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Gillette rumoured as new title sponsor for Mclaren


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#101 DampMongoose

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Posted 10 September 2013 - 16:02

Looking at the brands Glaxo still own there isn't much to be excited about as far as sexy or cool advertising opportunities...

 

As for advertising a brand (lucozade) that they are planning to sell, what would you expect them to do? It's one of the only brands they have(had) that makes much sense in an F1 team/Sports team as I don't think providing the team with Horlicks and Gaviscon is really the target market... 



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#102 Ross Stonefeld

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Posted 10 September 2013 - 16:10

Lucozade is hardly sexy or cool.

If GSK find a value in F1, they'll find a way to continue it.

Lucozade could even continue under their new ownership.

#103 danmills

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Posted 10 September 2013 - 16:27

It'll be more like this:

 

telmexmclaren_zps6bbd3126.jpg



#104 DampMongoose

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Posted 10 September 2013 - 16:32

Lucozade is hardly sexy or cool.

If GSK find a value in F1, they'll find a way to continue it.

Lucozade could even continue under their new ownership.

 

Lucozade is not that sexy admittedly, but at least it has a target audience in a sporting event, plus they can have all the drivers with a water bottle in their interviews etc... there aren't many other brands under their ownership that would fit the bill in the same sense.  Unless Jensen decides to take his anti-bloating pills or headache tablets at the press conference.

 

As I said before it would make more sense for the new owners to continue with lucozade if they are interested... but if Glaxo wanted to continue I'd imagine maximuscle would be the choice.



#105 Buttoneer

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Posted 10 September 2013 - 21:27

Looks like a crap Toyota livery, you can't copy a Marlboro livery if it's not Marlboro... Lotus proved that with their lame jps tribute effort!

But it does have the number 11 so it reflects team performance well.



#106 crespo

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Posted 10 September 2013 - 21:38

EA's mobile game 'Real Racing 3' has a Gillette sponsorship-clad MP4-12C as one of their premiere cars. I'm sure it's related.. somehow...

 

quick update

 

gillete_rr3_banner_723x250_v2.jpg?cb=137

 

link: http://www.ea.com/as...e-real-racing-3


Edited by crespo, 10 September 2013 - 21:39.


#107 Tonka

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Posted 10 September 2013 - 21:38

There may be a new product on the way.  A pick-me-up for the over 50's ?



#108 TimRTC

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Posted 11 September 2013 - 13:53

There may be a new product on the way.  A pick-me-up for the over 50's ?

 

Red Bull Senior?

 

A bit more caffine than a cup of tea, but not too much, got to think of your heart.



#109 muramasa

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Posted 11 September 2013 - 14:29

Looking at the brands Glaxo still own there isn't much to be excited about as far as sexy or cool advertising opportunities...

 

As for advertising a brand (lucozade) that they are planning to sell, what would you expect them to do? It's one of the only brands they have(had) that makes much sense in an F1 team/Sports team as I don't think providing the team with Horlicks and Gaviscon is really the target market... 

I just felt GSK effectively gave new owner a free ad boost, so wondered why. Coz I imagine most of normal people wouldnt notice owenership change, unless GSK-Lucozade is considered as synonym of each other. I know Lucozade/Ribena drinks are everywhere in UK supermarkets, but not sure about people's perception for those products, nor how popular in other parts of the world.

 

From next year on, maybe not as big a sponsor as they are now but just tiny sticker of GSK logo will do to raise awareness if they find it relevant. Medical/bio companies tend to be rather anonymous to ordinary public, so maintaining presence through F1 or whatever isnt stupid idea at all. Or simply go for muximuscle or whatever else of course.

 

Regarding Lucozade continuing under new owner, part of Suntory is direct competitor of Deageo so the two companies cannot be on the same boat i imagine.



#110 Ross Stonefeld

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Posted 11 September 2013 - 14:49

Williams managed to have Petrobas(the fuel division) and Castrol(the lubricant division of BP) simultaneously, when there was actual competition between those companies.

Suntory-exercise drink and Diageo-alcohol wouldn't be as direct a clash.

#111 danmills

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Posted 11 September 2013 - 15:10

I still don't get the claims that Lucozade isn't a 'hip' brand?

It bloody is!



#112 Ross Stonefeld

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Posted 11 September 2013 - 15:20

Well yeah, exercise involves your hips.

