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A detailed look into UK F1 television ratings


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#401 Ross Stonefeld

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Posted 31 May 2011 - 20:16

What's interesting is they got an identical % of the at-the-time TV audience.

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#402 D.M.N.

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Posted 13 June 2011 - 09:31

Canadian Grand Prix - Ratings Roundup
2007
Qualifying - 1.75m (ITV4 live + ITV1 re-run)
Race - 4.58m

2008
Qualifying - 2.13m
Race - 3.99m

2009 - no race

2010
Qualifying - 2.40m
Race - 5.20m

2011
Qualifying - 3.69m (23.5%)
* peak: 4.6m
* third most watched programme on BBC1
* beat every programme on ITV1
* won the day in the 16 to 34 demographic with 691,000
* third in the ABC1 demographic with 2.77m
* highest Canadian Qualifying rating since 1996 (or before?)
Race - 6.12m (26.3%)
* BBC1 - 17:00 to 21:00 - 6.20m (27.3%)
* BBC1 peak: 8.48m (38.54%) @ 18:10
* BBC2 + BBC HD - 21:00 to 22:30 - 5.91m (23.7%)
* BBC2 + BBC HD peak: 7.51m @ 22:00
* most watched Canadian GP since 2001
* won all but 10 minutes while on air

Edited by D.M.N., 15 June 2011 - 16:40.


#403 midgrid

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Posted 13 June 2011 - 20:37

I wonder how many complaints the BBC received due to the over-run?

#404 STRFerrari4Ever

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Posted 13 June 2011 - 20:50

Brilliant ratings it seems.

#405 dank

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Posted 13 June 2011 - 20:56

How many people watch Antiques Roadshow on average, I wonder?

#406 STRFerrari4Ever

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Posted 13 June 2011 - 21:21

How many people watch Antiques Roadshow on average, I wonder?


4?

#407 Ali_G

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Posted 13 June 2011 - 21:23

I'd imagine a lot of casual viewers will be back after that race.

#408 olliek88

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Posted 13 June 2011 - 21:24

How many people watch Antiques Roadshow on average, I wonder?


Me.

Fiona Bruce, because, well, ya know. :p

#409 Ali_G

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Posted 13 June 2011 - 21:28

Just wondering, but what year had the highest viewed Canadian GP ?

#410 D.M.N.

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Posted 13 June 2011 - 21:49

Just wondering, but what year had the highest viewed Canadian GP ?

1996 - no figure available
1997 - 5.92m
1998 - 7.24m
1999 - 6.38m
2000 - 4.37m (vs Euro 2000)
2001 - 6.17m
2002 - 5.74m
2003 - 4.00m
2004 - 3.58m
2005 - 4.97m
2006 - 2.72m (vs England WC 2006)
2007 - 4.58m
2008 - 3.99m
2009 - no race
2010 - 5.20m
2011 - 5.93m (for entire 330 minute slot)

#411 D.M.N.

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Posted 13 June 2011 - 21:56

And finally, this season is currently averaging 4.7 million viewers, making it the most watched season since 1998.

#412 Ali_G

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Posted 13 June 2011 - 21:57

And finally, this season is currently averaging 4.7 million viewers, making it the most watched season since 1998.


Is 98 the top on record ? There seemed to be a lot of casual viewers back then.

Edited by Ali_G, 13 June 2011 - 21:57.


#413 D.M.N.

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Posted 13 June 2011 - 22:01

1996 is the most watched season with 5.3m. However, all the ratings are for the entire programme, as the BBC programmes were a lot shorter in 1996, if you put 1996 vs 2011 as a direct comparison, it'd be neck and neck.

I didn't realise German F1 drivers' were so popular in England.....;)

Edited by D.M.N., 13 June 2011 - 22:01.


#414 chrisblades85

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Posted 13 June 2011 - 22:12

I wonder why 98 was the highest? I know Damon was having a good race, but surely that can't be the reason?

