I think merchandising would be a fine initial step. I for instance would purchase an atlasf1 mug or mousemat in a flash. I know theres an outlay/stock issue, but there are outsourcers out there who can do this stuff for you. Trust me when I say if you can get ME (a committed non-merchandise buyer) to buy merchandise you can get a hell of a lot of others to.
live news to mobiles in the UK etc also has possibilities I would thin though I dont have much info on the technology costs.
Shaun
Reply to Paul Kaizar
Started by
StuffedBeaver
, Mar 21 2001 12:43
64 replies to this topic
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#52
Nikolas Garth
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- 12,019 posts
- Joined: January 99
Member
Posted 23 March 2001 - 03:01
Someone from another BB, suggested this for Atlas.
Second : why do not you pay FIA for the lap by lap sheet times and make it a pay per view site (this cost x benefits is wonderfull) I bet this is one thing most of the people would pay for it, no problems at all (some people would use it and post in other Foruns? IMO, if the answer is yes,i think there is a way out . If you think what i am saying is not total BS i would try to explain my point of view and the "way out").
Second : why do not you pay FIA for the lap by lap sheet times and make it a pay per view site (this cost x benefits is wonderfull) I bet this is one thing most of the people would pay for it, no problems at all (some people would use it and post in other Foruns? IMO, if the answer is yes,i think there is a way out . If you think what i am saying is not total BS i would try to explain my point of view and the "way out").
#53
Ross Stonefeld
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- 70,106 posts
- Joined: August 99
Member
Posted 23 March 2001 - 09:58
Honest question: How many people really want to look at lap x lap charts, even for free?
I would look at them occasionally if I was looking for something specific, but its not a deal breaker on a webpage for me
I would look at them occasionally if I was looking for something specific, but its not a deal breaker on a webpage for me
#54
coyoteBR
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- 4,085 posts
- Joined: January 99
Member
Posted 23 March 2001 - 10:20
How about mailling selling?
Atlas has plenty of members, it's just a case to make a more complete and reliable list of names, adresses, likes, etc. and then rent this to direct mail companies, etc.
That kind of information is valuable now, and will become even more as time goes by.
For some ideas on how to do it, read Permission Marketing, by Seth Godin
Atlas has plenty of members, it's just a case to make a more complete and reliable list of names, adresses, likes, etc. and then rent this to direct mail companies, etc.
That kind of information is valuable now, and will become even more as time goes by.
For some ideas on how to do it, read Permission Marketing, by Seth Godin
#55
baddog
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- 29,768 posts
- Joined: June 99
Member
Posted 23 March 2001 - 10:27
selling of these names/addresses without permission is, I presume, illegal in the US as in most countries?
Shaun
Shaun
#56
Ross Stonefeld
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- 70,106 posts
- Joined: August 99
Member
Posted 23 March 2001 - 10:31
I dont know about the legality, but if Atlas starts selling my info I will burn it to the ground
Spam is not cool
Spam is not cool
#57
coyoteBR
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- 4,085 posts
- Joined: January 99
Member
Posted 23 March 2001 - 14:10
Who said "without permission" and "spam"?
That's why I mentioned the book Permission Marketing. There's a way to do it in an enjoyable way for everybody.
I also may suggest any book from Martha Rogers and Don Peppers. Enterprise One-to-One, for instance.
That's why I mentioned the book Permission Marketing. There's a way to do it in an enjoyable way for everybody.
I also may suggest any book from Martha Rogers and Don Peppers. Enterprise One-to-One, for instance.
#58
The Swerve
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- 5,702 posts
- Joined: August 99
Member
Posted 23 March 2001 - 16:08
Despite being 'told off' for my earlier contribution to this thread....
Another idea - F1 Racing Magazine do not have a particularly high profile web presence and they are published in several countries. A partnership between AtlasF1 and F1 Racing magazine would be pretty exciting.
Atlas benefit from the high quality photos and some articles in F1 Racing, and F1 Racing inherit an association with the best F1 website on the net and develop a web presence overnight. It looks like a win, win situation to me.
F1 Racing is published by Haymarket - the publisher is Pat Eggington and the publishers number is +44 (0) 1733 555161.
The only fly in this oinkment is that I think they have some sort of association with www.itv-f1.com but I don't know how that deal works - and this is a far higher quality site.
It's an idea anyway - and maybe something that might work with other F1 related media.
Another idea - F1 Racing Magazine do not have a particularly high profile web presence and they are published in several countries. A partnership between AtlasF1 and F1 Racing magazine would be pretty exciting.
