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Mercedes W04 Launch


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#1 D.M.N.

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Posted 02 February 2013 - 12:22

http://www.mercedes-...4-online-reveal

Fans of the team will be able to dictate the pace of the F1 W04 online reveal by posting on Twitter using the hashtag #F1W04Reveal.

Each tweet will trigger the opening of a garage door on our website, behind which is hiding the new F1 W04. And the faster you retweet it, the faster the car will be revealed. So the more you tweet, the more you’ll see!

To be a part of this exclusive online reveal, simply visit our website, www.mercedes-amg-f1.com and our Twitter account, www.twitter.com/mercedesamgf1 from Saturday, 16:00 (GMT).


Use this thread to discuss the online launch and the first pictures as they are released in a few hours.

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#2 Ross Stonefeld

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Posted 02 February 2013 - 12:28

Heh that sounds awful.

If it weren't for Lewis I bet the car would never get unveiled :p

#3 Timstr11

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Posted 02 February 2013 - 12:28

I hope they've purchased enough bandwidth to handle the extra traffic. They're already having trouble.

#4 micktosin

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Posted 02 February 2013 - 12:39

The site is already crashing already from the announcement. Oh dear

#5 Kvothe

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Posted 02 February 2013 - 12:42

The site is already crashing already from the announcement. Oh dear


Really? Just clicked on it and i didn't encounter any issues.

#6 MrPodium

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Posted 02 February 2013 - 12:44

Really? Just clicked on it and i didn't encounter any issues.


No joy here, either.

#7 micktosin

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Posted 02 February 2013 - 12:47

Really? Just clicked on it and i didn't encounter any issues.

Yeah it's back on for now.

#8 Kvothe

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Posted 02 February 2013 - 12:50

No joy here, either.


Yeah I just clicked on it again, and now it's stuck mid-loading. Not great Mercedes; at four I fully expect the website to blow up.

Edited by Kvothe, 02 February 2013 - 12:50.


#9 study

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Posted 02 February 2013 - 12:51

Down.

Really in this day off short term CDN, Cloud and Amazon services there is no excuse to to be prepared for load spikes.

#10 ewanarm

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Posted 02 February 2013 - 12:54

Just worked fine for me but who knows what will happen when the reveal starts??!! :)

#11 JonathanProc

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Posted 02 February 2013 - 12:55

Can someone explain what all this is to me? I understand the whole Twitter thing to see that car...but I thought the launch was on Monday? :drunk:

#12 Szoelloe

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Posted 02 February 2013 - 13:04

Can someone explain what all this is to me? I understand the whole Twitter thing to see that car...but I thought the launch was on Monday? :drunk:


no


#13 JonathanProc

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Posted 02 February 2013 - 13:11

no


Thanks, but I found clarification and apparently the "formal launch" will be on Monday at Jerez.



#14 Szoelloe

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Posted 02 February 2013 - 13:12

Thanks, but I found clarification and apparently the "formal launch" will be on Monday at Jerez.


just found it meself.


#15 Mc_Silver

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Posted 02 February 2013 - 13:12

no


Official launch will be on Monday at Jerez.

http://www.formula1....13/1/14188.html

Edited by Mc_Silver, 02 February 2013 - 13:13.


#16 Kvothe

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Posted 02 February 2013 - 13:13

Down.

Really in this day off short term CDN, Cloud and Amazon services there is no excuse to to be prepared for load spikes.


Hamilton's fault?  ;)

Edited by Kvothe, 02 February 2013 - 13:13.


#17 BernieEc

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Posted 02 February 2013 - 13:36

I personally think this was an after thought based on the scheduling and the competitors launching their own cars and the fanfare the launches have caused. I guess Mercedes realised that once redbull launches theirs tomorrow the focus moves on to the Jerez where the tests will kick off. Not one to miss out on the PR event, fanfare and also to potentially cash in, they now come up with this online reveal thing, as one can see which they are totally unprepared for as their server keeps crashing even moreso than the autosport forum on race day. its a good thing cos I get to see their car today but they should have planned it better.

