127 replies to this topic

[HaydenFan]

I thought when tobacco was banned we'd see more sponsorship from alcohol. Did a bit with Johnny Walker on the McLaren, Budweiser on the Williams (though Martini & Rossi returned), only one's in F1 I remember. But they have since disappeared as well. Shocked with the tens of billions made by these corporation giants, someone would throw a few pennies in the relatively cheap world of motorsport. 

 

In the State's, Chrysler. The company has turned around in recent years. Built and raced a car that won a title in sportscars. Would have been a top contender at Le Mans if continued. They pretty much severed their ties to NASCAR. Understand they never where a major motorsport competitor (to the level of GM and Ford), but participating in major motorsport cannot hurt? Thought their rallycross car had potential given another year (and better drivers). 

[chunder27]

I do not think alcohol companies see F1 and motorsport as their fanbase. NASCAR maybe, but not European motorsport, it sort of goes in with drinking and driving.

 

As yuou say Hayden it is more a spirit type brand like Martini, Johnny Walker that get involved, more your executive alco beverage than beer.

 

The beer market in Europe is immense and you dont see Carlsberg, Stella, Heineken getting invovled in motorsport, they stick their fanbase which is football!!

[Jimisgod]

Because they know wowsers will complain about the drink driving link.

Why risk the harm to the image?

More appropriate for F1 is corrupt financial institutions, which have been all over every car for a decade.

[chunder27]

Let us be brutally honest here

 

Motorsport is a huge hiding ground for all sorts of miscellaneous corruption

 

Some of the people that turn up, spend a fortune then disappear again, some of the money spent in all walks of motorsport from off road to club to historic.

 

We all know what it is all about surely?  Sure there are a huge swath of honest guys out there too but there are a lot that aren't aswell!

 

But in this country as in others with the tax system as it is what would you rather do? Spend quarter of a mill on a Porsche GT3 and a transporter with your new company name on the side if it? or give half of it to the taxman!

 

I think motorsport does remarkably well to hide itself away actually, as I am sure with enough resources the taxman could quite easily have a field day in just about any paddock in Britain!

[Ross Stonefeld]

Tobacco had nowhere else to go, racing was how they got their logos on TV.

 

Alcohol doesn't have the same restrictions. And they sometimes don't like the association with driving, and high risk driving.

 

Plus when they tend to sponsor leagues or events, they get beverage rights at that location(so charge you $10 for a beer). F1 tends not to do that. Though I think when Fosters was in they used to have the beer contract? But it's hard to do that now because the tracks would be annoyed at not getting to keep that money.

[Red17]

(...)In the State's, Chrysler.(...)

 

They are owned by FIAT now. Good luck convincing Sergio that Chrysler /Dodge needs to ramp up it's image via motorsport while he is conducting his putsch at Ferrari.

[Murl]

More appropriate for F1 is corrupt financial institutions, which have been all over every car for a decade.

 

 

Well said.

[BRG]

I'd love to see Ford back in F1 with a works team myself...

Ford have never had a works team in F1.  But I wouldn't mind seeing them give it a go.

 

It is time Jaguar got back into sports cars in a serious way.

[mclarensmps]

Not gonna lie. Cigarette companies. I don't even smoke, but their branding is so iconic. Advertise E-cigs or something!

[Red17]

I would like to see the french back, and I mean a full car+engine combo developed in France with french engineers complete with french drivers as well.

As much as I admire the british and their dedication to motorsport they are now all over the place. We need more frenchie around.

[Dunc]

I would like to see the french back, and I mean a full car+engine combo developed in France with french engineers complete with french drivers as well.

As much as I admire the british and their dedication to motorsport they are now all over the place. We need more frenchie around.

 

Quite agree, it's really sad that the French, Renault aside, seem to have abandoned F1. 

 

I'm a bit surprised in the wake of Red Bull's success that more food and drink firms aren't attracted to F1.  It would be good to see 7-Up or Pringles on the side of a car.

 

I'd also like to see some cosmetics/fragrance companies back in F1, Yardley perhaps.

