Jump to content


Photo
- - - - -

NASCAR driver earnings -- by the numbers


  • Please log in to reply
26 replies to this topic

#1 Magoo

Magoo
  • Member

  • 2,507 posts
  • Joined: October 10

Posted 25 February 2014 - 11:36

Who are the highest-paid players in Sprint Cup? The richest teams? Here are the hard numbers according to Forbes magazine, and they make for interesting reading.  

 

 

NASCAR'S Biggest Winners | Mac's Motor City Garage.com 

 

 

 

 

mcsw.jpg



Advertisement

#2 7MGTEsup

7MGTEsup
  • Member

  • 384 posts
  • Joined: March 11

Posted 25 February 2014 - 11:45

Interesting that Danica comes in 9th at $13.5 million thats a good pay day for a moderate tallent. Just goes to show that sometimes being a woman is an advantage.



#3 Prost1997T

Prost1997T
  • Member

  • 1,983 posts
  • Joined: July 11

Posted 25 February 2014 - 11:55

Interesting that Danica comes in 9th at $13.5 million thats a good pay day for a moderate tallent. Just goes to show that sometimes being a woman is an advantage.

 

Endorsements\marketing\etc. This chart is pretty much about marketing value to sponsors, hence Jr. being first.



#4 Ross Stonefeld

Ross Stonefeld
  • Member

  • 57,545 posts
  • Joined: August 99

Posted 25 February 2014 - 12:32

Danica's also a good measure of just how much prize money there is in NASCAR. She finished 27th in points with over $3million. That will be split with the team, but if you had zero salary and zero endorsements and just ran all the races, you'd still be rich.



#5 HaydenFan

HaydenFan
  • Member

  • 2,105 posts
  • Joined: February 09

Posted 25 February 2014 - 12:37

Only racing series where you can run a mid-pack, back-marker car and still come out on top at the end of the season.



#6 Prost1997T

Prost1997T
  • Member

  • 1,983 posts
  • Joined: July 11

Posted 25 February 2014 - 12:40

Only racing series where you can run a mid-pack, back-marker car and still come out on top at the end of the season.

 

Hence S&P. At one point nearly a third of the Nationwide field were start and park entries.



#7 Magoo

Magoo
  • Member

  • 2,507 posts
  • Joined: October 10

Posted 25 February 2014 - 17:03

The main takeaway for me is Hendrick is winning at driver selection, which has a sort of multiplying effect. 



#8 Jim Thurman

Jim Thurman
  • Member

  • 4,175 posts
  • Joined: February 01

Posted 25 February 2014 - 17:08

The main takeaway for me is Hendrick is winning at driver selection, which has a sort of multiplying effect. 

 

Hendrick wins at everything, like that Get Out of Jail Free Card.



#9 Ross Stonefeld

Ross Stonefeld
  • Member

  • 57,545 posts
  • Joined: August 99

Posted 25 February 2014 - 17:10

It's like there's a fork in the road, or a phonecall from the Devil, and you become Hendrick or you become Roush-Fenway.



#10 John B

John B
  • Member

  • 6,310 posts
  • Joined: June 99

Posted 25 February 2014 - 18:04

Though one wonders how much even better Hendrick might have fared with Keselowski and Kyle Busch still on board.


Edited by John B, 25 February 2014 - 18:05.


#11 Andrew Hope

Andrew Hope
  • Writer of 2013's Best Opening Post

  • 7,067 posts
  • Joined: October 09

Posted 25 February 2014 - 18:10

They'd be killing it in Nationwide, that's for sure.



#12 SR388

SR388
  • Member

  • 3,941 posts
  • Joined: March 11

Posted 25 February 2014 - 19:06

Though one wonders how much even better Hendrick might have fared with Keselowski and Kyle Busch still on board.


The line up would not be as handsome as it currently is. I know that sounds irrelevant, but I know a few ladies who pull for drivers that they think are good looking.

#13 Risil

Risil
  • Member

  • 14,105 posts
  • Joined: February 07

Posted 25 February 2014 - 19:10

The line up would not be as handsome as it currently is. I know that sounds irrelevant, but I know a few ladies who pull for drivers that they think are good looking.

 

I'm interested in the crazy feedback loop caused by fans pulling for whichever everyday brand they like best. How do we know that Kyle Busch is $3 million popular, and it's not just M&Ms fans bulking out the positive responses?


Edited by Risil, 25 February 2014 - 19:13.


#14 Andrew Hope

Andrew Hope
  • Writer of 2013's Best Opening Post

  • 7,067 posts
  • Joined: October 09

Posted 25 February 2014 - 19:11

Looks like he spent that much on M&Ms last year.



#15 Magoo

Magoo
  • Member

  • 2,507 posts
  • Joined: October 10

Posted 25 February 2014 - 19:35

Hendrick wins at everything, like that Get Out of Jail Free Card.

 

Oh come on it was only bribery. 



#16 Magoo

Magoo
  • Member

  • 2,507 posts
  • Joined: October 10

Posted 26 February 2014 - 12:22

It's like there's a fork in the road, or a phonecall from the Devil, and you become Hendrick or you become Roush-Fenway.

 

Gross oversimplification, but one could say Roush is the engineering company and Hendrick is the marketing outfit. 



