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A detailed look into UK F1 television ratings


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#351 moonraker

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Posted 30 March 2011 - 15:12

You don't get qualifying in France on public channels? Just on Eurosport France?


Yup, they decided to broadcast it on eurosport (which belongs to TF1). Pretty stupid decision if you ask me, especially for the asian gp's. Nobody watches tv at 7am. Only F1 fans would, and they're quite a lot in France. Plus, vast majority of french people don't have satellite pay tv (which you need to watch eurosport).

I don't care, I have both (+ streaming if i'm not home) :)

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#352 ivanalesi

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Posted 31 March 2011 - 15:48

Similar systems are used around the world for ratings, all of which are pretty accurate with a very small margin of error.


During the first race in 2009, the ratings were so low in Bulgaria that actually the race was downloaded more times from one torrent website - that's how reliable they are!
Also think about who would allow to have such a recorder installed in their home and keep track of who's watching? Do you think that many people in the middle class would do it? Never mind in the upper class... It's mostly jobless people:)

#353 Ross Stonefeld

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Posted 31 March 2011 - 16:02

Ratings aren't meant to determine exactly how many people watched, but to provide comparison between Program A and Program B to determine an advertising rate card. Whatever the margin error is on TV ratings, it will apply to all the programs.

#354 weston

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Posted 31 March 2011 - 16:13

During the first race in 2009, the ratings were so low in Bulgaria that actually the race was downloaded more times from one torrent website - that's how reliable they are!
Also think about who would allow to have such a recorder installed in their home and keep track of who's watching? Do you think that many people in the middle class would do it? Never mind in the upper class... It's mostly jobless people:)


Nielsens ratings are (statistically) surprisingly accurate, but they often undermeasure ratings of programs with low viewership including some sport events. It's not random in the statistical sense of the word. It's also clear that the way broadcasters and advertisers track viewership is going to change dramatically as viewing habits are transformed by technology. Advertisers do not rely on Nielsen ratings only.

#355 Alfisti

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Posted 31 March 2011 - 16:36

It's a huge misconception that the low sample size results in error. You get serious diminishing returns by increasing sample size, if they are using 25,000 households in the state, going to 50,000 will see a very small decrease in margin of error.

To give you an idea, in the past three federal elections we got within 1% of the final result with an n=1,000 over 32 Million people.

Of critical importance is the gender/age/geographic representation within the sampled population or if that is too expensive, weighting the data to allow for misrepresentation.

Edited by Alfisti, 31 March 2011 - 16:38.


#356 ivanalesi

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Posted 01 April 2011 - 16:25

I'm not saying that it will change dramatically if it's done with more households, I'm saying that it's very unlikely that some households wouldn't bother to have such a box. Also with so many TV around the house, it's pretty damn hard to keep track who's watching what. If they have just 1 box per household, then may be the other 2 TVs are watched by the other members from the household and they certainly watch completely different programs.
I don't think that many people from the middle class will agree to write a note every time when they sit on the couch to watch some TV. That's why the ratings are by ages, not income or education.

#357 D.M.N.

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Posted 11 April 2011 - 09:08

Malaysian Grand Prix - Ratings Roundup
2008
Qualifying - 1.96 million (0.46m + 1.50m)
Race - 3.43 million (1.56m + 1.87m)

2009
Qualifying - 2.20 million
Race - 4.36 million

2010
Qualifying - 2.20 million
Race - 3.55 million (2.55m + 1.00m)

2011
Qualifying - 2.27m (31.8%)

Race
Live - 3.46m (41.1%)
Re-Run - 1.02m (12.7%)
Total = 4.48 million

Both total figures for Malaysia are the highest ratings for a Malaysia race on record*.

* note: don't have 2003 or 2006 Qualifying or 2000 Race

Edited by D.M.N., 11 April 2011 - 10:24.


#358 Don_Humpador

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Posted 13 April 2011 - 10:24

Malaysian Grand Prix - Ratings Roundup
2008
Qualifying - 1.96 million (0.46m + 1.50m)
Race - 3.43 million (1.56m + 1.87m)

2009
Qualifying - 2.20 million
Race - 4.36 million

2010
Qualifying - 2.20 million
Race - 3.55 million (2.55m + 1.00m)

2011
Qualifying - 2.27m (31.8%)

Race
Live - 3.46m (41.1%)
Re-Run - 1.02m (12.7%)
Total = 4.48 million

Both total figures for Malaysia are the highest ratings for a Malaysia race on record*.

