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'Motor Sport' magazine


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#501 Stuart_Forrest

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Posted 21 April 2005 - 14:38

There are problems with the US subscriber copies, and we're trying to resolve them at present. EWA are having a stock of the supplement shipped so that they can mail them out to all callers, and we're working on the rest of the subscriber copies at the same time.

Frank - perhaps you could drop me a PM with your address details and I'll have one sent to you. I'm sure we can probably send you that missing November issue at the same time.

Originally posted by Frank S

My copy via EWA-US arrived yesterday. No supplement. EWA said
something to the effect that they didn't get any and have queried UK about it.

At least they didn't ignore my note, as they did the one complaining
the November issue never arrived.

Never? No, never.

Never again.

--
Frank ess



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#502 SEdward

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Posted 21 April 2005 - 15:12

I too am encouraged by the improvement in the latest issues. But it does seem to take a heck of a long time to deliver a magazine from London (or wherever) to Paris. Today is the 21st and I still have not received the April issue.

Edward

#503 Kpy

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Posted 21 April 2005 - 16:34

Originally posted by SEdward
I too am encouraged by the improvement in the latest issues. But it does seem to take a heck of a long time to deliver a magazine from London (or wherever) to Paris. Today is the 21st and I still have not received the April issue.

Edward


The May issue reached rural Normandy yesterday, but without the supplement.

#504 Stuart_Forrest

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Posted 22 April 2005 - 08:00

We're now almost certain that none of our US subscriber copies contained the supplement due to an error at the printers. However these have now been reprinted and will be despatched with the June issue, along with a grovelling letter of apology from yours truly. EWA have been given a supply of the supps by courier and will send them to anyone who phones. Alternatively contact me via PM.

As far as European delivery goes, please remember that Motor Sport doesn't publish at the beginning of the month as with other magazines - we're on sale here in the UK around the 15th of each month, and subscription copies will be despatched around the same time.

Anyway, once again my apologies for the problems with the supplement, and thanks for your compliments. It's incredibly frustrating to have weeks of hard work completely ballsed up by the efforts of our suppliers..

#505 Lemans

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Posted 22 April 2005 - 22:19

Stuart,

I have just started to subscribe to Motor Sport starting in May. EVA sent me a letter about it and I am wondering when my first issue will arrive. I am in Boston, MA.

Ed

#506 Coogar

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Posted 23 April 2005 - 23:58

Poor Stuart.
Sticks his head over the parapet a month or so ago and it's been constant 'incoming' fire ever since !
And now, although I sympathise with his predicament 'cos publishing anything ain't easy, I have to add another arrow or two.......
First though, may I say that, desirable though it may be from a publishers point of view that the entire readership should pay up front and take out subs, this doesn't necessarily work from 'out here'.
Some folks - believe it or not - aren't part of the credit card economy. Some more believe only in cash.
And DSJ, the last time I spoke with him (1992) was in the latter category.
Which means that we - well some of us anyway - want to pay money(!) for the magazine...........
Which we can't if it ain't in the shops.
And, for the second time in a matter months it isn't - leastways not in Northern Ireland.
Not in my local, not in the central newsagents in Belfast......Not even in the one speciality newsagent I know. - one which manages to stock all the American mags, plus L'Equipe , 'Autosprint' and a number of other foreign language magazines.
The last time it didn't appear I was able to acquire a copy in Southampton (I think) airport. But I'm not going anywhere much for the next six weeks or so, and am therefore likely to miss out on an issue which - for the first time in living memory - is being hugely promoted in Autosport (a one-time motor racing magazine which has now been (mostly) taken over by a franchise business known as Formula One) as you are probably aware.
OK - the problem is distribution as likely bas not, which is normally the fault of nobody but the person who engaged the w*ank*rs involved in it - and, no doubt the w*nk*rs themselves.
But this is worrying, if only because I've been around the business for long enough to have seen publishing companies indulge in the 'massage circulation down to provide an excuse for axeing an old title' ploy.
As we know (see any newsagents for new/old/who cares bright red masteheads) in todays world, mags with a six month lifespan and high (hyped) circulation are believed to be where it's at. I'd hate to see MS become a casualty of this trend..........And I'd love to see the current issue.
I'll pay for it if you can send me one.....Honest !

