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A detailed look into UK F1 television ratings


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#251 Massa_f1

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Posted 31 May 2010 - 13:47

I know its for one day only, but for once the F1 is more popular, very slightly, by the England national football team... some head-scratching at ITV this morning? ;)

12:10 - BBC1 - Formula 1: The Turkish Grand Prix: 3.4m (29.2%)
* 15-minute peak: 4.88m (37.6%) @ 14:00
12:50 - ITV1 - International Football: England v Japan: 3.3m (27.4%)
* 15-minute peak: 4.63m (35.7%) @ 14:45

Source: Attentional

The F1 obviously lower, but that's not a surprise given the clash. A very good rating for it against the England International. Qualifying had 2.3m with a similar share.



I dident even know there was an England game on. Shows how much i care about football haha. Good on F1.

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#252 plastik2k9

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Posted 31 May 2010 - 13:49

F1 beat an England match? I'm impressed.

#253 ensign14

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Posted 31 May 2010 - 13:59

You have to take into account that the football was being shown by ITV, though.

#254 D.M.N.

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Posted 31 May 2010 - 14:02

I dident even know there was an England game on. Shows how much i care about football haha. Good on F1.


England did win 2-1. By two own goals. :p

You have to take into account that the football was being shown by ITV, though.


Still impressive though. OK, I know it wasn't promoted that much, but still think it's a very good achievement nevertheless.

#255 RobH

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Posted 31 May 2010 - 14:04

I know its for one day only, but for once the F1 is more popular, very slightly, by the England national football team... some head-scratching at ITV this morning? ;)

12:10 - BBC1 - Formula 1: The Turkish Grand Prix: 3.4m (29.2%)
* 15-minute peak: 4.88m (37.6%) @ 14:00
12:50 - ITV1 - International Football: England v Japan: 3.3m (27.4%)
* 15-minute peak: 4.63m (35.7%) @ 14:45

Source: Attentional

The F1 obviously lower, but that's not a surprise given the clash. A very good rating for it against the England International. Qualifying had 2.3m with a similar share.


Watch the F1, record the footy to watch afterwards. Given that it was a friendly I'm not sure it's that surprising.

#256 D.M.N.

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Posted 13 June 2010 - 09:22

Saturday 12th June 2010
17:00 - Formula 1: The Canadian Grand Prix Qualifying: 2.4m (15.3%)
* session average (18:00 to 19:00) - 2.75m (16.8%)
* 15-minute peak: 2.9m (17.3%) @ 18:30

And for anyone wondering (albeit off-topic), England vs USA peaked at 19.4m (69.8%) @ 21:00.

The F1 did well considering its opposition in the Football build-up and Doctor Who, plus considering it was actually on BBC Two.

#257 Grayson

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Posted 13 June 2010 - 10:09

The F1 did well considering its opposition in the Football build-up and Doctor Who, plus considering it was actually on BBC Two.


The pub I was in was prepared to show the first hour and a half of the qualifying show (the build up and Q1) once I asked the manager...

I'm sure I wasn't the only one in the pub who would have rather watched live action rather than the build up to a game that's already been spoken about rather a lot, but I wasn't about to push the point!

#258 D.M.N.

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Posted 14 June 2010 - 09:48

Formula 1 - The Canadian Grand Prix: 15-Minute Breakdown
16:00 - 1.5m (10.6%) *pre-race was against the 2nd half of Serbia vs Ghana
16:15 - 2.2m (14.8%)
16:30 - 2.4m (15.9%)
16:45 - 3.6m (22.5%)
17:00 - 6.2m (35.6%) *race start
17:15 - 6.4m (35.8%)
17:30 - 6.4m (35.6%)
17:45 - 6.5m (35.5%)
18:00 - 6.8m (35.7%)
18:15 - 7.1m (36.1%)
18:30 - 7.4m (35.7%) *peak
18:45 - 5.8m (28.0%)
19:00 - 4.4m (21.1%)
Race Average = 6.7m (35.7%)

Programme average was 5.2m (29.1%), highest Canadian GP rating since 2002. :)

#259 D.M.N.

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Posted 28 June 2010 - 10:54

With a ton of sport at the moment, its not a surprise to see Valencia's ratings are lower than usual...