#113 Sonic2k

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Posted 01 October 2013 - 17:15

http://www.auto-moto...ss-7763772.html

 

"McLarens neuer Hauptsponsor kommt nicht aus Mexiko. Gerüchte sprechen von Gillette als Vodafone-Nachfolger."

 

translation:

 

"McLaren's new title sponsor is not coming from Mexico. Rumors speak of Gillette as Vodafone successor."



#114 Collective

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Posted 01 October 2013 - 17:50

It'll be more like this:

 

 

 

Doubt it. Telmex doesn't like to spend too big. Their contribution to Sauber is in the realm of $10m or so (Telmex + Claro + Telcel). I don't see the Slims going for title sponsorship or being the main sponsor in the car.



#115 eronrules

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Posted 01 October 2013 - 18:06

but my question is, why would gillette would spend that much load on Mclaren when they already have vast sponsorship program with other forms of sports. it made sense for Vodafone/santander as it had a large stake in UK and EU as a whole, but i don't see why Gillette would be interested.

 

TelMEX is the real possibility as i see it. but again, telmex has no presence in EU (IIRC, could be wrong). maybe GSK will increase involvement. 



#116 BRG

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Posted 01 October 2013 - 19:50

but my question is, why would gillette would spend that much load on Mclaren when they already have vast sponsorship program with other forms of sports. it made sense for Vodafone/santander as it had a large stake in UK and EU as a whole, but i don't see why Gillette would be interested. 

Don't Gillette have a large stake in the UK and the EU as a whole?  I've got some of their products in my bathroom.  



#117 Collective

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Posted 01 October 2013 - 20:59

but my question is, why would gillette would spend that much load on Mclaren when they already have vast sponsorship program with other forms of sports. it made sense for Vodafone/santander as it had a large stake in UK and EU as a whole, but i don't see why Gillette would be interested.

 

TelMEX is the real possibility as i see it. but again, telmex has no presence in EU (IIRC, could be wrong). maybe GSK will increase involvement. 

It has a share of KPN, and presumably wanted to use it to enter Europe, but now that Telefonica also bought a (bigger) stake, I don't think that's still on the plans.



#118 Tron

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Posted 01 October 2013 - 22:11

A blue and silver McLaren is a sin.

 

A sincerely hope they're able to bundle a red and white scheme in name sake of McLaren Honda.

 

Also wouldn't the Honda brand attract a Japanese sponsor???



#119 03011969

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Posted 01 October 2013 - 22:16

A blue and silver McLaren is a sin.

 

A sincerely hope they're able to bundle a red and white scheme in name sake of McLaren Honda.

 

Also wouldn't the Honda brand attract a Japanese sponsor???

McLaren will whore their livery to the highest bidder, as will almost all teams.



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#120 Winter98

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Posted 01 October 2013 - 22:19

Awesome!    Go Maca!



#121 KingTiger

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Posted 01 October 2013 - 23:18

A blue and silver McLaren is a sin.

 

A sincerely hope they're able to bundle a red and white scheme in name sake of McLaren Honda.

 

Also wouldn't the Honda brand attract a Japanese sponsor???

 

Red and white had nothing to do with Honda or McLaren. The livery was due to Marlboro. 



#122 Tron

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Posted 02 October 2013 - 00:09

Red and white had nothing to do with Honda or McLaren. The livery was due to Marlboro. 

 


:rolleyes:

 

Duh!

 

I know. But Red and white are the iconic colours of McLaren Honda.



#123 nosecone

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Posted 04 October 2013 - 06:32

Apple.

 

 

 

At Goodwood McLaren Photographer Darren Heath has taken photos with his iPhone. In the McLaren Posts on Facebook they explicit said iPhone and not smartphone. Why promoting a Smartphone company for free?

 

 

 

:rotfl: :rotfl: :rotfl: :rotfl: Worst Rumour ever!



#124 WitnessX

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Posted 04 October 2013 - 08:03

Apple.

 

 

 

At Goodwood McLaren Photographer Darren Heath has taken photos with his iPhone. In the McLaren Posts on Facebook they explicit said iPhone and not smartphone. Why promoting a Smartphone company for free?

 

 

 

:rotfl: :rotfl: :rotfl: :rotfl: Worst Rumour ever!

 

iM(a)cLaren ?



#125 apoka

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Posted 04 October 2013 - 08:35

iM(a)cLaren ?

 

I think they'll just rename the team to MacLaren.



#126 Maustinsj

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Posted 04 October 2013 - 08:48

I think they'll just rename the team to MacLaren.