#507 Vitesse2

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Posted 24 April 2005 - 10:26

Coogar: I've still got a couple of copies on the shelf ..... :wave:

#508 Stuart_Forrest

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Posted 24 April 2005 - 10:57

"if only because I've been around the business for long enough to have seen publishing companies indulge in the 'massage circulation down to provide an excuse for axeing an old title' ploy.
As we know (see any newsagents for new/old/who cares bright red masteheads) in todays world, mags with a six month lifespan and high (hyped) circulation are believed to be where it's at. I'd hate to see MS become a casualty of this trend"

Crikey. Now that is a conspiracy theory! Let me assure you that we are absolutely not trying to "massage circulation down" for the very simple reason that, fundamentally, we're in the business of making money. Circulation falling means that we don't make as much, which is bad, so we try to avoid it happening where possible! Neither is Haymarket in the business of hyping circulation levels, and many of our brands have been around for decades.

The point you make is an interesting one but I'm afraid that, with the exception of WHSmith and newsagents such as Vitesse, the future for specialist magazines on the bookstall is bleak. That's why we put so much effort into encouraging readers to subscribe, and no other. Subscription revenue for magazines such as ours has always required a deal of effort, but was considered part of any balanced circulation strategy. It is now essential and receives far more investment and attention than at any time in our history.

That said, I appreciate that you don't want to subscribe, so let's see if we can help. Perhaps you could PM me with the name and address of your specialist retailer and we'll see if we can get the magazine stocked therein. The other alternative is to organise a "shop-save" with your nearest (willing) newsagent. The distributor ought to supply a copy if so asked, and it'll mean that you're supporting your newsagent, not paying us up front and never missing an issue. Hopefully, anyway...

#509 green-blood

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Posted 25 April 2005 - 07:09

hey Coogar - can still be got in the larger newagents in Dublin - I'll meet ya at the border!!!

#510 Darren Galpin

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Posted 25 April 2005 - 07:27

Interestingly enough, I saw MotorSport on the shelves in Boots at Cribbs Causeway this weekend. Given that it had only about 15 titles on its tiny shelve, I was very surprised. It is out there if you look......

#511 Stuart_Forrest

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Posted 25 April 2005 - 07:31

Originally posted by Darren Galpin
Interestingly enough, I saw MotorSport on the shelves in Boots at Cribbs Causeway this weekend. Given that it had only about 15 titles on its tiny shelve, I was very surprised. It is out there if you look......


Really? No, I mean, err, yes I, err, knew it was in there. Yes, all part of the publishing strategy...;)

#512 Arjan de Roos

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Posted 25 April 2005 - 09:02

Stuart,

I read the MS this weekend and enjoyed it thoroughly. I liked the mix of old and new (Magnussen) history.
I just miss the video....

Keep it up!

Arjan

#513 Pils1989

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Posted 29 April 2005 - 02:54

Hey, anyone in Georgia (USA) received the latest Motor Sport issue (April)?

#514 HDonaldCapps

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Posted 29 April 2005 - 17:40

I arrived home yesterday to find a copy of Motor Sport/MotorSport for May, complete with the supplement on the 1955 MM -- which I read in the original issue not long after having witnessed the actual race which was being described. I bought a copy of the April issue while on the road since one never arrived from EWA, which was not a surprise since I waffled on re-newing -- only to get a rather grumpy letter from them expressing their displeasure about my ignoring their barrage of letters and notices to re-new my subscription. That the letter arrived weeks after I did sign on again sent me a message.... Since I have been dealing with them for years upon years, for both subscriptions and book, I was a tad taken back by the tone of the letter. However, the sun was there the next morning, there were tides, life went on, so....