Edited by BernieEc, 02 February 2013 - 13:38.


#18 revlec

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Posted 02 February 2013 - 13:45

http://www.mercedes-amg-f1.com

is not working !!!!

:drunk:

Edited by revlec, 02 February 2013 - 13:45.


#19 Szoelloe

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Posted 02 February 2013 - 13:47

http://www.mercedes-amg-f1.com

is not working !!!!

:drunk:


well, thx for the info. we'll fix for you.


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#20 JRizzle86

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Posted 02 February 2013 - 13:48

The door is stuck it seems...

#21 dau

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Posted 02 February 2013 - 13:52

http://www.mercedes-amg-f1.com

is not working !!!!

:drunk:

Of course not. It's MGP.

#22 revlec

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Posted 02 February 2013 - 13:52

well, thx for the info. we'll fix for you.


You have to.. otherwise we will never see the car in the garage. :p

#23 senna da silva

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Posted 02 February 2013 - 13:53

16:00 GMT people, read the website. :rolleyes:

#24 Zoetrope

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Posted 02 February 2013 - 13:55

I switched over to Mercedes just because of Lewis, but perhaps it will be actually fun to follow this team. I love this twitter idea :) Even better than #IamSexyAndIKnowIt from Lotus :) Hope they can entertain us more in the future.

#25 mlsnoopy

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Posted 02 February 2013 - 14:04

http://www.mercedes-amg-f1.com

is not working !!!!

:drunk:


It works just fine, maybe it's you that has the problem.

#26 aray

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Posted 02 February 2013 - 14:08

i have no twitter account....so how the things going to unfold after 4 GMT...?...will the car be shown in the website then or they will use twitter count from that point??

#27 Kvothe

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Posted 02 February 2013 - 14:12

i have no twitter account....so how the things going to unfold after 4 GMT...?...will the car be shown in the website then or they will use twitter count from that point??


From the website:


Fans of the team will be able to dictate the pace of the F1 W04 online reveal by posting on Twitter using the hashtag #F1W04Reveal.

Each tweet will trigger the opening of a garage door on our website, behind which is hiding the new F1 W04. And the faster you retweet it, the faster the car will be revealed. So the more you tweet, the more you’ll see!


So its F1 version of an advent calender....sort of.

#28 showtime

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Posted 02 February 2013 - 14:14

i have no twitter account....so how the things going to unfold after 4 GMT...?...will the car be shown in the website then or they will use twitter count from that point??


From 4GMT people has to tweet with the hashtag and once a number of tweets is reached we will see the car. They will probably will be moving the garage door up when we get certain intermediate number of tweets.

#29 Zoetrope

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Posted 02 February 2013 - 14:16

Twitter is just a tool to trigger opening the gate. The more people spam #F1W04Reveal, the higher the gate will go, revealing more of the car. You don't need twitter to watch their website.
On the left hand side of twitter website you can find something called Trending which shows the most popular hashtags at current. They probably want to hit top10 worldwide, not sure if possible thou.

#30 SunnyENTP

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Posted 02 February 2013 - 15:27

I personally think this was an after thought based on the scheduling and the competitors launching their own cars and the fanfare the launches have caused. I guess Mercedes realised that once redbull launches theirs tomorrow the focus moves on to the Jerez where the tests will kick off. Not one to miss out on the PR event, fanfare and also to potentially cash in, they now come up with this online reveal thing, as one can see which they are totally unprepared for as their server keeps crashing even moreso than the autosport forum on race day. its a good thing cos I get to see their car today but they should have planned it better.



Mate its an imitation of the German advent calender to reveal things bit by bit. You really are reading far too much into things.

Edited by SunnyENTP, 02 February 2013 - 15:27.


#31 EvanRainer

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Posted 02 February 2013 - 15:51

lol, this has nothing advent calendar like.

It is standard social media PR stuff.