* note: don't have 2003 or 2006 Qualifying or 2000 Race

Wow, that's a massive jump on the live figures from last year, although qualifying not so.

#359 D.M.N.

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Posted 18 April 2011 - 12:55

Chinese Grand Prix - Ratings Roundup
2008
Qualifying - 1.96 million (0.63m + 1.33m)
Race - 4.42 million (2.44m + 1.98m)

2009
Qualifying - 2.9 million (1.0m + 1.9m)
Race - 4.63 million (3.23m + 1.40m)

2010
Qualifying - 2.30 million (1.13m + 1.17m)
Race - 4.70 million (3.17m + 1.53m)

2011
Qualifying
Live - 1.38m (36.7%)
Re-Run - 1.55m (18.5%)
Total = 2.93 million

Race
Live - 3.27m (43.7%)
* 15-minute peak: 4.9m (46.0%) @ 09:30
* 5-minute peak: 5.12m
Re-Run - 1.47m (13.7%)
Total = 4.74 million

* highest ever Qualifying live figure for China
* highest ever Race live figure for China

Edited by D.M.N., 19 April 2011 - 09:35.


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#360 joshb

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Posted 18 April 2011 - 14:11

Chinese Grand Prix - Ratings Roundup
2008
Qualifying - 1.96 million (0.63m + 1.33m)
Race - 4.42 million (2.44m + 1.98m)

2009
Qualifying - 2.9 million (1.0m + 1.9m)
Race - 4.63 million (3.23m + 1.40m)

2010
Qualifying - 2.30 million (1.13m + 1.17m)
Race - 4.70 million (3.17m + 1.53m)

2011
Qualifying
Live - 1.38m (36.7%)
Re-Run - 1.55m (18.5%)
Total = 2.93 million

Race
Live - 3.27m (34.7%)
* 15-minute peak: 5.12m
Re-Run - n/a (figure not yet known)
Total = n/a million

* highest ever Qualifying live figure for China
* highest ever Race live figure for China

Another set of very good BBC F1 figures. Don't know the re-run figure, will add it when it is known.


the re-run figures might be up as new got round about what a race it was.
Interesting what Turkeys figures will be on the back of this.

#361 D.M.N.

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Posted 19 April 2011 - 09:34

2011 Chinese GP - 15-Minute Breakdown
07:00 - 1.4m (46.1%)
07:15 - 1.6m (42.7%)
07:30 - 1.9m (41.8%)
07:45 - 2.5m (45.0%)
08:00 - 3.5m (51.2%)
08:15 - 3.7m (49.2%)
08:30 - 3.8m (48.4%)
08:45 - 4.0m (46.8%)
09:00 - 4.2m (45.2%)
09:15 - 4.6m (45.5%)
09:30 - 4.9m (46.0%)
09:45 - 3.8m (37.2%)
10:00 - 2.8m (28.4%)

#362 Ross Stonefeld

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Posted 19 April 2011 - 09:44

So their average audience figure is based on the entire broadcast? If I were a sponsor during a media evaluation I'd only average the figures between 8am and whatever 15 minute block contained the checkered flag, and possibly the 15 minutes of world feed podium. With that you get a live audience figure closer to 4mil.

#363 D.M.N.

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Posted 19 April 2011 - 09:48

So their average audience figure is based on the entire broadcast? If I were a sponsor during a media evaluation I'd only average the figures between 8am and whatever 15 minute block contained the checkered flag, and possibly the 15 minutes of world feed podium. With that you get a live audience figure closer to 4mil.


Yeah, the race average only figure was 4.1m (47.5%). Very good figure.

#364 hotstickyslick

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Posted 20 April 2011 - 10:33

Off-topic but I'd like to know what the TV ratings in Spain are like as I've heard that MotoGP is actually beating F1 this year - something that hasn't happened in a while I'm lead to believe.

Edited by hotstickyslick, 20 April 2011 - 10:35.