The May issue was not bad, by the way.

#515 Pils1989

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Posted 29 April 2005 - 18:24

Oh, sorry, I ment the May issue.
I've received the lastet Classic & Sport Cars from EWA last week.
I guess I need to send them an email...

#516 Lemans

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Posted 04 May 2005 - 12:00

I received my May issue (start of sub) and had the Mille Milglia supplment included. After buying MS for years at the newsstand, I made the plunge. What an issue to join!! The 50th anniversary of Moss and DSJ at Mille Miglia; Lloyd Ruby feature and a Nigel Roebuck Legend look at
Mark Donohue (one of the finest US drivers IMO). The article on Jan Magnussen explained why it all went wrong with this talented driver. Looking forward to years of more issues like this one. :up: :clap:

#517 Pils1989

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Posted 04 May 2005 - 13:19

Got it :clap:
Really impressed :up:
I made my wife read the MM supplement and she enjoyed that fine piece of journalism too:up:

#518 Mallory Dan

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Posted 20 May 2005 - 12:30

Any views on the new issue chaps ? I've only dipped in for now, looks another good one though.

The Gerry Marshall obit is excellent, but leaves me wanting more. Surely there's scope for a full article here Stuart (F that is not TW), given his character, length of career, and variety of cars raced.

#519 Ren de Boer

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Posted 20 May 2005 - 13:16

Originally posted by Doug Nye
[Your first point, however, remains good while the supplement photo captioned as showing "Peter Garnier of 'Autocar' " doesn't show him at all - the bloke in question actually being Bernard Cahier - who was relentlessly keen to get in on the act by positioning himself with the great race winners in front of the assembled photographers.

DCN


Sorry, have been out of this thread for a while. Yes, it is Bernard Cahier indeed, and somebody who visited Bernard a couple of weeks ago told me that Bernard wasn't pleased at all that he was described in the supplement as being someone else !

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#520 David Beard

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Posted 20 May 2005 - 19:01

The cover still seems to be red. :

#521 D-Type

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Posted 20 May 2005 - 21:18

Originally posted by René de Boer


Sorry, have been out of this thread for a while. Yes, it is Bernard Cahier indeed, and somebody who visited Bernard a couple of weeks ago told me that Bernard wasn't pleased at all that he was described in the supplement as being someone else !

Be fair! They've issued a correction in this month's edition.

#522 Vitesse2

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Posted 20 May 2005 - 21:48

Nice centrepiece picture in the film article - Clark walking to his car with McLaren looking up at him while (presumably) Ian Burgess sits in the Arden-Cooper. Did they not recognise the Arden, since it's not mentioned in the text or the caption?

#523 D-Type

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Posted 20 May 2005 - 22:07

Originally posted by Vitesse2
Nice centrepiece picture in the film article - Clark walking to his car with McLaren looking up at him while (presumably) Ian Burgess sits in the Arden-Cooper. Did they not recognise the Arden, since it's not mentioned in the text or the caption?

Probably not!

They need a committee of TNF-ers to review the copy before they publish.

#524 RTH

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Posted 21 May 2005 - 07:41

Originally posted by David Beard
The cover still seems to be red. :


As someone once said :-

"It's like a monsterous carbuncle on the face of an old friend "

#525 Stuart_Forrest

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Posted 21 May 2005 - 15:46

Originally posted by RTH


As someone once said :-

"It's like a monsterous carbuncle on the face of an old friend "


I believe that the quote came from the Prince of Wales originally, in reference to a proposed extension to the National Gallery. A man reasonably well known for absurd pronouncements, and for talking to his plants.



#526 Geza Sury

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Posted 21 May 2005 - 18:51

Originally posted by Vitesse2
Nice centrepiece picture in the film article - Clark walking to his car with McLaren looking up at him while (presumably) Ian Burgess sits in the Arden-Cooper. Did they not recognise the Arden, since it's not mentioned in the text or the caption?

Ahem... Is it the Aiden-Cooper that were talking about?