Qualifying: 1.9m (24.9%)
Race: 3.5m (27.9%) --> note, on BBC2

The Qualifying session was the lowest since F1 has returned to BBC. The race figure is lower because of it being on BBC Two, but peaked with 5.0m (42.8%) which is respectable, especially when you see this:

F1 Breakdown - BBC2
12:00 - 1.1m (13.7%)
12:15 - 1.9m (22.9%)
12:30 - 2.3m (26.5%)
12:45 - 2.9m (31.5%)
13:00 - 4.2m (41.4%)
13:15 - 4.6m (42.5%)
13:30 - 4.8m (42.2%)
13:45 - 5.0m (42.8%)
14:00 - 4.7m (38.7%)
14:15 - 4.7m (36.0%)
14:30 - 4.9m (33.4%)
14:45 - 3.0m (18.4%)
15:00 - 1.2m (6.2%)
15:15 - 0.9m (4.1%)

Football Breakdown - BBC1
14:00 - 2.7m (22.4%)
14:15 - 3.6m (27.7%)
14:30 - 5.0m (34.3%)
14:45 - 8.6m (52.4%)
15:00 - 14.1m (71.0%)
15:15 - 15.3m (73.1%)
15:30 - 16.0m (75.4%)
15:45 - 16.4m (75.0%)
16:00 - 17.4m (77.1%)
16:15 - 17.5m (76.4%)
16:30 - 16.8m (74.4%)
16:45 - 14.8m (68.7%)
17:00 - 10.3m (54.3%)

Had the race programme, coincidentally ended at 3pm like most race programmes do, it would have averaged 3.9m (34%).

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#260 dank

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Posted 28 June 2010 - 10:56

Would love to have seen what the viewing figures were like for the F1 Forum (while it lasted).

#261 Ross Stonefeld

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Posted 28 June 2010 - 11:01

F1 Breakdown - BBC2
12:00 - 1.1m (13.7%)
12:15 - 1.9m (22.9%)
12:30 - 2.3m (26.5%)
12:45 - 2.9m (31.5%)
13:00 - 4.2m (41.4%)
13:15 - 4.6m (42.5%)
13:30 - 4.8m (42.2%)
13:45 - 5.0m (42.8%)
14:00 - 4.7m (38.7%)
14:15 - 4.7m (36.0%)
14:30 - 4.9m (33.4%)
14:45 - 3.0m (18.4%)
15:00 - 1.2m (6.2%)
15:15 - 0.9m (4.1%)


Had the race programme, coincidentally ended at 3pm like most race programmes do, it would have averaged 3.9m (34%).


If I were a sponsor, particularly someone like a trackside advertiser, I'd primarily be concerned about the race broadcast. Which would give me 4.48mil average from lights out to checkered flag. If I were the event sponsor or on a podium finishing car, yeah you'd include post-race stuff but take into account there's going to be a slide in viewers. If you want to guage the popularity of the races you really need to do it from race start to whatever 15 minute block includes the winner crossing the line. After that people stop caring.


#262 D.M.N.

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Posted 28 June 2010 - 11:03

Would love to have seen what the viewing figures were like for the F1 Forum (while it lasted).


I'd say about 0.3m to 0.5m at most. Unfortunately the ratings for the Red Button are not released publicly.

Edited by D.M.N., 28 June 2010 - 11:03.


#263 stevvy1986

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Posted 28 June 2010 - 11:07

The figures are decent enough considering the weather, the England game (so alot of people being in pubs/watching on big screens etc), the fact it was on BBC2 (don't know why the difference in channel matters, but it obviously does to some), and the fact alot of people know Valencia is generally a snorefest.

#264 D.M.N.

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Posted 12 July 2010 - 10:44

F1 Ratings:

Saturday - 12:10 to 14:20 - 2.81m (31.7%)

Sunday - 12:10 to 15:40 - 4.6m (40.4%)
* peak: 6.6m
* highest since 2000 (I think)

Superb race rating considering the amount of post race stuff.

Edited by D.M.N., 12 July 2010 - 10:50.


#265 dank

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Posted 12 July 2010 - 11:25

Only 4.6m (on average) watched yesterday's race, 2m less than the European GP? Strewth.

Edit: ignore me, I was looking at the Canada stats.

Edited by dank, 12 July 2010 - 11:26.


#266 Jelinski619

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Posted 12 July 2010 - 11:55

I think this shows that Lewis Hamilton has had a clear impact on the sport. That last chart clearly shows the number of viewers decreasing until 2007, where Lewis Hamilton ignited British fans interest in the sport again.

