Attending movie premieres, gala events, fashion shootings and such things. Or in general events with a high public interest with no connection to F1. Obviously for Lewis Nicole makes things worse.
Fair enough - some would include stuff like being snapped leaving restaurants and so on, which I wouldn't and see you don't either, so fine. But in all honesty, I think Hamilton's rep for attending such events is rather exaggerated. This year, I could only think of his (unwittingly hilarious) photoshoot for GQ and him going to the MIB III premiere as examples of what you're talking about. And as Nicole was actually in the film, it would probably have looked odd if he didn't go along with her.
But other drivers do fashion shoots - this year alone I've seen stuff by Button and Webber for fashion mags. For some reason, as the DM has the honesty to admit here, when Lewis does those things, it's just more newsworthy. And when that coverage leads to his performance being judged harder on track too, as again they admit it does, I wish they would question what is genuinely motivating their actions.
Edited by SophieB, 07 December 2012 - 10:52.