#527 Macca

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Posted 23 May 2005 - 15:33

Originally posted by Stuart_Forrest


I believe that the quote came from the Prince of Wales originally, in reference to a proposed extension to the National Gallery. A man reasonably well known for absurd pronouncements, and for talking to his plants.



But the concensus agreed with him, and the carbuncle in question was never built..........


so when's it gonna be green again?

:confused:

Paul M

#528 Vitesse2

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Posted 23 May 2005 - 15:42

Originally posted by Geza Sury

Ahem... Is it the Aiden-Cooper that were talking about?


:blush: :blush:

#529 isynge

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Posted 24 May 2005 - 09:16

Originally posted by Macca



But the concensus agreed with him, and the carbuncle in question was never built..........


so when's it gonna be green again?

:confused:

Paul M


When I last checked the Sainsbury wing was certainly still standing and actually works rather well in terms of delivering the desired product (decent galleries) and to my eye fits in reasonably with the rest of Trafalgar Square.

Change happens, sure it was nice with a green cover, but it changed lots over time, and I don't think anyone's proposing going back to the "Magazine that gave its name to the sport" tagline, and fundamentally, the content hangs together a lot more than it did in the past and there's more I actually want to read in there...

#530 RTH

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Posted 24 May 2005 - 10:53

Quite an informative piece on motor racing feature films in the June issue, I would quite like to find several of them on DVD.

www.play.com has "Road Racers" but not "The Young Racers" , "The Racing Scene", Un Homme et une Femme, "To Please a Lady", "The Speed Lovers", or "Devil's Hairpin" - anyone know of a region 2 DVD or VHS pal source ?

#531 Macca

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Posted 24 May 2005 - 13:01

Originally posted by isynge


When I last checked the Sainsbury wing was certainly still standing and actually works rather well in terms of delivering the desired product (decent galleries) and to my eye fits in reasonably with the rest of Trafalgar Square.


Yes...............but the Sainsbury Gallery was built to a different (and more harmonious) design to the original 'carbuncle' proposal.


Paul M

#532 David Beard

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Posted 24 May 2005 - 18:54

Originally posted by isynge


When I last checked the Sainsbury wing was certainly still standing and actually works rather well in terms of delivering the desired product (decent galleries) and to my eye fits in reasonably with the rest of Trafalgar Square.

Change happens, sure it was nice with a green cover, but it changed lots over time, and I don't think anyone's proposing going back to the "Magazine that gave its name to the sport" tagline, and fundamentally, the content hangs together a lot more than it did in the past and there's more I actually want to read in there...


Stuff happens...yes.

I see you're in publishing, isynge, so perhaps you can explain why it was a good idea to throw away a hard earned, quality image, that reflected the appreciation of history contained within. Nobody from Haymarket or Motor Sport has done so. Nobody has owned up to it being their idea.

I was one of the readers who complained when Motor Sport abandoned its reporting of modern Grand Prix racing, mainly because I have always kept my collection as reference. Then I accepted that Motor Sport was going to be a monthly history book. I accepted this because it also happened to coincide with my change in taste in motor sport, and at the same time things like Forix appeared on the net. So having taken the total history tack, I would have thought retaining the Green Cover was more important, not less.

On the other hand....if those responsible for the contents have to work harder to offset the down market exterior, perhaps it's all worthwhile. They haven't done badly so far.

Rant over.

#533 Stuart_Forrest

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Posted 24 May 2005 - 21:42

We all came to the decision to go red. It was one of many cover "treatments" that we looked at, and we settled on this. I believe I've expressed this in the past, but I'm happy to go through it again if you want. It certainly isn't a secret or something that we're hiding.

David - "total history" for Motor Sport is now anything more than 10 years old, as evinced by recent features on the Mclaren F1 and various others. We believe that the red cover is a more effective tool for recruiting enthusiasts of more modern formulae who might not even be aware that such subject matter now falls under "history." I quite understand that you and others will disagree on this.

