Just a very odd situation
Struggling with market forces yes.
Struggling with any sane minded individual who pays that much to watch any sport really.
I can understand the temptation if your team gets to a Word Cup or FA Cup final, or events like top draw boxing bouts or Olympics. And can understand why those prices are considerably higher than this.
But for an event that offers very little over the tv viewer other than the ability to be there, it just seems odd that all over the world countless hundreds of thousands of people seem to think this is worth the money.
I have little problem with anyone making money from folk that do it, as in reality if you weigh up cost/entertainment/facilities. Most other sports events similarly proced are a total bargain for the same price. So, why not ask more every year and offer less, if that many fans will happily fork out.