#267 Ross Stonefeld

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Posted 12 July 2010 - 12:06

Or their interest in Lewis Hamilton.

#268 D.M.N.

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Posted 12 July 2010 - 12:46

For those that think Rossi is a draw in MotoGP, MotoGP from Barcelona a week last Sunday scored one of its higher figures with 1.19m watching according to the latest official figures from BARB. (surprising, I would have thought the audience would have dropped a bit without Rossi - for comparison MotoGP normally had 0.9m to 1.1m)

Also, Goodwood Festival of Speed had 89,000 on Sky Sports 2 and was the 2nd most watched programme on the channel.

#269 D.M.N.

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Posted 12 July 2010 - 19:45

Just posted this on DS - will cross post here for anyone interested:

BBC F1 - "Like For Like" Mid-Season Ratings
Race
2000 - 4.49m
2001 - 4.15m
2002 - 3.94m
2003 - 3.23m
2004 - 3.07m (need: CHN Live)
2005 - 3.11m
2006 - 2.75m (need: CHN Live)
2007 - 3.33m
2008 - 3.67m
2009 - 4.24m
2010 - 4.30m

Qualifying
2000 - 2.00m (need: AUS Live)
2001 - 1.85m (need: AUS Live, SPA)
2002 - 1.32m (need: AUS Re-Run, CAN, SPA, GBR, EUR)
2003 - 1.21m (need: AUS Re-Run, MAL, SPA, CAN, GBR, EUR)
2004 - 1.66m (need: CAN)
2005 - 1.38m (need: CHN)
2006 - 1.15m (need: AUS Both, MAL Both, BHR)
2007 - 1.59m
2008 - 1.67m
2009 - 2.65m
2010 - 2.42m

Note - data is from various sources including Broadcast, EmilioLargo (who has compiled the majority of the data) and other sources

The races on the whole this year so far are up, there's a however to it though. Qualifying is down by a fair bit - with Europe being the first Qualifying session on BBC to drop under the 2 million barrier. Not a thing to be concerned about in my view, as its still considerably ahead of the few years before that.

If you're doing 'like-to-like', then the races are up on last year, but that's only because there was no Canada on the calendar last year. As Canada this year had 5.2 million viewers, it inflates the average - if I remove Canada, the overall average decreases to 4.2 million from 4.3 million and very slightly below 2009 - but, again, considering the numerous scheduling changes this year (Malaysia and Europe on BBC Two), I don't think its much to worry about.

So far, so good as they say. :)

#270 Ross Stonefeld

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Posted 13 July 2010 - 07:39

For those that think Rossi is a draw in MotoGP, MotoGP from Barcelona a week last Sunday scored one of its higher figures with 1.19m watching according to the latest official figures from BARB. (surprising, I would have thought the audience would have dropped a bit without Rossi - for comparison MotoGP normally had 0.9m to 1.1m)


You should see the Italian figures...

#271 D.M.N.

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Posted 13 July 2010 - 10:19

Formula 1 - The British Grand Prix, 15 Minute Breakdown
12:00 - 1.8m (21.2%)
----
12:15 - 2.7m (29.6%)
12:30 - 3.4m (34.3%)
12:45 - 4.2m (40.1%)
13:00 - 5.8m (49.1%)
13:15 - 6.2m (50.3%)
13:30 - 6.3m (51.5%)
13:45 - 6.4m (51.4%)
14:00 - 6.5m (51.0%)
14:15 - 6.7m (51.6%)
14:30 - 5.5m (43.8%)
14:45 - 4.0m (33.6%)
15:00 - 3.0m (25.9%)
15:15 - 2.6m (22.7%)
15:30 - 2.0m (17.7%)
----
15:45 - 1.4m (11.9%)
16:00 - 1.5m (12.9%)
16:15 - 1.5m (12.4%)

Key: 12:00 for instance represents the period between 12:00 and 12:15, 15:00 for instance represents the period between 15:00 and 15:15

Had the F1 finished at 15:15, the average for the programme would have been about 5.1 million - the longer post-race stopped it from eclipsing 5.0 million. (provisional schedules for Germany have the programme finishing at an earlier 15:00)

Superb ratings though, I think BBC1 being above 6 million between 13:15 and 14:30 deserves an :eek:. And again, the audience increasing through the race - which I have to admit doesn't tend to happen a lot with F1 races. (will find 2008 breakdown to compare in a moment)

When the F1 finished, the audience tumbled by over 1 million (don't forget the 15:30 rating takes into account the 5 minutes from 15:40 when the F1 had already finished)

#272 Greem

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Posted 13 July 2010 - 11:40

Just an idle thought... I wonder if the ever-growing number of Twitter users has an effect on the figures growing through the race?