It was a good race though.

I remember watching that race on a 14 inch portable in a barn. Random pointless knowledge for you, there.

#415 engel

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Posted 13 June 2011 - 22:19

I wonder why 98 was the highest? I know Damon was having a good race, but surely that can't be the reason?

It was a good race though.

I remember watching that race on a 14 inch portable in a barn. Random pointless knowledge for you, there.



Wasn't 98 supposed to be "Coulthard's season"? at least that how it was marketed ...

#416 Ali_G

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Posted 13 June 2011 - 22:21

1996 is the most watched season with 5.3m. However, all the ratings are for the entire programme, as the BBC programmes were a lot shorter in 1996, if you put 1996 vs 2011 as a direct comparison, it'd be neck and neck.

I didn't realise German F1 drivers' were so popular in England.....;)


Great news anyways.

I've found that after the GP, on a lot of football forums and such, people were saying that they hadn't watched a GP in years, but like what they saw and will be back again. Hopefully this will boost viewing figures further and even sponsorship money.

#417 scheivlak

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Posted 13 June 2011 - 22:24

Wasn't 98 supposed to be "Coulthard's season"? at least that how it was marketed ...

That was 1999 IIRC.

#418 chrisblades85

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Posted 13 June 2011 - 22:25

That was 1999 IIRC.



Wasn't it every year? :stoned:

#419 lanceroten

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Posted 13 June 2011 - 22:34

I'm just glad i get to see most of the races live here in America now. Beats the late 90's :drunk:

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#420 IqbalM

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Posted 13 June 2011 - 22:46

I note that over a day on the highlights programme is still the most watched programme on IPlayer. :)

#421 engel

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Posted 13 June 2011 - 22:51

I note that over a day on the highlights programme is still the most watched programme on IPlayer. :)


Well even I gave the race good word of mouth

Edited by engel, 13 June 2011 - 22:53.


#422 D.M.N.

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Posted 14 June 2011 - 07:39

BBC2 - 21:00 to 22:30 - 5.13m (20.7%)
* second in 9pm hour, beating BBC1
* 15-minute peak: 6.5m
Total Average - 5.93m (23.0%)
* most watched Canadian GP since 2001


Note that these exclude BBC HD. BBC HD will add a good 0.8m on top of BBC2 and therefore will bring the Total Average up. The 15-minute peak on BBC2 could be near to 7.5m/8m range.

#423 JimmyTheFox

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Posted 14 June 2011 - 11:27

I wonder how many complaints the BBC received due to the over-run?


In today's Sun they say 700 people complained to the BBC.

#424 RedBaron

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Posted 14 June 2011 - 11:31

People I know who aren't really Formula 1 fans were posting Facebook status' after the race like 'best F1 race ever' girls, guys, young old. Was really cool to see. I guess they didn't see the red flag period but switched on later and really liked what they saw.

#425 D.M.N.

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Posted 15 June 2011 - 12:00

Some MotoGP stuff first...

The case for BBC to put support races on BBC2 has just increased quite a bit:

BBC Two
12:30 to 14:30 - MotoGP: 1.76m (15.3%)
14:30 to 15:25 - MotoGP - 125cc: 1.43m (11.6%)

That's quite an exceptional rating for the 125cc race, depending on whether they are technically classed as separate programmes, both could end up in BBC Two's Top 30 for the week. The MotoGP race probably got a boost with it being Silverstone, but it doesn't take away from the 125cc rating.

And for an interesting F1 breakdown. I wasn't sure whether to do this in 5-minute or 15-minute chunks, I've gone for 15-minute chunks with a 5-minute graph below:

17:00 - 3.74m
17:15 - 4.48m
17:30 - 5.38m
17:45 - 6.05m
18:00 - 8.01m
18:15 - 8.30m
18:30 - 8.10m
18:45 - 7.43m
19:00 - 6.70m
19:15 - 6.22m
19:30 - 5.24m
19:45 - 5.29m
20:00 - 5.96m
20:15 - 5.83m
20:30 - 5.44m
20:45 - 6.43m
21:00 - 5.45m ** switch to BBC2 and BBC HD
21:15 - 5.89m
21:30 - 5.94m
21:45 - 6.29m
22:00 - 6.98m
22:15 - 4.91m

And as a graph:

Posted Image

BBC1 only behind ITV1 from 19:45 to 19:55. For the remainder of the time, the F1 was winning its slot.

