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Vodafone out, Telmex in at McLaren?


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#51 Maustinsj

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Posted 28 September 2012 - 13:24

As much as I like Vodafone being a partner with the team I would prefer to see stonger ties than have been shown recently and less rumour of them leaving not to mention I would prefer Vodafone paid their taxes like everyone else.

Then you know nothing about tax law.

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#52 Jovanotti

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Posted 28 September 2012 - 13:31

Moreover, the "Blick" in Switzerland is like the Sun in GB.

But they got decent (i.e. trustworthy) F1 news.

#53 Collective

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Posted 28 September 2012 - 13:33

Claro is their global brand, Telmex is just fixed lines in Mexico. They will promote Claro.

#54 Fulcrum

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Posted 28 September 2012 - 14:12

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#55 August

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Posted 28 September 2012 - 14:18

They should adopt the red'n'white Marlboro livery to promote Claro.

#56 JRizzle86

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Posted 28 September 2012 - 14:21

Then you know nothing about tax law.


You're probably right, but I still know Vodafone are highly famous for their tax avoidance strategy in the UK.

Edited by JRizzle86, 28 September 2012 - 14:22.


#57 ElDictatore

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Posted 28 September 2012 - 19:07

You're probably right, but I still know Vodafone are highly famous for their tax avoidance strategy in the UK.


Which company isn't? All do it, all know it, because as a state, it is dumb to displace a big company, isn't it?

Edited by ElDictatore, 28 September 2012 - 19:07.


#58 OSX

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Posted 28 September 2012 - 19:50

Posted Image

McLaren will not have multiple color logos on their car. In a situation like above the Telmex logos would be black (and there would only be one logo on the sidepods).

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#59 Bartel

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Posted 28 September 2012 - 21:58

I thought Claro was Kobayashi's sponsor?

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#60 montoyasminion

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Posted 29 September 2012 - 02:57

Claro is a South/Central American cell phone provider.

#61 D.M.N.

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Posted 20 December 2012 - 14:36

Turns out Vodafone are staying as title sponsor for 2013: https://twitter.com/...769233543729152

F1 Fanatic ‏@f1fanatic_co_uk
Vodafone title sponsorship remains but that deal is up for renewal at the end of 2013. #F1
2:33 PM - 20 Dec 12

#62 F1AC

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Posted 14 March 2013 - 04:43

http://www.f1fanatic...le-sponsorship/

Vodafone deal will expire at the end of 2013, new title sponsor announced on December 2nd.

Edited by F1AC, 14 March 2013 - 04:44.


#63 jals99

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Posted 14 March 2013 - 05:47

http://www.f1fanatic...le-sponsorship/

Vodafone deal will expire at the end of 2013, new title sponsor announced on December 2nd.

99% new sponsor is Telmex, or another Slim company, with Esteban probably moving to Mclaren in 2014 :)


#64 chumma

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Posted 14 March 2013 - 05:51

I dont see it being tmex. If they take telmex sergio is locked in regardless of his driving. They wouldnt put themselves in the situation where if they boot perez they boot the title sponsor. My thought is it will be. A GSK brand

#65 jals99

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Posted 14 March 2013 - 05:58

I dont see it being tmex. If they take telmex sergio is locked in regardless of his driving. They wouldnt put themselves in the situation where if they boot perez they boot the title sponsor. My thought is it will be. A GSK brand

Perez has multiply year deal, when Sergio signed, it was clear Telmex will join team soon

#66 loki0420

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Posted 14 March 2013 - 06:10

I dont see it being tmex. If they take telmex sergio is locked in regardless of his driving. They wouldnt put themselves in the situation where if they boot perez they boot the title sponsor. My thought is it will be. A GSK brand

Santander and others came for Alonso in 2007 and stayed despite his departure. So no doubt it's Telmex and Sauber will lose them next year.

