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Coca-Cola and previous Formula One links


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#1 Wark611

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Posted 22 November 2012 - 15:49

Coca Cola with the Burn brand will sponsor Lotus in F.1 It's the first time for the company?

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#2 Jerry Entin

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Posted 22 November 2012 - 16:20

Coca-Cola bottler Frank Harrison from Chattanooga used to sponsor Lloyd Ruby with a Lotus 18 in the U.S. Grand Prix at Watkins Glen, although this was more a private affair.

all research: Willem Oosthoek

#3 f1steveuk

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Posted 22 November 2012 - 17:20

Seem to recall they found they had better coverage for Coke in F3000 (Justin Wilson), and stuck with that.

#4 Ross Stonefeld

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Posted 23 November 2012 - 13:42

I think the F3000 deal may have been a regional bottler?

#5 Nigel Beresford

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Posted 23 November 2012 - 13:48

They were on the tail fins on the Can Am McLarens in 1971.

Edited by Nigel Beresford, 23 November 2012 - 13:49.


#6 charles r

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Posted 23 November 2012 - 15:00

Not F1 but didn't Max Stewart have Coca Cola sponsorship on his F5000 Lola at one point? If so photos please.

Edited by charles r, 23 November 2012 - 15:10.


#7 charles r

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Posted 23 November 2012 - 15:01

To Ross's point didn't Coca Cola Bottlers (UK) sponsor James Hunt in F3?



#8 Graham Gauld

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Posted 23 November 2012 - 15:10

To Ross's point didn't Coca Cola Bottlers (UK) sponsor James Hunt in F3?



Also Gerry Birrell had sponsorship from Coca Cola in Formula 2 around 1982

#9 john winfield

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Posted 23 November 2012 - 15:45

Also Gerry Birrell had sponsorship from Coca Cola in Formula 2 around 1982


There's a lovely photo, from Kara Birrell's site, of the family and the 1972 F2 March: photo #6. Also photos #15 & #16.

http://gerry-birrell.co.uk/home/

Edited by john winfield, 23 November 2012 - 15:48.


#10 David McKinney

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Posted 23 November 2012 - 15:58

I suggest if people want a thread on Coca-Cola sponsorship in motor racing, they start one

This one specifically refers to Formula 1

#11 john winfield

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Posted 23 November 2012 - 16:07

I suggest if people want a thread on Coca-Cola sponsorship in motor racing, they start one

This one specifically refers to Formula 1


A joke, a laugh, a merry quip. Ho hum. David, does it really matter?


#12 Sisyphus

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Posted 23 November 2012 - 18:38

If we are expanding beyond F1, then there were the Porsche 962's of the mid 80's that Bob Akin drove in IMSA.

#13 Jesper O. Hansen

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Posted 23 November 2012 - 19:33

..and they did adore at least three of Akin's previous 935s as well.

Jesper

#14 David McKinney

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Posted 23 November 2012 - 20:47

A joke, a laugh, a merry quip. Ho hum. David, does it really matter?

Only that I am interested in the answer, and have been back to the thread half a dozen times and found one specific response (the first) and a half one (the second)

Guess it's time I stopped looking :)

#15 driverider

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Posted 23 November 2012 - 20:54

........oh and of course the tubs on many early 70s F1 cars.........

#16 ReWind

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Posted 23 November 2012 - 20:56

I seem to remember Coca-Cola sponsored at least one podium ceremony in the mid-1980s.

There should be photos showing the GP winner with "Coca-Cola"-littered walls in the background.

EDIT: Brazilian Grand Prix 1984.
Posted Image

Edited by ReWind, 23 November 2012 - 21:07.


#17 HistoryFan

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Posted 23 November 2012 - 21:06

Coca Cola was rumoured to be F1 title sponsor 8 years ago.

#18 Nigel Beresford

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Posted 23 November 2012 - 21:47

...not forgetting the Coca Cola 600, NASCAR's annual attempt at stealing the Indy 500's thunder.

I disagree with the rather downbeat posting earlier in the thread. I think the background info provided by other posters on Coke's previous motorsport involvement gives a useful historical perspective to this latest venture. No threads follow a consistently linear trajectory. Indeed, it's often the off-thread diversions that throw up the most intriguing posts.

#19 john winfield

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Posted 23 November 2012 - 22:39

...not forgetting the Coca Cola 600, NASCAR's annual attempt at stealing the Indy 500's thunder.

I disagree with the rather downbeat posting earlier in the thread. I think the background info provided by other posters on Coke's previous motorsport involvement gives a useful historical perspective to this latest venture. No threads follow a consistently linear trajectory. Indeed, it's often the off-thread diversions that throw up the most intriguing posts.


:up: