What does this snippet suggest ?
That certainly seems to suggest you were describing them as hip. Saying that you didn't is just being highly disingenuous.
Red Bull is clearly the subject in that sentence. Equally as clearly, that sentence does not refer to any driver as hip.
Moreover, the following sentence, which you've omitted...
"That alone would have made them (the subject, Red Bull) tremendously popular in allowing the fans to see either Vettel v Hamilton or Vettel v Alonso."
makes that even clearer.