I'm a dandruff producer, and nobody's buying any. But seriously, if that throw-away rhetorical question was what got your attention, I'm not naive enough to need to be told why people advertise. So, you think Angry Birds simply bought the privilege to link up with Star Wars, with no other benefit to Lucasfilms/now-Disney? And were given a free hand to do whatever they wished with the Star Wars brand? And please bear in mind that I was not the one to suggest that Disney were in any way interested in F1 sponsorship, I just found it curious that no one had brought up the Lucasfilms purchase.
Thing is... How to to explain it? I can very well understand a punctual sponsorship from Disney, the same way Lotus did with Batman this year or Red Bull did with Superman a few years ago. Advertising with Lotus gives them quite a big secured screen-time: Lotus are usually quite close to the race lead and, since they don't qualify too well, they are involved in a lot of 'fights' with other cars in every race. But I, somehow, can't see what an advantage a company like Disney could get from a 5-year sponsorship deal in F1.
I admit, I don't have a clue about marketing, though, and it would not be that weird if I'm missing something important.
EDIT: @fum3s: where did your post go? If you want, I can delete my answer.
Edited by artista, 11 November 2012 - 20:10.