So a hypothetical to the Foxtel subscribers, or those who would subscribe if F1 went to Foxtel - would you cancel your subscription if there were ads?
Im going to guess you all say no, you'll just whinge a bit about it on a forum but in the end, you want to see F1. So, the boffins at Foxtel will prove this through market research and eventually stick ads in the coverage.
Forget the idealistic view that they are there to provide an entertainment experience for you, they're a company who are out to make money, which comes from advertising revenue and subscriptions.
If they've already got subs revenue and have paid the rights to Bernie for the feed, then any second they can sell to Mercedes or Castrol goes straight to the bottom line. And thats what shareholders demand, and therefore what managers will deliver.
Id be willing to bet its a lot harder to loose a subscriber than to gain a new one, so once theyve got a couple of years inthe bag with no ads and built up a nice little market, they can do whatever they want to you.
If they dont maximise revenue, shareolders will demand action - and they will get it.
I think I read somewhere that Australia is the country that has the most pay tv subscriptions per average house hold or something like that. Maybe second to America
Curious to see that backed up, I always understood that our take up of pay tv was appalling by world standards - hence we couldnt even satisfy 2 networks.