Setting aside the cover, which I realise will always divide opinion, I'm going to take the comments (and in fact lack of, certainly of late anyway) here as evidence that Motor Sport's team are doing a good job. We've listened to the criticism and recent changes that seem to have passed largely without comment include;

- Doug Nye writing for the magazine once again. More to come from him.
- A monthly column from Marcus Pye.
- A cleaner and less fussy design; note the absence of "P1" from this issue. We've also re-introduced some keylines around pictures to make them easier on the eye.

As far as Gerry's concerned, of course we'll re-visit the subject, although not immediately. His is a great story and I've no doubt that "Only here for the beer" is being readied for re-release as I write. Don't forget that I read the magazine for the first time when it arrives in the office, and I too really enjoyed his obit. His funeral was also every bit as enjoyable (if that's the right word) as it ought to have been by all accounts. A real celebration of his life.

Richard - we should've given sources for the movies in the piece. I'll see if I can get that information for you.

#534 Vitesse2

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Posted 24 May 2005 - 22:10

Stuart: on the subject of design - can you please quietly dispose of that stencilled typeface? I see it's now disappeared from the cover :up: but it's still in evidence inside.

And please could you give thought to an "addenda and corrigenda" column? Something along the line of C&SC's "Pedant of the Month" would be good - it would free up part of the Letters page, after all. Although of recent months the level of accuracy has noticably improved, for which I'm sure we are all grateful, saying "oops" or "sorry" would be good when you do get it wrong.

#535 RTH

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Posted 25 May 2005 - 11:16

Originally posted by Stuart_Forrest


Richard - we should've given sources for the movies in the piece. I'll see if I can get that information for you. [/B]


I would be grateful for that Stuart, thank you.

Just watched "Road Racers" - surprisingly not that bad.

#536 ian senior

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Posted 25 May 2005 - 11:37

Stuart - thanks for you post above. I am 100% behind you in believing that you need to attract new readership. Obviously you want to do so ensure financial survival (and I hope you do); from a selfish point of view, I look upon it that more readers = more income for you = more money to let you produce a better magazine.

Sorry to return to this vexed subject again, but are you truly, madly , deeply convinced that the ONLY way to attract this much needed readership is to have a red cover (pause for you to groan while you read this for the nth time). Yes, I know that a lot of research has concluded that red catches the eye and all that kind of thing, but is it the one and only cast-iron guaranteed way of doing so?

In a sea of red on the bookshelves, green would be both a welcome relief and an indication that this magazine is something different.

I don't know why I make such a fuss about this, as I'm one of the large percentage of the male population who suffers from red/green colour blindness, but believe me and despite what my optician tells me, I CAN tell the difference!

#537 RTH

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Posted 25 May 2005 - 12:44

Ian, I do so agree with all that , we as readers want to have the best magazine possible , criticism here is constructive , none of us want to keep going over old ground, who better than the customer to say what they want to buy.

After being a subscriber to both Motoring News and Autosport since 1968, 33 years , I've had to let them both go now , and have not seen Autosport for 2 months - for me it has progressively degenerated in to a complete waste of time, just all big silly pictures meaningless waffle, little in the way of news and editorial fearful of saying anything critical about anything or anyone.

It used to be truly great, for me now it is truly hopeless - it will need a complete root and branch refit to ever get my money again. So don't let this happen to Motor Sport.

It gives me no pleasure at all to have to say this, I used to really look forward to both Wednesdays and Thursdays.

#538 Pils1989

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Posted 25 May 2005 - 13:08

When/where are we going to see the poll's results from last month?

#539 fausto

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Posted 25 May 2005 - 13:45

How much the availabilty of reports and pictures from the net has affected the choice to leave down magazines?

Personally I stopped subscribing to Autosport a couple of years ago (started in 1984), it was too much different for the magazine I knew back in the early 80s....still buy C&S, Motorsport etc...

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#540 petefenelon

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Posted 25 May 2005 - 13:57

Originally posted by fausto
How much the availabilty of reports and pictures from the net has affected the choice to leave down magazines?