Had the race lasted its normal 1 hour 30 minute, the average F1 rating would have exceeded 7 million comfortably.

I do think BBC however made the wrong move in putting the F1 on BBC Two. As this portion of the breakdown shows the F1 may well have peaked high on BBC1 had it stayed there:

20:35 - 5.37m
20:40 - 5.47m
20:45 - 5.56m
20:50 - 6.32m
20:55 - 7.42m

One could argue that the big figure at 20:55 was for viewers tuning in for Case Histories, I don't buy that argument however as Case Histories had less than 4m for the majority of its hour. Maybe I'm wrong with that assumption, though. I suspect if it stayed on BBC1, then it would have broken 8m quickly again, like it did 3 hours earlier. In hindsight, I think it would have been best for them to leave it on BBC1.

I suspect BBC under-estimated the popularity of the F1, because it actually hurt Case Histories more in the process.

Thanks to rzt for the breakdowns.

Edited by D.M.N., 15 June 2011 - 12:01.


#426 Ross Stonefeld

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Posted 15 June 2011 - 12:05

What is a normal BBC audience for 14:30 on a Sunday? Because I wonder if the 125 audience is just the normal amount of eyeballs looking at the channel no matter what's on. The MotoGP figure is downright disappointing.

#427 D.M.N.

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Posted 15 June 2011 - 12:07

What is a normal BBC audience for 14:30 on a Sunday? Because I wonder if the 125 audience is just the normal amount of eyeballs looking at the channel no matter what's on. The MotoGP figure is downright disappointing.

For BBC2, it would probably be about 500,000 to 1m, it wouldn't be too high. Interesting though you call the MotoGP figure "downright disappointing", MotoGP compared to F1 is not popular at all and only gets figures of ~1m or just above sometimes, so 1.8m is pretty good.

#428 Fastcake

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Posted 15 June 2011 - 12:49

I have to say these ever increasing viewing figures makes a brilliant case for the BBC to keep Formula One, hopefully the higher ups are looking at that. Also, I can see these figures increasing further. The Canadian Grand Prix was one of the main conversation topics around here - and mainly from people I didn't even know were casual viewers. I fully imagine that's the case across the country as well, then it has been a good weekend for F1, a lot of new viewers have been gained.

#429 D.M.N.

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Posted 17 June 2011 - 08:26

Interesting article by Toby Moody which touches on viewing figures: http://plus.autospor...otogp-and-wsbk/

Although he says the the Le Mans may have affected the BBC MotoGP viewing figures, it seems like the MotoGP figures were up because it was at Silverstone. Le Mans really doesn't have a big impact and at most only brings 100,000, maybe touching 200,000 viewers.

World Superbikes also does not do very well in the UK. Because of the channel it is broadcast on, the BTCC does better than WSBK and LM24, their 7 hour broadcast from Thruxton had 297,000 on ITV4. In comparison, the WSBK on 8th May had less than 88,000 on Eurosport. Even Indy 500 on Sky Sports 4 only had an average of 41,000 viewers, which is a pitiful amount. If I was to rank them in terms of UK popularity...

1) F1
2) MotoGP
3) BTCC
4) Everything else

The rest don't really register on the radar, hence probably at approximately 100,000 viewers give or take depending on the competition.

Edited by D.M.N., 17 June 2011 - 08:28.


#430 Ross Stonefeld

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Posted 17 June 2011 - 08:37

I wonder what would happen if you put MotoGP on ITV4 and gave BTCC live coverage on BBC2.

