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Lotus E20 - 2012 - Part II


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#3001 race addicted

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Posted 11 November 2012 - 18:36

I have no basis to go that far. The purchase was just finalized a few weeks ago, it probably hasn't even been thought about yet, so no.
But it's an interesting chain of connections each link of which has fallen into place just this year: Lotus - Finnish driver - Angry Birds - Star Wars - Disney.
And what does a dandruff shampoo get out of F1?


They - the dandruff producer - needs advertising to get us consumers to choose just their product. I'd imagine the dynamic is a bit different for movie/cartoon maker.

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#3002 artista

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Posted 11 November 2012 - 20:07

I'm a dandruff producer, and nobody's buying any. But seriously, if that throw-away rhetorical question was what got your attention, I'm not naive enough to need to be told why people advertise. So, you think Angry Birds simply bought the privilege to link up with Star Wars, with no other benefit to Lucasfilms/now-Disney? And were given a free hand to do whatever they wished with the Star Wars brand? And please bear in mind that I was not the one to suggest that Disney were in any way interested in F1 sponsorship, I just found it curious that no one had brought up the Lucasfilms purchase.

Thing is... How to to explain it? I can very well understand a punctual sponsorship from Disney, the same way Lotus did with Batman this year or Red Bull did with Superman a few years ago. Advertising with Lotus gives them quite a big secured screen-time: Lotus are usually quite close to the race lead and, since they don't qualify too well, they are involved in a lot of 'fights' with other cars in every race. But I, somehow, can't see what an advantage a company like Disney could get from a 5-year sponsorship deal in F1.
I admit, I don't have a clue about marketing, though, and it would not be that weird if I'm missing something important.

EDIT: @fum3s: where did your post go? If you want, I can delete my answer. :)

Edited by artista, 11 November 2012 - 20:10.


#3003 OSX

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Posted 12 November 2012 - 11:01

Lotus apparently as signed a mega sponsor deal worth 32 Mio $ every year for 5+3 years, so it worth max 252 Mio $. Sponsor is rumored to be a top 100 company from the USA. Lotus F1 Team has the rights of the Lotus name until 2020 secured.
Already in Austin Lotus F1 will introduce another north american sponsor on the car.

from swiss Speedweek magazine 47, 2012

Well, if Coca-Cola is coming to F1 with the energy drink brand Burn, as Joe Saward speculates, then this could well be it. The black livery of Lotus would suit the Burn brand perfectly.

http://joesaward.wor...-and-formula-1/

#3004 spinster

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Posted 12 November 2012 - 11:07

Well, if Coca-Cola is coming to F1 with the energy drink brand Burn, as Joe Saward speculates, then this could well be it. The black livery of Lotus would suit the Burn brand perfectly.

http://joesaward.wor...-and-formula-1/


I guess it's about the big deal that Lotus made with a north-american company....

#3005 OSX

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Posted 12 November 2012 - 11:59

I guess it's about the big deal that Lotus made with a north-american company....

That's what I meant actually and not the side note sponsor thingy but then who knows...

#3006 fum3s

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Posted 12 November 2012 - 16:51

EDIT: @fum3s: where did your post go? If you want, I can delete my answer. :)

I deleted it because my tone was a bit too harsh - but not quickly enough :)
But again, I'm not the one who suggested that the new sponsor was Disney. I'm the one who ruled it out.

#3007 beefree88

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Posted 12 November 2012 - 17:36

Thing is... How to to explain it? I can very well understand a punctual sponsorship from Disney, the same way Lotus did with Batman this year or Red Bull did with Superman a few years ago. Advertising with Lotus gives them quite a big secured screen-time: Lotus are usually quite close to the race lead and, since they don't qualify too well, they are involved in a lot of 'fights' with other cars in every race. But I, somehow, can't see what an advantage a company like Disney could get from a 5-year sponsorship deal in F1.
I admit, I don't have a clue about marketing, though, and it would not be that weird if I'm missing something important.

EDIT: @fum3s: where did your post go? If you want, I can delete my answer. :)

I read today, that the majority of Disney's money comes from their sport channel (ESPN I think) and something else I don't remember now. However I believe any kind of sponsorship if it gets announced

#3008 korzeniow

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Posted 16 November 2012 - 14:03

Get ready for a treat. Lots of hi-res photos of details of E20.

cockpit:

Posted Image

steering whel:

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coanda:

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rear wing endplates:

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floor and bargeboards:

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rear wing:

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sidepods:

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beam wing:

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rool hop:

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mirror and some winglet:

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front wing endplate:

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some other shots:

Posted Image

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#3009 Seanspeed

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Posted 16 November 2012 - 14:06

Fantastic pictures. :up:

#3010 Masahiro

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Posted 16 November 2012 - 15:16

So, no new sponsor for Lotus for now ?

#3011 Trust

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Posted 16 November 2012 - 15:26

It seems Lotus has some updates here in USA. And Kimi has some and Romain has others. Did anyone catch what are the updates?

#3012 Masahiro

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Posted 16 November 2012 - 15:29

Kimi has new exhaust and Romain a new front wing. At least, this is what I understood.