Personally I stopped subscribing to Autosport a couple of years ago (started in 1984), it was too much different for the magazine I knew back in the early 80s....still buy C&S, Motorsport etc...


The availability of good content online (Atlas and Dailysportscar, in particular, and the websites of ChampCar, ALMS and later GrandAm) meant that I no longer felt I "needed" Autosport - about the only branch of motorsport that I'm really interested in and don't get to read as much about as I used to when I read Autosport is touring cars outside the UK.

I won't reiterate my arguments against Autosport; it is going in one direction and I'm going in another; but yes, I get more news and timely "insider" comment from the internet now than I think I've got from Autosport since the 80s.

#541 David Beard

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Posted 25 May 2005 - 18:43

Originally posted by Stuart_Forrest
David - "total history" for Motor Sport is now anything more than 10 years old, as evinced by recent features on the Mclaren F1 and various others. We believe that the red cover is a more effective tool for recruiting enthusiasts of more modern formulae who might not even be aware that such subject matter now falls under "history." I quite understand that you and others will disagree on this.

Are you suggesting that 10 years is a long time :confused: ...not to some of us TNF old farts :|

[i]I'm going to take the comments (and in fact lack of, certainly of late anyway) here as evidence that Motor Sport's team are doing a good job. We've listened to the criticism and recent changes that seem to have passed largely without comment include;

- Doug Nye writing for the magazine once again. More to come from him.
- A monthly column from Marcus Pye.

Oh, I think there have been plenty of very positive comments about recent content here, and appreciation of the inclusion of DCN and MP almost goes without saying.

The first things I read at the age of 6 were Broons annuals, and the captions under photos in the Pictorial Review Motor Sport centre spread. I only ever had two Broons annuals, but Motor Sport magazine ( I'm almost sad to admit ) has been part of my life. I'd like to be convinced that those who decided to change the cover colour have the same attachment to it.

I will now try not to mention the colour of the cover ever again....honest.

#542 Stuart_Forrest

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Posted 25 May 2005 - 19:49

Originally posted by Pils1989
When/where are we going to see the poll's results from last month?


The survey that we ran is for internal use - the findings won't be published, and were never intended to be. However they will be, and are being, acted upon.

#543 isynge

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Posted 26 May 2005 - 11:18

Originally posted by David Beard


...

I see you're in publishing, isynge, so perhaps you can explain why it was a good idea to throw away a hard earned, quality image, that reflected the appreciation of history contained within. Nobody from Haymarket or Motor Sport has done so. Nobody has owned up to it being their idea.

...


David,

First off - I don't work for Haymarket, never have, and to be honest my sort of publishing is more towards the B2B end of the spectrum. However, one of the things I have experienced with a number of magazines is that what starts out as a thought through consolidated design often will start to deviate away from the core values it started with and through successive tweaks or alterations ends up looking more or less like a mess that can only really be fixed by a comprehensive redesign. If that took place at Motor Sport it's feasible they started with the inside and by a (perhaps) logical process a radically changed cover came out of the mix.

It's also possible to see that the image of the green cover was so tarnished as a brand - certainly there were a lot of hacked off former readers floating around this forum - that a decision was taken to fundamentally break with how things had been done before and change the look in a way that might entice people back to try it again.

Either way - Haymarket and Motor Sport must be absolutely delighted by the activity (or, as Stuart said, lack of activity) on this forum - in my experience all too often changes to a product are greeted with a wall of apathy!

Ian

#544 ry6

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Posted 27 May 2005 - 17:51

I would love to see the magazine succeed.

It has been a great effort by the publishers to produce this magazine over the years. There is much valuable information for us nostalgia people.
I have over many years bought certain issues (which I have kept) despite the cost being high where I live - this due to exchange rate matters.
Personally I do not like the "new" layout or the change from green to red. The new layout to me is not reader friendly - it's too glitsy. But that's my opinion.