#67 Nobody

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Posted 14 March 2013 - 06:12

time to pinch Marlboro back in time for Honda's return

:)

#68 seahawk

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Posted 14 March 2013 - 06:23

Coca Cola

#69 Kingshark

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Posted 14 March 2013 - 06:34

Posted Image

I guess that's what the 2014 McLaren MP4-29 will look like, presuming Telmex becomes the new head sponsor, which is obviously very likely.

Edited by Kingshark, 14 March 2013 - 06:35.


#70 chumma

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Posted 14 March 2013 - 06:38

We will see, i just cant see it personally. Doesnt anyone remember the mess that was mutua marildena or whatever theyre called, when Alonso bailed?

#71 Timstr11

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Posted 14 March 2013 - 06:47

Telmex is not a global brand, is it? It's a mexican brand.
It would not make sense to pump 50 million a year into the team, only for the mexican market.
Title sponors at top teams are always global brands.

#72 jcbc3

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Posted 14 March 2013 - 07:13

Remember the cost of title sponsorship is what Carlos Slim finds in the sofa cracks when he does spring cleaning.

#73 loki0420

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Posted 14 March 2013 - 07:16

Telmex is not a global brand, is it? It's a mexican brand.
It would not make sense to pump 50 million a year into the team, only for the mexican market.
Title sponors at top teams are always global brands.

You would not be richest man on planet making business in Mexico only. I presume its more than that in terms of coverage.

#74 Timstr11

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Posted 14 March 2013 - 07:18

Remember the cost of title sponsorship is what Carlos Slim finds in the sofa cracks when he does spring cleaning.

Yes, but the spending will not make business sense for the local brand Telmex. And I dare hope McLaren is not on the path of 'pay' drivers.

#75 Timstr11

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Posted 14 March 2013 - 07:20

You would not be richest man on planet making business in Mexico only. I presume its more than that in terms of coverage.

I know Slim is the wealthiest man on earth. Slim has stakes in many phone companies. He has e.g. a large stake in the dutch KPN.
But no one knows ' Telmex'. That brand is not used globally. Therefore it does not make sense to me.

#76 mgs315

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Posted 14 March 2013 - 07:25

I know Slim is the wealthiest man on earth. Slim has stakes in many phone companies. He has e.g. a large stake in the dutch KPN.
But no one knows ' Telmex'. That brand is not used globally. Therefore it does not make sense to me.


Does he own enough rights in enough telecoms companies to rotate the branding, similar to how GSK rotate depending on the venue?

#77 loki0420

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Posted 14 March 2013 - 07:30

Yes, but the spending will not make business sense for the local brand Telmex. And I dare hope McLaren is not on the path of 'pay' drivers.

I don't care as long as they deliver. And about sense who knows if they are planning expansion or something

#78 JRizzle86

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Posted 14 March 2013 - 08:48

Telmex is not a global brand, is it? It's a mexican brand.
It would not make sense to pump 50 million a year into the team, only for the mexican market.
Title sponors at top teams are always global brands.


I would assume Telmex aims to become a global brand.

#79 Mrlarsen

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Posted 14 March 2013 - 09:05

Dont really cares who´s the Title sponsor for Mclaren, the important thing is they pay big bucks :)

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#80 F1ultimate

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Posted 14 March 2013 - 09:26

I would assume Telmex aims to become a global brand.


How? The US telecom market is impossible to penetrate and Europe is fort knox. I can't see how Telmex would be able to even get percent in the US or EU even if they gave a 12 pack case of Corona to each customer.

#81 mattferg

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Posted 14 March 2013 - 09:26

I hope this does happen - it'll make people realise Telmex/Slim's money was a consideration for McLaren.

#82 F.M.

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Posted 14 March 2013 - 09:32

Posted Image

I guess that's what the 2014 McLaren MP4-29 will look like, presuming Telmex becomes the new head sponsor, which is obviously very likely.

That looks sweeeeet! :up:

#83 ZooL

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Posted 14 March 2013 - 09:50

The Financial Times had earlier cited a Vodafone spokesman as saying the sponsorship, which started in 2007 and was worth up to $75 million a year, was being ended following a review of marketing strategy.