#431 Risil

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Posted 17 June 2011 - 12:20

I wonder which does better in the UK out of BSB and WSBK.

These days I'm probably more enthused by British Eurosport's 'BSB weekend' coverage than the WSBK stuff. And the quality of the coverage is generally higher, World Superbike's absolutely superb onboard shots aside.

Edited by Risil, 17 June 2011 - 12:22.


#432 D.M.N.

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Posted 18 June 2011 - 13:12

For anyone about the (lack of) popularity for the 24 Hours of Le Mans... with thanks to rzt:

Le Mans 24 Hours
Average = 48,000 viewers
* peak: 162,000 @ 14:00 on Sunday

Averages
Saturday
BE - 13:45 to 15:15 - 46,000 (peak: 58,000 @ 15:00)
BE2 - 15:15 to 19:30 - 46,000 (peak: 90,000 @ 17:00)
BE - 19:30 to 02:00 - 45,000 (peak: 122,000 @ 21:55)

Sunday
BE - 02:00 to 08:30 - 16,000 (peak: 56,000 @ 08:20)
BE2 - 08:30 to 09:00 - 11,000 (peak: 15,000 @ 08:55)
BE - 09:00 to 14:15 - 97,000 (peak: 162,000 @ 14:00)

And yes, as noted above the audiences are not very high at all, really. The lowest point being early Sunday morning when it switched to British Eurosport 2.

#433 Ross Stonefeld

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Posted 18 June 2011 - 13:59

Heh, why the hell are 120,000 people watching Le Mans at 10pm on a Saturday? Is that when Rockenfeller crashed or something?

#434 dank

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Posted 18 June 2011 - 14:22

Heh, why the hell are 120,000 people watching Le Mans at 10pm on a Saturday? Is that when Rockenfeller crashed or something?


He crashed out in the seventh hour of the race. That, combined with the news outlets reporting McNish's crash, probably contributed to that high viewing figure.

#435 D.M.N.

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Posted 20 June 2011 - 15:41

Formula 1: The Canadian Grand Prix - BBC1 (17:00 to 21:00) - Demographic Breakdown
Audience = 6.20m
4 to 15 - 0.31m (6% of audience)
16 to 34 - 1.27m (20%)
35 to 44 - 0.93m (15%)
45 to 54 - 1.14m (18%)
55 to 64 - 1.11m (18%)
65+ - 1.36m (22%)

Female - 2.54m (41%)
Men - 3.66m (59%)
ABC1 Adults - 2.95m

In comparison, for anyone at all interested with other sporting events:

Six Nations, Ireland vs England
Audience = 5.90m
4 to 15 - 0.35m (6% of audience)
16 to 34 - 1.17m (20%)
35 to 44 - 0.85m (14%)
45 to 54 - 1.12m (19%)
55 to 64 - 1.02m (17%)
65+ - 1.39m (24%)

Female - 2.30m (39%)
Male - 3.60m (61%)
ABC1 Adults - 3.08m

UEFA Champions League Final - ITV1 audience only
Audience = 7.85m
4 to 15 - 0.80m (10% of audience)
16 to 34 - 1.70m (22%)
35 to 44 - 1.20m (15%)
45 to 54 - 1.19m (15%)
55 to 64 - 1.10m (14%)
65+ - 1.86m (24%)

Female - 3.30m (42%)
Male - 4.55m (58%)
ABC1 Adults - 3.36m

Thanks to rzt on Digital Spy. Other UK TV shows from last week listed here for anyone that wishes to see.

This is what Whitmarsh was referring to in the Autosport article:

Also important is the demographic data - which shows that F1 is now attracting an increasing number of younger and female viewers, which is also very positive.


Edited by D.M.N., 20 June 2011 - 15:42.


#436 Ross Stonefeld

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Posted 20 June 2011 - 15:53

Im really skeptical of those figures, because they basically say "yeah, everyone watches this. Both genders, every age group". For 3 different sports.