#3013 SpaMaster

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Posted 16 November 2012 - 15:38

StarTV commentators saying Lotus changing a few settings in Kimi's KERS as the braking in the track is less, and they have to increase the way the KERS is charged under braking.

EDIT: Now, they are saying they are changing a sensor of the engine since it was not giving them some sort of encompassing/scanning data. It is to optimize the air-fuel mixture they say. Kimi doing those runs now. So, his car not yet set for the race. Would be in a short while after his pit visit, I think.

Edited by SpaMaster, 16 November 2012 - 16:03.


#3014 Vesuvius

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Posted 16 November 2012 - 16:55

hopefully Kimi's problem wasnt gearbox related.

#3015 korzeniow

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Posted 16 November 2012 - 19:57

Some great photos of Lotus Coanda exhaust and floor:

https://twitter.com/...3995521/photo/1

https://twitter.com/...9429120/photo/1

https://twitter.com/...6994307/photo/1

https://twitter.com/...9413632/photo/1

Posted Image

#3016 race addicted

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Posted 16 November 2012 - 20:42

I think the Lotus has a lot of pace this weekend, and atleast on Sunday they'll be doing top five times again I think. 2.5 secs back with primes means they could've been just a couple of tenths off the McLaren's.

...but, it's only Friday free, AND the track is a totally green and greasy/dusty un-known. The shake-up tomorrow could be very noticeable.

#3017 BetaVersion

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Posted 16 November 2012 - 21:01

After last race gifted win, Lotus seems totally off pace here.

So far, RBR, Mclaren, Ferrari, Mercedes, Sauber and Williams all seems faster than Lotus

They are bad in all sector. Let's see if things changes as the track gains more grip

#3018 SpaMaster

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Posted 16 November 2012 - 21:24

After last race gifted win, Lotus seems totally off pace here.

So far, RBR, Mclaren, Ferrari, Mercedes, Sauber and Williams all seems faster than Lotus

They are bad in all sector. Let's see if things changes as the track gains more grip

This is getting funnier and funnier. Yes, we have all seen how Sauber, Mercedes and Williams have got better and better than Lotus as season has progressed. I am waiting to see when you will give up.

#3019 Trust

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Posted 16 November 2012 - 21:31

After last race gifted win, Lotus seems totally off pace here.

So far, RBR, Mclaren, Ferrari, Mercedes, Sauber and Williams all seems faster than Lotus

They are bad in all sector. Let's see if things changes as the track gains more grip

I like your posts. It makes Kimi to look much better. :p

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#3020 Miggeex

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Posted 16 November 2012 - 21:41

Well the engineers has now all the data needed + time to make the changes (if needed. the car can be good already) so tomorrow should be better like usually.

#3021 BetaVersion

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Posted 16 November 2012 - 22:14

I like your posts. It makes Kimi to look much better. :p


I don't know about that. I have nothing against Kimi so I'm not trying to have a go on him :confused:

This is getting funnier and funnier. Yes, we have all seen how Sauber, Mercedes and Williams have got better and better than Lotus as season has progressed. I am waiting to see when you will give up.


oh my, nothing like a fluke win to make people get ballsy :)

Hope for you that Lotus doesn't embarass themselves this weekend

Edited by BetaVersion, 16 November 2012 - 22:14.


#3022 Trust

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Posted 16 November 2012 - 22:17

I don't know about that. I have nothing against Kimi so I'm not trying to have a go on him :confused:

Kimi is 3rd in standings. By downplaying his car you make him look much better in comparison with others. It looks like he dragged a dog of a car into 3rd place which is remarkable achievment.

#3023 BetaVersion

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Posted 16 November 2012 - 22:47

Kimi is 3rd in standings. By downplaying his car you make him look much better in comparison with others. It looks like he dragged a dog of a car into 3rd place which is remarkable achievment.


Well, I would say his driving have been good, and that's it.

#3024 Skinnyguy

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Posted 16 November 2012 - 23:02

Kimi is 3rd in standings. By downplaying his car you make him look much better in comparison with others. It looks like he dragged a dog of a car into 3rd place which is remarkable achievment.


Yeah, but it´s still BS. Let´s not play the Alonso car and downplay the car, please. Lotus has been a really good car to be on. Comfortably 4th best over the season, and not far from the other 3 top teams.


#3025 BetaVersion

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Posted 16 November 2012 - 23:33

Yeah, but it´s still BS. Let´s not play the Alonso car and downplay the car, please. Lotus has been a really good car to be on. Comfortably 4th best over the season, and not far from the other 3 top teams.


On pure pace they are far from Red Bull/Mclaren. They just have a smart driver who keeps it away from trouble in races and a good tire management.

#3026 korzeniow

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Posted 16 November 2012 - 23:36

great photo for good night:

Posted Image

#3027 Skinnyguy

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Posted 16 November 2012 - 23:39

On pure pace they are far from Red Bull/Mclaren. They just have a smart driver who keeps it away from trouble in races and a good tire management.


Sometimes they are, sometimes they´re not. Overall not too much. In some races, a lot.

