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Coca Cola (Burn) to enter F1 with leading team (Lotus) [Updated]


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#1 D.M.N.

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Posted 22 November 2012 - 12:11

http://www.autosport...t.php/id/104458

I would assume the team is McLaren, can't see it being any of the others unless there was a radical colour scheme change. Coca Cola McLaren Mercedes has a good ring to it. :)

Edit - It's Burn and with Lotus.

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#2 Vesuvius

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Posted 22 November 2012 - 12:12

Lotus?

#3 jrg19

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Posted 22 November 2012 - 12:12

I thought they still had 1 year of Vodafone?

I'd think its between McLaren and Mercedes though.

#4 Rosberg

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Posted 22 November 2012 - 12:13

They should buy HRT :(

#5 jrg19

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Posted 22 November 2012 - 12:15

"won a race this season"

Does that imply a single race?

#6 HP

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Posted 22 November 2012 - 12:15

Autosport doesn't think it Mclaren, but it's a race winner this year. So my guess would be Lotus

#7 pacificquay

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Posted 22 November 2012 - 12:15

http://www.autosport...t.php/id/104458

I would assume the team is McLaren, can't see it being any of the others unless there was a radical colour scheme change. Coca Cola McLaren Mercedes has a good ring to it. :)



The report says it isn't McLaren

#8 montoyasminion

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Posted 22 November 2012 - 12:16

I would say Mercedes or Lotus. Doesn't Mclaren already have a drinks sponsor?

#9 jk

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Posted 22 November 2012 - 12:16

Big sponsors in F1 is good news. Who cares where the money comes from. I want more competetive cars.

#10 Vesuvius

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Posted 22 November 2012 - 12:17

"won a race this season"

Does that imply a single race?


race or races, the article also says it maybe won't be McLaren because they already have energydrinks as sponsors as do Mercedes.... Lotus could be one option as they were said to be announce big sponsor from america recently.

#11 Zava

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Posted 22 November 2012 - 12:17

Although it is not clear which outfit has secured the contract, AUTOSPORT understands that the high-profile tie-up is with a team that has won a race this season.


maybe it is just hope speaking, but could be that they would write "with a team that has won races" if it was mclaren? or to be more precise, "race winning team" instead of "has won a race" if there is no emphasis on the amount of races won?
god I hope it is lotus... :)

#12 mattferg

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Posted 22 November 2012 - 12:17

I thought they still had 1 year of Vodafone?

I'd think its between McLaren and Mercedes though.


McLaren has Lucozade links, Mercedes has Monster links and Ferrari has TNT links. My bet is on Williams (who used to be sponsored by the energy drink Hell) or Lotus, and it won't be Red Bull obviously ;)

Edited by mattferg, 22 November 2012 - 13:51.


#13 encircled

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Posted 22 November 2012 - 12:18

Williams? Mercedes? Lotus? These are the teams that won once this year.

#14 Vesuvius

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Posted 22 November 2012 - 12:18

I would say Mercedes or Lotus. Doesn't Mclaren already have a drinks sponsor?


yes they do and so does Mercedes (monster)

#15 Longtimefan

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Posted 22 November 2012 - 12:18

Mercedes ...leading team?

*falls off chair laughing*


#16 PLAYLIFE

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Posted 22 November 2012 - 12:18

I heard about this about a month ago with suggestion it was McLaren. Given the source got the first bit right I'd have faith the second part is too despite the autosport comment. Interesting to see who it will be.

#17 Fastcake

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Posted 22 November 2012 - 12:18

Whichever team it is, I hope Coca Cola use the Relentless brand as a title sponsor. Relentless McLaren Mercedes sounds pretty cool :)

#18 Jackmancer

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Posted 22 November 2012 - 12:18

http://www.autosport...t.php/id/104458

I would assume the team is McLaren, can't see it being any of the others unless there was a radical colour scheme change. Coca Cola McLaren Mercedes has a good ring to it. :)


Ferrari is red? Just like Marussia
Red Bull/STR has some red too, but obviously they won't be sponsored by Coca Cola :p
and Williams has some red


I think it'd actually look great on the Ferrari.

#19 peroa

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Posted 22 November 2012 - 12:20

Merc/Lotus
or
Williams

Wasn't there talk about Coke buying Monster?
If yes, then I'd say Merc.
If not, then Lotus or Williams.

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#20 onemoresolo

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Posted 22 November 2012 - 12:20

Apparently it is Lotus with the 'Burn' brand.

#21 jrg19

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Posted 22 November 2012 - 12:22

http://burn.com/en_G...la1_racing.html

#22 Ross Stonefeld

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Posted 22 November 2012 - 12:23

Coca Cola has more products than just the 'house' name, so it doesn't have to be a car with red...

Well there you go, 'Burn', with Lotus.

Any bidders on this being a small deal and nothing like the hype would imply?

Edited by Ross Stonefeld, 22 November 2012 - 12:24.


#23 jrg19

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Posted 22 November 2012 - 12:23

So its going to be the Burn Lotus f1 team?

#24 CrashPad

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Posted 22 November 2012 - 12:26

Brilliant news!
Expect to see Raikkonen with a can of coke in his hand during race weekends next year, would not be the first time neither :p
(yes I know, the fact that it is Burn rather than Coke itself took out the foundation of my joke)

What kind of brand is this Burn anyway, haven't heard of it before?