"We're immensely proud that, having been set a number of ambitious challenges by Vodafone back in 2007, together we've met or exceeded each and every one," McLaren team principal Martin Whitmarsh said in a statement released at the season-opening Australian Grand Prix.

"Our focus is on continuing to drive results for all our partners throughout the 2013 season and we look forward to making a major title partnership announcement towards the end of the year."

McLaren is one of Formula One's most successful teams, winning 182 grands prix, 12 drivers' championships and eight constructors' championships in the 50 years since it was founded by New Zealander Bruce McLaren.

The team won the world title through Lewis Hamilton in 2008, the second year of the Vodafone deal, and have also had another British world champion, Jenson Button, driving for them since 2010.

Hamilton, one of the most marketable drivers in Formula One, left McLaren at the end of last year to join the Mercedes team.

Vodafone said its decision was not made on price and that it expected to divert a similar amount into a new global branding strategy, the Financial Times report said.

Vodafone will create its own marketing platform that will sponsor local events more directly rather than partner with other brands and events, it said.

In 2008 the company pulled the plug on its sponsorship of the English cricket team.

"Vodafone and McLaren set ourselves highly ambitious goals in 2007," Vodafone group chief commercial officer Morten Lundal said.

"Over the past six years, we've set new standards in sports marketing together, and in doing so have achieved all of those objectives. We look forward to continuing to work together throughout the 2013 season."


eek McLaren have just lost out on $75 million a year :eek:

Vodafone also say decision not made on price (and they will take the same money elsewhere).
I do wonder whether this is linked with Hamilton leaving and Button not fitting with their marketing strategy?

It was also announced near end of last year that Telmex was going to continue to sponser Sauber. I think Slim is paying Sauber to give Gutuierrez a seat.

Telmex to continue as Sauber sponsor

I also think McLaren signed Perez in the hope of attracting Slim money via McLaren's secretive 'synergies' strategy but I don't think it will work this time around as he's already committed to staying with Sauber in public.
McLaren will probably pull a politician's move and re-announce the GSK deal to put one of their brands on the wing as a face saving measure. Infact I'm surprised they didn't get in there and announce a new sponsorship first.

Edited by ZooL, 14 March 2013 - 09:52.


#84 chumma

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Posted 14 March 2013 - 09:55

eek McLaren have just lost out on $75 million a year :eek:

Vodafone also say decision not made on price (and they will take the same money elsewhere).
I do wonder whether this is linked with Hamilton leaving and Button not fitting with their marketing strategy?

It was also announced near end of last year that Telmex was going to continue to sponser Sauber. I think Slim is paying Sauber to give Gutuierrez a seat.

Telmex to continue as Sauber sponsor

I also think McLaren signed Perez in the hope of attracting Slim money via McLaren's secretive 'synergies' strategy but I don't think it will work this time around as he's already committed to staying with Sauber in public.
McLaren will probably pull a politician's move and re-announce the GSK deal to put one of their brands on the wing as a face saving measure. Infact I'm surprised they didn't get in there and announce a new sponsorship first.

I doubt it has anything to do with Hamilton/Button, Vodafone have been losing big money left right and centre, and have recently pulled all sporting sponsorships in Australia and I think globally, Vodafone is feeling it too. Its been rumoured for a while now, before Lewis ever said he was leaving

#85 F1ultimate

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Posted 14 March 2013 - 09:57

I do wonder whether this is linked with Hamilton leaving and Button not fitting with their marketing strategy?


It's probably a big factor. Santender even stayed on board after Alonso left thanks to Lewis. They could be leaving Mclaren too.

#86 mattferg

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Posted 14 March 2013 - 09:59

eek McLaren have just lost out on $75 million a year :eek:

Vodafone also say decision not made on price (and they will take the same money elsewhere).
I do wonder whether this is linked with Hamilton leaving and Button not fitting with their marketing strategy?

It was also announced near end of last year that Telmex was going to continue to sponser Sauber. I think Slim is paying Sauber to give Gutuierrez a seat.

