I dont think they need to make it more exciting. What they need to do is fix the finances, share the money fairly, bring in a cost cap, let more teams operate on an equal footing.
I think the fans also need to moderate their expectations. If the only fight that counts is the one for the lead then fans will quite often be disappointed. If you enjoy fights up and down the field then there is usually something going on (at least that is what I find). Equally, if fans define exciting as ONLY wheel to wheel overtaking lap after lap, then they will be disappointed. This isn't an arcade game, overtaking is tough and it should be - though I'll admit I think DRS has worked as a concept. If they could drop the noses back onto the deck and allow the side skirts so cars can run close behind it may be better.
Other than that, leave the sport alone, stop making artificial changes. I think fans also need to stop screaming that everything is broken if every single lap of every single lap isnt amazingly exciting. Name me one other sport that offers 100% excitement all the time? Football? Cricket? Golf? Nope, they all have quite bits.
F1 should should stop talking about the 'show' and focus on a fair business model and then just get on with the bloody racing.
Edit to say that Scideria312 is totally correct.
Edited by TheManAlive, 15 March 2015 - 09:14.