Atlas benefit from the high quality photos and some articles in F1 Racing, and F1 Racing inherit an association with the best F1 website on the net and develop a web presence overnight. It looks like a win, win situation to me.
F1 Racing is published by Haymarket - the publisher is Pat Eggington and the publishers number is +44 (0) 1733 555161.
The only fly in this oinkment is that I think they have some sort of association with www.itv-f1.com but I don't know how that deal works - and this is a far higher quality site.
It's an idea anyway - and maybe something that might work with other F1 related media.
#59
Nomad
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- 1,464 posts
- Joined: December 99
Member
Posted 23 March 2001 - 16:20
F1 racing did have a connection with the itv site but I believe this is no longer the case and that Fosters has taken over the sponsorship.
Do we have a bigger readership than the itv site? We must certainly have a more international one.
Do we have a bigger readership than the itv site? We must certainly have a more international one.
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#60
The Swerve
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- 5,702 posts
- Joined: August 99
Member
Posted 23 March 2001 - 17:48
Other potential sponsors:
Bluesq.com - betting website including F1
www.grandprixlegends.com - mailorder F1 merchandise
Duke Video - F1 videos
Page and Moy - F1 travel tours
Bluesq.com - betting website including F1
www.grandprixlegends.com - mailorder F1 merchandise
Duke Video - F1 videos
Page and Moy - F1 travel tours
#61
The Swerve
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- 5,702 posts
- Joined: August 99
Member
Posted 23 March 2001 - 17:50
It looks like F1 Racing and ITV are still pretty tight - there is a full page ad for the website on the last page of this months magazine.
#62
paulb
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- 11,261 posts
- Joined: June 00
Member
Posted 23 March 2001 - 17:54
I think the Atlas F1 merchandising route (i.e., mugs, t-shirts, hats, etc) has distinct advantages. First of all, this stuff is guaranteed to sell. It should also have a good ROI given how inexpensive it would be to manufacture and market. Keeping the design simple and the product line succinct would hold down costs. Haven't Atlas t-shirts been the topic of past threads?
Atlas logo merchandise would also be a great marketing tool since us Atlasians are going to wear them to the races, people are going to ask questions, we are going to sing the praises of the site... I think readership would increase even more than it already has. How many folks did Andy's t-shirt bring in to the fold?
The downside is that more time and money would have to be volunteered in order to make it work. At some point, however, it would be a self-sustaining profit center. I also like this idea because it could be a simple, nonintrusive additon to Atlas. One hyperlink to Merchandise/Goodies/Stuff, would be all that it would take to access. Atlas is a well designed website and I hope it stays that way. I for one, do not pay much attention to the banner ads in the Atlas pages. I glance at them but I don't recall ever clicking on one to see what they have to offer.
Atlas logo merchandise would also be a great marketing tool since us Atlasians are going to wear them to the races, people are going to ask questions, we are going to sing the praises of the site... I think readership would increase even more than it already has. How many folks did Andy's t-shirt bring in to the fold?
The downside is that more time and money would have to be volunteered in order to make it work. At some point, however, it would be a self-sustaining profit center. I also like this idea because it could be a simple, nonintrusive additon to Atlas. One hyperlink to Merchandise/Goodies/Stuff, would be all that it would take to access. Atlas is a well designed website and I hope it stays that way. I for one, do not pay much attention to the banner ads in the Atlas pages. I glance at them but I don't recall ever clicking on one to see what they have to offer.
#63
Brent
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- 1,402 posts
- Joined: March 99
Member
#64
RedFever
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- 9,408 posts
- Joined: March 99
Member
Posted 27 March 2001 - 22:16
I seriously doubt the funds from selling someone's Lancia would provide Atlas with more tha 2 hours of extra life......
One think I recommend......get better profiles from the members. When people enroll (or re-enroll, I have no problem redoing the process), you need to get as much info as you can: age, marital status, profession, location, children, income level, education, hobbies, interests, and questions about online behavior, such as time spent online, products bought online, etc.
Although we are not a huge community, the more information you get and the more accurate it is, the more valuable it is. Also, we are here very often, so it's easy to adapt the targeting of the banner ads to our community.
I am sure that you can add also an email feature, where you ask members if they would mind to receive emails from companies paying money to Atlas, maybe offering three level choices:
1) any advertiser
2) Only F1 related advertisers (merchandising, tickets, tours, publications, etc)
3) No emails,thank you.