#17 Ross Stonefeld

Ross Stonefeld
  • Member

  • 57,545 posts
  • Joined: August 99

Posted 26 February 2014 - 12:35

What is Gibbs then? They've got the funding, they've got the drivers, but it's just not 'there' consistently.



#18 SR388

SR388
  • Member

  • 3,941 posts
  • Joined: March 11

Posted 26 February 2014 - 12:43

Gross oversimplification, but one could say Roush is the engineering company and Hendrick is the marketing outfit.


Yeah, because Hendrick doesent build the best damn motors in America.

#19 Magoo

Magoo
  • Member

  • 2,507 posts
  • Joined: October 10

Posted 26 February 2014 - 14:08

Yeah, because Hendrick doesent build the best damn motors in America.

 

I was speaking more of focus and company philosophy rather than outcomes. This is what I find so interesting about the story: Hendrick is demonstrably better at picking drivers, which wins the team more sponsorship $$$, which allows them to outspend and outperform on the engineering side. If Hendrick has a $349 million footprint and Roush has a $157 million footprint, we know who is likely to win the technology battle. Funding doesn't equal results, but it's a pretty fair first-order approximation. 



Advertisement

#20 Magoo

Magoo
  • Member

  • 2,507 posts
  • Joined: October 10

Posted 26 February 2014 - 14:11

What is Gibbs then? They've got the funding, they've got the drivers, but it's just not 'there' consistently.

 

They are the team with Kyle Busch in place of Jimmie Johnson.  



#21 Ross Stonefeld

Ross Stonefeld
  • Member

  • 57,545 posts
  • Joined: August 99

Posted 26 February 2014 - 14:36

I think Stewart-Haas has become the alternative Hendrick. The Hendrick roster is very clean and corporate. And but for Danica, Stewart-Haas is the 'troublemakers'/characters. 

 

Gross oversimplification, but you see what I mean. 

 

Danica + Hendrick = open a bank vault

 

And where Hendrick is a marketing team, Penske is the corporate team. If I were shopping a NASCAR sponsor it'd probably be the first place I stopped.



#22 SR388

SR388
  • Member

  • 3,941 posts
  • Joined: March 11

Posted 26 February 2014 - 18:23

I was speaking more of focus and company philosophy rather than outcomes. This is what I find so interesting about the story: Hendrick is demonstrably better at picking drivers, which wins the team more sponsorship $$$, which allows them to outspend and outperform on the engineering side. If Hendrick has a $349 million footprint and Roush has a $157 million footprint, we know who is likely to win the technology battle. Funding doesn't equal results, but it's a pretty fair first-order approximation.


I can see where you are coming from.

#23 HaydenFan

HaydenFan
  • Member

  • 2,105 posts
  • Joined: February 09

Posted 26 February 2014 - 18:38

And where Hendrick is a marketing team, Penske is the corporate team. If I were shopping a NASCAR sponsor it'd probably be the first place I stopped.

 

Most definitely. I'd throw Roush-Fenway in there as well, just because the baseball cross-marketing potential connection with the team. 



#24 Magoo

Magoo
  • Member

  • 2,507 posts
  • Joined: October 10

Posted 27 February 2014 - 12:01

On the other hand, Roush spent a ton building a farm system to bring drivers up through Trucks and Busch/Nationwide and found or developed great drivers -- Biffle, Cousin Carl.

 

But still, they aren't the superstar lineup Hendrick was able to assemble. 



#25 HaydenFan

HaydenFan
  • Member

  • 2,105 posts
  • Joined: February 09

Posted 27 February 2014 - 17:25

On the other hand, Roush spent a ton building a farm system to bring drivers up through Trucks and Busch/Nationwide and found or developed great drivers -- Biffle, Cousin Carl.

 

But still, they aren't the superstar lineup Hendrick was able to assemble. 

 

That is the only issue with Roush-Fenway. They chose to not buy the talent, but develop it. That was their decision. And has usually paid off as of late. 



#26 Magoo

Magoo
  • Member

  • 2,507 posts
  • Joined: October 10

Posted 28 February 2014 - 12:17

I think Stewart-Haas has become the alternative Hendrick. The Hendrick roster is very clean and corporate. And but for Danica, Stewart-Haas is the 'troublemakers'/characters. 

 

Gross oversimplification, but you see what I mean. 

 

Danica + Hendrick = open a bank vault

 

And where Hendrick is a marketing team, Penske is the corporate team. If I were shopping a NASCAR sponsor it'd probably be the first place I stopped.

 

Stewart-Haas is almost like a Hendrick satellite team. 



#27 Ross Stonefeld

Ross Stonefeld
  • Member

  • 57,545 posts
  • Joined: August 99

Posted 28 February 2014 - 12:41

Yeah but with a divergent strategy.

 

I was thinking about the farm team system last night. I can't think of any recent drivers that came into Cup with a Swan or Levine Family Racing or similar, made a mark, and worked their way up the ladder.

 

Is that because

-If you're good you get spotted much earlier

-You only advance if you get spotted earlier and signed for a (good)team already in Cup

-Various combos of the above

 

It seems like the Levines/Swans/etc/et al tend to be filled by drivers who were briefly names but for whatever reason weren't able to follow through. Reed Sorenson used to be a Ganassi guy. Cole Whitt was Red Bull before they disappeared, Kvapil drove for Penske of all places, etc.