#437 MinT

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Posted 20 June 2011 - 16:30

Not surprising - sport is really universal these days.

i know a 15yr old a 47 yr old and a 77 yr old that all watch F1. The only surprise for me is the number of women viewers - dont know any that like it.

#438 Ellios

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Posted 26 June 2011 - 14:48

not rocket science to figure out with today being one of the hottest days of the year so far and the race being dull as dishwater - I'd be surprised if the viewing figures are good in comparison to previous races this year? Perhaps better than previous years for the same race?

also be interested to watch and see if the viewing figures drop off in the UK now that the WDC/WCC is virtually over? Or is it each race one at a time...

look forward to your post D.M.N.

#439 D.M.N.

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Posted 27 June 2011 - 10:48

European Grand Prix - Ratings Roundup
2008
Qualifying - 1.05m
Race - 2.64m (20.3%)
* against Closing Ceremony for Beijing Olympics

2009
Qualifying - 2.3m (26%)
Race - 4.09m (36.4%)

2010
Qualifying - 1.9m (24.9%)
Race - 3.5m (27.9%)
* against England vs Germany build-up

2011
Qualifying - 2.9m (28.3%)
* highest ever European GP Qualifying figure
* Qualifying hour had 3.4m
Race - 3.89m (39.68%)
* peak: 5.0m (49.3%)
* second highest peak on BBC One yesterday

Obviously not the highest figure ever for the race, however higher than what I was expecting considering the hot weather in the UK. Good stuff overall.

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#440 D.M.N.

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Posted 28 June 2011 - 19:43

15-minute breakdown, thanks to rzt:

12:15 - 2.31m
12:30 - 2.92m
12:45 - 3.57m
13:00 - 4.84m
13:15 - 4.94m
13:30 - 5.02m
13:45 - 5.04m
14:00 - 4.94m
14:15 - 5.01m
14:30 - 5.00m
14:45 - 3.42m
15:00 - 2.36m
15:15 - 1.90m

Otherwise known as extremely stable with the audience plunging after the flag. 5-minute peak was 5.11m at 13:55.

#441 ArnageWRC

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Posted 28 June 2011 - 20:13

For anyone about the (lack of) popularity for the 24 Hours of Le Mans... with thanks to rzt:

Le Mans 24 Hours
Average = 48,000 viewers
* peak: 162,000 @ 14:00 on Sunday

Averages
Saturday
BE - 13:45 to 15:15 - 46,000 (peak: 58,000 @ 15:00)
BE2 - 15:15 to 19:30 - 46,000 (peak: 90,000 @ 17:00)
BE - 19:30 to 02:00 - 45,000 (peak: 122,000 @ 21:55)

Sunday
BE - 02:00 to 08:30 - 16,000 (peak: 56,000 @ 08:20)
BE2 - 08:30 to 09:00 - 11,000 (peak: 15,000 @ 08:55)
BE - 09:00 to 14:15 - 97,000 (peak: 162,000 @ 14:00)

And yes, as noted above the audiences are not very high at all, really. The lowest point being early Sunday morning when it switched to British Eurosport 2.


What about the rest of the viewers? Surely more people watch?? Has The Greatest Motor Race in the World really dropped that much??


#442 Fastcake

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Posted 28 June 2011 - 20:46

What about the rest of the viewers? Surely more people watch?? Has The Greatest Motor Race in the World really dropped that much??

Most people haven't even heard of Le Mans, it's really not a big event anymore. The greatest motor race in the world really isn't the greatest race...

#443 Ross Stonefeld

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Posted 29 June 2011 - 05:55

I wonder if Le Mans gets much bigger ratings in Europe, though somehow I doubt it. Othewise I can't see how the entrants get any value from it.

#444 f1fan1998

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Posted 29 June 2011 - 06:13

The ACO are diabolical promoters. This is the reason, purely and simply.