Telmex to continue as Sauber sponsor

I also think McLaren signed Perez in the hope of attracting Slim money via McLaren's secretive 'synergies' strategy but I don't think it will work this time around as he's already committed to staying with Sauber in public.
McLaren will probably pull a politician's move and re-announce the GSK deal to put one of their brands on the wing as a face saving measure. Infact I'm surprised they didn't get in there and announce a new sponsorship first.


I also doubt it has any Hamilton/Button link - Button's pretty marketable, at least as charismatic, and seems to enjoy the PR stuff more than Hamilton ever did. He's been doing the rounds on a Santander ad with Jess Ennis and Rory McIlroy here in the UK.


#87 ZooL

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Posted 14 March 2013 - 10:04

I doubt it has anything to do with Hamilton/Button, Vodafone have been losing big money left right and centre, and have recently pulled all sporting sponsorships in Australia and I think globally, Vodafone is feeling it too. Its been rumoured for a while now, before Lewis ever said he was leaving

Hmm I'm not sure about that. This thread started on Sep 28th, and Lewis was reported to have told his decision to Lauda at Monza 2012 which was 7th September.
I also thought it might have been about the driver(s) because thats who Vodafone use in their marketing. Vodafone came to McLaren with Alonso, stuck around after Alonso left, but have now quit with Hamilton leaving. Could be one gigantic coincidence I suppose.

I also checked out the vodafone share price and its the highest its been for 10 years so they are not struggling according to the market.

#88 SmokeScreen

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Posted 14 March 2013 - 10:05

I hope this does happen - it'll make people realise Telmex/Slim's money was a consideration for McLaren.



Not just Telmex, Sergio’s North American + Latin coverage is worth a lot to McLaren too.

The political quagmire, that appears to be race operations, was my major concern for Sergio doing well at McLaren - now the management will have to make sure he does work out (there have been some rumblings in foreign press about how Latin drivers never last very long with Mclaren). They are now in a mutually beneficial partnership so I’m expecting a good season from Sergio so long as he is mentally up for it.




#89 JRizzle86

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Posted 14 March 2013 - 10:06

Hmm I'm not sure about that. This thread started on Sep 28th, and Lewis was reported to have told his decision to Lauda at Monza 2012 which was 7th September.
I also thought it might have been about the driver(s) because thats who Vodafone use in their marketing. Vodafone came to McLaren with Alonso, stuck around after Alonso left, but have now quit with Hamilton leaving. Could be one gigantic coincidence I suppose.

I also checked out the vodafone share price and its the highest its been for 10 years so they are not struggling according to the market.


Easy to make money when you don't pay your taxes.

#90 chumma

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Posted 14 March 2013 - 10:09

Hmm I'm not sure about that. This thread started on Sep 28th, and Lewis was reported to have told his decision to Lauda at Monza 2012 which was 7th September.
I also thought it might have been about the driver(s) because thats who Vodafone use in their marketing. Vodafone came to McLaren with Alonso, stuck around after Alonso left, but have now quit with Hamilton leaving. Could be one gigantic coincidence I suppose.

I also checked out the vodafone share price and its the highest its been for 10 years so they are not struggling according to the market.

There were rumours older than last year about Vodafone pulling out when the contract ends.

#91 peroa

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Posted 14 March 2013 - 10:10

Hmm I'm not sure about that. This thread started on Sep 28th, and Lewis was reported to have told his decision to Lauda at Monza 2012 which was 7th September.
I also thought it might have been about the driver(s) because thats who Vodafone use in their marketing. Vodafone came to McLaren with Alonso, stuck around after Alonso left, but have now quit with Hamilton leaving. Could be one gigantic coincidence I suppose.

I also checked out the vodafone share price and its the highest its been for 10 years so they are not struggling according to the market.

Don't be childish, Vodafone started to reduce their sponsoring globally at the beginning of last year because their figures didn't look promising.


#92 ZooL

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Posted 14 March 2013 - 10:13

I also doubt it has any Hamilton/Button link - Button's pretty marketable, at least as charismatic, and seems to enjoy the PR stuff more than Hamilton ever did. He's been doing the rounds on a Santander ad with Jess Ennis and Rory McIlroy here in the UK.