I am amazed by the drop in circulation, but the internet, TV and the "ageing client base dying off" obviously all play a part here.

The thing that intrigues me is that -
there are so many extremely wealthy people who "play" with their valuable historic cars and spend millions to play -
there are also many "comfortably" off enthusiasts who own and race their beloved historic cars -
there are those who sell information on subjects they have researched to the owners and prospective owners and purveyors of these cars (maybe to increase the value?) -

Surely it is in the interest of these "stakeholders" to put a little bit back into their "sport/hobby" to keep a mag like this alive?

There are so many good stories to be told.

#545 Kpy

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Posted 27 May 2005 - 19:21

Originally posted by ry6
I would love to see the magazine succeed.


Me too, Rob.
Times change.
When I began reading Motor Sport in the ‘50s, and Motoring News along with Autosport in the very early ‘60s, they were the only means of finding out what was going in motor sport. The average daily paper and even TV was only interested if a driver was killed. Sadly that happened too often. So the function of all motor sport magazines has changed completely.
I shall always be grateful to DSJ for introducing me to the sport on the “continent”, and to John Bolster for his commentaries at Brands Hatch, when I was a spectator at weekends from school nearby in the ‘50s.
Today I can watch every Grand Prix on my TV live. I have my computer connected and receive the split times of every driver on every lap as they happen – even when the adverts are on TV. There’s no reason to buy a monthly magazine to tell me what happened. In the '50s and '60s the merest snippet of news or opinion from a driver was like gold dust. Today every team has its pre- and post-race press conference. Meanwhile club racing has become far too expensive and “one make” oriented.
Today no one can make a profit by publishing reports of the last two or three Grands Prix every month. Autosport has become a preview magazine. So now we are looking at magazines about races which took place some time ago. Historic if you will. News travels too fast for a monthly magazine
Many of us enjoyed the early editions of Automobile Historique – full of long articles about races long gone by – but you have to be able to read French to enjoy it, and, if you live outside continental Europe, to subscribe to it. Today it carries little or no advertising, has a circulation of under 15,000 (declining), is stocked in fewer and fewer outlets, and probably only exists because the editor’s family owns a printing works. Lately its format has changed to include a monthly “Women and cars” article of the “I like:”, “I don’t like:”, “I quite like:” variety. Hello Historique


The thing that intrigues me is that -
there are so many extremely wealthy people who "play" with their valuable historic cars and spend millions to play -
there are also many "comfortably" off enthusiasts who own and race their beloved historic cars -
there are those who sell information on subjects they have researched to the owners and prospective owners and purveyors of these cars (maybe to increase the value?) -

Surely it is in the interest of these "stakeholders" to put a little bit back into their "sport/hobby" to keep a mag like this alive?

There are so many good stories to be told.


Sure there are. Are you saying that some of these stakeholders should buy MotorSport, or that they should contribute to it, and if so, in what way?

#546 KJJ

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Posted 27 May 2005 - 20:00

Originally posted by isynge

It's also possible to see that the image of the green cover was so tarnished as a brand - certainly there were a lot of hacked off former readers floating around this forum - that a decision was taken to fundamentally break with how things had been done before and change the look in a way that might entice people back to try it again.


This is something I hadn't considered but it makes sense, that the magazine had more ex-readers than readers and the magazine they stopped reading was the one with the green cover.

I was an avid reader of MS in the Sixties; in the Seventies, if I bought anything it was Motoring News. After that I had only a passing interest in the sport. Now during all those years browsing the shelves of W H Smith I don't remember ever been drawn by the green magnet, to tell the truth I don't think I even noticed it.

In the late Ninties a friend of mine was looking for some motor sport related information and I bought a copy of the April 1998 Motor Sport. I was hooked, Team Lotus, Bill Boddy, Hans Hermann, Spa-Francorchamps, a brilliant parting shot of Brabham at the 59 US Grand Prix. And it was the content that reawakened my interest not the cover.