#32 Guizotia

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Posted 02 February 2013 - 15:59

Yeah it's back on for now.


It might not be on or off. It may be some requests are getting redirected to the error page i.e. they are throttling requests.

#33 Zava

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Posted 02 February 2013 - 16:06

MERCEDES AMG F1 ‏@MercedesAMGF1
Ahah you guys are LITERALLY killing our website! It will be live any second now, trying to cope with all you crazy people ;) #F1W03Reveal

go home guys, nothing to see, just revealing last year's car again. :smoking:

#34 g1n

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Posted 02 February 2013 - 16:07

well this is a disaster....

#35 dau

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Posted 02 February 2013 - 16:09

MERCEDES AMG F1 ‏@MercedesAMGF1
Ahah you guys are LITERALLY killing our website! It will be live any second now, trying to cope with all you crazy people ;) #F1W03Reveal

go home guys, nothing to see, just revealing last year's car again. :smoking:

People try to visit their website all at the same time, coincidentally just when they wanted to launch their car. Nobody could've expected that.

#36 ApexMouse

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Posted 02 February 2013 - 16:09

Reminds of a typical toyota f1 launch.

#37 marina

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Posted 02 February 2013 - 16:12

Posted Image

#38 Absulute

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Posted 02 February 2013 - 16:14

Start as you mean to go on...

#39 paipa

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Posted 02 February 2013 - 16:14

Down.

Really in this day off short term CDN, Cloud and Amazon services there is no excuse to to be prepared for load spikes.

I'm shaking my head how someone would organize a Twitter campaign and not back it with these services. It's so stupid it makes me want to scream. Or rather cry, if I contemplate how much the guy who "organized" this mess probably makes.

Edited by paipa, 02 February 2013 - 16:15.


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#40 Ross Stonefeld

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Posted 02 February 2013 - 16:16

Yeah but this is PR, so they get to claim on Monday response was so overwhelming that it crashed their website.

#41 JRizzle86

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Posted 02 February 2013 - 16:17

Quote:

Es ist ein Fehler aufgetreten. Wir kümmern uns darum,
Dir in Kürze wieder die MERCEDES AMG PETRONAS Webseite präsentieren zu können.

When my garage door gets stuck i usually just give it a good kick.

#42 jrg19

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Posted 02 February 2013 - 16:17

:lol:

#43 tomisumi

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Posted 02 February 2013 - 16:17

Hamilton´s fault!

#44 f1rules

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Posted 02 February 2013 - 16:18

they are useless in everything else, so why I'm not surprised

#45 ApexMouse

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Posted 02 February 2013 - 16:19

Hamilton´s fault!


Probably. See if the media coverage keeps up its 'omg lewis' new car' theme, whilst forgetting everybody else.

#46 aray

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Posted 02 February 2013 - 16:20

MERCEDES AMG F1 ‏@MercedesAMGF1
Ahah you guys are LITERALLY killing our website! It will be live any second now, trying to cope with all you crazy people ;) #F1W03Reveal

go home guys, nothing to see, just revealing last year's car again. :smoking:

so it was all bluff... :confused: ..i hope not...

#47 Kvothe

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Posted 02 February 2013 - 16:20

To be fair to Mercedes #F1W04Reveal was trending third worldwide, the amount of traffic they're probably receiving is by their standards unprecedently huge.

#48 Brandz07

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Posted 02 February 2013 - 16:22

so it was all bluff... :confused: ..i hope not...


No. They made a typo and then re-wrote the tweet with W04. Just a mistake.

#49 mlsnoopy

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Posted 02 February 2013 - 16:23

Hamilton´s fault!


He is F1.
The entire world want's to see his car.

#50 g1n

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Posted 02 February 2013 - 16:26

I'm shaking my head how someone would organize a Twitter campaign and not back it with these services. It's so stupid it makes me want to scream. Or rather cry, if I contemplate how much the guy who "organized" this mess probably makes.



yes, infuriating, would be nice if he/she lost the job over this....