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Gillette rumoured as new title sponsor for Mclaren


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#1251 coppilcus

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Posted 21 September 2014 - 21:32

... this is taking longer than the Quantum investment in Lotus!

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#1252 Nathan

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Posted 22 September 2014 - 00:00

What a douche. I have no illusions about Bernies integrity, but this seems low even by his standards. When the gap between cost of competing and F1s commercial attractiveness has never been bigger, much thanks to him, he steals a big sponsor from one his "clients". I guess Bernies banker bosses in CVC are happy and that's all that matters.

How did he steal it, by offering more value for Diageo?  If Diageo approached Bernie why should he say no?

 


Edited by Nathan, 22 September 2014 - 00:00.


#1253 Buttoneer

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Posted 22 September 2014 - 10:18

What a douche. I have no illusions about Bernies integrity, but this seems low even by his standards. When the gap between cost of competing and F1s commercial attractiveness has never been bigger, much thanks to him, he steals a big sponsor from one his "clients". I guess Bernies banker bosses in CVC are happy and that's all that matters.

Not to defend Bernard, but we don't really know who approached who.



#1254 ed24f1

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Posted 22 September 2014 - 10:31

Johnnie Walker has been seen on track adverts since about 2007, so I see no reason why they couldn't continue with McLaren as well as their FOM deal theoretically, although with an expanded deal with FOM there's perhaps less money to put into McLaren. 



#1255 Gilles4Ever

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Posted 22 September 2014 - 10:46

The Mirror's Byron Young reported from Singapore on Sunday that, with Bernie Ecclestone securing the whisky brand as a new F1 sponsor, Johnnie Walker will now depart the beleaguered British grandee.

But McLaren has told us the report in the major British tabloid was incorrect, as "Johnnie Walker remains an important and valued sponsor of McLaren".

A team spokesman said the newspaper simply got the story "wrong".

"Yes, Johnnie Walker will be one of the sponsor logos on our 2015 car," he confirmed.

 

http://www.motorspor...ker-as-sponsor/



#1256 Gilles4Ever

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Posted 22 September 2014 - 11:11

By the way the GMM journo who wrote the inaccurate Diageo story naming me didn't bother to check his facts. Or ask me. Amateurish. #f1



#1257 ed24f1

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Posted 22 September 2014 - 16:26

An inaccurate GMM story? I am gobsmacked...



#1258 Owen

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Posted 23 October 2014 - 20:44

SAP have a new orange logo that - may - appear on the car at some point. Bit of wishful thinking but fingers crossed for this.

http://twitter.com/S...9145472/photo/1

Edited by Owen, 23 October 2014 - 20:47.


#1259 LORDBYRON

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Posted 23 October 2014 - 21:20

I'm fairly certain that RD said several years ago that one of the intentions behind McLaren's move into road cars was to generate revenue to a level that would reduce the F1 team's reliance upon sponsorship.

 



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#1260 hotstickyslick

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Posted 24 October 2014 - 00:35

 

I'm fairly certain that RD said several years ago that one of the intentions behind McLaren's move into road cars was to generate revenue to a level that would reduce the F1 team's reliance upon sponsorship.

 

Last I've heard their road car business hasn't been doing too good?



#1261 BRG

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Posted 24 October 2014 - 10:35

Last I've heard their road car business hasn't been doing too good?

"In 2013 the company made a profit before tax of £4.5 million, and an operating profit of £12.4m. This on revenues of £285.4 million, gained by delivering 1359 12Cs and 36 P1s during the year. Solid growth in the number of cars sold (there are 1000 orders for the 650S already) and more dealers worldwide has put the company on what appears to be a sound footing.

That's good for a company only its third year of selling cars. By contrast, Ferrari's operating profit was £295 million, on revenues of £1.9 billion. Ferrari sold 6,922 cars in 2013. So there's clearly lots of scope for the McLaren business to grow."

Top Gear, June 2014



#1262 frosty125

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Posted 24 October 2014 - 10:44

The road car division went into profit a year earlier than expected.

#1263 Andy35

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Posted 24 October 2014 - 11:46

£4.5m doesn't pay for a lot of R&D.  Probably why their Satnav was worse than  Tom Tom in the MP12 4C.  

 

Starting to think Ron is no Frank Williams, or even Claire.......

 

Andy



#1264 Fastcake

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Posted 24 October 2014 - 11:59

The road cars may be making a small profit already, but it will likely be years before the division can start supporting the F1 team.

#1265 markeimas27

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Posted 24 October 2014 - 12:14

It depends on whether or not there is a marketing budget from the road car division for Formula 1 which you wouldn't see in any p&l figures in the road car division.



#1266 ralphrj

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Posted 24 October 2014 - 12:41

The road car division went into profit a year earlier than expected.

 

 

True but that is masking over the reality of the less-than-impressive performance of McLaren Automotive (the road car business).

 

The 2013 profit only came about due the investors having to convert their interest bearing debt into equity as McLaren Auto couldn't afford the interest payments. Without that (which is highly unlikely to have been part of the original business plan) they would have posted another loss.

 

McLaren now only own 4.42% of their car company.



#1267 WitnessX

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Posted 24 October 2014 - 15:00

"McLaren Expects Profit to Rise Fourfold This Year (2013) on P1 Supercar:"

http://www.bloomberg...1-supercar.html

 

Automotive is not a typical car manufacturer. Their business is essentially to sub-contract work and assemble/customise the resultant parts at the factory.

 

The real question is although Automotive is now a separate financial entity, does "group" benefit as a sub-contractor (R&D projects, wind-tunnel and other facilities, electronic products, marketing services, cross-company sponsorship e.g. Akebono).