How can you be sure about this? Ferrari are there and so there are Ferrari fans. If Ferrari were not there whose to say whether those fans would disappear from F1 or ally themselves to another F1 team?
Lots of expensive marketing research.
F1's brand recognition is significantly driven by Ferrari, so even if the fan is a fan of another team, a large portion got to that destination via their original awareness. So its not a question of saying, well how many fans does Ferrari have and where would they go. Other fans are brought to the sport by Ferrari in the first place.
In case people only read the last post before responding. Don't shoot the messenger. To reiterate, I am not in favour of Ferraris exceptional income, I'm just commenting on how its calculated.
Edited by Rinehart, 03 November 2014 - 14:31.