Posted 09 January 2013 - 23:24
Well, Williams have updated their website today, at last, because they've kept some old information on this for a while. We can finally say something about what sponsors will be on the FW35. So based on the website, Williams should keep following logos on their car:
- Venezuela Tourism
- Thomson Reuters (well, they weren't on the car really in 2012, just on the team's earphones, but may come back for 2013 as they have remained as a team partner all the time)
- Wihuri (it's confirmed they will increase their presence on the car for 2013)
But they have the following loss:
- All 5 of Senna's sponsors (Gillette, Head&Shoulders, Embratel, MRV, OGX)
- Ridge Solutions.
Well, the good news is that opposite to 2012 (AT&T) and 2011 (Phillips, RBS and some others), they haven't experienced substantial loss of independent (not dependent on driver) sponsorship for a new season. The bad one is that there wasn't much to lose after that years. The team is yet to attract a proper big, not dependent on driver choice, sponsor since the beginning of the 2008 and a deal with Baugur Group. Since then they've lost mentioned Baugur, + Lenovo, RBS, Philips, AT&T and apart from PDVSA, they haven't as big sponsor as any of those now. Plenty of medium sponsors with Accenture, Hell, AirAisia, Allianz and now Ridge have gone without much replacement as well, Hatch is the only recent deal apart from Finnish sponsors that come with Bottas. The team is lacking partnerships and won't come back at the top until some good new deals arrive IMO. But it isn't easy to attract those nowadays, especially that Williams is yet to finish inside top5 in WCC since 2007. I must admit I'm envious of what Lotus are doing on a sponsorship ground recently. Perhaps Williams should think about getting some people onboard who would do a proper job with gaining sponsorship? Or maybe PDVSA is really hurting their image that much that nothing can help? Well, the deal with them was rather effect than cause of losing sponsorship, but you never know.
It's a pity that rumours about sponsorship from Qatar didn't come into existence. It seems to be much money coming from this country to sport (PSG in football is enough said, they are rumoured to get £163million per year from Qatar in about 2016, a tenth of that would make them a very significant sponsor for Williams), so it's painful Williams are not rewarded for their obvious effort to make their relationship with Qatar good.