#3028 Lord_Shaitan

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Posted 17 November 2012 - 08:55

@korzeniow A big thanks dude :up: ! Now it's time to change wp on my desktop :love: .

Edited by Lord_Shaitan, 17 November 2012 - 08:55.


#3029 Zava

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Posted 17 November 2012 - 09:28

Tobias Grüner says Lotus has a Helmholtz resonator:
Posted Image

#3030 Sapphiresteel

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Posted 17 November 2012 - 09:39

After last race gifted win, Lotus seems totally off pace here.


What gifted win?

#3031 MadYarpen

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Posted 17 November 2012 - 09:43

Tobias Grüner says Lotus has a Helmholtz resonator:

I've read what it is, but have no idea what use would it have in an F1 car? And where it is on the picture?

#3032 rentonB

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Posted 17 November 2012 - 09:45

After last race gifted win, Lotus seems totally off pace here.

So far, RBR, Mclaren, Ferrari, Mercedes, Sauber and Williams all seems faster than Lotus

They are bad in all sector. Let's see if things changes as the track gains more grip

Lotus never show their pace in Friday, so i wouldnt panic at all.

#3033 Zava

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Posted 17 November 2012 - 09:52

I've read what it is, but have no idea what use would it have in an F1 car? And where it is on the picture?

something helping with the exhaust flow when off throttle iirc, if you search for the keyword helmholtz in the RB8 topic, I'm pretty sure H2H posted a lengthy explanation.

it is the upwards dead end channel on the exhaust pipe:
http://www.formula1....2/d12mon273.jpg

Edited by Zava, 17 November 2012 - 09:52.


#3034 MadYarpen

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Posted 17 November 2012 - 09:54

:up: thanks

#3035 Shiroo

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Posted 17 November 2012 - 09:55

Odd win? seriously? They almost won in Valencia, Hungary, Bahrain... it wasnt odd win + they probably have one of the best race pace during a weekend (they sucks massively tho in quali)

#3036 Carlo's

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Posted 17 November 2012 - 09:58

Apart from new exhaust and new front wing, Lotus also tested new rear brake drums.

#3037 grunge

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Posted 17 November 2012 - 14:58

FP3's about to get underway..this will give us a clearer indication of where we stand this weekend

#3038 artista

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Posted 17 November 2012 - 15:01

FP3's about to get underway..this will give us a clearer indication of where we stand this weekend

There is only 15ºC at the moment, I think Lotus could struggle to get grip out of the tyres during FP3.

Edit: I mean track temperature.

Edited by artista, 17 November 2012 - 15:02.


#3039 race addicted

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Posted 17 November 2012 - 15:05

I have to laugh at those of you drawing absolute conclusions about the Lotuses pace from yesterdays free practice! First of all, it was Friday free afterall, but more importantly, they set their fastest laps on the primes, and typically there was a one second improvement with the options.
Lotus are fine.

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#3040 grunge

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Posted 17 November 2012 - 15:32

There is only 15ºC at the moment, I think Lotus could struggle to get grip out of the tyres during FP3.

Edit: I mean track temperature.

yah but recently Lotus hasnt struggled so much with tire temp,atleast not in the way they did at the start of the season..

Grosjean purples S1

Edited by grunge, 17 November 2012 - 15:32.


#3041 grunge

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Posted 17 November 2012 - 15:53

Raikkonen was on hards and only 0.8 sec off Ham's time(also set on hards)

Edited by grunge, 17 November 2012 - 15:54.


#3042 OSX

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Posted 17 November 2012 - 15:53

Gearbox change for Grosjean...


#3043 Carlo's

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Posted 17 November 2012 - 15:53

Problems with grosjean's gearbox.

#3044 Man of the race

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Posted 17 November 2012 - 15:58

It may well be, that Lotuses will qualify behind Mercedes and then have to stay behind those for the whole race. Merc does not have so big problems with tyre temps here.

#3045 Shiroo

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Posted 17 November 2012 - 15:59

He is somehow all the time in traffic and doing plenty of laps int he end

#3046 Skinnyguy

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Posted 17 November 2012 - 16:00

It may well be, that Lotuses will qualify behind Mercedes and then have to stay behind those for the whole race. Merc does not have so big problems with tyre temps here.


It might be that cold+totally wrong tyres could finally make Mercedes a factor, but I suspect they´ll vanish as soon as Q2 starts as always...

#3047 Vesuvius

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Posted 17 November 2012 - 16:02

Seems like Kimi needs many laps to get proper time.

#3048 grunge

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Posted 17 November 2012 - 16:05

@Artista..was KR in traffic on the last run on mediums?...i didnt follow the Mobile App...

#3049 tarmac

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Posted 17 November 2012 - 16:05

It will get warmer. No problem

Pirelli is useless though

#3050 Shiroo

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Posted 17 November 2012 - 16:08

@Artista..was KR in traffic on the last run on mediums?...i didnt follow the Mobile App...

ya most of the time ;]

But still jesus, how Pirelli could go with hard & meds on such track? I mean seriously, it is slippery as ****