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A detailed look into UK F1 television ratings


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#301 Crusoe

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Posted 09 November 2010 - 12:34

I think it has more to do with none of the Brits being a top contender for title.

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#302 D.M.N.

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Posted 09 November 2010 - 12:35

From Danielle Nagler, Head of BBC HD on Twitter:

naglerhd Danielle Nagler
no conspiracy: audience figs starting to come through tho not sure how robust. they say lots of you watched F1 tho not currently hd...
3 hours ago


I'd say about ~0.5m to 1.0m of the 5.1m watched on HD.

Edited by D.M.N., 09 November 2010 - 15:10.


#303 Ross Stonefeld

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Posted 09 November 2010 - 12:39

Do you have Brazil 2004 by any chance? Would be interesting to see the ratings for a non-championship deciding race, especially one without a Brit which they've had for the last three seasons.

#304 D.M.N.

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Posted 09 November 2010 - 13:02

Do you have Brazil 2004 by any chance? Would be interesting to see the ratings for a non-championship deciding race, especially one without a Brit which they've had for the last three seasons.


4.11m. (the lowest Brazil rating since 1994 which was 3.5m)

#305 D.M.N.

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Posted 09 November 2010 - 22:15

Interesting note by 'phcac', who's from Sao Paolo on Digital Spy:

By the way, in Brazil the Brazilian GP TV audience was the worst ever. And a 50% drop from 2 years ago, almost 25% drop from last year.


Edited by D.M.N., 09 November 2010 - 22:15.


#306 Crusoe

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Posted 10 November 2010 - 00:51

Again not a wonder what with Massa fighting for championship in 2008 and Rubens who was on pole and still in contention for WDC in 2009.

#307 Ross Stonefeld

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Posted 10 November 2010 - 05:41

Yeah you need to compare Brazil to other races, not to past championship deciders.

#308 D.M.N.

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Posted 15 November 2010 - 15:33

You ready? Sure? OK...

12:10- F1: Abu Dhabi Grand Prix: 5.78m (41.4%)
* peak: 7.35m (46.3%) at 14:40
* highest European 'timeslot' rating since the 1998 British Grand Prix
* highest rating of 2010

Absolutely superb rating that.

(For anyone wondering, The X Factor last night peaked at nearly 18 million...)

Edited by D.M.N., 15 November 2010 - 15:34.


#309 Disgrace

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Posted 15 November 2010 - 15:59

(For anyone wondering, The X Factor last night peaked at nearly 18 million...)


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Edited by Disgrace, 15 November 2010 - 16:00.


#310 D.M.N.

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Posted 15 November 2010 - 22:30

BBC F1 - 15 Minute Breakdown
12:15 - 3.60m
12:30 - 4.17m
12:45 - 5.05m
13:00 - 6.81m
13:15 - 7.02m
13:30 - 6.97m
13:45 - 6.86m
14:00 - 6.84m
14:15 - 6.86m
14:30 - 7.19m
14:45 - 6.29m
15:00 - 4.71m
15:15 - 3.30m

The race average was 6.93m from 13:00 to 14:40 - astonishing, really.

#311 BigWicks

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Posted 15 November 2010 - 22:42

f1 is basically the second biggest tv sport in the uk behind football

and even then its only really the biggest football matches that get higher ratings than it

Edited by BigWicks, 15 November 2010 - 22:43.


#312 Vereint

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Posted 15 November 2010 - 23:04

Where do you get all these stats from. I would love to know the viewing figures for football matches to see who are the most popular teams to the TV companies, esspecially Newcastle.

#313 ensign14

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Posted 16 November 2010 - 07:08

I understand the reason Sky don't show Birmingham City more often is because of complaints from the other tv companies that it's unfair competition.

#314 Ross Stonefeld

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Posted 17 November 2010 - 07:31

I crunched some rough TV numbers from 2009 to 2010.

Using Britain, France, Germany, Italy, and Spain as our markets; 39.4m people watched Abu Dhabi 2010 and 21.6 in 2009. In 2010 39.4 watched the title decider (Abu Dhabi) and in 2009 23.9(Brazil). So the excitement of 2010 somewhat offset the lack of primetime window.

2009 season average across those countries was 20.5 for live race day audience. Which might not be the best way to calculate it, since a lot of people are going to watch tape delays for the early mmorning events.

#315 D.M.N.

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Posted 17 November 2010 - 11:57

You ready? Sure? OK...