#365 Crusoe

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Posted 20 April 2011 - 10:39

Seeing as moto gp races were in normal time slots and of which one race was in Spain itself, is that really surprising? :lol:

#366 Ross Stonefeld

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Posted 20 April 2011 - 10:48

Beating where? In Spain and Italy MotoGP gets nearly F1 level figures, sometimes it beats them like in 2009 when Spaniards gave up on Alonso and Italians didn't like Ferrari not winning. But in 2010 F1 pulled ahead in both those countries.

MotoGP in the UK is like 1.5mil a race, in Germany it gets *killed* by F1.

But depending on the sponsor, ie who your important markets are, MotoGP can be a better deal.

#367 hotstickyslick

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Posted 20 April 2011 - 10:59

Was only going by a tweet from Dennis Noyes

#368 Ross Stonefeld

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Posted 20 April 2011 - 11:07

I'd have to see the actual numbers, but given the first three races have been early mornings, the F1 figures will be a little low in some places.

Digging into my magical bag of stats I have...

2008 MotoGP average race day audience
Spain 5ish-mil
Italy 8

2009 F1
Spain 2.8mil (this doesnt include replays so early morning races live figures draw down the average, ie Japanese GP had less than a million live viewers)
Italy 5.4

However if we take 2005-2006, where we had Italy(Schumacher-Ferrari) vs Spain(Alonso) in the championship, we get
Spain 4mil a race
Italy 9mil

#369 D.M.N.

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Posted 10 May 2011 - 14:36

Turkish Grand Prix - Ratings Roundup
2008
Qualifying - 1.13m
Race - 2.64m

2009
Qualifying - 2.43m
Race - 4.27m

2010
Qualifying - 2.30m (26.7%)
Race - 3.37m (29.2%)
* up against England International

2011
Qualifying - 1.60m (17.4%)
Race - 3.80m (31.5%)
* peak: 5.0m

Not fantastic figures, however Qualifying was on BBC2 and the Race was up against Live Ford Super Sunday on Sky Sports. Which I think is convenient to mention if one day F1 moved to Sky, these are the figures we would get:

11:30 - Live Ford Super Sunday: Wolves vs West Brom: 679,000 (6.4%)
14:00 - Live Ford Super Sunday: Stoke vs Arsenal: 1.49m (12.1%)
16:00 - Live Ford Super Sunday: Man United vs Chelsea: 2.52m (16.1%)

#370 D.M.N.

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Posted 24 May 2011 - 10:28

Spanish Grand Prix - Ratings Roundup
2008
Qualifying - 1.37m
Race - 3.38m

2009
Qualifying - 2.5m (30.1%)
Race - 3.80m (36.0%)

2010
Qualifying - 2.6m (26.2%)
Race - 3.99m (35.0%)

2011
Qualifying - 2.3m (27.7%)
Race - 4.68m (37.5%)
* peak: 6.2m (43.4%) @ 14:30 [breakdown below]
* highest figure since 1996

Big race figure from Sunday, highest since 1996, the last time it broke 4.0m was in 2000 when it had 4.00m exact. And the breakdown:

12:15 - 2.5m (25.7%)
12:30 - 3.0m (28.7%)
12:45 - 3.9m (35.1%)
13:00 - 5.4m (43.8%)
13:15 - 5.6m (44.1%)
13:30 - 5.7m (43.8%)
13:45 - 5.8m (43.3%)
14:00 - 5.7m (42.7%)
14:15 - 6.0m (43.5%)
14:30 - 6.2m (43.4%)
14:45 - 4.4m (32.1%)
15:00 - 2.8m (21.9%)

Edited by D.M.N., 25 May 2011 - 12:09.


#371 Ross Stonefeld

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Posted 24 May 2011 - 10:35

Hmmm, but in real terms more like 5.7

I now wonder when they do media valuations of F1 sponsorship whether they're calculating the rate card against the broadcast average, 12:15 to 15:00, or the world feed portion(13:00 to 14:45).

Because the latter is almost 20% higher.

#372 f1fan1998

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Posted 24 May 2011 - 15:19

it's against the FOM feed Ross from c.1pm to 2.30pm. As you know, not all countries have a pre or post race show. The real value comes from the race itself (or qualy.)

#373 Ross Stonefeld

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Posted 24 May 2011 - 15:26

DMN may I ask where your 2009 figure came from? Because it exactly matches the Spanish GP UK broadcast figure that I have from an independent report, but I don't know if that's using the same full broadcast breakdown like you have for the 2011 race.