 

I think they already make buggies



#127 DampMongoose

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Posted 04 October 2013 - 09:51

:rolleyes:

 

Duh!

 

I know. But Red and white are the iconic colours of McLaren Honda.

 

McLaren had the Marlboro livery for 23 years in a row, of those only 5 years were with Honda, the same number as Porsche.  McLaren Ford/Cosworth was 11 of those years, so lets not make out that Marlboro has any strong connection to Honda other than a succesful car at the time.  Marlboro paid to be wherever it could in F1 and rarely exclusively, as Alfa Romeo, Frank Williams/ISO, Dallara, Merzario all had Malrboro as their main sponsor during the same period it appeared on a McLaren.  

 

I'd also question that Honda would probably not want a livery that inadvertantly promotes tobacco these days... nor would Mclarens main sponsor I should imagine.  Besides Honda have had a far closer arrangement in recent years with BAT than with Philip Morris.



#128 Owen

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Posted 04 October 2013 - 12:03

*Sigh* I wish people would get over this whole 'heritage' thing about the 80s McLaren and its red and white livery.



#129 purplehaireddolphin

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Posted 04 October 2013 - 12:11

McLaren had the Marlboro livery for 23 years in a row, of those only 5 years were with Honda, the same number as Porsche.  McLaren Ford/Cosworth was 11 of those years, so lets not make out that Marlboro has any strong connection to Honda other than a succesful car at the time.  Marlboro paid to be wherever it could in F1 and rarely exclusively, as Alfa Romeo, Frank Williams/ISO, Dallara, Merzario all had Malrboro as their main sponsor during the same period it appeared on a McLaren.  

 

I'd also question that Honda would probably not want a livery that inadvertantly promotes tobacco these days... nor would Mclarens main sponsor I should imagine.  Besides Honda have had a far closer arrangement in recent years with BAT than with Philip Morris.

Didn't Alfa and Mclaren have almost exactly the same livery?



#130 jcbc3

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Posted 04 October 2013 - 12:22

Didn't Alfa and Mclaren have almost exactly the same livery?

 

you can add Penske in there too. And Spirit. And.....



#131 Gorma

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Posted 04 October 2013 - 13:01

McLaren will whore their livery to the highest bidder, as will almost all teams.

Lotus hasn't, Ferrari hasn't, Williams hasn't, Sauber hasn't, Caterham hasn't, Force India hasn't, Marussia hasn't, Mercedes hasn't, Red Bull hasn't and Toro Rosso hasn't...



#132 Ross Stonefeld

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Posted 04 October 2013 - 13:19

Lotus did.

 

Ferrari don't 

 

Williams, unwisely, don't.

 

Caterham kinda does.

Force India definitely

 

Marussia, yes. 

 

Mercedes is half and half.

 

Red Bull and Toro Rosso are the definition of. 



#133 discover23

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Posted 04 October 2013 - 13:31

I get confused with Lotus.. :drunk: They were all Blue, as Mild Seven, in the early naughties  and then switched to orange, blue and white like ING in 08-09. ..



#134 DampMongoose

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Posted 04 October 2013 - 13:33

Didn't Alfa and Mclaren have almost exactly the same livery?

 

Scroll down in the link a bit for a shot of De Cesaris Alfa followed by the Mclaren's at Monaco 82

 

http://itsawheelthin...lr.com/page/337

 

How they ever got away with ripping off the "iconic" Mclaren Honda livery 15 odd years earlier I'll never know! :p


Edited by DampMongoose, 04 October 2013 - 13:36.


#135 Amphicar

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Posted 04 October 2013 - 13:50

Lotus did.

 

Ferrari don't 

 

Williams, unwisely, don't.

 

Caterham kinda does.

Force India definitely

 

Marussia, yes. 

 

Mercedes is half and half.

 

Red Bull and Toro Rosso are the definition of. 

Back in the Colin Chapman days the real Lotus F1 team was happy to go further than simply selling the livery to a sponsor - Chunky even insisted that the cars be  known as John Player Specials not Lotuses.

 

Williams were happy to adopt sponsors' corporate colours in the '90s when they were sponsored by Rothmans and Winfield (for example)

 

The reason why some teams don't currently run in title sponsors' livery probably has more to do with the dearth of such sponsors than any principled objection.



