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Marketing: An expert explains why Red Bull beats Ferrari


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#1 WhiteBlue

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Posted 14 November 2010 - 01:04

http://www.thenation...ing?pageCount=2

Great write up for those who really understands how marketing shapes up the top brands in Formula1 these days. :clap: :clap: :clap:

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#2 showtime

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Posted 14 November 2010 - 01:21

http://www.thenation...ing?pageCount=2

Great write up for those who really understands how marketing shapes up the top brands in Formula1 these days. :clap: :clap: :clap:


I don't see where this article says Red Bull is beating Ferrari. Their marketing approach is completely different and their target is also very different. Both have great success on their sectors.

Edited by showtime, 14 November 2010 - 01:25.


#3 Callahan

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Posted 14 November 2010 - 01:22

http://www.thenation...ing?pageCount=2

Great write up for those who really understands how marketing shapes up the top brands in Formula1 these days. :clap: :clap: :clap:

I thought the poll result on the left showing 49% of respondents think Mark will win the Abu grand prix was more interesting.

#4 WhiteBlue

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Posted 14 November 2010 - 02:25

Another worthwhile read.

#5 Chubby_Deuce

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Posted 14 November 2010 - 05:30

It's like reading a twitter feed.

#6 Supersleeper

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Posted 14 November 2010 - 05:30

http://www.thenation...ing?pageCount=2

Great write up for those who really understands how marketing shapes up the top brands in Formula1 these days. :clap: :clap: :clap:

You've just linked an article that was more than likely paid for as an infomercial for sponsorship ..... if you'd bothered to read the footnote.

No wonder you never know what you're talking about, you've got no comprehension of who you should be listening to. :well:

#7 WhiteBlue

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Posted 14 November 2010 - 06:05

You've just linked an article that was more than likely paid for as an infomercial for sponsorship ..... if you'd bothered to read the footnote.

Jamie Cunningham is the founder of the Arabian Sponsorship Forum, which returns to Abu Dhabi on December 8 and 9 at Yas Hotel. For more information, log on to www.arabiansponsorship.com for more details.

Under the patronage of the Abu Dhabi Sports Council and their Sports Care Program, Professional Sports Group will hold the ‘Arabian Sponsorship Forum’ for the second consecutive year. The 2010 event will be held at The Yas Hotel in Abu Dhabi on December 8th and 9th. The 2010 Arabian Sponsorship Forum will bring together specialists from the global sports, entertainment, events and advertising industries including sponsors, rights holders and agencies to help increase the profile of sponsorship as a business tool and to educate Arabic companies on the real business returns that are attainable through sponsorship.The two-day conference also hopes to stimulate both Emirati and Arabic undergraduate and graduate program interest in the industry and to ensure that ‘sponsorship’ becomes part of marketing and business degrees in the region.

The nature of the source is self explanatory. They are a serious platform for marketing professionals and their operating region is quickly becoming the financial heartland of F1. All top teams except Red Bull have substantially Middle East based share holders including Ferrari's Mubadala, McLaren's Mumtalakat and Mercedes Aabar. Abu Dhabi is the leading investor in F1 with $40bil for the total Yas Marina development. Rumor has it that the next commercial rights holder of F1 will be a Middle East sovereign wealth fund.
I reckon that the source has some competence beyond informercials.

#8 hulmerist

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Posted 14 November 2010 - 06:35

could've at least linked the first page of the article

#9 JackTorrance

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Posted 14 November 2010 - 06:47

A customer engine, a scaled down crew, no specialised factory. You know, Im a Ferrari fan, and would party 9 days alone for winning, but Red Bull, and their car, deserve some respect.

#10 Ross Stonefeld

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Posted 14 November 2010 - 07:43

Eh? No specialised factory? They're hardly running it out of a petrol station forecourt. And these days a customer engine is a factory engine. You just have to pay for it. Though with the sudden prominence of Renault branding on the Red Bulls, maybe they're getting a significant discount.

#11 iotar

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Posted 14 November 2010 - 09:12

Are you employed by Red Bull?

#12 TURU

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Posted 14 November 2010 - 09:42

http://www.thenation...ing?pageCount=2

Great write up for those who really understands how marketing shapes up the top brands in Formula1 these days. :clap: :clap: :clap:


So it's not for you.  ;)

For Ferrari, losing today would mean a disappointing season and cost millions of euros in bonuses and future sponsorship. It will have an impact on its brand gloss and corporate morale. Cars are its business, and F1 is the core of its marketing. For Red Bull, losing will be demoralising, but the partying around F1 will not stop and its main revenue streams are only rising. Red Bull may lose the battle but it is winning the war. Particularly the brand sponsorship war.


This is the biggest piece of sh*t I have ever read. :rolleyes: This statement is so clueless that it's just ridiculous. So according to the author, if Ferrari loses today, some people may think - "Oh, I was about to buy this Ferrari, but come on they are losers, I won't buy it.". And what bonuses, what future sponsorship .... Finally, I don't have idea what brand sponsorship war is he talking about - Ferrari vs Red Bull ?? :rotfl: This two brands have completely nothing in common with each other, apart from competing in F1 and promoting themselves through it. They are targeting completely different markets, completely different people.... Ridiculous. :lol:

#13 Ross Stonefeld

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Posted 14 November 2010 - 09:47

Yeah that's just ridiculous. Ferrari have a brand halo Red Bull can't even dream of. Red Bull aren't even on Coke level.