In the meantime I will mostly be holding a calculator in one hand and my phone in the other...

#374 D.M.N.

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Posted 24 May 2011 - 17:35

DMN may I ask where your 2009 figure came from? Because it exactly matches the Spanish GP UK broadcast figure that I have from an independent report, but I don't know if that's using the same full broadcast breakdown like you have for the 2011 race.

In the meantime I will mostly be holding a calculator in one hand and my phone in the other...

The 2009 figure (as are all the figures I post) are for the entire programme unless I specify 'race average' next to it or something. The figures are from Digital Spy's Ratings Thread or I've got them from various other sources.

Although the exact comparisons may not be 100% accurate given that the programme lengths are different I think no matter what they are good for general trends y-o-y and things.

Edited by D.M.N., 24 May 2011 - 17:36.


#375 Ross Stonefeld

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Posted 24 May 2011 - 17:40

:up:

#376 OwenC93

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Posted 24 May 2011 - 17:53

It looks like the public are enjoying races much more than qualifying. Which you can't really blame them, I just didn't think it would have such an effect on ratings.

#377 Ross Stonefeld

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Posted 24 May 2011 - 17:58

That's always been the case.

#378 ivanalesi

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Posted 24 May 2011 - 23:16

FOM are collecting the whole length average audience, ratings & market share data for all sessions(live or delayed), the same applies for any dedicated shows like pre-race or after race shows. As far as I know, not more than 30 channels make pre-race shows and even less make after race or pre-qualy.
Anyway, it would be interesting to know the average growth in ratings around the world until now. I'm pretty sure it will be impressive by the end of the season:)

#379 Ali_G

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Posted 24 May 2011 - 23:31

Good to see that ratings are up.

Hopefully advertising revenues will be up along with the amount of sponsors who want to enter F1. A few more sponsors for the smaller teams is always a help.

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#380 D.M.N.

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Posted 25 May 2011 - 12:14

So as I said above, the F1 had 4.68m, but who makes up the 4.68 million viewers?

F1: Spanish Grand Prix - Age Breakdown
Age 4 to 15 - 250,000 (5% of total audience)
Age 16 to 34 - 971,000 (21%)
Age 35 to 44 - 723,000 (15%)
Age 45 to 54 - 802,000 (17%)
Age 55 to 64 - 891,000 (19%)
Age 65+ - 1.04m (22%)

The female/male split is 37% female (so about 1.73m) and 63% male, about 2.95 million.

Thanks to rzt on Digital Spy for the above data.

#381 Ross Stonefeld

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Posted 25 May 2011 - 14:23

How the hell do they calculate that.

#382 Pharazon

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Posted 25 May 2011 - 14:39

How the hell do they calculate that.


god knows...

they probably guess..

#383 Stormsky68

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Posted 25 May 2011 - 14:50

It will be results of a random sample of 500 or something like that

I seem to get a phone call every few months from someone at Mori asking what I think of this nuclear ractor or what colour Mr Cameron's ties are

I enjoy being Mr cantankerous to deliberately skew the results, all Nuclear plants should be built in the channel islands, that sort of thing.....

#384 D.M.N.

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Posted 25 May 2011 - 14:58

How the hell do they calculate that.

I assume when the data is taken from the 5,000 households the user is asked the age of the people that live in that household along with the age of any guests present.

#385 Ross Stonefeld

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Posted 25 May 2011 - 15:07

Im surprised it's so even across all age groups.

#386 loki

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Posted 25 May 2011 - 16:57

I assume when the data is taken from the 5,000 households the user is asked the age of the people that live in that household along with the age of any guests present.


That's how they do it over here. It's interesting the number of younger viewers watching F1 in the UK. Over here with motorsport in general it's the opposite. The kids here seem more into drifting and so called extreme sports than typical motorsport. One exception would be the Supercross and Arenacross series where there are significant numbers of teen and 20 something young men (and women for that matter) watching. Not so much with NASCAR or Indycar where it's pretty much older, white men.


#387 Kubiccia

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Posted 25 May 2011 - 17:14

How the hell do they calculate that.


indeed. I highly doubt that women watch F1 or whatever motorsport. You'll hardly find a couple here and there but 99% of women that I know doesn't care about motorsport at all.