Oh for the UK I agree about Button (although I do think Hamilton has a larger audience), but not globally which I think is what Vodafone has more of a focus on, especially the BRIC countries.

Oh and I just remembered McLaren already announced the TAG deal, so while it wasn't GSK, its probably an even worse 'politician's' move because Mansour Ojjeh already owns more than 51% of McLaren?

#93 Clatter

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Posted 14 March 2013 - 10:17

It's probably a big factor. Santender even stayed on board after Alonso left thanks to Lewis. They could be leaving Mclaren too.


Button features in their latest TV ads. I don't think they are leaving yet.

#94 ZooL

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Posted 14 March 2013 - 10:19

There were rumours older than last year about Vodafone pulling out when the contract ends.

Ah OK, in which case its possible that Hamilton viewed McLaren as a sinking ship and was part of his decision to leave. If he knew the rough value of the Vodafone contract andwere struggling to replace that sponsorship money, along with Mercedes money which finally stopped last year, in addition of having to pay 20million to Mercedes for the 2014 engine...it kinda all fits in.

#95 JRizzle86

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Posted 14 March 2013 - 10:21

Ah OK, in which case its possible that Hamilton viewed McLaren as a sinking ship and was part of his decision to leave. If he knew the rough value of the Vodafone contract andwere struggling to replace that sponsorship money, along with Mercedes money which finally stopped last year, in addition of having to pay 20million to Mercedes for the 2014 engine...it kinda all fits in.


You have a knack for posting all things negative in the McLaren threads don't you. Almost a skill.

#96 10e10

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Posted 14 March 2013 - 10:32

Posted Image

I guess that's what the 2014 McLaren MP4-29 will look like, presuming Telmex becomes the new head sponsor, which is obviously very likely.


I really hope not. I hope they keep the rocket red. Red is also a McLaren's color, specially because of their logo.

#97 ZooL

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Posted 14 March 2013 - 10:38

You have a knack for posting all things negative in the McLaren threads don't you. Almost a skill.

I have been a McLaren fan for 3 decades.
You cannot deny the outlook is relatively negative - with key entities looking for the exit route.
And yes it annoys me what the team has become under Whitmarsh, they are very difficult to support nowdays, if not impossible.

Edited by ZooL, 14 March 2013 - 10:38.


#98 Fastcake

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Posted 14 March 2013 - 10:42

Vodafone will create its own marketing platform that will sponsor local events more directly rather than partner with other brands and events, it said.


I'm guessing this is the key line that explains why Vodafone are pulling out of McLaren. They've got a new marketing strategy to not sponsor teams, for better or worse.

It was also announced near end of last year that Telmex was going to continue to sponser Sauber. I think Slim is paying Sauber to give Gutuierrez a seat.

Telmex to continue as Sauber sponsor

I also think McLaren signed Perez in the hope of attracting Slim money via McLaren's secretive 'synergies' strategy but I don't think it will work this time around as he's already committed to staying with Sauber in public.
McLaren will probably pull a politician's move and re-announce the GSK deal to put one of their brands on the wing as a face saving measure. Infact I'm surprised they didn't get in there and announce a new sponsorship first.


Slim's not really supporting Sauber, he's paying them to run Mexican drivers. That money is linked personally to the drivers. If Slim wants to bring Telmax or whatever brand into the sport as a title sponsor, the money in Sauber isn't going to stop him. Santander seem happy enough spreading their money around after all.

#99 10e10

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Posted 14 March 2013 - 10:44

I hope the new sponsor is Lucozade, the red/orange one, not the blue one.

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#100 loki0420

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Posted 14 March 2013 - 10:53

Oh and I just remembered McLaren already announced the TAG deal, so while it wasn't GSK, its probably an even worse 'politician's' move because Mansour Ojjeh already owns more than 51% of McLaren?

You obviously don't know what you are talking about which makes perfect sense since you only here for bashing McLaren in every possible way.