There's now a massive amount of comment in pretty much real time from spectators, both at the circuit and on TV - if someone else who isn't necessarily an F1 fan sees the overall tone in their Twitter timeline getting more and more excited, perhaps they're more likely to turn on the TV and watch for a while...

#273 OwenC93

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Posted 13 July 2010 - 16:57

Just an idle thought... I wonder if the ever-growing number of Twitter users has an effect on the figures growing through the race?

There's now a massive amount of comment in pretty much real time from spectators, both at the circuit and on TV - if someone else who isn't necessarily an F1 fan sees the overall tone in their Twitter timeline getting more and more excited, perhaps they're more likely to turn on the TV and watch for a while...

Not as much as facebook, I can't imagine many people tweet about F1.

#274 dank

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Posted 13 July 2010 - 18:45

Not as much as facebook, I can't imagine many people tweet about F1.


Nah, just a few really: http://twitter.jamesallenonf1.com/

Each grand prix usually becomes a 'trending topic' on Twitter, so it does prove to be popular over the course of the weekend. I use it to get updates, plus the odd humorous quip from Sniff Petrol of course!

#275 OwenC93

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Posted 13 July 2010 - 18:50

Nah, just a few really: http://twitter.jamesallenonf1.com/

Each grand prix usually becomes a 'trending topic' on Twitter, so it does prove to be popular over the course of the weekend. I use it to get updates, plus the odd humorous quip from Sniff Petrol of course!

I doubt non F1 fans will follow F1 twitter pages will they? Although I never knew it was a trending topic so yeah that would help. I think facebook would be even better since it's likely you will have one friend who might update their status to reflect what their watching on TV ;)

#276 D.M.N.

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Posted 27 July 2010 - 11:23

The German Grand Prix
Qualifying
2008 - 1.49m (18%)
2009 - 2.70m (32%)
2010 - 2.56m (33%)

Race
2008 - 3.28m (32%)
2009 - 4.17m (40%)
2010 - 4.10m (38%)

Very slight drop for the race, and a drop for Qualifying. Breakdown is down the post as well as the effect on ratings after Austria 2002...

Interestingly, the Appreciation Index for Germany was 82.2, which is one of the lowest AI's for a live race I've seen on BBC - which tends to be in the 84 to 86 range.

MotoGP in comparison on Sunday had 1.39m (7.0%) with an AI of 85.4. MotoGP consistently has a higher AI than Formula 1, but again this AI is slightly lower than the usual 86 to 88 for MotoGP, probably due to little build-up.

15-Minute Breakdown
12:00 - 1.8m (23.1%)
12:15 - 2.3m (26.8%)
12:30 - 2.7m (30.5%)
12:45 - 3.4m (36.4%)
13:00 - 4.9m (46.3%)
13:15 - 5.0m (46.1%)
13:30 - 5.1m (45.7%)
13:45 - 5.2m (45.4%)
14:00 - 5.2m (44.9%)
14:15 - 5.1m (43.2%)
14:30 - 4.6m (38.2%)
14:45 - 3.9m (32.9%)
15:00 - 3.1m (27.1%)
----
15:15 - 1.1m (10.3%)

First off, the 'move' took place at about 14:10, in the 14:00 to 14:15 quarter hour - and there's no major drop off at this point. Ratings went down a lot slower after the race as well, in fact the 15:00 quarter hour had a higher rating than the equivalent quarter hour after Silverstone:

14:30 - 5.5m (43.8%)
14:45 - 4.0m (33.6%)
15:00 - 3.0m (25.9%)

OK, it was dropping from a bigger height, but I thought this was worth noting.