12:10- F1: Abu Dhabi Grand Prix: 5.78m (41.4%)
* peak: 7.35m (46.3%) at 14:40
* highest European 'timeslot' rating since the 1998 British Grand Prix
* highest rating of 2010

Absolutely superb rating that.

(For anyone wondering, The X Factor last night peaked at nearly 18 million...)


Just a note, Autosport and Formula1.com are reporting 5.3m for the UK. That figure is wrong, 5.78m is correct, and can be verified by the 5 and 15 minute breakdowns.

Not sure why both sites also portray the figures to be poor either, as I've noted above, its the highest European 'timeslot' rating since 1998.

Where do you get all these stats from. I would love to know the viewing figures for football matches to see who are the most popular teams to the TV companies, esspecially Newcastle.


I understand the reason Sky don't show Birmingham City more often is because of complaints from the other tv companies that it's unfair competition.


Not sure why you think that about Birmingham. In terms of pecking order for TV, its probably:

1) Man U
2) Liverpool
3) Chelsea/Arsenal

And then you'd probably get the likes of Tottenham, Newcastle etc. below.

Edited by D.M.N., 17 November 2010 - 11:59.


#316 Tsarwash

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Posted 17 November 2010 - 12:09

This is slightly off topic, but did anybody else have major issues with the BBC live feed of races this year ? I found terrible dropping out, delays or just no streaming at all during crucial moments. It is the only thing that I watch that requires a licence fee, and personally, I would rather pay that 140 pounds to an independant company who can promise me uninterrupted feed of the 19 races.

#317 D.M.N.

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Posted 17 November 2010 - 12:10

This is slightly off topic, but did anybody else have major issues with the BBC live feed of races this year ? I found terrible dropping out, delays or just no streaming at all during crucial moments. It is the only thing that I watch that requires a licence fee, and personally, I would rather pay that 140 pounds to an independant company who can promise me uninterrupted feed of the 19 races.


Was alright for me for 99% on the year, the only problem that I had was the image freezing then "catching back up" with itself during the race at points during Korea and one or two other races, but this was an FOM problem, not BBC problem.

#318 D.M.N.

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Posted 28 March 2011 - 14:54

Australian Grand Prix - Ratings Roundup
2008
Qualifying - 2.08 million (0.38m + 1.70m)
Race - 4.56 million (0.81m + 3.75m)

2009
Qualifying - 3.33 million (0.80m + 2.53m)
Race - 4.98 million (2.13m + 2.85m)

2010
Qualifying - 2.74 million (0.81m + 1.93m)
Race - 4.51 million (1.95m + 2.56m)

2011
Qualifying
Live - 1.08m (45.7%)
Re-Run - 1.96m (20.8%)
Total = 3.04 million

Race
Live - 2.13m (51.1%)
Re-Run - 2.02m (20.0%)
Total = 4.15 million

Lowest Race rating since 2007. The Re-Run massively drags it down overall due to the Brazil vs Scotland game on ITV1 which had 2.05m (19.7%). I guess had Hamilton won yesterday, then the Re-Run would have faired better.

The Live ratings are best ever though which they'll probably be pleased with.

#319 MinT

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Posted 28 March 2011 - 16:37

Do those figures include the separate BBC HD channel (and therefore the 20 or so people watching it ) ??

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#320 D.M.N.

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Posted 28 March 2011 - 17:16

Do those figures include the separate BBC HD channel (and therefore the 20 or so people watching it ) ??

Yes. (BBC1 HD figures are bundled in with the BBC1 figures automatically)

#321 Mastah

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Posted 29 March 2011 - 06:23

From Poland:

2010 - 1 824 600 (28.5%)
2011 - 948 831 (16.54%)

What might caused such a big drop, hmmm....

#322 Ross Stonefeld

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Posted 29 March 2011 - 06:43

Could be worse. Before Kubica 'existed' in racing terms, the audiences were 150-350k per race. According to my figures, in 2004 they only had 47,000 viewers for Melbourne :p

#323 Mastah

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Posted 29 March 2011 - 07:10

That was what, 4 AM :p?

#324 D.M.N.

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Posted 29 March 2011 - 07:48

And over in Australia:

2011
17:00 to 19:00 - 1.11m
* 0.69m watched on Ten
* 0.43m watched on One/One HD

On Seven at the time was AFL - Round 1: Melbourne v Sydney (14:00 to 18:00) which had 0.42m. And on Nine at the time was Sunday Football: Manly v Newcastle (16:00 to 18:00) which had 0.44m. Although on the face it of 1.1m looks pretty poor, its actually pretty good, TV viewing in Australia is a lot lower because of the climate than other countries.

