Button and Raikkonen are not hated and I don't remember Schumacher getting as much negativity directed his way when he was racking up the Championships.
Button and Raikkonen won only once, and for most of their careers were seen as "underdog" drivers not in the best car.
Schumacher actually received plenty of hate when he was still winning a decade ago (remember the likes of Frans, or British fans cheering for the accident in which he broke his leg in 1999 ?), but people mostly remember the good things after a long time - especially after his second career as an underdog - and he also had many fans to offset the hate, being employed by a popular team with the longest history in F1.
For Vettel, there are multiple factors that contribute to the unpopularity, for example:
- bad career timing: he appeared on the F1 scene when there were already several established top drivers - like Alonso, Hamilton, and Raikkonen - that locked out most of the available fan base, and there was a lack of "market demand" for yet another championship winner. Note how many Vettel fans are also fans of Raikkonen, who was not racing in F1 in 2010-2011. In 2010, most people wanted to see a "classic" Hamilton-Alonso battle for the title, and not some unknown taking it
- jealousy: too much success too early and allegedly too easily, without earning enough "underdog hero" points (the only exception is being runner-up in 2009, which is also the last year before the hate began)
- being employed by an unpopular "fizzle drink company" team with no history in F1, that also achieved too much success too fast
- anti-hero: winning against more popular drivers who are seen as underdogs fighting against the odds, and also having a popular and charismatic team-mate in an underdog role
Edited by sv401, 27 November 2013 - 12:00.