The same is true today, the magazine will stand or fall by its content. I guess the problem for Stuart is how to get people to open up a copy and maybe get hooked on a world they thought was gone and forgotten.

The parting shots are not as good as they used to be though.

#547 Roger Clark

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Posted 29 May 2005 - 08:15

Originally posted by Kpy



Today I can watch every Grand Prix on my TV live. I have my computer connected and receive the split times of every driver on every lap as they happen – even when the adverts are on TV. There’s no reason to buy a monthly magazine to tell me what happened.

I'm not sure about this. We're deluged with data, but information is hard to find and knowledge is almost non-existent. If someone were writing today with the analytical and descriptive abilities of a DSJ or a Pete Lyons I know I would read it.

#548 Kpy

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Posted 29 May 2005 - 15:40

Originally posted by Roger Clark

I'm not sure about this. We're deluged with data, but information is hard to find and knowledge is almost non-existent. If someone were writing today with the analytical and descriptive abilities of a DSJ or a Pete Lyons I know I would read it.


You and I would read it, and I would have read anything Henry Manney III might have written. But how many fans would have waited until July 1st to read DSJ's Euro GP report, when they had already watched it on TV today, along with the split times on their computers?
We're talking about selling magazines, not good journalism :(

#549 ry6

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Posted 29 May 2005 - 17:41

Kpy

I don't know the answer.

A dream?

Maybe the ultra rich could invest in it.......use it as some sort of not-for-profit motorsport foundation.........sponsor would be writers to a limited extent.........even advertise their businesses in it?

Naive? Probably, in this world of ultra-greed.

Some great motoring historian once said something about diligent research and the preserving of motoring history.

#550 HDonaldCapps

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Posted 30 May 2005 - 17:17

[QUOTE]Originally posted by Kpy
Today I can watch every Grand Prix on my TV live. I have my computer connected and receive the split times of every driver on every lap as they happen – even when the adverts are on TV. There’s no reason to buy a monthly magazine to tell me what happened. In the '50s and '60s the merest snippet of news or opinion from a driver was like gold dust. Today every team has its pre- and post-race press conference.

[QUOTE]Originally posted by Roger Clark
I'm not sure about this. We're deluged with data, but information is hard to find and knowledge is almost non-existent. If someone were writing today with the analytical and descriptive abilities of a DSJ or a Pete Lyons I know I would read it. [/QUOTE]

[QUOTE]Originally posted by Kpy
You and I would read it, and I would have read anything Henry Manney III might have written. But how many fans would have waited until July 1st to read DSJ's Euro GP report, when they had already watched it on TV today, along with the split times on their computers?
We're talking about selling magazines, not good journalism :(
[/QUOTE]

Perhaps this is why I am at the point where I could pretty much care less about most of the current racing scene. I find that, as Roger correctly observes, we are swimming in "data" but with nary a bit of information in sight at times. As they say, this is all A Sign Of The Times. I very rarely watch a F1 event and usually miss events in other series if there are other things to do. The only current series I am even reasonably acknowledgeable about these days is the NASCAR Nextel Cup series -- although I do try to watch the Busch Series and Craftsman Truck events whenever possible. IRL and Champ Car? ALMS and Grand Am? When I can, but I don't plan my schedule around them.

To be honest, I have largely abandoned the present racing scene and have chosen to pursue what has long been both my avocation and occasionally my vocation, history.

* * * * * * * * * * * * * * * * * * * * * * * * * * * * * *

The June issue arrived while I was at Fort Benning. Last night I took a look at it and it isn't bad. Getting there I would guess, especially since the layout did not invoke the usual level of spatial disorientation.....

Oh, please let Richard Haseltine know that Tiny Lund was actually from Iowa and that he settled outside Cross, SC and opened his fishing camp on Lake Moultrie as an investment opportunity which soon became the real focus of his life as the racing wound down in the late-1960s and early 1970s. Tiny was a helluva guy and the documentary was really pitiful in showing just what sort of person he really was as well as those of the time.