Now, will the 'swap' and bad publicity affect the future race ratings? It's actually hard to tell. If we're to go back to 2002, and look at the ratings for the first half of the season:

01 - AUS - 3.41m (0.58m + 2.83m)
02 - MAL - 3.97m (1.62m + 2.35m)
03 - BRA - 5.94m
04 - SMR - 3.43m
05 - SPA - 3.72m
06 - AUT - 3.25m
07 - MON - 4.16m
08 - CAN - 5.74m
09 - EUR - 3.20m

Note: F1 Digital is not included in the above, plus races only rated at most about 20,000 viewers.

The answer is probably No, although in the 2002 situation you had Monaco and Canada straight after, both of which generate higher ratings, so it's hard to tell. There's no real point comparing it with later on as Ferrari wrapped up the title relatively 'early' in the year.

Edited by D.M.N., 27 July 2010 - 11:24.


#277 johnmhinds

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Posted 27 July 2010 - 11:31

Were people sticking around watching the post race show for the right reasons though?
If they were just rubber necking at Ferrari's lies and deception after the race then it could have a negative effect in the long run.

I do expect Hungary to have higher than normal viewing figures though because of the controversy.

As Bernie knows, even bad news is good news for F1.

#278 chuffbiscuits

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Posted 27 July 2010 - 11:38

I think this shows that Lewis Hamilton has had a clear impact on the sport. That last chart clearly shows the number of viewers decreasing until 2007, where Lewis Hamilton ignited British fans interest in the sport again.


Yep, Hamilton has made a big difference but before him Alonso also had quite an impact. You can see the figures starting to drop after 2002, helped by Ferrari/MSC dominance. I was not as regular a viewer in 2002-2005 as I had been since the early 80s (it started to get really boring for me once Schumacher had his first championship in a Ferrari) but Alonso brought me back and Hamilton sealed the deal. Now that they've got rid of refuelling and traction control, it's almost like real racing again ;)

Oh, and you can't fairly compare the BBC and ITV viewing figures as the BBC has a much bigger "internal market" for its own ads for the coverage (massively popular Web site, much more developed digital service, four national TV and six national radio stations).

#279 Ross Stonefeld

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Posted 27 July 2010 - 11:46

I bet Hungary will be statistically consistent with the other races.

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#280 Greem

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Posted 27 July 2010 - 13:48

I doubt non F1 fans will follow F1 twitter pages will they?

If they're following people who tweet about F1 using the #F1 hashtag then they'll see the noise and maybe, just maybe, switch on the telly. I know two or three (woo, what a contribution) who did exactly that last weekend when the Twitterverse exploded with chatter after the Ferrari "swap". I also know quite a lot of people who avoid Twitter like the plague during races because too many of their friends make too much noise... me included. Example:

The car driving thing must be on as @graemefowler is going mental on Twitter :-P


Hrm. Lesson to self there!

#281 stevvy1986

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Posted 27 July 2010 - 13:58

Oh, and you can't fairly compare the BBC and ITV viewing figures as the BBC has a much bigger "internal market" for its own ads for the coverage (massively popular Web site, much more developed digital service, four national TV and six national radio stations).


With all due respect, that's rubbish.

#282 Ross Stonefeld

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Posted 27 July 2010 - 14:04

I think it's a fair point. The F1 coverage is heavily promoted via Radio 1 for instance. What was the equivalent during the ITV era?

#283 D.M.N.

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Posted 27 July 2010 - 14:07

I agree with the point partially, but I think ratings would be up regardless because of Button and Hamilton. I do think the cross promotion stuff and that it seems more of an 'event' than a program on BBC means bigger ratings.

#284 D.M.N.

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Posted 02 August 2010 - 10:40

The Hungarian Grand Prix
Qualifying
2008 - 1.78m (21%)
2009 - 2.30m
2010 - 2.5m (28%) *to 1.d.p.

Race
2008 - 3.70m (36%)
2009 - 4.83m (43%)
2010 - 4.5m (40%) *to 1.d.p.

So yeah, no affect whatsoever last weekend had on this weekend's ratings. OK, down on last year, but that was expected because of what happened to Massa last year and the fact that Hamilton won.

#285 D.M.N.

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Posted 03 August 2010 - 11:17

The Hungarian Grand Prix
15-Minute Breakdown
12:00 - 2.2m (24.9%)
12:15 - 2.6m (28.0%)
12:30 - 3.1m (31.6%)
12:45 - 3.9m (37.7%)
13:00 - 5.6m (48.0%)
13:15 - 5.4m (45.8%)
13:30 - 5.4m (45.4%)
13:45 - 5.4m (44.8%)
14:00 - 5.3m (43.7%)
14:15 - 5.1m (41.9%)
14:30 - 5.2m (42.6%)
14:45 - 4.6m (38.4%)
15:00 - 3.4m (30.0%)

#286 chrisblades85

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Posted 03 August 2010 - 19:15

Great stuff lads and lasses. Cheers.

