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Gillette rumoured as new title sponsor for Mclaren


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#1251 coppilcus

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Posted 21 September 2014 - 21:32

... this is taking longer than the Quantum investment in Lotus!

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#1252 Nathan

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Posted 22 September 2014 - 00:00

What a douche. I have no illusions about Bernies integrity, but this seems low even by his standards. When the gap between cost of competing and F1s commercial attractiveness has never been bigger, much thanks to him, he steals a big sponsor from one his "clients". I guess Bernies banker bosses in CVC are happy and that's all that matters.

How did he steal it, by offering more value for Diageo?  If Diageo approached Bernie why should he say no?

 


Edited by Nathan, 22 September 2014 - 00:00.


#1253 Buttoneer

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Posted 22 September 2014 - 10:18

What a douche. I have no illusions about Bernies integrity, but this seems low even by his standards. When the gap between cost of competing and F1s commercial attractiveness has never been bigger, much thanks to him, he steals a big sponsor from one his "clients". I guess Bernies banker bosses in CVC are happy and that's all that matters.

Not to defend Bernard, but we don't really know who approached who.



#1254 ed24f1

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Posted 22 September 2014 - 10:31

Johnnie Walker has been seen on track adverts since about 2007, so I see no reason why they couldn't continue with McLaren as well as their FOM deal theoretically, although with an expanded deal with FOM there's perhaps less money to put into McLaren. 



#1255 Gilles4Ever

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Posted 22 September 2014 - 10:46

The Mirror's Byron Young reported from Singapore on Sunday that, with Bernie Ecclestone securing the whisky brand as a new F1 sponsor, Johnnie Walker will now depart the beleaguered British grandee.

But McLaren has told us the report in the major British tabloid was incorrect, as "Johnnie Walker remains an important and valued sponsor of McLaren".

A team spokesman said the newspaper simply got the story "wrong".

"Yes, Johnnie Walker will be one of the sponsor logos on our 2015 car," he confirmed.

 

http://www.motorspor...ker-as-sponsor/



#1256 Gilles4Ever

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Posted 22 September 2014 - 11:11

By the way the GMM journo who wrote the inaccurate Diageo story naming me didn't bother to check his facts. Or ask me. Amateurish. #f1



#1257 ed24f1

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Posted 22 September 2014 - 16:26

An inaccurate GMM story? I am gobsmacked...