46 replies to this topic

[TomCupra]

As title. Discuss

[Cool Beans]

None, I guess? I don't think he has any major sponsors.

[Fondmetal]

Beats by Dr Dre

[ZooL]

Santander might go, they use Hamilton heavily in UK marketing material.
Vodafone will quit McLaren now I think.

[cbbcisace]

Isnt Coca - Cola supposed to be going to Merc with Hamilton there now?

What about Mobil1?

[Jimisgod]

twitter

[King Six]

Santander might go, they use Hamilton heavily in UK marketing material.
Vodafone will quit McLaren now I think.

Vodafone tweeted congratulating Perez or something on coming to McLaren, I don't know how the whole Telmex/Perez/Vodafone situation will go down, even if it will

[sharo]

Pussycat Dolls?

[Cool Beans]

Santander might go, they use Hamilton heavily in UK marketing material.
Vodafone will quit McLaren now I think.

Uk is old news for Santander, they're trying to take over South America now. I read a very insightful interview with the Executive Chairman of Santander, Emilio Botin some time ago. Shed a lot of light on their decision to move to Ferrari and hire an all Latin lineup. Perez at McLaren fits their F1 sponsorship goals like a glove.
Santander had their Mexican public IPO two days ago btw. Wouldn't be surprised if they were as involved in bringing Perez to McLaren as they were in bringing Alonso to Ferrari ;)

Edited by beancounter, 28 September 2012 - 18:28.

[Richard T]

twitter

[John Player]

Reebok

[Brandz07]

Isnt Coca - Cola supposed to be going to Merc with Hamilton there now?

What about Mobil1?

Monster Energy are owned by Coca Cola and already sponsor Mercedes

[F1ultimate]

Lewis didn't have any personal sponsors but he was one of the reasons Santander and Vodaphone stuck around even when Alonso had left. But rest assured Lewis, Petronas and Mercedes won't struggle to sign big names.

[Ross Stonefeld]

Coca Cola still don't own Monster. Despite what F1 fans and journalists think.

[Moore]

Isn't Reebok, Lewis's sponsor? I'm not aware of the relationship behind Reebok anyone care to explain?

[JRizzle86]

Isnt Coca - Cola supposed to be going to Merc with Hamilton there now?

What about Mobil1?

Lol, i think that is linked to the Mercedes engine affiliation rather than Lewis. Anyway our engines wouldn't work very well without it.

At best Santander might, but I doubt it considering the reason they sponsor McLaren is for penetration into the UK market via McLaren.

[SpartanChas]

Monster is distributed by coca cola but not owned by them. Relentless is the coca cola company's energy drink.

Mercedes aready has Petronas as title sponsor anyway so don't see why They'd go after exxonmobil.

Edited by SpartanChas, 28 September 2012 - 20:55.

[TifosiUSA]

Beats by Dr Dre

I lol'ed.

[GAZF1nut]

twitter

good one

[Bartel]

Mobil 1 has been a McLaren sponsor since the mid 90's. Nothing to do with Lewis.

[wrcva]

Not sure, but page 19 of the F1BB has most of them listed

[pingu666]

I could see monster increaseing sponsorship, lewis is the type of driver they like

[Atreiu]

twitter

Hahaha!

[TheWilliamzer]

Monster, Reebok, Johnny Walker and Hugo Boss.

[Raziel]

Mobil 1 has been a McLaren sponsor since the mid 90's. Nothing to do with Lewis.

Old McLaren supporter you're very right about that , I applaud you sir

[DarkknightRises]

no new sponsors...just lewis and all his failures

[Ian G]

Monster is distributed by coca cola but not owned by them. Relentless is the coca cola company's energy drink.

Although its been an ongoing saga all year a stockmarket guru was on TV a Month or so back predicting Coke would take control of Monster,there(Coke) market share is getting clobbered by energy drinks all over the World so some major upheavals in marketing & acquisitions have been predicted.

[Bartel]

Old McLaren supporter you're very right about that , I applaud you sir

So many misinformed people round these parts. McLaren was fine before Lewis Hamilton and they will be fine after him. Little do they also know, Vodafone was signed before Lewis Hamilton was anywhere near a McLaren seat. I wonder if McLaren will stick "Mexico" on the rear wing now...

[goldenboy]

Monster, Reebok, Johnny Walker and Hugo Boss.

johnnie walker is owned by diageo, seems they alternate between JW and diageo advertising on his visor, but think they are a mclaren sponsor rather than lewis?

[onewingedangel]

Monster, Reebok, Johnny Walker and Hugo Boss.

Monster are already a Mercedes sponsor since they were Brawn. The question may be raised as to if they would up their commitment.

Reebok are Lewis' personal sponsor.

Johnnie Walker/Diago are a long term McLaren sponsor - little to no chance of them following Lewis - they're more likely to go to Force India if they buy a big chunk of Vijay Mallya's United Breweries as speculated - but even that seems unlikely.

Hugo Boss have been a McLaren sponsor since Lewis was a toddler.