[427MkIV]

I'd like to see the Texaco brand back in racing. The Indycars and stock cars with Texaco livery always looked good and were fast, as were the 1970s McLarens (even though the livery was more Marlboro than Texaco).

[Amphicar]

Special request by Kurt Busch's Ex:

 

[ChrisF1MyLife]

Just a list of companies I'd like to see, in F1, or other sports, granted, some have been, gone, or are in other series.

 

Panasonic

SONY

Playstation

Lucky Strike

Mild Seven

Apple

Nokia

Bridgestone

Dunlop

Levis

Coca  Cola

McDonalds

Dewey Cheatem and Howe lawyers

Silk Cut

Playboy

Injuries Lawyers 4U

PriceWaterHouseCoopers

Deloitte

KPMG

Marsh & McLennan Companies

M&Ms

Snickers

Kit Kat

SuperDry

Berghaus

Lidl

Tesco Fuel Save

Love Honey

Tissot

Club Orange

Tayto Cheese and Onion

Pot Noodle

 

 

More fun useful, interesting companies in general, some of the current sponsorships offer nothing to the normal bloke on the street, too many stiffs not down with the kids having irrelevant sponsorships. Like some of the watch manufacturers, sure they are nice and accurate, and people want them, but it almost dangles things in the face of the common man who will never afford nice things, like a 3K Rolex or Oris etc.

 

More one off themed cars and weekends, Movies,  Star Wars, Despicable Me 3, imagine a car pitting and being serviced by the dark side or a gaggle of yellow minions, ...  Bands, obviously not crap bands like 1D, but imagine a Foo Fighters car, or Pharrell, Guetta, or RHCP for new albums etc 

 

Funny that someone mentioned e-cigs, I threw this idea at someone from an F1 team at Silverstone a few years back, it sounds like a great opportunity to me, but i guess F1 teams have either been told, or just don't want to associate with anything "with a particular image"

 

OK, I was bored cause I'm working at home and may have waffled a bit here.

[Tsarwash]

 

Panasonic

SONY

Playstation

Lucky Strike

Mild Seven

Apple

Nokia

Bridgestone

Dunlop

Levis

Coca  Cola

McDonalds

Dewey Cheatem and Howe lawyers

Silk Cut

Playboy

Injuries Lawyers 4U

PriceWaterHouseCoopers

Deloitte

KPMG

Marsh & McLennan Companies

M&Ms

Snickers

Kit Kat

SuperDry

Berghaus

Lidl

Tesco Fuel Save

Love Honey

Tissot

Club Orange

Tayto Cheese and Onion

Pot Noodle.

So many of those brands are the exact opposite of the sponsors that F1 wants or needs to attract. F1 is global, aspirational an seen as the pinnacle of motorsport. I'm not sure how advertising Pot Noodles is going to generate new fans for a team. Not fans that they want. If any team could tie Diagio into a deal they would be laughing, but I'm sure that they have ALL tried at some point. The trouble with beer brands, is not that many of them are actually global. So many of the are region specific. 

[ChrisF1MyLife]

So many of those brands are the exact opposite of the sponsors that F1 wants or needs to attract. F1 is global, aspirational an seen as the pinnacle of motorsport. I'm not sure how advertising Pot Noodles is going to generate new fans for a team. Not fans that they want. If any team could tie Diagio into a deal they would be laughing, but I'm sure that they have ALL tried at some point. The trouble with beer brands, is not that many of them are actually global. So many of the are region specific. 

 

My point exactly, F1 is so far up its self, it cuts off its nose to spite its face. The sport is held in this esteem that its fancier, more exclusive, more in demand, has the best of everything blah blah blah. the reality is far from it. Yeah a few rich people go and pay extortionate money for pit walks, etc, but its real fans, they aren't rich, they scrimp and save to drive to Silverstone, or Belgium, or Germany or wherever in their Fords and VWs and 5 year old Vauxhalls, camp, get cheap B&Bs, drink carling and boxed wine, sit in open grandstands or general admission, no champagne and caviar for actual masses that provide the viewing figures. To be honest, F1 fans are taken for mugs by the upper classes, they're working class, and dream for a weekend what a playboy lifestyle would be like, then go back to normal, knock your bollocks in boring day jobs, meanwhile the elite few are sniffing coke of bikini clad bum cheeks and paying for get out of jail free cards, and a real F1 fan is sat in his or her back yard in a £30 faded t-shirt from last year and a £40 baseball cap made in Taiwan. Thats the reality of how close most F1 fans get to the elusive goods, a bit of branding on craply made merch.

