Originally posted by Shockabuku
What about a magazine that could be either viewed online, or downloaded as an Adobe Acrobat document?
I've no idea what costs would be involved (software licence, image rights, etc), but surely it's a possibility if someone really wanted to put the effort in.
I picked up Motor Sport in Tesco last night, largely to have something to read in the checkout queue, and like a lot more on here wanted to hate it, but in fact found it a reasonable way to while away the evening, even if I don't see it staying out of the bin for too long.
Most of my thoughts on it are tinged by an appreciation that they've got to exist in a world of magazine publishing logic. The front cover is almost certainly driven by marketing imperatives, not always a good idea - I once worked on a mag which had to redesign its title into the top left hand corner - apparantly so people could spot it in WH Smith - looked appalling but didn't negatively affect sales, so maybe they had a point...
In terms of going online and pushing out a PDF, well, that's just a fanzine really more than a commercial proposition. It poses huge problems with what really pays for a magazine - ad sales revenue - as you lose control of where the content goes, you have no real idea of your demographic, and advertisers simply don't like advertising online. Autosport, for all their sins, seem to be having a decent go of it with their Olive reader version, but you're still in high cost arena of expensive page layout (and yes, even bad page layout costs) and potentially monumental software licensing. In short, I don't see much of a middle ground between TNF, various enthusiast web sites, and Motor Sport, flawed as it may be. I'm sure Bira and the owners of AtlasF1 must scratch their heads about profitability in the information supply world often enough...
Motor Sport as was is still sorely missed in my eyes, but then life and times both move on, and as it stands, red or otherwise, it'll still end up finding its way home with me. On reflection, better this than nothing eh?