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Niki Lauda gets management role at Mercedes


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#1 D.M.N.

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Posted 28 September 2012 - 09:06

Jon Noble ‏@NobleF1
Mercedes announces that Niki Lauda is to have management role as non-exec chairman of board of directors
10:03 AM - 28 Sep 12

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#2 apoka

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Posted 28 September 2012 - 09:12

I wonder how many more Merc announcements we will get. They signed lots of key people lately - hopefully not too many.

#3 CSF

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Posted 28 September 2012 - 09:14

Niki and team role... if only we had an example of this before at teams like Ferrari and Jaguar....... hmmm...... oh wait!

#4 fer312t

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Posted 28 September 2012 - 09:19

Niki said some pretty filthy things about Lewis last season as I recall...wonder how that will go down. Hopefully Lauda won't really have any clout in so far as the racing operations...

#5 Baddoer

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Posted 28 September 2012 - 09:20

Last time he managed a team... He wasn't very successful

#6 Timstr11

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Posted 28 September 2012 - 09:21

It seems he has helped to broker a better Concorde deal for Mercedes, but not sure what good he will do in this role.

#7 ayali

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Posted 28 September 2012 - 09:21

Yeah good ole Niki
He worked wonders in a management role at Jaguar too....
lol good luck

#8 glorius&victorius

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Posted 28 September 2012 - 09:25

that were trackside roles.. this is non-executive chairman.. kinda like J Stewart.. lots of symbolic bla bla..

see Niki more as the guy who goes into the board room with the big Dr. Moustache of Mercedes... he slams his fist on the table and says: "i have been speaking with ross and he needs more money. either you put more money on the table or you stop racing"

#9 dau

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Posted 28 September 2012 - 09:27

He's just a non-executive chairman. He's not going to manage anything.

#10 Atreiu

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Posted 28 September 2012 - 09:39

What will he do?

#11 JRizzle86

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Posted 28 September 2012 - 09:40

What will he do?


Complain when Mercedes don't win.

#12 Atreiu

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Posted 28 September 2012 - 09:43

Complain when Mercedes don't win.



Seriously, what will he do that no-one there currently is capable of?

#13 ViMaMo

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Posted 28 September 2012 - 09:46

Niki said some pretty filthy things about Lewis last season as I recall...wonder how that will go down. Hopefully Lauda won't really have any clout in so far as the racing operations...


Oh dear.


#14 ivand911

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Posted 28 September 2012 - 09:47

I just hope Lauda will leave RTL for good! :)

#15 DampMongoose

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Posted 28 September 2012 - 09:51

Seriously, what will he do that no-one there currently is capable of?



I don't think there are many people in the world that can do what King Rat has done! No one else can BE Niki Lauda!!!

#16 skinnylizard

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Posted 28 September 2012 - 09:59

Lauda is a legend no doubt. but what does he really have to offer Merc that they do not already have? he is opinionated and seems to relish the politik side of F1. troublemaker.

#17 F1FAN013

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Posted 28 September 2012 - 10:03

What will he do?


Would like to know as well... :confused:

#18 jjcale

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Posted 28 September 2012 - 10:30

How many cooks do they need over at Merc, anyway??

#19 03011969

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Posted 28 September 2012 - 10:38


Let's hope he is as successful as he was at Jaguar.

Edited by 3011969, 28 September 2012 - 10:38.


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#20 Wiggy

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Posted 28 September 2012 - 10:41

Yup, seen this before:

http://www.thisislon...ar-6305845.html

Expect Mercedes to mothball team shortly.

#21 Wiggy

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Posted 28 September 2012 - 10:43

How many cooks do they need over at Merc, anyway??


Dunno, but nobody needs a rat in the kitchen.



#22 dau

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Posted 28 September 2012 - 10:55

Dunno, but nobody needs a rat in the kitchen.

That's what they said about the little guy in Ratatouille and look how that turned out.

#23 DampMongoose

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Posted 28 September 2012 - 11:08

How many cooks do they need over at Merc, anyway??



That's a bit unfair on Lewis and Niki isn't ... oh 'cooks', ah now I'm with you :drunk:

#24 KnucklesAgain

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Posted 28 September 2012 - 11:14

Lauda is a legend no doubt. but what does he really have to offer Merc that they do not already have? he is opinionated and seems to relish the politik side of F1. troublemaker.


That's maybe part of what they missed. In Mercedes's position someone has to play Bernie's game and has to like doing it. Sorta what was a part of Todt's role at Ferrari maybe.


