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Gillette rumoured as new title sponsor for Mclaren


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#1 benzine

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Posted 20 March 2013 - 16:25

gillete could be a new title sponsor for mclaren according to worldcarfans

http://www.worldcarf...ponsor---report

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#2 pingu666

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Posted 20 March 2013 - 16:28

be there biggest sponsorship package ever?
in napcar the accasionaly have a bunch of associate sponsorships with 5-6 drivers

#3 Mila

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Posted 20 March 2013 - 16:29

Good for shaving two tenths off their chins.



#4 ApexMouse

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Posted 20 March 2013 - 16:30

^ Hamilton left at the wrong time then.

Edited by ApexMouse, 20 March 2013 - 16:30.


#5 SUPRAF1

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Posted 20 March 2013 - 16:30

Will Jenson need to be clean-shaved now? :p

#6 P123

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Posted 20 March 2013 - 16:36

Slight difference in expenditure between being a personal sponsor of Bruno to being a title sponsor at McLaren. Perhaps McLaren are in negotiations with them over sponsorship, but I'd be hugely surprised if it were title sponsorship.

#7 Lights

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Posted 20 March 2013 - 16:39

I hoped the source would be sniffpetrol.

#8 DutchQuicksilver

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Posted 20 March 2013 - 17:31

And Bruno Senna will join them as test driver? Seeing as he brought Gillette to Williams last year.

#9 Lights

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Posted 20 March 2013 - 17:38

Obviously, for Senna to win 3 WDC's in a McLaren-Honda.

#10 Grundle

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Posted 20 March 2013 - 17:39

"May your race car be the only source of irritation"


#11 Ross Stonefeld

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Posted 20 March 2013 - 17:41

Senna is sponsored by Proctor&Gamble Brazil, not the parent.

#12 Les

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Posted 20 March 2013 - 17:43

'The MP4-28 the Best a Man can Get'.

#13 maverick69

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Posted 20 March 2013 - 17:45

Hopefully that should sustain their place at the sharp end of the grid - whilst underpinning the cutting edge of McLaren Applied Technologies.

Ron must be foaming at the mouth.

#14 benzine

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Posted 20 March 2013 - 17:50

and bruno senna will race for mclaren in 2014 , that confirms it

#15 showtime

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Posted 20 March 2013 - 17:51

'The MP4-28 the Best a Man can Get'.


A dog! :clap:

#16 Fudce

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Posted 20 March 2013 - 18:24

McLaren's front wing will be the first in the world to have seven elements, for the closest grass shaving without irritation.

#17 BillBald

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Posted 20 March 2013 - 18:25

"May your race car be the only source of irritation"


Gillette adverts tend to be a source of irritation.



#18 Disgrace

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Posted 20 March 2013 - 18:33

So that's where Tiger Woods' money is going.

#19 Topsu

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Posted 20 March 2013 - 18:44

Gillette McLaren Honda :)

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#20 MP422

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Posted 20 March 2013 - 18:57

Good for shaving two tenths off their chins.



I was gonna say the same thing.

#21 Clatter

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Posted 20 March 2013 - 18:58

If they have the money to play around with F1 then they can drop the bloody price of their razor blades. :mad:

#22 Sakae

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Posted 20 March 2013 - 20:23

If they have the money to play around with F1 then they can drop the bloody price of their razor blades. :mad:

I used to be a Gillette-man for years, then precisely because of those "bloody prices", for past couple of years I am very happy Feather/Feather/Simpsons Chubby #2/Tabula Rasa/ man! I guess I will not be supporting McLaren then. :p

#23 F.M.

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Posted 20 March 2013 - 20:27

Would fit better with Lotus, with the shampoo, deoderant and all.

#24 2ms

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Posted 20 March 2013 - 20:34

Would fit better with Lotus, with the shampoo, deoderant and all.


Also with all the other French aspects to the team

#25 mclarensmps

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Posted 20 March 2013 - 20:43

McLaren's front wing will be the first in the world to have seven elements, for the closest grass shaving without irritation.


:lol: That made me chuckle, I was thinking that!

#26 windtravels

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Posted 20 March 2013 - 21:05

Whenever a mclaren has a close battle with another car/nearly hits a wall:

"Well, that was a close shave."

#27 oetzi

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Posted 20 March 2013 - 21:14

That's razor sharp :up:

#28 CookinFlatSix

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Posted 20 March 2013 - 21:47

I am surprised Gillette are not sponsoring Sutil

Edited by CookinFlatSix, 20 March 2013 - 21:48.


#29 BRG

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Posted 20 March 2013 - 21:48

Also with all the other French aspects to the team

Isn't Gillette an all-American brand? Why would they associate themselves with cheese-eating surrender monkeys?

Edited by BRG, 20 March 2013 - 21:48.


#30 eronrules

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Posted 20 March 2013 - 23:13

however ....

The conventional wisdom in the paddock is that the Sergio Perez-linked Telmex – Mexican billionaire Carlos Slim’s telcom giant – will arrive to replace Vodafone at the end of the year.

“I’m a little sad they are not with me this year, because the team still has a contract with Vodafone,” Perez said on Monday. ”I would love to see the blue on my car again.”

Germany’s Auto Motor und Sport, however, has thrown another name into the hat.

The magazine said the “latest rumour” is that McLaren’s next title sponsor could be Gillette, the US multinational and producer of safety razors.


Read More http://www.yallaf1.c...-title-sponsor/



#31 tkulla

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Posted 20 March 2013 - 23:20

Enjoying the comedy but this makes a lot of sense to me. Razors are marketed as having "high tech" (ironically enough) design here the US so F1 is a way for them to push that image.