Compared with:

2010
17:00 to 19:00 - 1.18m
* 0.82m watched on Ten
* 0.36m watched on One/One HD

Thanks to Dancc on DS Forums.

#325 Ross Stonefeld

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Posted 29 March 2011 - 07:53

It's not climate but that they have a much smaller population.

#326 kosmos

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Posted 29 March 2011 - 09:15

Spain

2011

Live

Pre-race: 314.000 y 31,8%
Race: 1.567.000 y 58,8% (2010- 1.849.000)
Post-race: 1.272.000 y 34,8%

Re-run

Pre-race: 932.000 y 13,6%
Race: 2.472.000 y 21,5% (2010- 2.859.000)
Post-race: 1.548.000 y 11,0%


#327 D.M.N.

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Posted 29 March 2011 - 13:48

So in UK, Poland, Australia and Spain, ratings were down for Australia. Anyone have Germany's?

#328 JPW

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Posted 29 March 2011 - 14:06

So in UK, Poland, Australia and Spain, ratings were down for Australia. Anyone have Germany's?

In Germany at RTL a record (for the Melbourne race) average of 4,19 million viewers or 49,5% (previous record was 3,66 million in 09 & 10)
When Vettel crossed the line at 9.33h 5,22 million were viewing.

link


#329 D.M.N.

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Posted 29 March 2011 - 14:37

In Germany at RTL a record (for the Melbourne race) average of 4,19 million viewers or 49,5% (previous record was 3,66 million in 09 & 10)
When Vettel crossed the line at 9.33h 5,22 million were viewing.

link


Thanks. :up:

That doesn't really surprise me with Vettel's victory. So if we're to compare for the main broadcasters listed so far (including re-run where listed) :

+14.5% - Germany - 3.66m to 4.19m
-5.9% - Australia - 1.18m to 1.11m
-8.0% - UK - 4.51m to 4.15m
-14.2% - Spain - 4.71m to 4.04m
-48.4% - Poland - 1.84m to 0.95m

#330 Crusoe

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Posted 29 March 2011 - 14:56

I wonder if there's any "Petrov effect" on Russia, what with this podium but also with just being in F1 since last year.

#331 Gyan

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Posted 29 March 2011 - 19:21

I can't find TV ratings for India anywhere. Magazine subscriptions have risen and probably even the viewers would have too.

#332 RenArto

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Posted 29 March 2011 - 19:24

Just out of interest are figures for people watching in BBC1 HD included?
And also are people who recorded race and watched later counted as well?

#333 Ross Stonefeld

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Posted 29 March 2011 - 19:31

I can't find TV ratings for India anywhere. Magazine subscriptions have risen and probably even the viewers would have too.


Ive heard they're close to 20mil. Which makes sense given their population, but still seems almost beyond what you can imagine.

#334 joshb

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Posted 29 March 2011 - 19:54

Ive heard they're close to 20mil. Which makes sense given their population, but still seems almost beyond what you can imagine.


I'm surprised it took Bernie so long to target Inida, given their population. I know cricket is a religion there and there haven't been any successfcul Indian drivers in F1 but I get the impression that a GP there would be well supported.

#335 D.M.N.

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Posted 29 March 2011 - 19:59

Just out of interest are figures for people watching in BBC1 HD included?
And also are people who recorded race and watched later counted as well?


Yes to both. (anyone who watched either airing before 2am the next day is counted)

#336 pRy

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Posted 29 March 2011 - 20:00

I saw Jake mentioned the BBC figures are up. More wood for the 'BBC to axe F1' fire.;)

#337 blackonyx4

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Posted 29 March 2011 - 20:13

In Croatia, ratings were significantly down compared to last year.


Might have something to do with the fact that, actually, there wasnt any coverage of F1 from Melbourne. :lol:




#338 Ross Stonefeld

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Posted 29 March 2011 - 20:17

I saw Jake mentioned the BBC figures are up. More wood for the 'BBC to axe F1' fire.;)


Id love to see the math on -8.0% being up!

#339 TooTroublesome

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Posted 29 March 2011 - 21:21

are the BBC live website streams added? I think the amount of people that know they can watch it later on iPlayer nowadays will affect it quite a bit. 4 years ago people had to either bother to record it or be in on sunday!

Ratings aren't accurate though are they, they are just estimates based on a few households arent they? its not like my freeview box has a transmitter just a reciever...