Edited by CrashPad, 22 November 2012 - 12:29.


#25 Jackmancer

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Posted 22 November 2012 - 12:26

So its going to be the Burn Lotus f1 team?


Like this?

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#26 Zava

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Posted 22 November 2012 - 12:27

Coca Cola has more products than just the 'house' name, so it doesn't have to be a car with red...

Well there you go, 'Burn', with Lotus.

Any bidders on this being a small deal and nothing like the hype would imply?

http://forums.autosp...a...t&p=6019699
I think this will be the one speedweek was talking about.

#27 Fastcake

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Posted 22 November 2012 - 12:30

So its going to be the Burn Lotus f1 team?


That would be a highly apt name, considering the propensity for Lotus cars to set themselves on fire.

#28 Timstr11

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Posted 22 November 2012 - 12:30

Coca Cola has more products than just the 'house' name, so it doesn't have to be a car with red...

Well there you go, 'Burn', with Lotus.

Any bidders on this being a small deal and nothing like the hype would imply?

The branding on the car should give an indication of the size of the deal.

#29 PayasYouRace

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Posted 22 November 2012 - 12:31

So Lotus then? I was hoping it would be Williams.

#30 Risil

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Posted 22 November 2012 - 12:32

The branding on the car should give an indication of the size of the deal.


Irony.

#31 silencer

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Posted 22 November 2012 - 12:33

so the team name will be Burn Lotus Burn!

#32 Jack77

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Posted 22 November 2012 - 12:33

Damn! I was hoping it would be Mercedes with Coca-Cola finally buying Monster Energy. ):

#33 jee

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Posted 22 November 2012 - 12:34

So its going to be the Burn Lotus f1 team?


There is no mention burn will be the title sponsor, guess they will only have some small stickers on the car.

#34 slmk

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Posted 22 November 2012 - 12:38

Disappointed.

Mercedes would have been a better fit, IMO.

#35 Torsion

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Posted 22 November 2012 - 12:40

Disappointed.

Mercedes would have been a better fit, IMO.


They probably got much better value for money from Lotus.



#36 seahawk

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Posted 22 November 2012 - 12:41

So the front exhaust finally did pay off. :rotfl:

#37 Haribo

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Posted 22 November 2012 - 12:50

I've never even heard of Coke's Burn brand :blush: do they sell it in the UK?

#38 Rob

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Posted 22 November 2012 - 12:51

so the team name will be Burn Lotus Burn!

Disco Inferno :)

#39 swerved

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Posted 22 November 2012 - 12:54

I've never even heard of Coke's Burn brand :blush: do they sell it in the UK?


Nit yet, In Switzerland its also sold as Burn Day, Nice colours for a Finnish driver.

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#40 SealTheDiffuser

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Posted 22 November 2012 - 12:56

and I thought BURN was already a living dead brand. HAHA lets BURN more money... glad for Lotus but Coca Coma company will never have a successful energy drink. word!

#41 03011969

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Posted 22 November 2012 - 12:58

Yes, going to be great to have 'Burn' on the side of the car when something like this happens: http://startinggrid....29261.jpg?w=628

#42 Clatter

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Posted 22 November 2012 - 12:58

I've never even heard of Coke's Burn brand :blush: do they sell it in the UK?


Me neither.

It's not mentioned on the UK website so don't think it's sold here, yet.

#43 Clatter

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Posted 22 November 2012 - 12:59

Yes, going to be great to have 'Burn' on the side of the car when something like this happens: http://startinggrid....29261.jpg?w=628


Yeah real problem seeing how often it happens.


#44 Ross Stonefeld

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Posted 22 November 2012 - 13:00

...and that's why they need to sponsor

#45 03011969

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Posted 22 November 2012 - 13:01

I thought they still had 1 year of Vodafone?

I'd think its between McLaren and Mercedes though.


I would have thought too many well-publicised problems with McLaren's honesty and integrity over the years for Coca-Cola to want to chance it with them in any case.


#46 ayali

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Posted 22 November 2012 - 13:02

Nice, always good to see major companies like Coca Cola enter the sport

Joe Saward had good info then, he reported on it some time ago.

Figures they go with Lotus
McLaren have the Lucozade sponsorship
Ferrari probably too expensive
Mercedes not really an image you'd want to go with energy drink and in the doldrums until now
So Lotus (and Kimi) makes sense
:up:

#47 Prancing Horse

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Posted 22 November 2012 - 13:08

So it's just another can of fizzy sugary caffeine stuffed full of crap like Red Bull that no sports person in their right mind would ever drink, just aimed at teenies on the piss.

#48 Haribo

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Posted 22 November 2012 - 13:08

I would have thought too many well-publicised problems with McLaren's honesty and integrity over the years for Coca-Cola to want to chance it with them in any case.


This is the Lotus team that used to be Renault who did some "interesting" work to ensure Safety Car deployment in Singapore a few years ago

#49 Haribo

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Posted 22 November 2012 - 13:09

So it's just another can of fizzy sugary caffeine stuffed full of crap like Red Bull that no sports person in their right mind would ever drink, just aimed at teenies on the piss.


That's quite a big market

#50 CrashPad

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Posted 22 November 2012 - 13:09

This is the Lotus team that used to be Renault who did some "interesting" work to ensure Safety Car deployment in Singapore a few years ago

But then again, I think the main culprits are out of the picture?