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Rolex becomes official Formula 1 timekeeper from 2013


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#1 Anonymous

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Posted 05 December 2012 - 12:20

Luxury watch making brand Rolex will become the official Formula 1 timekeeper from the 2013 season, it was announced on Wednesday.

As a result of the deal, the Rolex logo will appear around the circuits and at several corners during Formula 1 races.

In a statement, Rolex said its presence in Formula 1 is "due to develop over the coming seasons".

The new partnership means the Swiss company also becomes the official timepiece to the sport.

Formula 1 had signed a multi-year deal with LG in 2008 as its technology partner. LG's logo featured on F1's live timing system.

"Without question Rolex is the partner of choice for a world class sporting series like Formula 1," said F1 boss Bernie Ecclestone.

"The brand's prestige, the excellence of its watches as well as Rolex's passionate and long-standing commitment to motor sports gives it true credibility.

"This partnership is something that many people interested in Formula 1 will have been waiting for and should rightly be excited about. Rolex has incredible sporting heritage and therefore Formula 1 is the right place for Rolex to be."


http://www.autosport...t.php/id/104734

So no more LG graphics, that's good! :D

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Edited by Anonymous, 05 December 2012 - 12:21.


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#2 eronrules

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Posted 05 December 2012 - 12:21

so???

#3 Baddoer

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Posted 05 December 2012 - 12:27

No more 2 Robergs one of them is british and one of them venezuelan? Sad.

#4 jrg19

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Posted 05 December 2012 - 12:27

Guess we'll be seeing a lot of green on our screens next season.

#5 Fastcake

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Posted 05 December 2012 - 12:36

No where on the actual press release does it say that they are actually replacing LG. They're providing the watches the drivers wear on the podium, and buying some track signage.

Besides, for the umpteenth time, whoever is sponsoring the on-screen graphics has diddly-squat to do with running them.

#6 F1ultimate

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Posted 05 December 2012 - 12:38

I am really surprised that such a classy and carefully curated brand like Rolex wants to associate itself with one of the most tainted sport in the world.

However, they have been on the back foot of sponsorship unlike Hublot and Richard Mille which are companies that have managed to clinch on to very lucrative athletes such as Usain Bolt and F1 Drivers. I guess Rolex are now willing to stretch their brand a bit by not exclusively sponsor "clean" sports like Golf and Tennis or legends like Tiger Woods or Roger Federer but perhaps ride the success of up and coming athletes.

#7 eronrules

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Posted 05 December 2012 - 12:42

I am really surprised that such a classy and carefully curated brand like Rolex wants to associate itself with one of the most tainted sport in the world. :confused: :confused: :confused:



they did sponsor Golf when Tiger woods was going through all the shit didn't they, or support Tour de france while lance was riding???

besides, how F1 is tainted??? every sports is tainted by something ... it's part of the game, good and bad makes a sport entertaining.

#8 Ross Stonefeld

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Posted 05 December 2012 - 12:45

Yeah they should sponsor cycling, or boxing, instead.

#9 F1ultimate

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Posted 05 December 2012 - 12:49

they did sponsor Golf when Tiger woods was going through all the shit didn't they, or support Tour de france while lance was riding???

besides, how F1 is tainted??? every sports is tainted by something ... it's part of the game, good and bad makes a sport entertaining.


Well F1 has pay drivers like Maldonado and Senna, Bahrain Grand Prix, Bernie's foot in mouth syndrome, S&M, bribery scandals and what have you. Obviously I am not naive to say that there are many sports out there that are clean but this is quite a big departure from golf tournaments, polo, equestrian and tennis. However, F1 is a swimming pool of money and they will not be able to sell watches at F1 racing events and on the website.

Now when Lewis Hamilton is leaving the clasps of Tag Heuer and Mclaren, they could possibly endorse him now that they are in F1.

#10 Ross Stonefeld

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Posted 05 December 2012 - 12:51

They could have endorsed him without becoming an F1 sponsor. Face it, Rolex thinks F1 fits and that's why they're there. No doubt helped along by their relationship with Jackie Stewart.

#11 JimmyTheFox

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Posted 05 December 2012 - 13:25

No where on the actual press release does it say that they are actually replacing LG. They're providing the watches the drivers wear on the podium, and buying some track signage.

Besides, for the umpteenth time, whoever is sponsoring the on-screen graphics has diddly-squat to do with running them.


Right here:

Rolex, the leading luxury watchmaking brand and a pioneer of sports sponsorship, will become a major long-term partner of Formula 1 from 2013 as Official Timekeeper and Official Timepiece.



LG deal announcement in 2008:

LG will become the Official Timekeeper and data provider for television.


Edited by JimmyTheFox, 05 December 2012 - 13:27.


#12 Brandz07

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Posted 05 December 2012 - 13:33

Do LG actually do anything anyway or just pay for the logo to be there?

#13 midgrid

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Posted 05 December 2012 - 13:35

I wonder if this will affect Rolex's deal with the Le Mans race?

#14 jrg19

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Posted 05 December 2012 - 13:46

Do LG actually do anything anyway or just pay for the logo to be there?


Isn't it LG graphics?

#15 johnmhinds

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Posted 05 December 2012 - 13:49

Do LG actually do anything anyway or just pay for the logo to be there?


These companies just pay for the logo placement.

They don't have anything to do with the GPS transponders in the cars or the way that timing is broadcast by FOM

#16 Ali_G

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Posted 05 December 2012 - 14:13

Bring back the Tag Heuer timing graphics of old.