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#340 ImDDAA

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Posted 29 March 2011 - 22:38

are the BBC live website streams added? I think the amount of people that know they can watch it later on iPlayer nowadays will affect it quite a bit. 4 years ago people had to either bother to record it or be in on sunday!

Ratings aren't accurate though are they, they are just estimates based on a few households arent they? its not like my freeview box has a transmitter just a reciever...


What about the secret government cameras hidden in your home?

#341 Con1

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Posted 30 March 2011 - 00:27

are the BBC live website streams added? I think the amount of people that know they can watch it later on iPlayer nowadays will affect it quite a bit. 4 years ago people had to either bother to record it or be in on sunday!

Ratings aren't accurate though are they, they are just estimates based on a few households arent they? its not like my freeview box has a transmitter just a reciever...

The UK figures were previously generated by taking a number of housholds that agree to be monitored (via a box) and then the figures are multiplied up. I don't know if that still applies. Personally I V+ it and watched it when I woke up. The clocks going forwarded didn't help my mood...but McLaren's performance did :)

#342 chrcol

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Posted 30 March 2011 - 03:40

I feel sorry for itv.

They tookover when damon hill's best years were coming to an end and then only had 2 years of hamilton before giving up on it. BBC coverage is decent now but before itv tookover it wasnt so great, often had delayed race forecasts, bbc2, channel swaps halfway thru race, and no qualifying coverage. So itv did raise the bar somewhat and have probably contributed to the now better BBC coverage.

#343 chrcol

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Posted 30 March 2011 - 03:42

The UK figures were previously generated by taking a number of housholds that agree to be monitored (via a box) and then the figures are multiplied up. I don't know if that still applies. Personally I V+ it and watched it when I woke up. The clocks going forwarded didn't help my mood...but McLaren's performance did :)


yeah I read about that as well, seems a quite inaccurate way as I read it was only a very small amount of people, about 10000 or so in a population of 60 million. I would like to think they can more accurately measure it in the digital era now as sky boxes etc. are capable of sending information back and with streaming that can be easily tallied up.

#344 dank

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Posted 30 March 2011 - 08:02

How do they calculate viewing figures these days?

Ask a number of viewers to keep a log and make an estimate on the bigger picture based on that?

#345 moonraker

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Posted 30 March 2011 - 09:54

Ratings in France (TF1)

2011 : 1,8M
2010, 1,5M

Since the GP started at 8am local time, these are decent numbers. Maybe, tf1 will decide to broadcast qualifying again...

#346 moonraker

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Posted 30 March 2011 - 09:58

How do they calculate viewing figures these days?

Ask a number of viewers to keep a log and make an estimate on the bigger picture based on that?


In France, they choose something like 1000 people that represent the global population (young, old, rich, poor, people living in cities etc) and give them a device that records everything they do with their tv. Then, by using some black box, they expand these figures to the whole country

#347 ivanalesi

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Posted 30 March 2011 - 09:58

You don't get qualifying in France on public channels? Just on Eurosport France?
Btw, besides this device that records what you watch in your household, you have to keep track who is watching it! Like now I watch with grandma and so on... they need to know exactly who is watching what. It's rather unreliable method...

Edited by ivanalesi, 30 March 2011 - 10:00.


#348 engel

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Posted 30 March 2011 - 10:06

How do they calculate viewing figures these days?

Ask a number of viewers to keep a log and make an estimate on the bigger picture based on that?



Set top boxes provided by whichever company does the measuring on a roughly 5000:1 ratio sample of households. In the States for example Nielsen has 25,000 set top boxes that monitor and report viewership (the US is about 115 million households). The UK equivalent is BARB

#349 D.M.N.

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Posted 30 March 2011 - 10:14

Similar systems are used around the world for ratings, all of which are pretty accurate with a very small margin of error.

Ratings in France (TF1)

2011 : 1,8M
2010, 1,5M

Since the GP started at 8am local time, these are decent numbers. Maybe, tf1 will decide to broadcast qualifying again...


Nice increase despite no F1 drivers.

Keith Collantine has an interesting article on TV ratings here: http://www.f1fanatic...ase-tv-ratings/

Edited by D.M.N., 30 March 2011 - 10:16.


#350 Gyan

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Posted 30 March 2011 - 15:03

Ive heard they're close to 20mil. Which makes sense given their population, but still seems almost beyond what you can imagine.


It sounds believable. People have been interested about the Grand Prix in India. At least the youth of Delhi, whom I belong to.