[quote name="August" post="6793892" timestamp="
But, seems like the end of the Merc partnership has cost for Macca's prestige. McLaren-Mercedes was a strong brand, one of the most iconic racing teams and one of the most prestigious road car brands that also has racing heritage. McLaren-Honda, despite the successful late-80s/early-90s partnership, isn't as strong a brand.
So, Mclaren introduced Boss with Merc and with Macca and Merc going separate ways, Boss wants to sponsor Merc. Makes sense for a couple of reasons. F1 is probably quite small for their marketing and they can't sacrifice a larger partnership with Merc by sponsoring their rival in F1. Secondly, they probably rather want to be associated with a high-end car brand like Merc instead of a middle-end brand like Honda. The long Macca partnership doesn't matter then so much, especially as they haven't been so prominent there. Moses is moses, business is business.
Yeah well, OK, but after Porsche (like Mercedes a luxury car seller, as well) was gone after 1987, BOSS stayed by the side of McLaren while Honda came on board in 1988. And they stayed after the successful partnership of McLaren and Honda ended and "only" Ford as customer engine came on board and afterwards Peugeot. From that perspective, they could've joined Ferrari (THE brand of F1 and associated with successful people who drive Ferraris and considering all that marketing gimmickery) by the end of 1987 or by the end of 1992. Didn't happen, though.
By the way, how are the selling figures of "Blackberry" who were said to be in a difficult business situation? Now that Mercedes is on top in F1 (maybe not for that long anymore because of the FRIC-ban but that's another issue), it should have an effect on the wealth of the mobile phone company while it's looking more than good for Mercedes in the present situation.