This 'guy' is an extremely tech-savvy grandmother - you can guess my age from that. Lewis Hamilton has a 1,118,853 Twitter audience, the majority of which see his every tweet. I think that most people will agree that that that's quite a large audience. Twitter is extremely important for reputation management, personal branding and brand insights. To say that 'no-one takes Twitter seriously' is more than ridiculous. I don't know who you are but tech-savvy you are not.
Nobody gives (what you call) a 'bloody F' about Twitter?
The question is, how old are you?
He knows exactly how important Twitter is, it's one of the parameters he used to measure the temperature of Lewis's "hot" ticket.
"Oh, and btw, I used to live in North America and you couldn't be more wrong. Most of the Hugo Boss/Tag with a McLaren driver had Hamilton on. Magazine, in mall, etc. For a quick Internet comparison, Lewis Hamilton has far more likes than Jenson on Facebook (ie. 10 times+), and Jenson barely has more twitter followers (10% more) than Lewis despite tweeting 5x more than Lewis.
You can argue Jenson does not care much about Facebook, but overall, from the Internet exposure, it's safe to say Lewis is the hottest ticket (especially if you consider F1 enthusiasts, communities, etc.)."