Bernie (and Max)'s plan was easy to see (at least if you have a conspiracy-prone mind). Back in 2009, they wanted a cheaper F1 that they could pay out of the amount they were giving to the teams. They were paying out $500 million a year, so they wanted a $50 million a year budget cap for each of the 10 teams. That is how they enticed HRT, Virgin and Team Lotus: telling them that teams with bigger budgets would be handicapped, so they would have a fair chance to get decent results.
Of course, the $50 million given as a reference had no bearing with reality; with that budget you just can't compete in F1. Anyway, that amount was not taken out of the blue; it was what Bernie needed to have a F1 he could pay (and he could control as he wanted) with the amount he was already spending as prizes and profit share for the teams.
In any case, Bernie is not that naive. He knew that with those budget caps new teams would not have a chance to compete against established teams, and he needed to equalize the "value" of new teams against incumbent teams. Let us not forget that in 2008-9 Ferrari and McLaren were seriously thinking in leaving F1 for another (new) championship, and Renault was thinking in leaving F1 for good. That would have left Bernie with the brand F1 and with none of the teams with valuable public image. Bernie could not afford that, and he did not.
Since 2009 we have had an underdog who won the championship after the DDD decision and a new big team (with a totally different business plan that does not see the F1 team as an income generating activity, but as an advertising and marketing tool) that has wiped the competition out. All this, with developments that were questionable, to say the least (as questionable as mass dampers and flexi-floors, at least), which were accepted without batting an eyelid.
Now Bernie is (IMO) in a better bargaining position than he was in 2008. The fans have grown accustomed to an almost spec formula; the 4 years in a row incumbent champion is way more interested in F1 as a brand and in F1 as a marketing tool than in F1 as a motorsport and income generating activity; older incumbent teams have seen their prestige diminished... An independent spun-off formula would be way more difficult to create now than five years ago. Bernie has not managed (yet) to get his cheap F1, but if the big teams were to leave F1 and create another championship, a F1 with Red Bull (plus Toro Rosso), Williams and the Renault powered teams would (IMO) eventually prevail against a new championship with Ferrari, McLaren and maybe Mercedes powered teams.
And every now and then, Bernie is (now and not ten or twelve years ago) on record saying how privileged Ferrari is. Of course, he does that because he is either out of his mind or candidly letting it be know how much he loves the red team. The fact that the less power Ferrari as a brand has, the bigger F1 bargaining power is has never crossed Bernie's mind.
Yeah, sure.