Edited by chrisblades85, 03 August 2010 - 19:15.


#287 D.M.N.

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Posted 30 August 2010 - 12:48

The Belgium Grand Prix
Qualifying

2009 - 2.37m (30%)
2010 - 2.39m (28%)

Race
2009 - 3.32m (33%)
2010 - 4.08m (36%)

15-Minute Breakdown
12:00 - 1.9m (21.7%)
12:15 - 2.2m (23.0%)
12:30 - 2.6m (26.6%)
12:45 - 3.4m (32.4%)
13:00 - 5.0m (42.7%)
13:15 - 5.0m (41.8%)
13:30 - 5.1m (42.0%)
13:45 - 5.0m (42.2%)
14:00 - 5.0m (42.4%)
14:15 - 5.4m (44.5%)
14:30 - 4.8m (39.5%)
14:45 - 3.5m (29.9%)
15:00 - 2.3m (20.6%)

Edited by D.M.N., 02 September 2010 - 10:32.


#288 D.M.N.

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Posted 12 October 2010 - 09:34

Anyone still reading?  ;)

The Italian Grand Prix
Qualifying
2009 - 2.2m (30%)
2010 - 2.5m (27%)

Race
2009 - 3.6m (36%)
2010 - 3.5m (34%)

-----------------------------------------------------------------------

The Singapore Grand Prix
Qualifying
2009 - 2.2m (25%)
2010 - 2.4m (24%)

Race
2009 - 4.3m (42%)
2010 - 4.4m (36%)

-----------------------------------------------------------------------

The Japanese Grand Prix
Saturday
05:00 to 07:00 – Qualifying Delay
* 05:00 to 06:00 – no rating available yet
* 06:00 to 07:00 - 750,000 (38%)

Sunday
01:50 to 03:30 - Qualifying Live: 500,000 (16.0%)
06:00 to 09:10 – Race Live: 1.9m (45.0%)
* peak: 2.9m (47.0%)
13:10 to 15:10 – Race: 1.8m (17.8%)

Last Year
Qualifying: 830,000 + 2.10m = 2.93m
Race: 1.40m + 2.20m = 3.60m
* note: Race Live last year was on from 05:00 to 08:10

This Year
Qualifying: 750,000 + 500,000 = 1.25m
* not a valid comparison regardless, I've just added the two Qualifying 'ratings' to get the above
Race: 1.90m + 1.80m = 3.70m

Edited by D.M.N., 12 October 2010 - 14:35.


#289 Crusoe

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Posted 12 October 2010 - 10:21

I'm still reading, keep on doing the good job!

#290 Ross Stonefeld

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Posted 12 October 2010 - 10:27

The live/replay split on early morning races is interesting.

#291 D.M.N.

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Posted 26 October 2010 - 09:28

Korea Figures:

Saturday
05:00 - 0.76m (39.5%)
13:00 - 1.74m (17.9%)
==> 2.50m total.

And viewing figures from Sunday which are, pretty revealing:

BBC One
06:00 - Formula 1: The Korean Grand Prix: 1.33m (34.9%)
* peak: 2.6m (35.7%) at 09:00
09:30 - The Andrew Marr Show: 1.4m (16.1%)
* lost head-to-head versus the F1 on BBC2
14:00 - Formula 1: The Korean Grand Prix: 2.0m (16.2%)

15-Minute Breakdown
06:00 - 0.6m (44.7%)
06:15 - 0.6m (39.6%)
06:30 - 0.8m (43.7%)
06:45 - 0.9m (45.9%)
07:00 - 1.2m (49.1%)
07:15 - 1.3m (44.2%)
07:30 - 1.2m (36.4%)
07:45 - 1.2m (31.0%)
08:00 - 1.5m (31.3%)
08:15 - 1.6m (29.4%)
08:30 - 1.7m (29.4%)
08:45 - 2.2m (32.7%)
09:00 - 2.6m (35.7%)
09:15 - 2.5m (31.9%)
09:30 - 1.3m (15.5%) <-- Andrew Marr starts
09:45 - 1.3m (14.6%)
10:00 - 1.5m (17.6%)
10:15 - 1.5m (16.6%)