#25 AJFIN

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Posted 28 September 2012 - 11:23

When will he test the new car to show Hamilton and Rosberg how it's done? :confused:

#26 sharo

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Posted 28 September 2012 - 11:27

So Niki has found a way to dip a finger in the honey jar ...

#27 heidegg33

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Posted 28 September 2012 - 11:28

Seems like he has done terrible job at Merc so far... helping sign Hamilton and the Concorde agreement in a few weeks.

#28 taran

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Posted 28 September 2012 - 12:01

I am surprised so many people feel this was a bad decision by Daimler.
Yes, Lauda is an abrasive personality but he is also a guy who will call a spade a spade.

Team Mercedes has underperformed horribly and all Brawn can say is things will get better. There is no accountability at the team (which did pretty bad as Honda too). And I suspect that when Daimler wanted answers they found out that they lacked the knowledge to really know what the problem was. Haug is not the right man for that, his job in his own mind is to protect Mercedes teams from interference from the board. And he is too close to the F1 team as well, happy to prance around in a team jacket as he did at McLaren instead of lighting a fire underneath Brawn’s dragging ass.

With Lauda, the Daimler board has a man who is steeped in F1 and who will have no compunction in telling Brawn off if he feels the man is making mistakes or is simply past his due date as happens to all great designers and team managers (and Brawn has been in F1 since the late 1970’s).


#29 Arry2k

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Posted 28 September 2012 - 12:21

I am surprised so many people feel this was a bad decision by Daimler.
Yes, Lauda is an abrasive personality but he is also a guy who will call a spade a spade.

Team Mercedes has underperformed horribly and all Brawn can say is things will get better. There is no accountability at the team (which did pretty bad as Honda too). And I suspect that when Daimler wanted answers they found out that they lacked the knowledge to really know what the problem was. Haug is not the right man for that, his job in his own mind is to protect Mercedes teams from interference from the board. And he is too close to the F1 team as well, happy to prance around in a team jacket as he did at McLaren instead of lighting a fire underneath Brawn’s dragging ass.

With Lauda, the Daimler board has a man who is steeped in F1 and who will have no compunction in telling Brawn off if he feels the man is making mistakes or is simply past his due date as happens to all great designers and team managers (and Brawn has been in F1 since the late 1970’s).


In theory, yes Mercedes need a straight talking, no nonsense guy to seperate the wheat from the chaff and lead the team on to great things. The trouble already has an F1 management 'track history' and lets face it, it ain't good. I always had the impression when he was at Jaguar that he was more interested in getting sponsors on his red hat than on what the team were upto. Anyway, who really knows what will happen in the future with Mercedes - perhaps they will dominate for years to come, or perhaps they wont and much of a factor Lauda plays in all that, well we shall see.



#30 maximilian

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Posted 28 September 2012 - 12:23

I see Niki's role as more of an ambassadorial one... sort of Mercedes' #1 shmoozer, if you will - as they said, he helped negotiate the new Concorde for Mercedes, and may well have played a role in finalizing the Hamilton transfer. Besides, he's a highly respected and recognizable figure in the paddock. Maybe his famous cappy will actually bear the Mercedes star from soon, too.

#31 Timstr11

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Posted 28 September 2012 - 12:33

:confused:

I see Niki's role as more of an ambassadorial one... sort of Mercedes' #1 shmoozer, if you will - as they said, he helped negotiate the new Concorde for Mercedes, and may well have played a role in finalizing the Hamilton transfer. Besides, he's a highly respected and recognizable figure in the paddock. Maybe his famous cappy will actually bear the Mercedes star from soon, too.

Not.
Translated by Google:

Mercedes is preparing for the Formula 1 future: The three-time world champion Niki Lauda was appointed Chairman of the Supervisory Board of the team. The Silver Arrows gave together with the separation of Michael Schumacher announced end of the season and the commitment of Lewis Hamilton. "I've thought about that good and will approach my job in the next few weeks with full force," said Lauda, ​​"I sit as Chairman on the team and I will as best I can contribute my experience to help us as soon as possible a really fast car get"


Edited by Timstr11, 28 September 2012 - 12:34.


#32 Bruce

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Posted 28 September 2012 - 12:40

It's a start - but they're missing some key guys at Mercedes - it won't be a "super-team" until they have Craig Pollock and Riccardo Zonta....

:wave:

#33 aditya-now

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Posted 28 September 2012 - 15:53

It seems he has helped to broker a better Concorde deal for Mercedes, but not sure what good he will do in this role.