#136 Tron

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Posted 04 October 2013 - 14:02

Scroll down in the link a bit for a shot of De Cesaris Alfa followed by the Mclaren's at Monaco 82

 

How they ever got away with ripping off the "iconic" Mclaren Honda livery 15 odd years earlier I'll never know! :p

 

Interesting is that when Marlboro fully switched from McLaren to Ferrari back in 1997, Ferrari was almost bound to carry that livery, but settled to have their dark scarlet red dropped for Marlboro's brighter red, and add more white while removing the black.


Edited by Tron, 04 October 2013 - 14:03.


#137 Tron

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Posted 04 October 2013 - 14:04

Back in the Colin Chapman days the real Lotus F1 team was happy to go further than simply selling the livery to a sponsor - Chunky even insisted that the cars be  known as John Player Specials not Lotuses.

 

Williams were happy to adopt sponsors' corporate colours in the '90s when they were sponsored by Rothmans and Winfield (for example)

 

The reason why some teams don't currently run in title sponsors' livery probably has more to do with the dearth of such sponsors than any principled objection.

 

Williams in the early 80's was running Saudi Air colours.

 

Though I don't think why teams don't run with title sponsors' livery, is because every sqaure inch on a car costs, and probably the sponsors can't afford it.


Edited by Tron, 04 October 2013 - 14:26.


#138 DampMongoose

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Posted 04 October 2013 - 14:15

When the tobacco and alcohol companies had virtually limitless budgets they could pay to turn racing cars into moving fag packets, JPS, Camel, Gitanes, Winfield, Rothmans, Embassy, Marlboro, West, Gold Leaf and not just in F1 the Silk Cut Jaguars, Rothmans Porsche's etc and the WSR Marlboro F3's at Macau and Penske at Indy...

 

When they stopped it became more of teams selecting a livery that reflects the main sponsor while looking aesthetically pleasing.  For example Jordan painting their whole car green for 7-Up despite them only paying a small amount for the engine cover.  If they don't take that attitude you end up with a travesty like the Cut and Paste Benetton earlier on this thread!

 

Edited for a host of typos!


Edited by DampMongoose, 04 October 2013 - 14:19.


#139 eronrules

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Posted 04 October 2013 - 14:30

it doesn't matter how much Mclaren chooses to whore out, it wouldn't come any closer to this HORROR/SLASHER monstrosity of a livery ...  :o

 

bar_001_supertech_img_23831.jpg



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#140 Tron

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Posted 04 October 2013 - 14:34

Well, originally BAR planned to race one car in 555 livery, the other as lucky strike, but Bernie stopped it, and then with a last minute job, they came up with that monstrosity.



#141 David Lightman

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Posted 04 October 2013 - 14:35

That livery proved very appropriate for that shed of a car didn't it!



#142 Tron

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Posted 04 October 2013 - 14:38

Well... the eletric vomit gracing the Redbulls is a close second.



#143 DampMongoose

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Posted 04 October 2013 - 14:40

it doesn't matter how much Mclaren chooses to whore out, it wouldn't come any closer to this HORROR/SLASHER monstrosity of a livery ...  :o

 

bar_001_supertech_img_23831.jpg

 

What I don't understand is when they split the livery down the middle as well as they could under the circumstances, why did they spoil the whole split thing by having 555 full width on the rear plane? 



#144 DampMongoose

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Posted 04 October 2013 - 14:41

When I say 'spoil' I don't mean to say that's the only thing I find wrong with it!



#145 Tron

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Posted 04 October 2013 - 14:43

What I don't understand is when they split the livery down the middle as well as they could under the circumstances, why did they spoil the whole split thing by having 555 full width on the rear plane? 

 

I think because behind the wing it had Lucky Strike in full.



#146 DampMongoose

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Posted 04 October 2013 - 14:45

The colours of the two sponsors here don't help matters... a split joint headline sponsor can work when done properly, for example the asymetrical Dunlop/Shell Works 962 from 1988!



#147 DampMongoose

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Posted 04 October 2013 - 14:46

That livery proved very appropriate for that shed of a car didn't it!

 

You can't polish a turd!



#148 DampMongoose

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Posted 04 October 2013 - 14:47

I think because behind the wing it had Lucky Strike in full.

 

They should have split it on the front and just put "Sorry Blame Bernie" on the back!


Edited by DampMongoose, 04 October 2013 - 14:47.


#149 Tron

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Posted 04 October 2013 - 14:48

Well thankfully it didn't win anything...



#150 Tron

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Posted 04 October 2013 - 14:49

They should have split it on the front and just put "Sorry Blame Bernie" on the back!

 

Well, the rules did say both cars with the exception of numbers and driver markers, have to look identical in liveries.