I receive so much junk mail everyday that really it wouldn't bother me at all tyo get some more to help Atlas.
Also, once you have a very solid and accurate profile bank of your members, you can use it with a service like almondnet.com
The beauty of Almondnet is that you provide the profiles, which you own (for anyone worried about privacy, nobody knows who you are, they only know age, income location, not your name, address or social security number). Not only they will make sure, if you use them on your site, that we get an ad tailored to our interests (as such, I would never receive a feminine hygine ad, while TheMott would almost invariably get a Trojan ad), but once we leave AtlasF1 and browse somewhere else, Atlas will still receive a percentage of the money paid for each ad we see, as the profile is owned by Atlas and simply "loaned" to someone else.
If I can think of more, i will certainly forward them.
One think I recommend......get better profiles from the members. When people enroll (or re-enroll, I have no problem redoing the process), you need to get as much info as you can: age, marital status, profession, location, children, income level, education, hobbies, interests, and questions about online behavior, such as time spent online, products bought online, etc.
Although we are not a huge community, the more information you get and the more accurate it is, the more valuable it is. Also, we are here very often, so it's easy to adapt the targeting of the banner ads to our community.
I am sure that you can add also an email feature, where you ask members if they would mind to receive emails from companies paying money to Atlas, maybe offering three level choices:
1) any advertiser
2) Only F1 related advertisers (merchandising, tickets, tours, publications, etc)
3) No emails,thank you.
I receive so much junk mail everyday that really it wouldn't bother me at all tyo get some more to help Atlas.
Also, once you have a very solid and accurate profile bank of your members, you can use it with a service like almondnet.com
The beauty of Almondnet is that you provide the profiles, which you own (for anyone worried about privacy, nobody knows who you are, they only know age, income location, not your name, address or social security number). Not only they will make sure, if you use them on your site, that we get an ad tailored to our interests (as such, I would never receive a feminine hygine ad, while TheMott would almost invariably get a Trojan ad), but once we leave AtlasF1 and browse somewhere else, Atlas will still receive a percentage of the money paid for each ad we see, as the profile is owned by Atlas and simply "loaned" to someone else.
If I can think of more, i will certainly forward them.
#65
Paul
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- 934 posts
- Joined: November 98
Atlas F1 Founder
Posted 28 March 2001 - 04:59
I really appreciate the posts on this thread. Thank you for the concern and the support.
What you see on the site will probably remain free. We may go to some sort of subscription service with further value added for those who would appreciate it. We are not sure yet.
And, slowly but surely, you will see merchandise arrive for those who would appreciate an Atlas F1 T-shirt or cap as well. This should help the cause.
theMot: make sure the cheque is signed
Andy, thanks for your post.
StuffedBeaver is right about targeted ads. First we need the ads, but I have no doubt that ads targeted for Atlas F1 people, much like most ads during the race on ITV or Speedvision, will result in good if not great success.
Witt, good post.
Uncle Davy... thank you too.
The Swerve - I appreciate your help.
PaulB/baddog/Jackman/Tallguy: Merchandise is coming. I am currently sorting problems out regarding shipping.
RedFever: we are victims of spam and are not really willing to ask for personal data. BTW, the anonymous annual survey supplies great info for our marketing needs -- thanks to all of those who participated. Anyway, no junk mail or spam from Atlas F1.
Everyone else whom wrote with compliments, suggestions and other forms of support... thank you again.
Best regards,
Paul
What you see on the site will probably remain free. We may go to some sort of subscription service with further value added for those who would appreciate it. We are not sure yet.
And, slowly but surely, you will see merchandise arrive for those who would appreciate an Atlas F1 T-shirt or cap as well. This should help the cause.
theMot: make sure the cheque is signed
Andy, thanks for your post.
StuffedBeaver is right about targeted ads. First we need the ads, but I have no doubt that ads targeted for Atlas F1 people, much like most ads during the race on ITV or Speedvision, will result in good if not great success.
Witt, good post.
Uncle Davy... thank you too.
The Swerve - I appreciate your help.
PaulB/baddog/Jackman/Tallguy: Merchandise is coming. I am currently sorting problems out regarding shipping.
RedFever: we are victims of spam and are not really willing to ask for personal data. BTW, the anonymous annual survey supplies great info for our marketing needs -- thanks to all of those who participated. Anyway, no junk mail or spam from Atlas F1.
Everyone else whom wrote with compliments, suggestions and other forms of support... thank you again.
Best regards,
Paul