PS: UK has 60 million people, so only less than 10% watch F1?

#388 Ross Stonefeld

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Posted 25 May 2011 - 17:57

The % of an audience watching any event on TV is pretty small actually.

And 37% female viewers is about average I'd say.

#389 MinT

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Posted 25 May 2011 - 17:59

It looks like the public are enjoying races much more than qualifying. Which you can't really blame them, I just didn't think it would have such an effect on ratings.


Also factor in quali is on a Saturday lunchtime when half of Britain is out shopping.
Race is on Sunday afternoon when half of Britain are slumped in front of the telly.

#390 D.M.N.

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Posted 29 May 2011 - 10:44

Will do a Monaco round-up tomorrow or Tuesday, but for the time being the Qualifying rating is out:

Saturday 28th May 2011 - UK Top 5 Shows
1 - 7.9m (33.2%) - UEFA Champions League Final: Barcelona v Manchester United 19:00 ITV 1
2 - 5.0m (24.4%) - Doctor Who 18:45 BBC One
3 - 3.8m (14.7%) - Casualty 20:50 BBC One
4 - 3.3m (33.0%) - Formula 1: The Monaco Grand Prix Qualifying 12:10 BBC One
5 - 3.3m (15.7%) - BBC News 22:10 BBC One

I believe that is the highest ever rating for a 'European timezone' Qualifying session. The peak will be somewhere between 3.5m and 4.0m. I'll try and get a breakdown, which I think will show that the viewership increased a lot at 2pm as news spread about Perez's crash.

Edited by D.M.N., 29 May 2011 - 10:45.


#391 Mastah

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Posted 30 May 2011 - 12:01

F1alaUne C. Malbranque
Vous étiez 3.2 millions (29% de part d'audience) devant la TV ce we et 3.9 millions sur la fin du GP : c'est la meilleure pub pour la F1 !


France - 3.2 millions (29%) with 3.9 millions at the end of GP.

#392 Ellios

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Posted 30 May 2011 - 12:16

Will wait for D.M.N. to post later but for now:

jakehumphreyf1 Jake Humphrey
After the glam of Monaco, off to the garden centre in Twickenham! 4 million #bbcf1 viewers on Saturday and over 6 million yesterday! #thanks
1 hour ago


There is a general increase in UK TV audiences for 2011 race days? - can we attribute this to anything in particular? Closer racing, HDTV....

#393 Ross Stonefeld

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Posted 30 May 2011 - 12:23

It's more interesting this year. I don't think anyone was boycotting F1 because it wasn't in HDTV. Even the move to HD hasn't been as big a step up in quality as I thought it would be.

#394 kosmos

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Posted 30 May 2011 - 12:27

Spain - Monaco

'Previo formula 1': 1.439.000 y 21,1%
'Formula 1' "GP de Mónaco": 4.565.000 y 36,2%
'Post formula 1': 2.957.000 y 21,7%

#395 D.M.N.

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Posted 30 May 2011 - 12:45

Yeah, yesterday peaked at over 6m, don't know exact figure. Guessing the average will be ~4.5/5m, will post a full roundup in any event once the numbers are posted somewhere. In the meantime here's a 15-minute breakdown of the Qualifying numbers:

12:15 - 2.4m (26.7%)
12:30 - 2.6m (28.1%)
12:45 - 2.8m (29.4%)
13:00 - 3.3m (32.4%)
13:15 - 3.4m (33.0%)
13:30 - 3.7m (36.1%)
13:45 - 4.0m (37.9%)
14:00 - 4.0m (37.6%)
14:15 - 3.9m (35.3%)
14:30 - 3.7m (33.0%)

The Qualifying 'session' from 13:00 to say 14:30 averaged 3.7m (35.4%) which is impressive. The fact that it had 4.0m from 13:45 to 14:15 and also that there was no 'out of the ordinary growth' means that those viewers were planning to tune in. Perez's crash only inflated the audience from 14:00 onwards where normally the audience would decrease significantly. Even if say it did finish as advertised at 14:30 with 2.5m for the last half an hour, the programme would had still averaged 3.0m.

But yes, very good numbers for Saturday, Perez's crash didn't make more people tune in, it just meant that the existing audience stayed for longer.

Edited by D.M.N., 30 May 2011 - 12:45.


#396 D.M.N.

