They don't need to. It's called reliability engineering. That's how its relevant.
Well we have the Proton owned Lotus team. Proton reliability. Words not normally found without "un" inbetween I would suspect.
We have Volkswagen at Le Mans with Audi and Porsche. Volkswagen think it is a good idea to sell a basic hatchback with a 7 speed semi-automatic gearbox and a turbo- and super-charged little engine. What could possibly go wrong in 5 years time!
Toyotas and Hondas might be bland, but at least they keep it simple, if antiquated, to maximize reliability... And so we have Volkswagen having to resort to 10 year powertrain warranties to satisfy disappointed customers in China, where they were a very popular and respected brand.
Not to mention Citroen. In places far away from France, such as Australia, owning a Citroen is considered a non-trivial exercise, often involving importing your own parts from Europe. Unfortunately in the business of (not) selling cars they have got themselves in a predicament where they are too much like a Toyota for Australian Citroen enthusiasts, and not enough like a Toyota (i.e., reliable) for other car buyers. How unfortunate!
Edited by V8 Fireworks, 16 January 2013 - 02:04.