His designated role is very much like the one Dr. Helmut Marko has at RBR:

- to be the long arm of Zetsche/Daimler at Brackley and report back to Stuttgart
- to oversee what the Brackley operation is doing
- to also have an eye on Brawn and Bell, who are rumored to be under scrutiny
- to give ideas and "come to the rescue" (should the need arise)

So this is not the same role as Lauda's role at Jaguar. Brawn/Lauda is rather a construction like Horner/Marko, although I wonder where that puts Norbert Haug....


#34 aditya-now

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Posted 28 September 2012 - 15:58

Mercedes is preparing for the Formula 1 future: The three-time world champion Niki Lauda was appointed Chairman of the Supervisory Board of the team. The Silver Arrows gave together with the separation of Michael Schumacher announced end of the season and the commitment of Lewis Hamilton. "I've thought about that good and will approach my job in the next few weeks with full force," said Lauda, ​​"I sit as Chairman on the team and I will as best I can contribute my experience to help us as soon as possible a really fast car get"


I did not know Lauda's English was that bad...

#35 KiloWatt

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Posted 28 September 2012 - 16:01

I think they'll have him represent them at the FIA or FOM or whatever. He seems to be fairly good at that. I read somewhere that this offer came up when he helped broker a deal between Merc and Bernie. Perhaps merc saw that 'hey, this guy can negotiate' and next thing you know they stuff they keys of an S-class in his hand. He's an abrasive customer, no doubt, but that makes him the perfect candidate for this job.

So yeah, I think he'll handle the political side of things. Better him than Ross and Haug - they've got more important things to do. Like running a team.



#36 Clatter

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Posted 28 September 2012 - 16:02

I am surprised so many people feel this was a bad decision by Daimler.
Yes, Lauda is an abrasive personality but he is also a guy who will call a spade a spade.

Team Mercedes has underperformed horribly and all Brawn can say is things will get better. There is no accountability at the team (which did pretty bad as Honda too). And I suspect that when Daimler wanted answers they found out that they lacked the knowledge to really know what the problem was. Haug is not the right man for that, his job in his own mind is to protect Mercedes teams from interference from the board. And he is too close to the F1 team as well, happy to prance around in a team jacket as he did at McLaren instead of lighting a fire underneath Brawn’s dragging ass.

With Lauda, the Daimler board has a man who is steeped in F1 and who will have no compunction in telling Brawn off if he feels the man is making mistakes or is simply past his due date as happens to all great designers and team managers (and Brawn has been in F1 since the late 1970’s).


Just because that's the PR release doesn't mean there is not a full and frank exchange within Merc, or that there is no accountability.

#37 aditya-now

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Posted 28 September 2012 - 16:06

That's maybe part of what they missed. In Mercedes's position someone has to play Bernie's game and has to like doing it. Sorta what was a part of Todt's role at Ferrari maybe.


As evidenced by Lauda's part of settling the Concorde Agreement for Mercedes. The bosses were mightily pleased.

So a combination of Dr.Marko's/Todt's portfolio? Could very well be and would both make sense.

About Lauda: he has his Air Niki, keeps the job at RTL and becomes chairman at the supervisory board of Mercedes F1. Not a small job for a 63-year old. Looking back at his Jaguar engagement, back then he also kept his role at RTL.


#38 Paco

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Posted 28 September 2012 - 16:07

Ridiculous... Maybe a blessing for Schumi.. Doesn't seem Mercedes has a clue how to run a full works team. Should have stayed as an engine partner.



#39 Timstr11

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Posted 28 September 2012 - 16:16

His designated role is very much like the one Dr. Helmut Marko has at RBR:

- to be the long arm of Zetsche/Daimler at Brackley and report back to Stuttgart
- to oversee what the Brackley operation is doing
- to also have an eye on Brawn and Bell, who are rumored to be under scrutiny
- to give ideas and "come to the rescue" (should the need arise)

So this is not the same role as Lauda's role at Jaguar. Brawn/Lauda is rather a construction like Horner/Marko, although I wonder where that puts Norbert Haug....

Ok. I was thinking about a role similar to Marko as well.

Haug is responsible for the powertrain group in Brixworth in addition to Mercedes's other motorsport activities, so he has a full plate already.

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#40 Woody3says

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Posted 28 September 2012 - 16:24

That's maybe part of what they missed. In Mercedes's position someone has to play Bernie's game and has to like doing it. Sorta what was a part of Todt's role at Ferrari maybe.