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Posted 31 May 2011 - 08:50

Monaco Grand Prix - Ratings Roundup
2008
Qualifying - 1.69m
Race - 3.83m

2009
Qualifying - 2.59m (34.2%)
Race - 3.50m (41.9%)

2010
Qualifying - 2.21m (26.0%)
Race - 4.71m (40.8%), peak: 5.7m (48.9%)

2011
Qualifying - 3.30m (33.0%)
* highest ever Qualifying rating for a 'European timezone' session
Race - 4.99m (40.55%)
* peak: 6.20m @ 15:05
* highest Monaco GP rating since 1997

Edited by D.M.N., 03 June 2011 - 13:11.


#397 D.M.N.

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Posted 31 May 2011 - 17:17

15-minute breakdown:

12:00 - 2.2m
12:15 - 3.0m
12:30 - 3.6m
12:45 - 4.3m
13:00 - 5.5m
13:15 - 5.6m
13:30 - 5.8m
13:45 - 5.9m
14:00 - 5.8m
14:15 - 5.9m
14:30 - 6.1m
14:45 - 5.8m
15:00 - 5.9m
15:15 - 4.2m
15:30 - 1.8m

The race average from 13:00 to 15:15 was 5.79m. The peak was 6.20m at 15:05.

To break it down further:

12:05 to 13:00 - Pre-Race: 3.43m
13:00 to 14:45 - Part 1: 5.78m
14:45 to 15:05 - Red Flag: 5.73m
15:05 to 15:15 - Part 2: 6.08m
15:15 to 15:35 - Post-Race: 3.87m

And finally, a graph:

Posted Image

:)

In terms of 15-minute peaks, Spain peaked higher than Monaco, only by 0.1m.

Edited by D.M.N., 31 May 2011 - 17:20.


#398 Mandzipop

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Posted 31 May 2011 - 19:16

indeed. I highly doubt that women watch F1 or whatever motorsport. You'll hardly find a couple here and there but 99% of women that I know doesn't care about motorsport at all.

PS: UK has 60 million people, so only less than 10% watch F1?


You might be surprised about the amount of women who follow F1. If I want to chat about F1, I head towards the women. There are hardly any male F1 fans where I work, but there are loads of female fans. I help run a fansite and out of the 4 people who run it, 3 are women.

#399 Grayson

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Posted 31 May 2011 - 20:08

Thanks for all that detail, DMN! The graph looks terrific, it's nice to see a visual representation of the slow build up to the start of the race, and then the very gradual build up as even more people started watching and those who were watching couldn't tear themselves away...

Saturday 28th May 2011 - UK Top 5 Shows
1 - 7.9m (33.2%) - UEFA Champions League Final: Barcelona v Manchester United 19:00 ITV 1


It's interesting that the year's sporting showpiece only got a 3 million more viewers than the GP, with a similar length programme.

With the exception of national unity events such as an England Football game in the World Cup or the opening ceremony of the Olympics, I can't imagine a bigger sporting event than the Champions League final. It's been moved this year so that it's at the most perfect slot for the TV audience, and the final had been trailed so much that no one could possibly have failed to know that it was on.

I'm actually rather surprised that the average for the show as a whole was only got 7.9 million viewers - it makes Monaco's figure of 4.99 million with a much worse timeslot seem staggering!

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#400 D.M.N.

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Posted 31 May 2011 - 20:15

Thanks for all that detail, DMN! The graph looks terrific, it's nice to see a visual representation of the slow build up to the start of the race, and then the very gradual build up as even more people started watching and those who were watching couldn't tear themselves away...

It's interesting that the year's sporting showpiece only got a 3 million more viewers than the GP, with a similar length programme.

With the exception of national unity events such as an England Football game in the World Cup or the opening ceremony of the Olympics, I can't imagine a bigger sporting event than the Champions League final. It's been moved this year so that it's at the most perfect slot for the TV audience, and the final had been trailed so much that no one could possibly have failed to know that it was on.

I'm actually rather surprised that the average for the show as a whole was only got 7.9 million viewers - it makes Monaco's figure of 4.99 million with a much worse timeslot seem staggering!


Thanks for the thanks! :)

For those wondering, the actual match average for the Champions League was 10.5m (41.9%), with a 5-minute peak of 11.2m (43.0%). :)