BBC Two
09:30 - Formula 1: The Korean Grand Prix: 1.59m (18.6%)
* peak: 1.9m (22.1%) at 09:45

15 Minute Breakdown
09:30 - 1.6m (19.6%)
09:45 - 1.9m (22.1%)
10:00 - 1.5m (18.1%)
10:15 - 1.3m (14.6%)
------
So the F1 lost about 0.5m to 1.0m viewers when it switched. Andrew Marr rated lower than its usual ~1.9m as well. Had the F1 stayed on BBC One, I can probably guarantee its audience would have increased to ~3m at a peak.

Including the re-run, the F1 had 3.39m, second lowest rating of the season.

#292 dank

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Posted 26 October 2010 - 12:20

Did F1 really lose that many people from flicking across to BBC 2? Or, did people tune in at 09:00/09:15am, as was the intended time for the Andrew Marr show, realise that the F1 was on and then go elsewhere?

#293 Ross Stonefeld

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Posted 26 October 2010 - 12:34

When was the broadcast meant to end? 9am? Because remember the race didn't actually do a green flag lap until the time that a normal race would have ended. So I wonder how much of the 8:45-9:15 crowd were non-F1ers tuning in expecting something else and/or just having got out of bed. Because most of the time it seems like the F1 crowd was 1.75m or less.

#294 dank

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Posted 26 October 2010 - 12:38

When was the broadcast meant to end? 9am? Because remember the race didn't actually do a green flag lap until the time that a normal race would have ended. So I wonder how much of the 8:45-9:15 crowd were non-F1ers tuning in expecting something else and/or just having got out of bed. Because most of the time it seems like the F1 crowd was 1.75m or less.


It was due to finish at 09:15 on Sunday I believe. So yeah, reasonable to believe a few bleary-eyed folk woke up and switched on the TV only to find the grand prix hadn't finished.

#295 D.M.N.

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Posted 08 November 2010 - 14:21

MediaTel report a peak audience for the Brazilian Grand Prix of just under 6 million. Apart from the fact it was on earlier that previous years, it'll be the worst Brazilian figure since 2006. I'll try and get both averages tomorrow if Media Guardian don't update.

Because of its November slot it means it'll be on earlier in the UK because of the time difference between it and Brazil, meaning it's essentially out of primetime which means lower audiences. Yes, we may like it to be the final race, but the time difference means the race would need to start at 3pm or 4pm Brazilian time to guarantee a near primetime start for us and the rest of Europe.

I mean, I don't think the Brazil race has ever started as early as 4pm here, like yesterday.

#296 Ross Stonefeld

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Posted 08 November 2010 - 14:28

When does it normally start?

#297 D.M.N.

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Posted 08 November 2010 - 14:33

When does it normally start?


In Britain it's normally 5pm or 6pm. Always used to be 6pm I think until 2008 when it moved into November. Yesterday's was the earliest I remember it.

Edited by D.M.N., 08 November 2010 - 14:33.


#298 Ensign

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Posted 09 November 2010 - 01:34

I think it was on at the same time as the Liverpool v Chelsea match. That might have dented the ratings along with the earlier start time.

#299 juicy sushi

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Posted 09 November 2010 - 03:13

Hmmm. Liverpool-Chelsea, or the Brazilian Grand Prix. I know which one I'd pick, but then, I'm a Spurs fan. In Canada...

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#300 D.M.N.

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Posted 09 November 2010 - 12:20

Ratings:

Qualifying: 2.4m (17.2%)
Race: 5.1m (27.5%)

Both substantially down on last year, race is lowest since '06, qualifying is lowest since '07 (I posted part of the reason above). As for the Football:

13:00 - Live Ford Super Sunday: 1.18m (10.2%)
15:30 - Live Ford Super Sunday: 1.80m (9.6%)

As noted by someone on Digital Spy, sunset for next year at Brazil on Saturday 26th and Sunday 27th November is 19:36 and 19:37 according to TimeAndDate.com.

They therefore could, if they wanted to start Qualifying and the Race at 5pm local time, which would be 7pm UK or 8pm European respectively. Not sure why Bernie didn't do that this year, given that sunset would have been at 19:24.

Edited by D.M.N., 09 November 2010 - 12:24.