 

yes, I'm being a bit facetious, but seriously when was the last time someone in general admission bought some of the ridiculously expensive goods that are currently advertised, Rolex, Maurice Lacroix, Oris, watches are always he first thing i think of, or some random software / data company they've never heard of. Is it any wonder there has been a sponsorship crisis, some big brands aren't interested because the fans can't afford it, and the "cheaper" everyday brands hardly get a look in cause they aren't exclusive enough. I don't know much about it, but NASCAR looks like it got the formula right.

 

There are/were a few exceptions Red Bull, Sure, Head & Shoulders, Tic Tacs, Gillette

 

The problem is, there's what they WANT, and what they NEED / Can Get.

 

As Gnarls Barkley said ...

 

"Anyone that needs what they want. And doesn't want what they need. I want nothing to do with"

[Maustinsj]

Pampers

[Dipster]

Alan Mann Racing.

[Dick Dastardly]

It would be good to see 7-Up or Pringles on the side of a car.

 

Didn't 7-Up sponsor Jordan in the early 90s?

 

I remember "The Who" sponsoring an escort in rallying 1970/71 time.... a few years later I fantasised about Pink Floyd sponsoring me in a car which had the "Dark Side of The Moon" album cover over it.

Surprising that despite numerous music folk being involved in motorsport, there are/were very few [if any] music related sponsors. I recall a "Southern Organs" around 1970 time, don't know if they had any connection to musical organs or what....Catchpole mentioned them in a few cartoons....

Edited by Dick Dastardly, 18 January 2015 - 16:48.

[BRG]

Southern Organs/National Organs was a scam.  The Who rally sponsorship was a little iffy too, as the sponsored driver was a police officer and there were rumours that it was in return for perhaps overlooking some sort of peccadillo or other.  Just a rumour of course....

 

Other musical sponsors include ABBA (Slim Borgudd's F1 cars) and Atomic Kitten's BTCC team.  But in general music and motorsport wasn't really a very good mix.  People wouldn't buy your records because you sponsored a car.  

 

Pharrell WIlliams-Mercedes? 

[Collombin]

Didn't 7-Up sponsor Jordan in the early 90s?

And Sam Hanks at Indy. In 1941.

[Eff One 2002]

Ford have never had a works team in F1.  But I wouldn't mind seeing them give it a go.

 

It is time Jaguar got back into sports cars in a serious way.

There hasn't been a Factory Ford team that entered a Ford chassis with a Ford engine in F1, true but technically, it was Jaguar after the Ford factory supported team at the time, Stewart was bought by Ford and raced under the Jaguar brand from 2000 - 2004.

[FPV GTHO]

Jaguar was as much a works team for Ford as Audi and Porsche in WEC are for VW. The names are different but everything is/was still under direct control.

[dave34m]

Reynolds Aluminum

[LORDBYRON]

Forti Corse Srl

[Jimisgod]

In F1:

Cosworth
Porsche
BMW
Matra (even though the name has changed)
Alfa Romeo
Cooper (I think the company still exists in part)
Benetton

[PassWind]

I would like to see open slather on the cigarette companies and Bernie can ride the Winston Cigarette Float into the end of year Christmas Party dressed as Santa punching a stiff middle digit at the establishment, with a cameo by Max Mosely on the Marlboro float dressed as the aforementioned man getting some serious lashings by lasses in lab coats mocking his terrible habit bent over a giant tarred lung. 

 

Dunno havent really thought about it to be honest. 

 

Cosworth would be my pick, Alfa Romeo as well. 

[Spaceframe]

Reynolds Aluminum

I disagree. Not because I have anything against Reynolds, but because the substitution of aluminium by carbon fibre monocoques probably is the single most efficient progress in regards to safety.

 

But I would like to see Hercules back!