Exactly. Brawn and Haug are to buddy buddy with the Bernie and his minions. Lauda can play the bad cop part :cool:

#41 KnucklesAgain

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Posted 28 September 2012 - 20:02

As evidenced by Lauda's part of settling the Concorde Agreement for Mercedes. The bosses were mightily pleased.

So a combination of Dr.Marko's/Todt's portfolio? Could very well be and would both make sense.

About Lauda: he has his Air Niki, keeps the job at RTL and becomes chairman at the supervisory board of Mercedes F1. Not a small job for a 63-year old. Looking back at his Jaguar engagement, back then he also kept his role at RTL.


Damn :lol:

#42 BRG

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Posted 28 September 2012 - 20:38

I don't think many here understand the concept of a NON-EXECUTIVE Chairman of the Board. That generally means about 10 days work in a year. And definitely, it ISN'T a 'management role' as claimed in the thread title.

#43 sniper80

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Posted 28 September 2012 - 20:55

What is Lauda thinking? He was crap at Jaguar, he will be crap at Mercedes too.
Good drivers never become good managers, look at Prost :drunk:

#44 D.M.N.

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Posted 28 September 2012 - 21:00

I don't think many here understand the concept of a NON-EXECUTIVE Chairman of the Board. That generally means about 10 days work in a year. And definitely, it ISN'T a 'management role' as claimed in the thread title.

I suggest you tell AUTOSPORT that then, given the article title: http://www.autosport...t.php/id/102896

#45 superdelphinus

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Posted 28 September 2012 - 21:05

I don't think many here understand the concept of a NON-EXECUTIVE Chairman of the Board. That generally means about 10 days work in a year. And definitely, it ISN'T a 'management role' as claimed in the thread title.


That's generally not what is meant by a non-executive director, though it may mean that in general conversation - though you are sort of half right. Non-exec directors are actual directors of a company in the company law sense, but might not carry out an actual administrative function of their own (though generally the two go hand in hand, especially in small companies). It's has absolutely zero bearing on how much time they spend working for the company

#46 BRG

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Posted 28 September 2012 - 21:14

That's generally not what is meant by a non-executive director, though it may mean that in general conversation - though you are sort of half right. Non-exec directors are actual directors of a company in the company law sense, but might not carry out an actual administrative function of their own (though generally the two go hand in hand, especially in small companies). It's has absolutely zero bearing on how much time they spend working for the company

Sorry but that's not right, and I have had some experience of corporate governance. The whole point of non-executive directors is that they are independent from the company management on a day to day basis, and can therefore bring some sort of objectivity to board decisions. A non-executive chairman will act as a figure head for the company publicly and will if necessary act as a check on the executives if they are deemed to be leading the company in the wrong direction or failing to comply with its Articles of Association. In general, people holding non-executive directorships have other jobs, and perhaps other directorships. The time devoted to such a directorship is measured in days per year , not weeks, and certainly not months.

#47 DLaw

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Posted 28 September 2012 - 21:36

What will his role be anyway?

Useless hire.

#48 Victor

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Posted 28 September 2012 - 21:44

Good drivers never become good managers, look at Prost :drunk:


But do not look at Jack Brabham or Bruce McLaren

#49 superdelphinus

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Posted 28 September 2012 - 21:50

Sorry but that's not right, and I have had some experience of corporate governance. The whole point of non-executive directors is that they are independent from the company management on a day to day basis, and can therefore bring some sort of objectivity to board decisions. A non-executive chairman will act as a figure head for the company publicly and will if necessary act as a check on the executives if they are deemed to be leading the company in the wrong direction or failing to comply with its Articles of Association. In general, people holding non-executive directorships have other jobs, and perhaps other directorships. The time devoted to such a directorship is measured in days per year , not weeks, and certainly not months.


What I am saying is that that is not the whole point of non-executive directors. The very people who found companies are non-executive in nature. They may then (and generally do) take up executive positions or appoint other people to become executive directors. This is from a pure legal perspective though, and you sound like you know more about it in practice :)

#50 Atreiu

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Posted 28 September 2012 - 22:00

I don't think many here understand the concept of a NON-EXECUTIVE Chairman of the Board. That generally means about 10 days work in a year. And definitely, it ISN'T a 'management role' as claimed in the thread title.



That is exactly the point of the argument. What can Lauda do for Mercedes in ten non-executing non-managing days a year that no one else can do?