[John Player]

johnnie walker is owned by diageo, seems they alternate between JW and diageo advertising on his visor, but think they are a mclaren sponsor rather than lewis?

And Hugo Boss has been sponsoring McLaren since the 80's.

[maximilian]

Mobil will not be sponsoring PETRONAS Mercedes, methinks - and I doubt Petronas is going anywhere...

[Cool Beans]

Monster, Reebok, Johnny Walker and Hugo Boss.

Have people seriously been watching F1 for this little time? Johnny Walker is a McLaren sponsor from before Lewis. Hugo Boss is the McLaren sponsor, from way back when Hamilton was 10 years old. Same with Mobil 1 which somebody thought was somehow affiliated with Hamilton.

I'm beginning to understand why some people think Hamilton is somehow essential to McLaren. Kids simply don't remember a time at Mclaren without Hamilton, as crazy as that sounds. To us grown ups with memories longer than 4 years Hamilton was just another driver at McLaren. Now get off my lawn!

Edited by beancounter, 29 September 2012 - 02:09.

[Bartel]

johnnie walker is owned by diageo, seems they alternate between JW and diageo advertising on his visor, but think they are a mclaren sponsor rather than lewis?

Diageo was only used in Turkey because that is what Johnny Walker is in Turkey. It may have been used in other other races such as Abu Dahbi/India but Im not sure. The only sponsor Lewis can/will take with him, is Reebok. McLaren team shoes were all Reebok, Id say that will now change with Lewis leaving.

[August]

Diageo was only used in Turkey because that is what Johnny Walker is in Turkey. It may have been used in other other races such as Abu Dahbi/India but Im not sure. The only sponsor Lewis can/will take with him, is Reebok. McLaren team shoes were all Reebok, Id say that will now change with Lewis leaving.

Actually they had Diageo in Turkey because alcohol ads are forbidden there. Diageo is just the holding company.

[f1fastestlap]

So many misinformed people round these parts. McLaren was fine before Lewis Hamilton and they will be fine after him. Little do they also know, Vodafone was signed before Lewis Hamilton was anywhere near a McLaren seat. I wonder if McLaren will stick "Mexico" on the rear wing now...

Actually the current Vodafone contract was signed in 2007...

[meddo]

Tooned?

[pinkypants]

Tooned?

[teejay]

FUBU

Wu Tang Wear

Ciroc

Brooklyn Nets (part owned by jay z fyi)



... No I am not being serious.

Probably not many in year 1.

[Ross Stonefeld]

Actually the current Vodafone contract was signed in 2007...

That's when it started. It was signed in 2006 and the process began in 2001.

[jrg19]

Reebok is probably the only one, might be complications with PUMA being the team sponsor.

Adidas owns Reebok and used to be in partnership with PUMA... it could be complicated! Does anyone know the length of his Reebok deal?

[The Kanisteri]

Burberry?

[BrokenBaculum]

Being a watch buff, I am interested in what watch brand Lewis will go with - he's been TAG Heuer's boy for years through McLaren.

Now, Mercedes are sponsored by Graham watches, but Nico has his own timepiece sponsor, Thomas Sabo. I wonder if Lewis will be allowed to exercise his right to a personal sponsor? Personally I'd love to see him wear Hamilton watches. Just imagine the ads - "HAMILTON, by Hamilton."

[DanardiF1]

Being a watch buff, I am interested in what watch brand Lewis will go with - he's been TAG Heuer's boy for years through McLaren.

Now, Mercedes are sponsored by Graham watches, but Nico has his own timepiece sponsor, Thomas Sabo. I wonder if Lewis will be allowed to exercise his right to a personal sponsor? Personally I'd love to see him wear Hamilton watches. Just imagine the ads - "HAMILTON, by Hamilton."

Tag Heuer have always been associated with McLaren, so Lewis will just start wearing Graham ones or even Thomas Sabo (they do sponsor Nico, but also a DTM Merc so their partnership is also with the company).

As for the original post, I can see Monster upping their presence, as others have noted that Lewis fits their marketing brief quite well where previous drivers didn't as much. Monster would also love to have a big name in F1 to go up against Vettel/Red Bull. Could see some Ken Block/Lewis Hamiton media.

Otherwise, can see the current sponsors just adding Lewis to their marketing materials in the same way Schumi was used for. Mercedes car ads are surely a must.

[BackOnTop]

[Sanman59]

Uk is old news for Santander, they're trying to take over South America now. I read a very insightful interview with the Executive Chairman of Santander, Emilio Botin some time ago. Shed a lot of light on their decision to move to Ferrari and hire an all Latin lineup. Perez at McLaren fits their F1 sponsorship goals like a glove.
Santander had their Mexican public IPO two days ago btw. Wouldn't be surprised if they were as involved in bringing Perez to McLaren as they were in bringing Alonso to Ferrari ;)

Spot on that man. Button will be the face of San UK henceforward and Perez will support the Mexican IPO. Lewis will simply be dropped like a stone - will cost him £1 million p.a.

Brazil remains San's #1 market so expect Filipe to stay!

[Ross Stonefeld]

Santander Brazil also has a deal with Bruno Senna.