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#17 KirilVarbanov

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Posted 05 December 2012 - 14:48

Bring back the Tag Heuer timing graphics of old.


That was Mega!

"Without question Rolex is the partner of choice for a world class sporting series like Formula 1," said F1 boss Bernie Ecclestone

Said the man who sold his smacked face to Hublot.

#18 bonneville

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Posted 05 December 2012 - 16:08

Does that mean we get graphics similar to what was used during the Rolex 24 hours of Daytona - or are those Speed specific?

Example:



Btw, I totally miss the tag heuer graphics...

#19 Victor_RO

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Posted 05 December 2012 - 16:19

I wonder if this will affect Rolex's deal with the Le Mans race?


Probably not, I suspect that Rolex want to take over motorsport sponsorship one series at a time. :lol: They have the podium at Le Mans covered, they are the title sponsor of the Daytona 24h, F1... maaaaaybe a somewhat logical step.

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#20 FNG

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Posted 05 December 2012 - 16:56

They're providing the watches the drivers wear on the podium



Pretty sure this is not the case. The teams have their own watch sponsors and that's what the drivers wear. Rolex will just have signs and graphics.

#21 ElDictatore

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Posted 05 December 2012 - 17:07

Hmm. Am i the only one who sees the 'problem' that they even have sponsors only for the upper class? Rolex has this stereotypical super-duper-status which f1 more and more wants to be moneywise and which i can't identify myself with. Maybe I'm interepreting too much though.

#22 Richard T

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Posted 05 December 2012 - 17:09

Rolex will have the same role as Hublot. No timing or graphics, just official timepiece and make Watches with the F1 logo on it.

#23 dau

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Posted 05 December 2012 - 17:32

Bring back the Tag Heuer timing graphics of old.[/img]

They will. NEVER. Return.

There should be a nostalgia forum or something.

#24 Jimisgod

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Posted 05 December 2012 - 17:45

Bring back the Tag Heuer timing graphics of old.

Posted Image


No! Bring back this.



#25 Sakae

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Posted 05 December 2012 - 18:08

Who is responsible for Live Timing on Off. F1 site? I just hope that it is going to be clean. This year, and I am not sure if LG was at fault at all, there were some weird gapses with that screen on my notebook during a race, which really were NOT APPRECIATED!!

Edited by Sakae, 05 December 2012 - 18:08.


#26 Fastcake

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Posted 05 December 2012 - 19:01

Who is responsible for Live Timing on Off. F1 site? I just hope that it is going to be clean. This year, and I am not sure if LG was at fault at all, there were some weird gapses with that screen on my notebook during a race, which really were NOT APPRECIATED!!


FOM, and live timing has been broken for ages. I don't think anyone cares...

#27 nada12

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Posted 05 December 2012 - 19:35

I am really surprised that such a classy and carefully curated brand like Rolex wants to associate itself with one of the most tainted sport in the world.

However, they have been on the back foot of sponsorship unlike Hublot and Richard Mille which are companies that have managed to clinch on to very lucrative athletes such as Usain Bolt and F1 Drivers. I guess Rolex are now willing to stretch their brand a bit by not exclusively sponsor "clean" sports like Golf and Tennis or legends like Tiger Woods or Roger Federer but perhaps ride the success of up and coming athletes.

I'm not quite as surprised. It seems a sizeable part of their clientele these days consists of stereotypical nouveau-riche who don't really care about watches in general, but just like to show off their golden rolex because that's the brand most people associate with luxury watches. They're still very fine and precious time-pieces of course, but they're not really among the high-end swiss luxury brands anymore, and I get the sense that their strategy isn't to be that super high end exclusive type of brand that is revered within the scene. There are a couple of other brands here in CH that fill that position in the market. In that sense an F1-deal does make some sense.

#28 UPRC

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Posted 05 December 2012 - 19:41

Does that mean we get graphics similar to what was used during the Rolex 24 hours of Daytona - or are those Speed specific?

Example:



Btw, I totally miss the tag heuer graphics...


The graphics in that video are generic Speed TV ones that they use for coverage of nearly all series they broadcast.

#29 Velocifer

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Posted 24 March 2013 - 01:53

Anyone else find the plain and old-fashioned green color with the equally plain yellow and a ridiculous crown on it slightly embarrassing for Rolex and F1? It's as if the top sport was kept time by an old gent with a wrist watch, not something modern and relevant that one expects from F1. Rolex really needs to update their logo, at least where F1 is concerned. The way it is now looks silly, especially when it is plastered all over like it was in Melbourne. Rolex ought to take a leaf from Jaguar, even their road cars have joined the new century style wise now. Old is not necessarily the best Rolex.

#30 Les

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Posted 24 March 2013 - 02:01

Anyone else find the plain and old-fashioned green color with the equally plain yellow and a ridiculous crown on it slightly embarrassing for Rolex and F1? It's as if the top sport was kept time by an old gent with a wrist watch, not something modern and relevant that one expects from F1. Rolex really needs to update their logo, at least where F1 is concerned. The way it is now looks silly, especially when it is plastered all over like it was in Melbourne. Rolex ought to take a leaf from Jaguar, even their road cars have joined the new century style wise now. Old is not necessarily the best Rolex.


Don't be silly. Simplicity is beautiful.

#31 Sausage

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Posted 24 March 2013 - 03:29

Do LG actually do anything anyway or just pay for the logo to be there?


Latter afaik. Though I'm sure they can have some influence on how it looks.