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Posted 06 October 2009 - 17:07

Anyone want to join me in predicting the rating for Brazil? Primetime always means big ratings - and with it on BBC One, its anyone's guess how well it'll do.

They've (on the provisional schedule I should note) ripped out Merlin, and put on F1 Qualifying. I think Qualifying should get 4/5m. I don't have any real comparison unfortunately seeing as ITV never put Qualifying on ITV1 primetime.

The race last year had big figures with 8.8m (41.3%) watching. The actual breakdown is as follows, for anyone that wishes to see:

16:00 to 16:15 - 03.9m (25.9%)
16:15 to 16:30 - ??.?m
16:30 to 16:45 - ??.?m
16:45 to 17:00 - ??.?m
17:00 to 17:15 - 08.8m (43.1%)
17:15 to 17:30 - ??.?m
17:30 to 17:45 - 10.0m (45.8%)
17:45 to 18:00 - 09.7m (44.4%)
18:00 to 18:15 - 10.5m (46.3%)
18:15 to 18:30 - 10.6m (44.9%)
18:30 to 18:45 - 11.7m (47.1%)
18:45 to 19:00 - 12.5m (48.8%)
* 5-minute peak: 13.1m (50.9%)
19:00 to 19:15 - 10.0m (39.8%)

Race Average: 10.3m (45.6%)

Can it beat that figure this year? An advantage is that ratings have been generally up this - but a disadvantage is that it isn't the final race of the season, but considering that the title could still be won, it should still bring in big rating. Considering how exciting last year's finale was, I'm not sure if I'd be surprised if it beat the rating it had last year.