#445 Andrew Hope

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Posted 29 June 2011 - 06:21

Le Mans has always been more of a radio thing for me, for some reason. Maybe it's just that it's obviously not on basic cable in Canada, and the Radio Le Mans stream is free. Somehow, it's more romantic to lie on my bed with a drink and listen to the race all night then to actually watch it. Doubt I'm in any company with that significant to produce such appalling viewing figures, though.

#446 Lada Lover

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Posted 29 June 2011 - 06:35

I've just watched my last F1 race for the next year or so. I cancelled the cable TV. TSN sucks anyways. The crazy part is I watched the first 29 laps of Valencia today and I think it was a good race so far.

#447 Ross Stonefeld

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Posted 29 June 2011 - 06:44

The ACO are diabolical promoters. This is the reason, purely and simply.


Is it really that simple? Because on a like for like comparison, WTCC on Eurosport, Le Mans isn't pulling better numbers. You'd think Prestige + Cars + Drivers would pull them well clear within the same network.

#448 dank

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Posted 29 June 2011 - 07:02

The average viewing figure is less than the number of Brits who headed across the Channel to watch it in the flesh!

But I don't think Le Mans will ever draw a large audience, even if it was on a more mainstream channel. It doesn't have the (over) exposure that F1 has, nor is it easily digestible. People tend to watch the start, flick back to it later in the day and then watch the final hour - as the viewing figures seem to suggest.

#449 D.M.N.

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Posted 11 July 2011 - 11:37

Stunning ratings for the F1 over the weekend, thanks to Broadcast for 2011's ratings:

British Grand Prix - Ratings Roundup
2008
Qualifying - 1.88m
Race - 4.36m

2009
Qualifying - 3.2m
Race - 4.17m

2010
Qualifying - 2.81m (31.7%)
Race - 4.69m (40.4%)
* 15-minute peak: 6.7m (51.6%)

2011
Qualifying - 2.79m (30.1%)
Race - 4.89m (43.1%)
* highest British Grand Prix figure since 1999
* 2.22m (26.56%) at 12:10
* 5.70m (51.39%) at 13:00
* 6.70m (51.45%) at 14:30 [peak]

Another super rating for the British Grand Prix, peak is down on last year as the 2011 peak is a 5-minute peak, however the average is up.

I also consider this year's figure more impressive considering last year would have had a lot of sporting fans watching during the day due to the World Cup Final in the evening.

#450 D.M.N.

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Posted 11 July 2011 - 11:47

And now that we're at the halfway stage of the season:

BBC F1 - "Like For Like" Mid-Season Ratings
Race
1999 - 4.74m
2000 - 4.49m (need: MAL)
2001 - 4.15m
2002 - 3.94m
2003 - 3.23m (need: MAL Live)
2004 - 3.03m (need: CHN Live)
2005 - 3.15m
2006 - 2.69m (need: CHN Live)
2007 - 3.42m
2008 - 3.69m
2009 - 4.23m
2010 - 4.25m
2011 - 4.65m

Qualifying
1999 - 1.91m (need: AUS Live, EUR)
2000 - 2.00m (need: AUS Live)
2001 - 1.85m (need: AUS Live, SPA)
2002 - 1.32m (need: AUS Re-Run, CAN, SPA, GBR, EUR)
2003 - 1.21m (need: AUS Re-Run, MAL, SPA, CAN, GBR, EUR)
2004 - 1.65m (need: CAN)
2005 - 1.44m (need: CHN)
2006 - 1.15m (need: AUS Both, MAL Both)
2007 - 1.66m
2008 - 1.69m
2009 - 2.68m
2010 - 2.38m
2011 - 2.76m

Note - data is from various sources including Broadcast, EmilioLargo (who has compiled the majority of the data), rzt and other sources

As the numbers show, a substantial rise year on year for both Qualifying and the Race, the only race down so far this year compared with 2010 is Australia, every race since has been up year on year.