P&G (owner of Gillette) is a massive and highly profitable corporation (about $12B in net profit last year) so a substantial sponsorship package is possible. Razors is an almost entirely marketing driven business with very high profit margins on the product itself. They paid $105 million over 15 years for the naming rights to Gillette Stadium (where the New England Patriots play) in Massachusetts. Considering the Patriots only play 8-10 games there per year a 19-race F1 season with good coverage of emerging markets should be worth more than that.


#32 Scorg

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Posted 21 March 2013 - 02:45

If that is the case, then I can imagine GSK (owner of Lucozade) will be leaving McLaren at the end of the season as they would not wish to share sponsorship of the team with a competitor

#33 Withnail

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Posted 21 March 2013 - 02:52

McLaren's front wing will be the first in the world to have seven elements, for the closest grass shaving without irritation.


In order to prevent a repeat of this:

Posted Image

#34 SunnyENTP

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Posted 21 March 2013 - 06:56

Would fit better with Lotus, with the shampoo, deoderant and all.



I am pretty sure they sponsored Lotus some time ago.



#35 Kingshark

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Posted 21 March 2013 - 07:04

'The MP4-28 the Best a Man can Get'.

A dog! :clap:

:lol: :up:

#36 aray

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Posted 21 March 2013 - 07:07

Every victory of McLaren will cost not only sweat but blood too thenceforth....

#37 JRizzle86

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Posted 21 March 2013 - 08:22

Too many puns.

#38 Number62

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Posted 21 March 2013 - 08:51

Gillette - the best a Mac can get.

#39 F1ultimate

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Posted 21 March 2013 - 09:13

Urhgg....Lewis' chin strap would have been perfect promotional material!

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#40 Rinehart

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Posted 21 March 2013 - 09:14

Enjoying the comedy but this makes a lot of sense to me. Razors are marketed as having "high tech" (ironically enough) design here the US so F1 is a way for them to push that image.

P&G (owner of Gillette) is a massive and highly profitable corporation (about $12B in net profit last year) so a substantial sponsorship package is possible. Razors is an almost entirely marketing driven business with very high profit margins on the product itself. They paid $105 million over 15 years for the naming rights to Gillette Stadium (where the New England Patriots play) in Massachusetts. Considering the Patriots only play 8-10 games there per year a 19-race F1 season with good coverage of emerging markets should be worth more than that.


I agree with this principle, so Gillette is a good punt.

I'm not so sure about Telemex, Perez is a paid driver. Had that deal been about sponsorship, I would have thought a deal would have been done to replace Vodaphone this year. As Perez is driving a "competitor" branded car this year... the whole thing seems unlikely to me.

I also believe the smartphone and mobile technology is increasingly marketing driven and the brand fit with F1 is good. So I would also throw the likes of Samsung, Apple, Google & Microsoft into the mix.




#41 Buttoneer

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Posted 21 March 2013 - 09:42

Gillette has long been involved in motorsport sponsorship and you will sometimes see their trailers outside circuits, with barely dressed young ladies enticing smelly gentlemen from nearby camp sites to come in and clean themselves up or giving away sample gels and creams. Jenson has also appeared in Head & Shoulders ads so there is a relationship with P&G already.

It's a believable rumour.

#42 Fastcake

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Posted 21 March 2013 - 10:48

If that is the case, then I can imagine GSK (owner of Lucozade) will be leaving McLaren at the end of the season as they would not wish to share sponsorship of the team with a competitor


GSK have a far bigger business deal with McLaren than just the Lucozade car stickers, I don't see that being much of an issue unless another drinks brand joins the car.

#43 JRizzle86

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Posted 21 March 2013 - 10:52

GSK have a far bigger business deal with McLaren than just the Lucozade car stickers, I don't see that being much of an issue unless another drinks brand joins the car.


Not to mention GSK are very much involved in McLaren's Applied Tech division.

#44 Owen

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Posted 21 March 2013 - 11:02

wouldn't mind if this were true. Especially in Fusion Power colours. Orange McLaren again. :D

#45 saudoso

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Posted 21 March 2013 - 11:03

Posted Image

#46 RobertoLarcos

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Posted 21 March 2013 - 11:47

Benetton in 1997 were sponsored by Gillette:

Posted Image



barely dressed young ladies enticing smelly gentlemen from nearby camp sites to come in and clean themselves up or giving away sample gels and creams.


Yes...the lovely 'CLEAR' ladies that were handing out free samples at Albert Park last week were quite a sight to behold :love:

It'll be nice to see the McLaren livery freshened up as it hasn't really changed at all since 2007.

Couldn't imagine (Telmex) blue on the McLaren...then again, we had a red Williams not so long ago!

Edited by RobertoLarcos, 21 March 2013 - 11:49.


#47 Jackmancer

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Posted 21 March 2013 - 12:30

They were also sponsor of Renault/Lotus in 2011. Not sure if on car but here:
http://blogs.bettor....a-1-news-a95973

And... In the Netherlands:
Posted Image

#48 Sin

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Posted 21 March 2013 - 12:38

does that mean we won't see this anymore?

Posted Image

thanks god xD... he isn't a moustache type xD

#49 eronrules

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Posted 21 March 2013 - 12:41

Benetton in 1997 were sponsored by Gillette:

Posted Image

Holy cow, that's the worst 'Billboard livery' i've ever seen. it's like they stamped logos wherever there was some free space. i had to concentrate to find gillette in all this mess.

#50 aray

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Posted 21 March 2013 - 12:47

Gillette has long been involved in motorsport sponsorship and you will sometimes see their trailers outside circuits, with barely dressed young ladies enticing smelly gentlemen from nearby camp sites to come in and clean themselevs up or giingv away sample gels and creams. Jenson has also appeared in Head & Shoulders ads so there is a relationship with P&G already.

It's a believable rumour.

does it happen still...?!! :love: ...where? :stoned: